Pop Quiz, Monday with Sally Foley-Lewis

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sally Foley-Lewis

Sally Foley-Lewis
Photo credit: Sally Foley-Lewis

What is your job role?
I’m a Productivity- and Self- Leadership and Middle Management Expert

Tell us about your company?
I run a practice helping manager become productive leaders. I speak at conferences; I coach and train one on one and groups to help boost productivity through better people skills.

What do you love most about your job?
No two days are the same for me. I work across a diverse range of industries – if you have managers, then I can help. I’ve worked on shipbuilding yards in the Middle East training supervisory management skills to coaching people skills in a gym in Germany, to leadership skills for early childhood education centre directors, to boosting personal power for women in outback Australia. I’ve worked with 10,000+ managers across multiple countries.

What motivates you to get up every day and go to work?
I’ve been a manager and a CEO. I know how hard management is. So I want managers to be valued in their role and see for themselves (and in themselves) the value they bring to their role.

How do your co-workers inspire you?
I am a sole practitioner but have many mentors and people I look to and look up to. I’m inspired by those who continue to learn, those who continue to question, and those who continue to ask ‘is there a better way?’.

How do you have fun at work (team building, pranks, etc..)?
Music – lots of it and loud – my dogs usually dart out the door when I start singing.

What are some of the challenges of your job?
Sales are my toughest element.

What are some lessons learned from a past project that you can share with us?
Not everyone will appreciate your effort – get over it.
Ask for help before you are forced into receiving help.
You are stronger and tougher and smarter than you give yourself credit for.
Feedback is just that, feedback: your reaction or response to it is your choice.

What advice would you give to someone who is starting in your industry?
As hard is it is not to compare with others, do not compare yourself to others. This can be a massive hit to productivity and self-belief.

Linked to the first point: overnight success is an extremely rare phenomenon. Look up your favourite artist and find out exactly how long they’ve been at their craft!

Use hacks and productivity strategies to limit procrastination and time-wasting activities. Set yourself up with as much accountability as possible!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


www.sallyfoleylewis.com
https://www.linkedin.com/in/sallyfoleylewis/
https://www.facebook.com/PeopleAndProductivity/
https://www.instagram.com/sallyfl/
http://www.youtube.com/c/SallyFoleyLewis
https://twitter.com/SallyFoleyLewis

Pop Quiz, Monday with Julie Christine Giguere

I obey one rule when recruiting the team and that is: to hire people who you think are smarter than you or smarter in a different way. By doing this, you make sure you surround yourself with co-workers who will surprise you every day with their skills, capabilities, and ideas.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Julie Christine Giguere

Julie Christine Giguere

What is your job role?
Managing Director

Tell us about your company?
Asian Absolute is a boutique localisation agency that’s been in the business since 2000. This means we help clients communicate and adapt their content to different international markets – making the content suitable for all the local markets they are targeting and communicating with.

Initially, this meant translating written content and participating in face-to-face interpreting assignments. However, nowadays our services are evolving and diversifying in line with newly available technologies.

As the name suggests, we started by working from and into the main Asian languages, but we expanded alongside our clients’ needs. We now have several years of experience working in more than 300 languages worldwide.

What do you love most about your job?
The international aspect. Language and culture are inextricably linked, and it’s fascinating and rewarding to achieve successful cross-cultural exchanges. As businesses and as humans we can all learn and grow so much from opening up to other markets.

What motivates you to get up every day and go to work?
The team, of course! Without great people around you, it’s impossible to achieve anything. We cultivate a very respectful and open working environment, and it makes it pleasant to go to work. We are an international company with offices in Bangkok, Bulgaria, Panama, Singapore and elsewhere – so a lot of us communicate remotely with each other every day.

How do your co-workers inspire you?
I obey one rule when recruiting the team and that is: to hire people who you think are smarter than you or smarter in a different way. By doing this, you make sure you surround yourself with co-workers who will surprise you every day with their skills, capabilities, and ideas.

How do you have fun at work (team building, pranks, etc..)?
We have an internal communication site that works like a social network. All of our offices post photos and other funny messages, quizzes or games to each other. We also do regular team building activities that we document and share with the other teams.

What are some of the challenges of your job?
The expression “lost in translation” is probably the most apt one I’ve ever come across. We frequently need to handle complex situations where there is a misunderstanding caused by one side or the other’s different cultural expectations or perceptions.

What are some lessons learned from a past project that you can share with us?
Each project is different. It’s important never to assume and always to take the time to review all details of the project instructions and brief, then to clarify and ask questions ahead of the project kick-off to avoid costly and time-consuming remedial actions later down the line.

What advice would you give to someone who is starting in your industry?
To be open-minded and to embrace the technology. There are a lot of exciting developments – especially with AI and its applications in natural language processing – coming in, and I think this is really where the future of the industry is going to lie.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://asianabsolute.co.uk/

https://twitter.com/asianabsolute
https://facebook.com/asianabsolute/
https://instagram.com/asianabsolutecamp/

Pop Quiz, Monday with Renata Castro, Esq.

Be willing to take risks and build your path. When I opened my firm right out of law school, many cases I took were shunned by other more seasoned attorneys, and I won them.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Renata Castro, Esq.

Renata Castro, Esq.
Photo credit: Renata Castro, Esq.

What is your job role?
I am an immigration attorney and founder of the Castro Legal Group in Florida.

Tell us about your company?
We are an international immigration firm which leveraged Social Media interactions to build a six-figure and growing practice globally by connecting the dots between foreigners and the realization of their American dream of coming to the USA legally.

What do you love most about your job?
Being able to apply my knowledge to help people’s dreams come true – be it for athletes, investors, inventors, business people, or the everyday Joe or Jane who has a pathway to a lawful residence or an American visa.

What motivates you to get up every day and go to work?
The transformational power of our work in people’s lives.

How do your co-workers inspire you?
My staff is amazing. They believe in the cause, and that is motivation enough to keep going.

How do you have fun at work (team building, pranks, etc..)?
We are an all women staff, so there’s a lot of chatter about makeup! All jokes aside, we have a great time together, and I usually treat them to lunches, concerts and the like. It’s all about having a good time while delivering outstanding service!

What are some of the challenges of your job?
Dealing with the unrealistic expectations and anxieties of clients can take the best of us. We must always realize that there’s a lot at stake for our clients and that we need NOT to take it personally.

What are some lessons learned from a past project that you can share with us?
Be willing to take risks and build your path. When I opened my firm right out of law school, many cases I took were shunned by other more seasoned attorneys, and I won them. Also, I used social media aggressively by taking stands related to politics (which many attorneys don’t do) and that paid off substantially. I was on the front-line and took a lot of heat for it, but I am glad I took the risks I did.

What advice would you give to someone who is starting in your industry?
Be willing to write your own path. Work harder than your competition, be compassionate and trust your gut (and your legal research). It is crucial to learn marketing, being a good lawyer is not good enough.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.castrolegalgroup.com
youtube.com/conexaoimigracaousa
IG: immigratetotheUSA

Pop Quiz, Monday with Jessica Martins

I am surrounded by my team, mentors and loved ones who continuously inspire me….push me…constructively criticize me and support my vision.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jessica Martins

Jessica Martins
Photo credit: Jessica Martins

What is your job role?
Entrepreneur, Investor, and Film Producer/Financier
Founder of Hero Artists Inc.

Tell us about your company?
My first company and dear to my heart are Hero Artists Inc is a full-service talent agency representing over 300 actors, writer/producers, singers and personalities since 2009 across Canada. Further, we manage experienced talent in the Canadian market to transition them into other markets (especially the US).

In Producing and Film Financing, since 2015 I have been blessed to have been involved with some incredible films that I have personally invested in as well as raised financing for. The first film was ‘Forsaken’ with Kiefer and Donald Sutherland and Demi Moore. After that, I was intrigued by producing, and my friend Sean Cisterna brought me on board a Telefilm supported film based on a true story ‘Kiss and Cry’ to help package the film. My most recent film which will be released this Spring, ‘The Last Full Measure’starring Samuel L Jackson, Sebastian Stan, Ed Harris, Christopher Plummer, William Hurt, Peter Fonda and Diane Ladd (to name a few). I am currently in pre-production on the next film ‘Spinning Gold” and a co-production with Mexico for ‘Under Duress.’ Film Projects are not all I gravitate to…I am an Executive Producer on an innovative VR Project, CMF/OMDC supported ‘Spacewalk VR,’ and with Hero Artists, we are packaging a few TV series currently under development.

What do you love most about your job?
Every day is a different, exciting challenge and it never feels like a ‘job.’ In fact, it’s not- its who I am and its a part of my being. I am and have been blessed to meet the most exciting and talented people. When I am passionate and believe in the people behind a concept or idea, or believe in their talent, my passion is to find a way to make it a reality and see it manifest. The journey is the most exciting aspect.

What motivates you to get up every day and go to work?
The people I surround myself with and the passion I have to be on this journey. I am surrounded by my team, mentors and loved ones who continuously inspire me….push me…constructively criticize me and support my vision. As I mentioned above, I don’t need to be motivated to go to “work” its just who I am and what I do. As a first generation, Portuguese-Canadian with immigrant parents who instilled the importance of work ethic from the age of 6, waking up in the morning to achieve my personal goals, and help others is embedded into my DNA.

How do your co-workers inspire you?
There are so many examples that I cannot even summarize. Everyone brings their own life experiences and situations which help me to see every situation from a different perspective. My partners, coworkers, employees are all such energetic and passionate individuals (in the own ways), and we all help support each others vision, dreams, and growth. They help me get over my fears, help me overcome issues I am experiencing, help to push my boundaries, support my vision, and they are not afraid to question me! The question, challenge and ask difficult questions which generally people are too afraid to ask me (or anyone, for that matter). Who they are and their individual personal situations and varied personalities/skill set continuously remind me to have an open mind, adapt and respect everyone’s journey and walk of life. After all, we are all in this together.

How do you have fun at work (team building, pranks, etc..)?
Well, we ARE in the entertainment industry! So watching clips, sending funny emails, laughing out loud and openly discussing frustrating situations really are great. One particular member in our team (ahem* BT), has a sense of humour like no other and is notorious for pranks, memes, jokes and has a sense of humour and personality that is so vibrant and lively and yet she is both clever and assertive simultaneously. I go to a lot of events, concerts and many of our meetings involve entertainment, so we have a pretty great time together. It’s in our nature for us to have an open and vibrant atmosphere. After all, work should not feel like “work,” we all need to enjoy each day.

What are some of the challenges of your job?
There are many, but my primary challenge is always fighting for what’s right. Being a mediator between parties and understanding very differing personalities….is not easy.

