How to See How Many Times a Hashtag Was Used on Twitter

https://brand24.grsm.io/how-to-see-how-many-times-a-hashtag-was-used-on-twitter-instagram-and-facebook

Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.. Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.

Secret Power of Interacting on Social Media

There’s always lots of Facebook posts flying around asking people to support those in small business.

Instead of spending your money with the big multinationals, redirect some of your spend to the little guys.

A glorious sentiment. Helping someone build their dream. Helping someone grow their business to the point where they are earning a profit and can employ others.

Why do we struggle with that?

We have no problem walking into Woolworths to spend $200 on stuff in boxes but when our friend asks us to buy their skin care or other useful product, we are reticent to part with our hard-earned cash.

You see it all the time for those in network marketing – they offer similar if not better products than the big well known chains. Yet their friends run for cover when asked to buy from them.

There is a scientific reason for this (but when Googled this phenomena, there was nothing). The same mindset on Facebook.

For those in small business, the holy grail on Facebook is to get likes and people engaging with our posts. Achieving organic reach is the ultimate but many of us find this hard without spending a few bucks on advertising. Even then, there is no guarantee of post cut through.

You see pages with thousands of people as likers; there is lots of ‘to’ going on but not a lot of ‘for’. No comments being made and hardly any likes.

There’s a few reasons for that:

  • The content sucks – boring and uninspiring
  • The content misses the mark – not understanding the target audience
  • Posting at the wrong time of day
  • Facebook has changed it algorithms AGAIN
  • People do not understand the power of interaction and supporting the business (person)

Let’s say you tick all the other boxes – your content is fresh and interesting, you understand your target audience, you know when to post, you are keeping up with Facebook’s changes, you have lots of people following you.

Maybe what is needed to educating the followers on how to be a good follower, a good supporter. Because most people are happy to sit back and soak up the info but stay quietly in the background.

No.  That does not work. If you took the time to follow a business or a person, get benefit from their content and enjoy their posts, TELL THEM. What does it really cost you to take a minute to write a post and share?

Social media, especially Facebook is about two-way conversation. No one really wants to feel like they are talking to an empty room. I know we are inundated with information and marketing at the rate of 5,000 messages a day but if you have no intention of engaging, do not join a business page for the sake of it.

When the business page you like (you liked it for a reason) ask a question to prompt discussion, engage, answer the question, ask for more info. Don’t be shy.

Give feedback – keep it nice – if you can’t say something nice, do not say anything at all). Give compliments, share posts and answer questions asked in business groups (if you have the expertise to give the answer)

Ask questions – instead of going to Google, ask the expert you have at your fingertips. There is no such thing as a silly question. Just like there is no such thing as perfection or the right time – just ask.

Share – if a business you are connected with is promoting a local workshop or event, has written a great post or an awesome offer – SHARE it with your networks. Don’t just click share, tag people into the post (to keep them on the business’s page) and write a personal message (it seems less like spam if you take the time to say why you think the post is great). Share it with your networks.

Remember the Law of Reciprocity – chances are you have a business and would like more people to share your awesomeness.  Here’s how it works – if someone does something nice for you, you will have an urge to do something nice in return. You may even reciprocate with a gesture far more generous than the original good deed. I call that a win win.

Being in small business can be a lonely place. It can be a hard slog.  There is so much you need to know and do to get ahead. It is no longer as simple as hanging your shingle out. You have to be an expert at everything. Why don’t we commit to making it easy on each other by supporting each other more? Using each other’s services. Helping to spread the word about each other’s business (the power of PR – third party credibility is priceless).

So next time your friend asks you to buy their {insert product}, say yes. The next time a business you support shares info about {insert event/product} on Facebook, share it.

Move Your Organization into the Communication Age

For the last several decades, we have been working hard at helping our company become an information age organization, finding new and better ways to distribute and display information. Having 24/7 access to email and web sites via our mobile devices, it’s hard to find any area in an organization that doesn’t provide access to information.

We receive more information than we can keep up with. Between numerous collaborative tools, memberships to multiple informative groups, subscriptions to paid and free information funnels, and being subject to mobile advertising, we’re literally drowning in information.

We must propel our organizations into the communication age to reach the next level of organizational excellence and to solve information overload.


Informing Versus Communicating

Informing is one-way, static, and seldom leads to action, while communicating is two-way, dynamic, and usually leads to action.

Ask yourself, “In our organization, are we better at informing than communicating?” The majority will answer “yes.” If you can’t communicate internally with your staff, how can you communicate to anyone externally? Do not stop informing people; start tapping into true communication. When you focus on maximizing two-way communications, you can create a communication age organization.

Fully embracing the communication age doesn’t erase the information age. You don’t want to erase the past; you want to move forward into the future. The “new” opens more options to innovate and lead. We did great at evolving into information age organizations, so we should move forth into the communication age in a similar fashion.


The Right Tool for the Job

Ironically, we have all these fantastic communication age tools, but we use them in an information age way due to our residual information age mindset. It’s time to learn how to use these tools in a way that advances the organization and promotes both internal and external communications. Here are suggestions that can help move your organization into the communication age.

  • Know and learn how people communicate.

Not everyone communicates in the same way. It’s common for some to not return voicemails but return text messages. Likewise, people in different generations prefer different communication tools. The key is to understand how people like to communicate. People tend to use the communication tool they’re most comfortable with. Also, ask the other party how they prefer to receive communications. If your goal is to elicit some sort of action, you have to communicate in the manner that will allow the other party to respond.

Just