What are some lessons learned from a past project that you can share with us?
Don’t be afraid to ask questions.

What advice would you give to someone who is starting in your industry?
Do your research.

Be prepared to expect 1000 “no’s” before a yes. You need to be resilient.

Don’t try to be or mould yourself to someone you think other people want.

Be true to yourself.

Be open-minded. Don’t compare yourself to others and focus on your growth.

Be prepared to sacrifice….live, breathe and embody your journey.

Surround yourself with like-minded people and only seek positively symbiotic relationships.

Remember our place in the universe. Welcome challenges and try to look at positives.

Smile even if it hurts. It brings joy to others.

Practice Empathy in every situation.

Respect Yourself, Each other and the Universe.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.heroartists.com
https://www.imdb.com/name/nm3469651/
https://www.linkedin.com/in/jessicamartins/

Pop Quiz, Monday with Vanessa Geraghty McGann

I love the fact that I get to help so many small business owners build their dream business, by helping them to effectively market their business and attract the right kind of clients.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Geraghty McGann

Vanessa Geraghty McGann
Photo credit: Vanessa Geraghty McGann

What is your job role?
Founder – Vivacity Marketing

Tell us about your company?
Vivacity Marketing is a marketing consulting, digital marketing and marketing coaching business. We create customised marketing strategies and plans to suit any budget. We help startups via Marketing School which is our online marketing coaching program, and via one on one marketing coaching. And for more established business we offer a range of outsourced digital marketing services such as marketing strategy, web design, Facebook Ads, Google Ads, SEO, landing page design, copywriting, email marketing, content marketing, etc.

What do you love most about your job?
I love the fact that I get to help so many small business owners build their dream business, by helping them to effectively market their business and attract the right kind of clients. And that no matter what their budget is I can help through the range of services I offer from starts ups to more established businesses. In the past year alone I worked with 50+ companies.

What motivates you to get up every day and go to work?
I love what I do! My work is very rewarding as I get to coach small business owners every day. And I get to build marketing strategies and plans so that businesses stop wasting their money on marketing activities that simply aren’t working for them. I get to go to work every day knowing that I am making a real difference in these business owners lives. And help them grow a loyal client base.

How do your co-workers inspire you?
I have a part-time marketing consultant work with me, and I then have a team of freelancers that I used in my partnering digital marketing agency and for various services that my clients require. I learn and improve from my side every day. By working together as a remote team, we get so much more achieved and can bring a phenomenal service to each and every client.

How do you have fun at work (team building, pranks, etc..)?
I think it’s essential that my part-time marketing consultant is enjoying the work that she does with me. So I take the time to get to know them personally over wines and mimosas! I try and see my freelancers too in a more fun environment rather than in client meetings all the time too so that we can genuinely get to know the fun side of each other. So I guess wine happens as part of that most of the time!

What are some of the challenges of your job?
I have a 3-year-old daughter who is only in childcare for a limited number of days a week. So I need to work around her schedule, and try and be a present for her, and get my clients to work done too. So this results in me working evenings and some weekends. But she goes to Kindy next year, so that will make things a bit easier. And I am still in the building phase of my business as I am only eighteen months in, so I know that this is part of growing my business and because I love what I do I don’t mind the long hours.

What are some lessons learned from a past project that you can share with us?
I think on any client project communication is vital. It’s critical that both the client and the agency understand what is going to be delivered, timings and what work is required by both parties to achieve timelines. Never presume that a client knows anything. Always confirm and follow up to make sure there is no confusion. Regular face to face client catch ups helps to eliminate any miscommunications.

What advice would you give to someone who is starting out in your industry?
My biggest piece of advice is to start by building a Marketing Strategy and Marketing Plan for your business. And as part of the strategy do some market research with some people who are your ideal client, to find out their problems and pain points that you can help solve. Test that there is a need/gap for your services. And understand what services already exist and differentiate yourself.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.vivacitymarketing.com.au/
Facebook: https://www.facebook.com/vivacitymarketing/
Instagram: https://www.instagram.com/vivacitymarketing/
YouTube: https://www.youtube.com/channel/UCplM_Y4xOE28c6KnPQBHoWA
LinkedIn: https://www.linkedin.com/in/vgeraghty/

Pop Quiz, Monday with Sue Lester

In my spare time, I’ve been charged by a silverback gorilla, canoed the Zambezi River dodging hippos and crocodiles, trekked at high altitude in Nepal, India, Zaire & Peru, walked across the Australian Simpson Desert with 16 camels, volunteered in a Kenyan slum orphanage and much more. I use my adventurous travel tales to inspire others to reach their potential.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sue Lester

Sue Lester
Photo credit: Sue Lester

What is your job role?
Australia’s leading expert in optimizing unconscious blueprints, mindset coach & healer, educator, professional speaker, and author. “Catalyst of Change” sums it up.

Tell us about your company?
Specialising in clearing ‘head trash’, I’m an international mindset healer & coach and professional speaker. I work with individuals, teams & audiences, focusing on creating lasting behavioural change through mindset shifts and unconscious blueprint optimization.

Put simply; I help successful people feel successful on the inside too, putting the missing ‘I’ back into their L_VES. Reigniting their zest for life’s adventures leads to achieving that elusive life balance and a strong sense of identity and purpose, without the Imposter Syndrome brake.

My signature program is The A.N.S.W.E.R. delivered in individual and group coaching, transformational workshops and retreats, and numerous in-house training programs for a variety of organizations from social enterprise to accountancy firms.

I’m the author of “The Face Within: How To Change Your Unconscious Blueprint” and “Answering The Call To Adventure,” and write for several national women’s magazines and blogs. The past two years I served on the Professional Speakers Australia Qld Chapter Leadership Team. In 2017 I was awarded the SIMNI International Small Business Woman of the Year.

In my spare time, I’ve been charged by a silverback gorilla, canoed the Zambezi River dodging hippos and crocodiles, trekked at high altitude in Nepal, India, Zaire & Peru, walked across the Australian Simpson Desert with 16 camels, volunteered in a Kenyan slum orphanage and much more. I use my adventurous travel tales to inspire others to reach their potential.

What do you love most about your job?
It combines all my passions – making a difference, learning & teaching, writing and travel. Being my own boss means I never have to beg to take travel leave.

It really is my legacy, because I know that when I work with you, there’s a positive ripple on effect across your personal & professional life, across and down generations.

And I realised recently there’s a strong connection between my childhood (ok, so I confess to being an adult Harry Potter fan too) love of magic stories and the use of Neuro-Linguistic Programming language, (“spells” if you wish), to transform people into better versions of themselves.

What motivates you to get up every day and go to work?
All of my answer to #5. It’s not so much “going to work,” rather how I choose to spend my days. Incredibly satisfying at times.

How do your co-workers inspire you?
I have a professional network of amazing people doing incredible things to change the world. If they can, I can. If they can’t, well just possibly I can anyway.

They opened my eyes to how many ‘successful’ facades there are presented to the world, especially through social media. They’ve reconfirmed we are all humans on our own journeys, so mistakes are inevitable as we stretch and grow, and we can bounce back higher.

How do you have fun at work (team building, pranks, etc..)?
My creative and coaching work is best done in my oasis, and I do amuse myself often (!). I enjoy catching up with professional friends at networking events, or meeting for coffee or a glass of wine.

Having said that, laughing is a valuable part of healing and growth, especially after tears, so sharing a laugh with my coaching clients and audiences is essential.

What are some of the challenges of your job?
I’m naturally an introvert (not shy – I just need to recharge alone), so I have to be careful to balance what I give to others – coaching clients, audiences, workshop participants, colleagues, friends, family & my partner, with what I give myself, quality recharge time alone.

Learning to delegate is essential, even though there have been a few disasters along the way – never assume people think the same way you do, nor have the same work ethic.

I know now only to accept clients I will enjoy working with, who are motivated to change. In the early days, I took on anyone with a wallet, not realising it is essential for all concerned to be a good match. I’ve also learnt that just because someone very obviously needs my skills, doesn’t mean they are ready to change yet. My success comes from teamwork with my clients.

What are some lessons learned from a past project that you can share with us?
There are many ‘experts’ out there, all with their versions of what you need to do to be successful. I burnt myself out doing it all early on and following someone’s path to success that really wasn’t a good match to how I want to live my life.

It’s crucial you get very clear on exactly what ‘success’ means for you, with your desires, dreams, commitments, and values. Only model/follow successful people who match.

You don’t need to learn everything right now. Chances are it will be obsolete by the time you need it — Cherry pick. Hire experts where possible to free yourself to do what you do best. Otherwise, you’ll lose valuable focus and momentum.

It’s easy to hide under ‘busy-work,’ so that’s where a coach becomes invaluable with accountability. A mindset coach can also clear your sabotaging blocks and fears, your ‘head trash’.

What advice would you give to someone who is starting out in your industry?
All successful teams and players have coaches, and that applies in business too. If you are really serious about success, invest in mentors as well. Oh, and never hire a coach who doesn’t have at least one coach him/herself.

Believe in yourself, and your dreams. Beware the dream-stealers who don’t understand your ‘Why.’ Surround yourself with successful people making it happen, observe, ask, learn and apply.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.suelester.com/
http://www.facebook.com/GrowingContentSmoothingYourPath

https://www.instagram.com/sue_lester_growing_content/
https://twitter.com/SueLesterCoach

Pop Quiz, Monday with Otatade Okojie

I love meeting new entrepreneurs and hearing their stories, connecting to positive people and feeling the excitement feel the room, watching it take over their expressions as they tell you how they solve a problem. They have challenges, and like myself, I have a challenge, I suffer from epilepsy. But despite rejections and denials, I keep going because once you plant that seed, you just want to see it grow.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
My name is Otatade Okojie.

Otatade Okojie
Photo credit: Otatade Okojie

What is your job role?
I am the Ceo of Lunchbox Millionaire a business development company which is also in development for young entrepreneurs, and people with a passion for the enterprise. We offer mentoring, workshops, consultancy. I am also an influencer and referral agent for startup companies and investors

Tell us about your company?
Lunchbox Millionaire originated as a book I had written yet even though I acquired an agent for it, I now even have a tv channel for it just signed the contract last week. Through research, I saw there was a lot of potential for young people who had a passion for the enterprise to connect to key contacts who would give them access to the marketplace with the right model.

What do you love most about your job?
I love meeting new entrepreneurs and hearing their stories, connecting to positive people and feeling the excitement feel the room, watching it take over their expressions as they tell you how they solve a problem. They have challenges, and like myself, I have a challenge, I suffer from epilepsy. But despite rejections and denials, I keep going because once you plant that seed, you just want to see it grow.

What motivates you to get up every day and go to work?
Hunger, passion, and to be quite frank a mixture of pain and the need to see my potential. In school, I was that kid the one who always got the report card that said ” Otatade has a lot of potential …but”I saw what some of those teachers didn’t see, sheer stubbornness, grit, and determination. I am determined to prove I am more than potential. I believe its great to have excellent communication skills, but you have to get to the point where talk is cheap. This is what motivates me, that despite my disability, or challenges of the past, I must conquer the present and the future.

How do your co-workers inspire you?
I like to associate myself with likeminded driven people. They are mentors, advisors, and I call them social guardians or ports in a storm. They always have wisdom about business through experience, a book, a meaningful conversation, or support. They add real value, and they are helping me build the framework that is Lunchbox. At the moment we are actively looking for investors, but we are still tweaking and working on developing the website

How do you have fun at work (team building, pranks, etc..)?
We discuss books, youtube videos, poems things that inspire us, we tell Jokes.

What are some of the challenges of your job?
Sometimes it can get a bit challenging the fast pace of it because I do a lot of connecting to bring in contacts for potential youth, and other projects are going on on the side

What are some lessons learned from a past project that you can share with us?
Have faith in what you can do. I work on a blog called www.redebonyenterprises.co.uk I pitched it to an investor and was offered 2 million to turn it to an app, this was because I had a great vision and such an expansive network. I didn’t take the 2 million, but it showed me if you work hard at something, and you have a clear plan, you can reap a lot of positive rewards from it. I still work on my blog today, I call it my international address on the internet and have just started a new one. http://www.myinvestorfriend.com an introducer scheme for startups and investors that want to connect.

What advice would you give to someone who is starting in your industry?
Be patient. You won’t get results straight away, keep connecting, keep working hard, keep producing good ideas and supporting others that do. Be a good listener, be a good mentor.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.redebonyenterprises.co.uk
www.myinvestorfriend.com

Pop Quiz, Monday with Julia Gralberg

Be resilient and never give up. Building an online magazine takes time and hard work and doesn’t happen overnight. Have a short as well as long-term plan and goal and find a balance between sticking to it and at the same time being flexible.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Julia Gralberg

Julia Gralberg
Photo credit: Julia Gralberg

What is your job role?
Founder & Editor-in-Chief

Tell us about your company?
LUX NOMADE is an online luxury travel magazine based in Sydney and London. We feature quality content of exclusive, yet achievable, travel inspiration across our website, social media, e-newsletter, and e-magazine.

Our aim to provide the smart and independent traveller with vitalising inspiration and ideas for hotels, wellness resorts, spas, restaurants, and bars across handpicked destinations worldwide

What do you love most about your job?
The creative freedom!

What motivates you to get up every day and go to work?
Travel and explore unique and amazing destinations and to be able to share the experiences with our readers.

How do your co-workers inspire you?
My team shares the same passion when it comes to travel and lifestyle. Often we work remotely, and I am always inspired by how well and effective everyone works from different corners of the world towards a shared vision. I continuously learn new things from my team on a daily basis, whether it is design, programming, marketing or social media…they all provide an immense source of knowledge.

How do you have fun at work (team building, pranks, etc..)?
Our way of bonding seems to be by sending each other funny GIFs.

What are some of the challenges of your job?
The never-ending deadlines and the forever changing online environment. Online publishing is highly competitive and staying agile, innovative and creative is crucial.

What are some lessons learned from a past project that you can share with us?
The classic – “Never overpromise and underdeliver” still rings very true to me. Most of our integrated campaigns include several components, and from experience, it is important, for any project, to work from a clear brief from day one to avoid miscommunication.

What advice would you give to someone who is starting in your industry?
Be resilient and never give up. Building an online magazine takes time and hard work and doesn’t happen overnight. Have a short as well as long-term plan and goal and find a balance between sticking to it and at the same time being flexible.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.luxnomade.com

https://www.instagram.com/luxnomade/

https://www.linkedin.com/company/lux-nomade/

Pop Quiz, Monday with Katie Thompson

Katie Lingo is a freelance writing and proofreading service for SMEs, marketing agencies and students.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Katie Thompson

Katie Thompson
Photo credit: Katie Thompson

What is your job role?
Founder – Katie Lingo

Tell us about your company?
Katie Lingo is a freelance writing and proofreading service for SMEs, marketing agencies and students.

What do you love most about your job?
I love the diversity of it – one day I could be writing about technology, the next about health and beauty. No two assignments are the same!

What motivates you to get up every day and go to work?
Producing the best content I possibly can and making my clients happy. Meeting deadlines on time!

How do your co-workers inspire you?
They are so meticulous in everything they do and are always keen to learn something new.

How do you have fun at work (team building, pranks, etc..)?
My idea of fun sees how much of a reaction I can generate with the playlist I choose for that day. Music really stirs up emotions!

What are some of the challenges of your job?
Sometimes I have very strict keywords which don’t always fit the flow of the sentence. It’s about striking a balance between meeting the brief and ensuring your copy makes sense.

What are some lessons learned from a past project that you can share with us?
I think trust is so important. Unfortunately, when I was starting out, I was burned a couple of times. One client took months to pay me and told me my bank was “rejecting payments,” while another disappeared without paying me whatsoever. I learned that everything should be formal and in writing – if you don’t know somebody, you can’t always take their word for it. Look at their background; ask somebody who has worked with them before; look how well-known they are in the industry. There could be a red flag that you might be missing.

What advice would you give to someone who is starting in your industry?
Don’t undervalue yourself. People who don’t appreciate the value of high-quality content will try and negotiate downwards too far lower than you’d be happy to accept. If this is the case, move on. You will always find better, more professional clients who appreciate you for the value you bring.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.katielingo.co.uk

www.twitter.com/katielingoyork
www.facebook.com/katielingoyork
www.instagram.com/katielingoyork
www.linkedin.com/company/katie-lingo

Pop Quiz, Monday with Lydia Daś

What I do is, I not only create the personalized, tailored experience that the client wants but provide assistance whenever the client needs. Every La Di Das Lifestyle detail has my own personal touch and is reviewed before delivery.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Lydia Daś

Lydia Daś
Photo credit: Lydia Daś

What is your job role?
Founder and Chief Luxury Officer of La Di Das Lifestyle, LLC an affiliate of WorldTravelService—a Virtuoso® Member

Tell us about your company?
La Di Das Lifestyle is a full-service luxury travel concierge and lifestyle management firm offering exclusive individual and corporate travel, wellness retreats, event planning, VIP beauty and fashion styling, WITI (Wish It. Try it.) bespoke experiences and investment opportunities in real estate (home/villa), air (private and fractional ownership of jets,) and sea (sail/speed/yachts.) To travel is to live. I established La Di Das Lifestyle, LLC an affiliate of WorldTravelService—a Virtuoso® Member, in 2017 after years in the corporate land of fashion, concierge, events, luxury sales, personal chef service, and the travel industries. The goal of La Di Das Lifestyle is for our clients to spread their wings through luxury and personalized experiences by eliminating the stress and worry of planning. Ultimately saving time. I combine all of my passions and international background to provide a one of a kind experience for clients.

By invitation only, La Di Das Lifestyle offers exclusive individual and annual corporate memberships. The ‘Elite Jetsetter’ is catered towards adventurous individuals and their families constantly on the go, while the ‘Executive Business Savvy’ is specifically for the corporate world and their C- Level Executives alleviating the stress of planning from their support executive, event and travel teams.

Most people have credit cards that offer concierge services like American Express Platinum, but they either do not take advantage of the benefit or notice that most VIP experience offerings are very limited. What I do is, I not only create the personalized, tailored experience that the client wants but provide assistance whenever the client needs. Every La Di Das Lifestyle detail has my own personal touch and is reviewed before delivery. This also means, that I am onsite as the guardian angel or rather the pineapple with wings (given the La Di Das Lifestyle’s logo) removing all anxiety, and handling every desire and last minute wish the client may have. If you accidentally drop your passport in the Dead Sea, sprain your ankle climbing Mount Kilimanjaro or want to propose to your fiancé under the Northern Lights without much notice, La Di Das Lifestyle handles it all with a laugh of course and it will be done exceptionally without question.

If you’ve been searching for unparalleled red-carpet experiences coupled with personality and thrill, La Di Das Lifestyle is your go to. No request is out of the ordinary. In affiliation with our elite partners, my team is committed to providing seamless, confidential, private security upon request and superior service catered to the clients’ individual needs.

Requests range from Private Jet service to Ferrari adventures down the Amalfi Coast. Some of the most popular requests include private Culinary & Wine and Art & Cultural tours to the most rustic secret gems and visits to the most exclusive fashion couture houses in Italy. For the thrill seeker, they may wish to go to Space on the Virgin Galactic, go on an exclusive safari through Africa, Yacht through the Mediterranean, rent a private island in the Maldives or go on a custom built expedition in Peru. For my Yoga clients looking to rebalance and find their inner Zen, I have created week-long Wellness Retreats on private catamarans in the Aeolian Islands and secluded villas in Greece, Hawaii, India, and Thailand complete with a personal chef and masseuse on-site. For the Corporate executive, client requests range from presidential award trips through the Mighty 5 in Utah, to exclusive events designed by the top planners in the industry featuring celebrity chefs and speakers like Richard Branson, to a private concert hosted by Andrea Bocelli in the Coliseum.

I have spent years trekking the globe and going to events, building a portfolio of vendors, having touched and felt everything before selling the romance novel to my clients. Pictures on an affiliate partner’s website are meaningless to me without experiencing first hand. As such I can create custom-built adventures for my clients because of these relationships. I believe that if your heart is still beating, you have the choice and opportunity to fulfill your dreams. Unlock the brilliance of those dreams, and there isn’t a destination or experience you cannot touch. La Di Das Lifestyle is here to help you make it happen as no one else can.

What do you love most about your job?
I can go on adventures, be surrounded by new cultures anytime and have a flexible schedule. Also, La Di Das Lifestyle, LLC is all mine. I am a very proud business owner. When I travel for work and pleasure, my vendors spoil me like royalty. There is a purpose. To experience! To enjoy! To ensure satisfaction! I have high expectations and expect my clients to be treated perfectly. Ordinarily, when I travel to meet new vendors, I go alone. And yes, I am working. Sometimes, I have a friend come along to provide feedback and insight. I look at everything from travel transportation, villas, local attractions, activities, local personal chefs, and security. I genuinely try to create the best in luxury experiences. I also like to see the smile on my client’s faces as they enjoy their dream experience.

What motivates you to get up every day and go to work?
I am solely responsible for running a business and making my client’s experiences beyond amazing. This is not for the faint of heart. It is not for everyone. Hitting the alarm is not an option when you do what you love and have to run the show. It’s a drug so to speak. You’re addicted, and you have to be, or you will sink. Don’t sink or give yourself the option. I don’t except anything less than perfection for my clients so therefore I can’t be anything less than perfection. My paid vacation days no longer exist. The standard 9-5 office hours are laughable. La Di Das Lifestyle provides 24/7 service, 365 days a week, yet it is the most rewarding sleep deprived role having ownership of a company I love and can call my baby.

How do your co-workers inspire you?
My international affiliate partners and clients inspire me daily. I have been very selective on whom I am willing to work with. They have become friends and extended family. Those partners and I create one of a kind luxury experiences that no one else can ever replicate. Our brainstorming sessions have included driving and boating around the Greece Isles, driving through the Tuscan countryside for the perfect location for destination weddings for royalty, tasting the best food and wine, stumbling upon the most rustic and unique experiences that will only be shared with my clients.

In combination with their advice and international experiences and my adventurous spirit, respect for the value of taking risks, natural networking skills and infectious personality help me empower my clients to find their inner desires and cultivate and obtain their dreams. In my mind, life should never be boring and without experiencing first hand. The world is such a fantastic place to explore. It is my job to help my clients see it and appreciate it in the least touristy way possible. This is what makes the experience personal and inspiring, to continue traveling.

How do you have fun at work (team building, pranks, etc..)?
I travel. I hop on last-minute flights, trains, boats, cars. If it takes me 19hrs to get to a destination I was invited to by a partner and less than convenient for my schedule or sanity; it will be worth the adventure. I am very hands-on with a purpose for my company. The most rewarding and fun part of what I do is the relationships that I have built along the way. I travel the world to meet my potential affiliate partners’ properties and their experiences first hand. Sometimes I visit entirely incognito while other times they know of my arrival in advance, and I am given the royal treatment. How could this not be fun?

Beyond the enjoyment of working with personally selected partners, comes my clientele. 90% of my clients wish for me to be on-site for the majority of their travel and event experiences. As such, I am their personal pineapple with wings (aka guardian angel) for their entire adventure so they can rest assure everything is taken care of to their liking and beyond without multiple vendors disrupting their stay.

What are some of the challenges of your job?
I am the sole proprietor. While of course, I have many partners spread around the world who are incredibly supportive, being a female entrepreneur in my mid 30’s, I face many challenges having started a business on my own. There are financial risks, worries, and fears on simple business strategy, but the bottom line is, you move forward, learn and own what you do! The most important thing is to stay educated, focused and to be flexible.

What are some lessons learned from a past project that you can share with us?
Drop the fear. Worrying is a complete waste of time. Create multiple back up plans to reduce anxiety. Always keep your phone charged. Also, you should not say “yes” to everything and everyone. Creating partnerships is one of my strongest and most natural qualities. Learning how to say “no” to partnerships and clients that are not the right fit, is necessary if it does not align with your brand. You must not sway away from your business standards. Stick to the plan. Changes can be made along the way. This is very important in the beginning. When you stick to this focus, your offerings will appeal to the right clientele who will bring you consistent, loyal business.

What advice would you give to someone who is starting in your industry?
1) Take Ownership. You are your brand. Be tenacious. Be persistent. Be fearless. Everything you do is a reflection on you and your business and what type of clientele you will appeal to. You decided to become an entrepreneur for a reason. You have guts! Be proud of yourself. Many people are too afraid to take the risk. Get this every changing job done. You signed up for it.

2) Be choosey to whom you listen to. You will receive a lot of advice and opinions from so-called “experts.” Some have merit. Some do not. Some may know the past, current, and future of the industry. Listen closely. My greatest partnerships have come from years upon years built on the relationships and mentorship throughout my career which I am eternally grateful for. Trust, knowledge, encouragement, and honesty are what have kept these relationships strong. There is a select number of these relationships. It’s about quality, not quantity.

3) Start small. Be specific. Be special. Do not attempt to create your “empire” overnight. Focus on your particular niche business and what you know. Differentiate yourself from your competition, become an expert in that area and expansion will follow.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://www.ladidaslifestyle.com/
https://www.facebook.com/ladidaslifestyle/
https://www.instagram.com/ladidaslifestyle/
https://www.linkedin.com/company/la-di-das-lifestyle-llc/

Pop Quiz, Monday with Savannah Daisley

Reverse engineer absolutely everything. Product development, price points, marketing goals, campaigns, marketing funnels, copywriting, outcomes, goals. Everything.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Savannah Daisley

What is your job role?
Managing Director of Smart Cleanse

Tell us about your company?
Smart Cleanse is a products based business that is helping tens of thousands of people achieve optimal health, wellness and their target weight, with our signature 14 Day Smart Cleanse, which is Australia’s only practitioner grade detox and weight loss kit available on the shelf and to the masses online. Our Smart Cleanse detox kit and products has essentially bridged the gap between the high quality and potent ‘practitioner only’ brands kept behind the counter (that you need to see a practitioner for) and the lower quality less potent programs available on the shelf to everyone that lack the practitioner grade approach to detox and weight loss.

What do you love most about your job?
I love transforming the health and weight of tens of thousands of people and sometimes being part of reversing chronic illness. The fact that optimal well-being also makes someone happier, supporting their mental health in such an incredible reward for me.

What motivates you to get up every day and go to work?
My commitment daily to delivering a product and service that enhances the quality of life for so many of my customers. That excites me big time. That.. and my investment into a business that absolutely inspires me.

How do your co-workers inspire you?
I think they we share a similar vision of growing and expanding the brand, so get super excited with all the micro steps along the way meaning we are closer and closer to bringing the vision to fruition.

How do you have fun at work (team building, pranks, etc..)?
To me conceptualising and then creating new products with my regulatory team, packaging designer and sampling them with my manufacturer, gives me a real buzz. No, no pranks. Pranking my virtual team is hard. I could call and pretend to be someone else, but that’s not my style these days, maybe when I was 13 once or twice lol.

What are some of the challenges of your job?
Raising a few hundred thousands of dollars for inventory upfront and then trying not to spend the profits. I am getting better at being lean if only I knew that when I launched. Lessons are what keeps me inspired funnily enough. I love learning. That’s what I love about this business. It’s a bigger game, and I can’t get enough of the challenge and the journey.

What are some lessons learned from a past project that you can share with us?
Reverse engineer absolutely everything. Product development, price points, marketing goals, campaigns, marketing funnels, copywriting, outcomes, goals. Everything.

What advice would you give to someone who is starting in your industry?
Be financially lean. Negotiate hard. Know what you are doing so no one takes advantage. Reverse engineer your products, deep dive on a competitive analysis of excipients and price point, be leaner than I was. Learn as much of the strategy as possible so you can squeeze the best performance out of everything. Be strong, be confident and never quit no matter how bumpy the ride. It’s part of the journey, and you don’t need to see the whole staircase. Just have faith knowing that your end goal was reverse engineered and it will happen if you stay focused, smart, passionate and committed. There might be some obstacles that seem mammoth, but if it were too easy, then victories wouldn’t exist.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.smartcleanse.com.au
FB: @smartcleanse
Insta: @smartcleanse
YT: https://www.youtube.com/channel/UCSdrBRwv1JF0xRM4ii2Mkow/feed

Pop Quiz, Monday with Felicity Cooper

Doing things better than everyone else. I have an altruistic vision of what financial planning is meant to look like, and so I wake up every day questioning how we can do it better, cheaper, faster and simpler.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Felicity Cooper

Felicity Cooper
Photo credit: Felicity Cooper

What is your job role?
Expert financial planner and wealth creator

Tell us about your company?
Cooper Wealth Management is determined to help clients create the wealth they need for the lifestyle they want. The practice provides expert advice on stockbroking, aged care planning, wealth management, derivatives advice, and corporate superannuation. Felicity Cooper founded Cooper Wealth Management in 2015, who also operates The Financial Woman and was named Financial Planner of the Year in the 2018 Women in Financial Services Awards. Learn more about Cooper Wealth Management at https://www.cooperwealthmanagement.com.au

What do you love most about your job?
I love helping people live richly. It does not matter who dies with the most at the end of the day. I believe money gives you choices in life.

What motivates you to get up every day and go to work?
Doing things better than everyone else. I have an altruistic vision of what financial planning is meant to look like, and so I wake up every day questioning how we can do it better, cheaper, faster and simpler.

How do your co-workers inspire you?
We feed off each other and question ‘why’ every day. Our team has robust discussions about how we achieve the best outcomes from clients and also about how to best manage ourselves and our commitment to each other.

How do you have fun at work (team building, pranks, etc..)?
We go out to lunch and have Friday drinks. One of our favourite activities as a team is having family days at Sirromet Winery’s Day on the Green, listening to great music and having a glass of wine.

What are some of the challenges of your job?
What isn’t a challenge? Juggling client expectations, market movements, family commitments. All that said, however, the outcomes are worth it because I come back every day and do it again….and our clients love us!

What are some lessons learned from a past project that you can share with us?
That progress isn’t a straight line. Things don’t always happen the way you plan them too, but if you keep ticking off the list every day, you get a bit closer. I like going to bed knowing I’ve done a little bit more to move forward.

What advice would you give to someone who is starting in your industry?
Study and work for the right people. My biggest advice – monitor moral and ethical compass. If you go and work for the wrong firm, you will struggle to re-home yourself. In our industry, don’t be afraid to stand up for what you believe in ethically.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://www.cooperwealthmanagement.com.au

Pop Quiz, Monday with Susan Joynt

Dig deep into all functions that touch your business – most importantly embrace technology.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Susan Joynt

Susan Joynt

What is your job role?
Founder and CEO, RuListing Inc.

Tell us about your company?
RuListing.com connects homeowners, buyers, and renters together privately. As a free real estate site, buyers and renters post where and what they’re looking for; property owners find buyers and renters, view profiles and send private messages. With over 14,000 subscribers across the U.S., Australia, and Canada, homeowners are connecting with buyers and renters privately without listing on the public market.

What do you love most about your job?
I love the problem-solving aspect of my job – it’s in my nature, and it brings me joy. I love waking up every morning to new situations, rapid change and the choice of optimizing my own time that best moves the business forward. I enjoy puzzling through problems within any area from use cases, development, marketing strategies to finance and investment. I don’t mean to imply that every day brings solutions and success. Goodness, no. Rather, the challenge of daily problem-solving is what I love the most about my job.

What motivates you to get up every day and go to work?
My determination to get RuListing into people’s hands, watching usage grow and receiving thank you messages from users. For years, people have complained about commission fees. Yet, history has shown disruption doesn’t come from industries that profit from the very fees consumers are complaining about. In the end, consumer needs always prevail, and RuListing offers the solution.

On a personal level, what motivates me the most, is hearing that something can’t be done. I recall my Gr. 10 gymnastics coach preaching to me one day that, “there’s no such thing as I can’t. What you’re really saying is, I won’t.” This lesson stuck with me, as it’s not that we can’t solve whatever challenge is before us, but wanting to solve it, is our choice and our creativity to figure it out, is a factor of how badly we want it. This is what motivates me to get up every day.

How do your co-workers inspire you?
I am most inspired by genuineness. This is my ‘x’ factor that establishes trust. When genuineness coincides with an out-of-box engineer-type thinker, I am doubly inspired. Genuineness opens up honest dialogue, creativity, and increases productivity.

But genuineness gives a human connection, where you feel comfortable sharing some of your personal sides. It means you might receive a funny joke, a dog video or a personal message of advice in your inbox that you can relate to, reminding you that daily life is all good.

How do you have fun at work (team building, pranks, etc..)?
It’s a tricky question, as I come from a traditional corporate background where team building was about productivity, and ‘fun’ at work was about camaraderie. But with digital teams such as RuListing, productivity isn’t as dependent on relationships. Software developers, for example, can, and some prefer to code in the wee hours of the morning. What’s interesting is, personalities in technology tend to skew more introverted, and those fun team building events are something they tend to put up with, rationalized as logical.

Having fun isn’t so much about team building for RuListing; instead it’s about creating job satisfaction. I try to be flexible and accessible so that people can build their work schedule to meet deliverables. This helps as people can budget their downtime for personal and family fun. It’s worked well so far, but as we grow this approach may need to change.

What are some of the challenges of your job?
At the moment, my greatest challenge with my job is limited resources. My own time is a finite resource because Founders have to wear many hats to drive a business forward. I recognize, with success in-market and a clear digital strategy to scale, RuListing is at that tipping point when Founders have to pull back from the day-to-day work and focus on investment. It’s a challenge to re-focus, as funding is a full-time job against the daily excitement of business development. I am optimistic so that I can get back to business.

Also, a marketplace challenge that other start-ups and I face is building a digital footprint. Today, it’s much faster and cheaper to build, but go-to-market is costly, time-consuming and much more competitive. Gone are the days of build it and the people will come, such as Facebook. You may have a great product, that people seem willing and ready to buy. But today, whether from paid or organic, landing on page one search is expensive as big competitors invest heavily in SEO resources and digital marketing campaigns. Social media has merit, but the competition recognizes that too. The challenge is the time and investment in trial and error to define the digital strategies and channels that drive conversions.

What are some lessons learned from a past project that you can share with us?
I would say a critical lesson that I learned years ago, is not to ink and finalize partner or co-founder relationships or any equity splits too early in your business. It’s easy to get caught up in the excitement of a new venture and in each other’s passion and energy to get it out there in the marketplace. This honeymoon period is very short, as the marriage kicks into full gear with hard work and start-up setbacks. It’s important to spend time on your start-up to learn who you are, and what character traits and skills you bring to your business, to recognize a complementary partner. I have jumped too quickly, only to discover that my partner was not ready to prioritize the business full-time, or that they were not who they said they were. In the early stages, the only asset you own is the idea – don’t be too quick to divide up its ownership.

What advice would you give to someone who is starting in your industry?
Take action. Dig deep. Trust your instincts. The only difference between a good idea and a great one…is action. Be prepared to go where you are told, by your industry, peers and even your family. You can’t go.

Dig deep into all functions that touch your business – most importantly embrace technology. I’m not suggesting you should code and build your website. Instead, ask questions, figure out how it works from short online videos and lectures so that you can participate in the problem-solving process and recognize professionals who will underdeliver. Dig into SEO, understand keywords and why they’re important, learn how to set up your digital campaign, build your own social media accounts and posts. I don’t mean to overwhelm, but I have learned those leading people and making good decisions are drawn from a basic understanding of their work.

Also, listen to criticism and feedback, but trust your own instincts to make your final decision. Remember advice is relative to a person’s perspective. For example, criticism and feedback of RuListing’s digital marketing strategy coming from a real estate agent may be very different from a proven digital marketer and advertising professional. Unfortunately, young Founders can get caught up in following everyone’s advice in fear of being called out as a person who doesn’t listen. But as a consequence of constant iteration, start-ups lose focus. You know your business the best. Let your instincts tell you which advice to follow and which advise to park for another day.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://rulisting.com
Facebook: https://www.facebook.com/ruListing/
Twitter: https://twitter.com/rulisting?lang=en
Instagram: https://www.instagram.com/rulisting.co/?hl=en

Pop Quiz, Monday with Anna Sullivan

We play a LOT of ping pong in the office, and we are super competitive. Otherwise, we have team retreats every year, and on a monthly basis we will have dinner or go somewhere as a team.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Anna Sullivan

Anna Sullivan
Photo credit: Anna Sullivan

What is your job role?
Founder

Tell us about your company?
I run a content studio and social media agency called The Creative Exchange. We work with CPG brands to tell their story, build a community of loyalists, and convert customers through social media platforms. We create all visual content in-house and work on a monthly retainer or project basis with clients.

What do you love most about your job?
I love that I get to work with the best of the best – including clients and my team, my employees. I already love what I do, but also have a say in who I work with day in and day out is great!

What motivates you to get up every day and go to work?
Knowing that we are making a difference for a brand. We work with a lot of up and coming brands, so every decision and post is critical in the beginning.

How do your co-workers inspire you?
I love listening to their ideas and helping see their ideas come to life through the individual job titles they each have. Also knowing they are happy with the clients, we work with, and the work we are doing that just inspires me to keep going and to do more with what we have and this company.

How do you have fun at work (team building, pranks, etc..)?
We play a LOT of ping pong in the office, and we are super competitive. Otherwise, we have team retreats every year, and on a monthly basis we will have dinner or go somewhere as a team.

What are some of the challenges of your job?
I think working with clients, there is always the need for urgency and then budget always comes into play. It can be tough trying to meet clients in the middle of adhering to a timeline they want, working under a restricted budget, and still providing the best service, creative, etc. that we can.

What are some lessons learned from a past project that you can share with us?
We previously worked with brands and companies across many different industries. Most of the time it ended up working out, but we did find our stride in working with CPGs, we just understand their processes, needs, and how to grow their businesses better than we do with other industries. We had one client previously where processes just were not aligned, and it took more time to redefine how we did things than the time it took actually to get the work done.

What advice would you give to someone who is starting in your industry?
I would highly advise getting experience at an agency and working in-house for a brand to understand how things go down. Also, I would suggest them understand every job function that is required to get the job done, it just helps so much to understand what your employees are working on and what they go through – and then you can provide guidance as well.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
http://thecreativeexchange
IG: @thecreative_exchange

Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business

How women can own their brass (ovaries)

When I was a kid playing with Barbie dolls, I wasn’t interested in planning dates for Barbie and Ken. In my world, Barbie told Ken what to do, and he stayed home while she went to work at the towering office building with her name on it.

I’ve always known I was different. Different from the boys and the other girls.

I’ve always brought my opinions to the table. I’ve always asked lots of questions, driving my parents — and now my husband and kids — nuts. Why do I ask so many questions? To find out why, to find out why not, to find out what else and what if.

I didn’t just ask questions, I took action. When I was bullied, I befriended the bully. When the guys ran for class president and the girls for secretary, I ran for president, too. When I needed money, I started working at age 11. My senior English teacher senior year used me as an example of how not to write. But years later and seven books in, I’m still writing. No means I haven’t asked you the right question yet.

I have always had and owned my brass ovaries but didn’t know what to call it before I wrote the book on it. I’m not kidding.

Before #METOO

Before Hillary ran, before the #MeToo movement. I wrote a book titled, “Brass Ovaries Own Yours: Master the Mindset, Change the Game.” As the book unfolded, I saw so many similarities I had with other successful women. Everyone I interviewed brought up the same types of stories about losses, struggles, strengths and wins.

I discovered that I was not alone in this owning department, and, through the book, I wanted to help others own theirs with pride, too. Men and women own their “brass” in different ways. But our push, drive and needs still come from our brains, hearts and backbones – just differently.

WHY

Everyone is an individual, yet we are the same in our fears and insecurities. I have mine, too, but my strengths and life lessons keep me moving forward. My “whys,” keeps me focused, relentless and driven.

My three kids are my main “whys.” I want them to know that anything is possible. I want them to get comfortable with the uncomfortable. I am the sole provider in my family because my husband was diagnosed with multiple sclerosis 14 years ago. My mother lives with us, too. There is a lot to balance, and I have to stay focused.

Another “why” is that I love helping others see their potential. I love helping business owners, executives and employees find their best lives. I get pumped up when the phone rings, and I get to help people solve problems.

Your “whys” will be different from mine. Once you find your own motivators, never let go. Make them a part of your daily self-talk.

Am I perfect? No. Do I know it all? No. For example, because I am so opinionated and outspoken, it is challenging for me to keep my thoughts to myself while others are speaking. So I’ve learned to take notes during private sessions and meetings. This allows me to write what I’ve heard and listen for clarity rather than respond. I often repeat back what I’ve heard before offering a solution or idea. This allows others to speak and keeps me from speaking too quickly without the full picture.

I used to try to be a different person at home than I was at work. I thought I was supposed to be in charge at work, but submissive and agreeable at home. I sought harmony by shutting down and being quiet. I saw my mother do that with my father while I was growing up and vowed never to do that, and when I realized I was doing the same thing, I hated myself for it. I finally stopped because I didn’t want my kids to see an inauthentic person. They read my business writing and follow my business trends, and I have to be myself all the time.

HISTORICALLY

Historically women were brought up to please others, and that is where we, as women, get confused. The same is true for men who have gotten confused when they have bought into the stereotype that they must be the provider, the bread winner. There is freedom in letting go of stereotypes that no longer serve us.

I have always been ahead of the change and many times driving it. Often I was the only woman at the executive table in the owner meetings. But there is room for more women! There is no such thing as scarcity in my book.

Some women may fear that earning their brass also means getting labeled the “B-word.” Just to be clear, I am not a bitch. I do carry a heavy bat that only swings for home runs and accountability. I am direct, but I am warm.

When I first started as the EVP with a hotel franchise company, my reputation had followed me. It wasn’t long before the owner introduced me to an investor in my office. He walked in, looked around and I had to ask, “What are you looking for?” He said, “Your ball bat – I heard you carried one.” I looked at the owner and they both laughed. Later he explained he had described me as firm but fair (but a little more directly using a baseball bat as his metaphor). I was upset and honored at the same time.

I admit living with rose-colored glasses. I am an optimistically driven introvert with strong opinions. I take quick action and risks, pivot as necessary, cry when necessary, laugh as often as possible and share all I have experienced with the sole purpose of helping other grow.

My optimism helps me as a problem solver. A colleague called to tell me her boss was accused of sexual harassment. She was stunned, hurt, confused and not sure how to a handle the news. We broke it down through lots of questions and I got her to remove herself from the situation and look into the future and think about her next steps. In this case, it was to calm down, get the facts straight, not to assume and then take action. When you focus on optimistic outcomes, you come up with solutions.

8 LEARNINGS & TIPS

Here’s some of what I have learned and hope sharing them brings the brass out in you, too. Don’t get confused, though, brass doesn’t mean being rude, being unaware, being selfish — it’s being bold, being you, caring, sharing and living.

  1. Self-confidence is an attitude, and our roads to confidence begin as dirt roads that we need to clear from rocks and holes, then pave and finally landscape for a beautiful drive. My confidence has been built through my experience of putting myself out there. I am an introvert, so learning to get comfortable with networking was and still can be hard, but I remind myself why I am attending an event (meeting a prospect, furthering a strategic connections, supporting a colleague). I ask myself what will happen if I don’t go vs. if I do go. From there my confidence and purpose rises through my intention clarity.

2. Perception is a choice that everyone makes. Rose-colored glasses or not, your mind has to be straight to keep your heart in check and your backbone straight. Where are you now? Where do you need to go? How can you get there? Who should you involve? What other resources do you need? What might get in your way? What will you do if it does? What should you stop, start and continue doing?

3. Perfection, stop, just stop. Do your best, be your best and realize that none of us is perfect. Focus on your strengths rather than your weaknesses. Don’t try to do and be everything to everyone. Seeking to be perfect is a waste of time. You will always find areas that need improvement; when you stop improving, you stop growing and die.

4. Balance is in the eye of the beholder. Do not judge what balance is for others; focus on what balance is for you. I have always said “BS” to those that say they can’t have it all. Sure you can, once you find your own personal balance. Keep in mind, my balance is different from my neighbors’ and this is okay.

I work when I want to – I work a lot. But it doesn’t feel like work because it’s by   choice. I put boundaries around special things with my kids. Personal non-negotiables are in my calendar in red. The cost of my services are non-negotiable – just as you don’t negotiate with the checkout person at Walmart. I know my value. I can’t pay college tuition for two kids, keep a roof over the family, food on the table and clothes on our backs if I don’t know my worth.

5. Help — Don’t be too proud to ask for it. As independent as I am, this is a continual struggle, but I have learned to ask others for help both personally and professionally, and the more I let go, the better my business and home life have become. I sometimes hire housekeepers, and I hire others to do my accounting, administrative tasks, some marketing and research.

6. Be authentic. Bottom line — be you, the best you. Don’t hide behind anyone or anything. Fear can freeze you or thrust you forward. Choose forward. I do!

7. Circle of Influence —Don’t be the smartest one at the table! If you think you are, make sure you are sharing your knowledge to lift others around you – choose mentorship, not arrogance. Strive to surround yourself with others that keep you motivated and move you towards your desired realm. Your circle should be honest and transparent with you, too. You don’t want disciples, but rather equals, to keep you motivated. Even the most motivated need others to push them to greater heights. One of my circles is an elite group of women business owners called Women Who Wow.

8. Boundaries — Set them, keep them, make sure others know them too. Your worth is set by your boundaries. Your balance is found through your boundaries. I don’t answer the business hotline after 6, and rarely meet with clients on the weekend.

Just because you own a bag of seed corn doesn’t mean they will ever grow if you never plant them. Likewise, you already have brass ovaries. It’s time you start owning them.

I am a proud wife of 30+ years; mother of three (I love them so much!); author of seven books, including,Brass Ovaries Own Yours: Master the Mindset, Change the Game”; and the kickass business owner of Premier Rapport, Inc. My business consulting firm removes stress from workplace culture and helps executives strategize, execute and create returns for their employees, stakeholders and themselves. 

Pop Quiz, Monday with Laura Prael, Founder and Director at LEP Digital

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Laura Prael

LEP-Digital_Laura_Prael[8071]
Photo credit: Alisha Gore Photography
What is your job role?
Founder and Director at LEP Digital

Tell us about your company?
LEP Digital is a multi-award-winning international digital content agency based Gosford on the Central Coast, with satellite offices in Sydney and San Diego, USA. We’re experts in beautifully crafted content and offer a full suite of creative services including copywriting, video production, search engine optimisation, website development, social media marketing, branding and more.

LEP Digital was born from a need to provide high-quality data-driven content strategies for small and medium-sized enterprises (SMEs) to help build brand awareness, convert leads into customers, and drive revenue.

We work with young and innovative business leaders that see the value of quality content marketing that’s backed by an understanding of data.

What do you love most about your job?
I love that my work is fast-paced and varied. We work with so many interesting businesses that are disrupting industries, both in Australia and the US, and we get to take the lead on innovative campaign strategies. I love collaborating with my team to make magic and the excitement of not knowing what will happen day-to-day. For example, sometimes I’ll get a phone call to present at a conference, a new client or collaboration opportunity, or invitation to an event. I believe that you make your own luck, so I’m in the business of chasing opportunity, working hard, and following my gut.

What motivates you to get up every day and go to work?
While running a business can be tiring and stressful at times, it’s also incredibly rewarding and exciting. My energetic team, our loyal clients, great campaign results, and industry acclaim helps me to stay motivated and focused on keeping pushing myself every day.

How do your co-workers inspire you?
My co-workers are a powerhouse team of young women who consistently impress me and make me proud. I’m inspired by their dedication to their work and our clients, their broad skill sets, intelligence, adaptability, and how they continue to look for opportunities to improve and grow the business.

How do you have fun at work (team building, pranks, etc..)?
Having fun at work is very important to me, and I’ve worked hard to engrain it into our culture. We have a very social workplace that’s full of laughter. We regularly enjoy team lunches to celebrate occasions or achievements, weekly office drinks, networking and event nights and end of year team building days. This year we’re considering activities including mini golf, dodgem cars, bowling, and speed boating. We’re also big fans of swapping memes.

What are some of the challenges of your job?
We often have challenges with clients wanting us to complete work with unrealistic deadlines or budgets. It’s the old “Ferrari on a ford budget” adage. The challenge is often solved by communicating clearly and transparently, which builds trust and respect.

When these challenges arise, I work with all parties involved to come to an understanding of what can be done and how. For example, can we deliver part of the project by the deadline? Can the client afford to pay a ‘rush fee’ for their work? Can my team rearrange their schedule to fit it in? Can we agree on a different and more efficient way of doing things?

What are some lessons learned from a past project that you can share with us?
Small business owners often hit roadblocks due to cash flow and high expenses. For example, earlier this year, when I was looking for commercial office space to lease to support my growing business, I found it challenging to find a space that I could afford.

After feeling quite down and frustrated, I began to think of creative ways to make the leasing cost work for my budget. I found a 135m squared space in my preferred location which had been previously leased by an educational institution. On further inspection, I realised that the room had been divided into two “classrooms” with a wall and had two external doors. I asked the real estate agent if it was possible to sublet one of the rooms to another business and, after some negotiation, he agreed.

As soon as I moved in, I sublet the second room within one month. The tenants also chipped in for 50% of the outgoings including NBN internet and electricity which was a considerable cost saving.

This taught me that to solve problems, and you need to think outside of the box (or wall in this case!) Talk to others who have tackled similar issues, and don’t stop trying just because your first idea failed.

What advice would you give to someone who is starting in your industry?
Being an entrepreneur is incredibly freeing and rewarding. And, ‘no pants Friday’ CAN be a thing.

But, in all seriousness, my best advice is to ‘begin anywhere.’ It’s a quote from composer John Cage, and it’s our office wall in neon lights. From the standpoint of creative work, all places are good enough, and all places are beginnings.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://lep.digital/

https://www.facebook.com/lep.digital/

https://www.linkedin.com/company/lep-digital/

Pop Quiz, Monday with Lori Cheek, Founder & CEO of Cheekd

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Lori Cheek

lori
Photo credit: Lori Cheek

What is your job role?
Founder/ CEO of Cheekd

Tell us about your company?
Cheekd reimagines online dating with a new app that makes missed connections obsolete. Our dating app gives us the power to light the spark face-to-face first and leave the talking for later. And because Cheekd uses Bluetooth, it doesn’t require an Internet connection to function so connections can be made on the subway, a plane… anywhere— You’ll get a notification if someone who meets your criteria is within 30 feet of you. If you’re near a potential spark, Cheekd makes sure you know about it. It’s like online dating, but it starts in the real world.

What do you love most about your job?
Cheekd has been the most powerful thing that’s ever happened to me. Building this business has been an incredible learning experience. I’ve taken a major risk (both financially & mentally) and surrendered my career in architecture & design, but my heart and mind are in this project every waking moment. I’ve never been more dedicated to anything. Despite the occasional overwhelming stress, it’s been loads of fun. I feel like I’m living the American Dream—I’ve given birth to an invention. I’ve gone from 16 years of helping others build their dreams to a life finally dedicated to building my own. It’s the most rewarding feeling.

What motivates you to get up every day and go to work?
I’ve got a laser-focused vision to succeed and will do almost anything to keep this business flourishing. I’m not surprised by my determination because as long as I can remember, I’ve been extremely stubborn. When most people would have quit, I only hustled harder. I think my personal approach, passion, and dedication mixed with my relentless conviction that failure is not an option has been the recipe that has to lead to my current success. I could be the poster child for the statement “what doesn’t kill you can only make you stronger.” No matter what… in the end, I’m going to have a magical and cheeky story to tell.

How do your co-workers inspire you?
Although I work remotely from my co-workers, they are an absolute inspiration to me. They’re always filled with positivity and laughter no matter how difficult a situation may be. They give me fuel to be a better force within our business every day.

How do you have fun at work (team building, pranks, etc..)?
n/a (we all work remotely from each other)

What are some of the challenges of your job?
The financial struggles have been the most challenging aspect of my business. Coming from a career of making nearly $120K a year, living a pretty fabulous life traveling, dining out and shopping like it was my job in one of the most expensive cities in the world, I came up with the idea that I had to bring to life… In May of 2010, I launched Cheekd.com. After finishing off my savings from my 15-year career in architecture, I had to get incredibly creative to continue funding my business, and this is where the financial sacrifices began… I made nearly $75,000 by selling my designer clothes at consignment shops and on eBay, doing focus groups, secret shopping and by selling my electronics and other odds and ends around my apartment on Craigslist that all went straight back into my business. The biggest chunk of cash came from renting out my West Village Studio in NYC on AirBnB, while couch surfing for 14 months, nearly got evicted and ultimately lost my lease of 5 years in my gorgeous apartment.

And finally, after four tumultuous years of building my startup with the wrong partners, lots of bad decisions and some major rookie mistakes, I was determined to find a way to take my business to the next level … and what better way than to apply to ABC’s Shark Tank. In September of 2013, I found myself walking down that scary shark infested hallway into a stare off with 5 of the harshest millionaire investors in the world. I’d never been more nervous in my entire life. When I proclaimed, I was going to change the population with my reverse engineered online dating business, serial entrepreneur and Dallas Mavericks owner, Mark Cuban, rolled his eyes, called me delusional and immediately snapped, “I’m out.” Billionaire investor, Kevin O’Leary, demanded that I quit my “hobby” and shoot my business—my passion– like a rabid dog. In the 48 hours after the broadcast, Cheekd.com received a record-breaking 100K unique visitors, and our inbox filled up with thousands of emails insisting that the “Sharks” were “out of their minds” for not investing. A little under 50 of those emails were from interested investors. Since the Shark Tank aired in February of 2014, I found the missing links from years before. We’ve raised over five times the amount I’d sought on the show, and I’ve gotten a CTO on board who’s helped facilitate and finance the new face and technology behind the new Cheekd.

What are some lessons learned from a past project that you can share with us?
EMBRACE YOUR MISTAKES:

Upon leaping into the entrepreneurial world, I had no idea what it took to build a business, but I’ve taken a crash course by building one. I couldn’t even begin to count the number of times I’ve failed building my business. I’ve learned to welcome the mistakes and even joke that I’ve learned so much from them that I’m going to keep making more of them on purpose. I’ve taken a crash course in building a business and failing has probably been the greatest lesson of all.

What advice would you give to someone who is starting in your industry?
My strongest advice for others considering taking the leap is if you truly believe in your idea, give up excuses and doubt, surround yourself by a trusted and talented team, bulldoze forward and DON’T. LOOK. BACK.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

iTunes app: https://itunes.apple.com/us/app/cheekd/id807619613?mt=8

http://cheekd.com

http://instagram.com/cheekd

http://facebook.com/cheekd

 

Pop Quiz, Monday with Lenoria Addison, CEO at OPENLTR

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Lenoria Addison

0 (4)
Photo credit: Lenoria Addison

What is your job role?
I am the CEO of OPENLTR, pronounced Open Letter and my job includes everything from setting company and product vision to strategy, operations, brand management, team building and fundraising.

Tell us about your company?
OPENLTR is a mobile app that empowers people to creatively express emotional challenges and crowdsource practical ways to heal based on peer recommendations. We are pre-launch to date.

What do you love most about your job?
What I love most about my job is creating a mission driven company founded to reduce human suffering and give everyone the power to build a meaningful.

What motivates you to get up everyday and go to work?
I think about my 16 year old self a lot having lost my mom at such a young age. My motivation is to help people navigate life despite emotional challenges and hardships that may occur. Thankfully my experiences have provided me much insight into what one needs to actually thrive emotionally in the world and I want to share that information with those who are struggling so that they too are able to succeed and live a meaningful life.

How do your co-workers inspire you?
My colleagues are naturally inquisitive. They are the types of people who challenge the world around them and I find that to be extremely inspiring.

How do you have fun at work (team building, pranks, etc..)?
Food is truly the way to a happier team and more fun work environment. My team is small right now, but making sure that we have food available during brainstorms or when we’re working on cognitively demanding tasks is a must.

What are some of the challenges of your job?
Some challenges of my job include making sure that I am creating a product of value and one that is user centric vs. one that is bias to my own ideals. This requires me to make tough decisions and eliminate nice to have features and really create a solution that solves a real user pain point.

What are some lessons learned from a past project that you can share with us?
People say this all the time and it’s true: work on something that you are extremely passionate about and solves a pain point in your own life, because when times get tough you’ll need to leverage that passion and persevere. Additionally, create a strategy and metrics to track your progress and product success. This will ensure that you are tracking along.

What advice would you give to some one who is starting out in your industry?
I don’t have specific advice for someone starting out in my industry, but I do have advice for entrepreneurs, Make sure to surround yourself with other entrepreneurs who can be of emotional support to you as you ride the highs and lows and please prioritize your health and personal wellbeing in the same way you prioritize your company.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

openltr.com
Instagram: @openltr

Pop Quiz, Monday with Krystal Boney, Founder at Bean Knights

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Krystal Boney

What is your job role?
Founder

Tell us about your company?
Bean Knights is a bookkeeping firm based in Chicago, IL. We assist entrepreneurs and non-profits with their day-to-day accounting needs.

What do you love most about your job?
I am an artist, so I take breaks throughout the day to focus on my passion. This new approach to my schedule has made me more productive and balanced. If I ever need to catch up on projects, I can always work in the evenings. In my previous full-time roles, I didn’t have the flexibility to do this.

What motivates you to get up every day and go to work?
I am now accountable for everything that happens in my business. Refusing to come up short drives me to excel for my clients.

What are some of the challenges of your job?
Getting clients to see the value of your work before they have problems. A lot of people come to me after ignoring their books for months because they find it works too frustrating. The software may increase your efficiency, but it does not help you understand the information it presents to you. I believe nothing will replace the expertise of a qualified professional.

What advice would you give to someone who is starting in your industry?
Talk to everyone! How can you grow if people do not know who you are or what you do? You do not have to limit your conversations to people within your industry or your target audience. I speak to every professional who is interested in a conversation. You never know what a new relationship or connection will lead to.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

beanknights.com

Pop Quiz, Monday with Jeanann Grubbs, Founder & CEO at Hour One, LLC

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jeanann Grubbs

What is your job role?
Founder & CEO

Tell us about your company?
Hour One is a New-Media Marketing & Production agency based in El Segundo, CA. We believe people are the new media and take a fresh, modern-day approach to help our clients find their purpose, voice, and point of view.

What do you love most about your job?
Using creativity on a daily basis

What motivates you to get up every day and go to work?
Helping brands find their purpose

How do your co-workers inspire you?
My team shares the same passion and outlook on advertising in 2018. Savvy, smart, creative, unorthodox, thoughtful and practical.

How do you have fun at work (team building, pranks, etc..)?
We send each other video animoji’s throughout the day as a more fun way of communication than email 🙂

What are some of the challenges of your job?
Finding the balance. The balance of resources when we have too much on our plates or balance of time allocation when we’re slower. It’s constant optimization.

What are some lessons learned from a past project that you can share with us?
Taking extra time to outline a very detailed SOW in the upfront of the project will save you stress and frustration down the road. Make sure all parties agree on the deliverables, timing, and budget and you will be smooth sailing from the start.

What advice would you give to someone who is starting in your industry?
Trust your gut. If things seem off, voice it and optimize it. Also, know your worth. If there’s an investment element within a project (more time than the budget calls for) make sure it’s an investment you believe it, otherwise walk away and focus on the next project.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

http://houroneagency.com
https://www.instagram.com/houroneagency/
https://www.linkedin.com/company/hour-one-llc/

Pop Quiz, Monday with Megha Hamal, Founder and CEO at Megha Hamal PR & Branding, LLC

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

1.Can you please tell everyone your name?

Megha Hamal

Photo credit: Megha Hamal

2. Tell us about your business and what you do?

I own a boutique PR firm in Chicago. We specialize in technology, healthcare and lifestyle.

Photo credit: Megha Hamal

3. Why did you want to become an entrepreneur?

I wanted to leave my corporate job because my growth opportunities were limited in the company. At the end of the day, I wanted to create something bigger than myself and leave a legacy. Therefore, I wanted to start my own company. I told myself: If I was brave enough to emigrate from Nepal as a young woman, I can find the chutzpah to start my own brand and leave a footprint — a legacy — that is of value to me.

4. What are the challenging aspects of running a business?

The world of entrepreneurship can be interesting, but challenging at times. Sometimes the unknown is scary. As a new business, even if you have a great business model and your services provide value, it may still take time to get new clients. In my field, getting a new client is dependent on multitude of factors and there are a lot of uncertainties.

5. What do you love most about your job?

My job as a CEO of a PR company is never mundane. In PR, I am constantly challenged to think strategically and think BIG. Especially, managing different client accounts that represent different sectors provide me with broader knowledge of various sectors and learning about new things keep me motivated.

6. How do you have fun at work (team building, pranks, etc..)?

I incorporate laughter into my work culture. A little laughter helps me connect with my clients and team. There’s time to be serious and time to lighten up at work.

7. What would one piece of advice that you give to a new business owner?

Be comfortable with the idea of being uncomfortable. As business owners, we must be willing to step out of their comfort zones. Once you embrace the notion that being uncomfortable is okay, you can move past your anxiety and diversify your experiences.

Photo credit: Megha Hamal

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.meghahamal.com

LinkedIn: https://www.linkedin.com/in/meghahamal/

Twitter: @Megha_Hamal

Facebook: @mhprandbranding

Interview with Jennifer Ehlen, CEO and Founder at Brazen Global

 

The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.

Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!

Let us start off with some basic questions to learn more about who you are as a person.

Can you tell everyone your name, please?
Jennifer Ehlen, CEO and Founder, Brazen Global

Tell me about your education?
MBA, Saint Louis University; BSBA, University of Missouri — St. Louis

Can you give an example of an early lesson in life that helped shaped who you are today?

I grew up in a tiny community, my parent worked very hard, but my family didn’t have much. My parents provided the basics, but if my siblings and I wanted something more, we knew we had to find the money for it ourselves. I think this is how I learned how to hustle and be scrappy. Moreover, I’ve always been an entrepreneur. We didn’t just erect lemonade stands — we created a lemonade stand empire, complete with tchotchkes and home-made goods. We would even go door to door selling painted rocks — whatever it took.

We all have entrepreneurs whom we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.

Who would you consider to be a significant influence on you professionally and can you explain why?

Our Brazen members. Our members are passionate, creative, wicked smart and BRAVE. They come from every walk of life, every socio-economic background, and every trade. However, they all have one thing in common: they know that this crazy journey called entrepreneurship is a scary and challenging one, and there’s no point in going it alone — which is why they’ve come to Brazen. I am in awe of them all.

Thank you for providing a background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.

What is the name of your company?
Brazen Global.

Where is your company located?

We are headquartered in St. Louis and operate in seven markets across the country — Chicago, Dallas, Denver, Detroit, Fort Worth, Philadelphia, and St. Louis.

What services or products does your organization provide?

Brazen offers business-focused programs to a national member network of growth-seeking female presidents, founders, and CEOs. Brazen offers evidence-based membership programs to help women grow their businesses.

What problem is your business trying to solve?

Simply put, we’re here to help female entrepreneurs grow their businesses.

In the U.S., 91.4% of women-owned firms have no employee other than the owner. If every WOB added just one member to their team, they could create more than 11 million jobs; more employment growth than 2014, 2015, 2016 and 2017 combined. Female entrepreneurs represent an incredible economic opportunity that Brazen hopes to unlock with our programs.

How is your business unique against your competitors?

First and foremost, our programs are squarely business-focused. Unlike many other groups for women, we’re not a purely social or networking organization. We pride ourselves on giving women a place to get down to business.

Brazen’s flagship program, Growth Groups, also make us unique. Growth Groups are peer advisory groups of seven to nine female entrepreneurs that meet monthly to present their most significant business challenges and work through solutions. While peer advisory groups are not new, Brazen Growth Groups use proprietary software to facilitate effective and focused sessions. Additionally, this program is offered to women only and is designed to be accessible. Unfortunately, many formal peer advisory programs have historically had incredibly high barriers to join, sometimes even requiring members to have $10M in annual revenue and 10 or more employees. They can also be prohibitively expensive, costing in upwards of $16,000 per year to be involved. This means that, while peer advisory groups are incredibly useful, they have traditionally been targeted at middle-market CEOS and have remained out of reach of at least 98% of growth-seeking women entrepreneurs… until now.

Brazen Growth Groups make the benefits of a peer advisory group available to all women entrepreneurs.

How did the idea for your business come to fruition?

Brazen was born out of research from 2011 and 2012 from Kauffman and American Express. These publications discussed the intrinsic and extrinsic factors facing women entrepreneurs today and, in American Express’ case, even ranked the top metropolitan communities for how well their women entrepreneurs fared regionally. At the time, St. Louis came in dead last — tied for 25th with San Francisco. I had just left the role of Director for the Center for Entrepreneurship at Saint Louis University, where I had worked pretty hard to ensure our programs and workshops represented gender parity. To say I was devastated to learn that my hometown ranked dead last was an understatement. Several incredible women entrepreneurs and friends (including my co-founder, Aimee Muirnin Dunne) and I decided to do something about it. We set out to create programs that would move the needle for women entrepreneurs in a substantive way. To go beyond the speaker series and social organization and offer continuous, immersive programs that would help women entrepreneurs achieve their growth aspirations.

Where can people go on the web to learn more about your business?

www.BrazenGlobal.com

Final question. We want to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.

What three tips would you give to other entrepreneurs who are starting out on their journey?

  1. It sometimes feels like I’m squelching the entrepreneurship dream when I give this advice, but entrepreneurship is entirely about boot-strapping it, and the BEST way to bootstrap your learning curve is to go work for someone else first. Work in the industry that you hope to innovate before going out on your own.
  2. Seek feedback, even when it’s tough. Being open to feedback can make the difference between having an idea and building a business. Along with testing the feasibility of your idea, feedback is also an essential piece of the entrepreneurial puzzle.
  3. Sign-up for a peer advisory group, like a Brazen Growth Group. These groups connect members to other business leaders with whom they can solve problems and strategize how to grow. Remember, you don’t have to go it alone!

Interview with Samantha Crafton, Founder of SCPR (Samantha Crafton Public Relations)

 

The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.

Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!

Let us start off with some basic questions to learn more about who you are as a person.

Can you tell everyone your name, please?

Samantha Crafton

Tell me about your education?

I graduated from the University of Iowa with B.A. in Communication Studies and am currently pursuing an M.S. degree at Northwestern University’s Kellogg School of Management.

Can you give an example of an early lesson in life that helped shaped who you are today?

Integrity is the single most important quality a person can possess.

We all have entrepreneurs who we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.

Who would you consider to be a significant influence on you professionally and can you explain why?

Jenna Kutcher (@jennakutcher) is an entrepreneur I became familiar with when a friend recommended I check out her podcast, Goal Digger (@goaldiggerpodcast.) I subsequently started following her on Instagram and was immediately a fan. She is unapologetically honest, extraordinarily ambitious and a major proponent of self-love/acceptance — a combination which is rare in someone so young and so successful. Jenna is a big proponent of celebrating other female entrepreneurs (she seems to agree with Madeleine Albright that “there is a special place in hell for women who don’t help other women.”) In this day and age, the notion of women in business helping each other instead of competing with one another more important than ever and Jenna really embraces that. She is, in my opinion, a savvy #BossBabe that all young females can look up to.

My father, Paul Katz, is another entrepreneur who has had a significant influence on my professional development. A graduate of Indiana University’s prestigious Kelley School of Business, my father is one of the most intelligent and inquisitive people I’ve ever met. While he has worked in a few different industries over the course of his career one thing that has remained consistent is his commitment to honest and ethical business practices. He’s a man who believes that a person’s word is their bond and he has taught me that building a reputation as a business person of high moral character is an extremely valuable commodity.

Thank you for providing background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.

What is the name of your company?

SCPR (Samantha Crafton Public Relations)

Where is your company located?

We currently have offices in Chicago and Washington DC.

What services or products does your organization provide?

SCPR is a boutique public relations/marketing firm that offers a wide variety of services to clients across the country including Media Outreach/Relations, Brand Development & Management, Social Media, Professional Photography, Copywriting and Community Outreach (an entire list of our services can be viewed here: https://www.samanthacrafton.com/services-2/)

What problem is your business trying to solve?

While each of our clients has a unique set of objectives or “problems” they want us to solve, one goal they all have is to increase the buzz around and revenue of their business so those are two things we always focus on “solving.”

How is your business unique against your competitors?

Many things set SCPR apart from the competition. Here are just a
few of particular note:

The frequency of Press Placements: SCPR has a track record of securing editorial placements for every client every month.

Availability: I, along with my team, are available 24 hours a day, 7 days a week, 365 days a year. (Yes, even Christmas Day and New Year’s Eve!)

Responsiveness: As a company, we operate under the “72-hour rule” meaning that all emails, phone calls, and text messages are returned/attended to within 72 hours of their receipt.

Evaluation: I believe that regular assessment of the strategies we are employing on a client’s behalf is crucial to the success of an overall campaign. As such, SCPR takes the time to evaluate daily activities to see what is achieving the best results and if any tactics need to be re-evaluated.

How did the idea for your business come to fruition?

After years of working at many PR companies across the country I amassed a wide variety of experiences that, I felt, gave me a unique perspective on what the client-publicist relationship should be. With those experiences in mind, I launched SCPR to be a firm that works with its clients differently. I honestly felt there was a void in the industry and it was (and still is) my goal to fill it.

Where can people go on the web to learn more about your business?

Website: www.samanthacrafton.com
Instagram: @scpublicrelations1
Facebook: Samantha Crafton Public Relations
Twitter: @SC_PR1

Final question. We would like to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.

What three tips would you give to other entrepreneurs who are starting out on their journey?

  1. Make self-care a priority. For an entrepreneur taking care of yourself — mind, body, and soul — is not a luxury, it’s a necessity. You can’t build an empire if your running on fumes.
  2. Stop comparing yourself to other people. You are your only competition.
  3. Looking at the big picture can be exciting but also overwhelming. Focus on taking small steps every day — you’ll be surprised how quickly those small steps add up to big successes.

Interview with Susan Newman, Founder of School2Life

The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.

Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!

Let us start off with some basic questions to learn more about who you are as a person.

Can you tell everyone your name, please?

Susan Newman

Tell me about your education?

Attended Columbia College Chicago which was a fantastic experience learning about the marketing industry from top executives who had proven a success. However, my real definition of industry education came from the range of internships and “on the job” experience I obtained while in school which led to a successful, exciting marketing career.

Can you give an example of an early lesson in life that helped shaped who you are today?

When I worked at Playboy in Beverly Hills, and at Leo Burnett, I had the opportunity to work with Founders such as Hugh Hefner and C suite executives at Burnett, and I learned the value of gumption — spirited initiative and resourcefulness. This quality has enabled my career to evolve in the most unexpected yet brilliant way. I now have the best job ever with school2life.

We all have entrepreneurs who we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.

Who would you consider to be a significant influence on you professionally and can you explain why?

My father. He raised me on the very tactics and strategies which greatly influenced the school2life curriculum. He also supported my “unique and quirky” sense of humor which keep us all laughing (sometimes at my expense) when I’m teaching.

Thank you for providing background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.

What is the name of your company?

school2life

Where is your company located?

Chicago, IL

What services or products does your organization provide?

School2life provides practical personalized guidance for young professionals.

Our services include customized, interactive workshops that provide important — yet seldom taught — — information with actionable steps and personalized roadmap to understanding the job search landscape, networking navigation tool, and professional communication tactic and strategies.

In person, sessions are supported by school2life GPS (Guidance and Professional Support) a digital tool that enables our students/clients to take actionable steps in making progress towards their goals. For example, WUHU (Would U Hire U) is an interactive tool that teaches the user the dynamics of a strong answer for each given questions and then lets them apply their achievements and experiences to create personalized answers thus building strong interviewing skills.

What problem is your business trying to solve?

Problem: The job search process is introduced way too late and is inadequately taught making the experience confusing, demeaning and even “paralyzing” which doesn’t allow for maximum success. Promotes uncertainty.

Solution: Demystify the job search process early on making it manageable with actionable steps to enable young professionals to navigate their search path to achieve greater success in landing a job of interest.

Result: Promotes confidence rather than uncertainty = opportunities.

How is your business unique against your competitors?

Based on the feedback from customers it’s the relatable teaching style that has allowed s2l to be so successful in “turning young professionals on to themselves and their capabilities.” We communicate with a real humanistic and relatable approach (we aren’t afraid to laugh at ourselves) which in turn leads to education through conversation and allows our students/clients to apply the tactics and strategies to their unique path.

How did the idea for your business come to fruition?

I started teaching Marketing Yourself at Columbia College and was asked to work with private clients, teach workshops and write professional development curriculum outside of Columbia. And quickly found that my quirky personality was a strength in motivating people to take actionable steps in advocating for themselves and their careers.

Where can people go on the web to learn more about your business?

school2life.com

Final question. We would like to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.

What three tips would you give to other entrepreneurs who are starting out on their journey?

Surround yourself with people who:

  1. Are performing in their career and getting things done and evolving.
  2. Are positive and supportive.
  3. Can make you laugh.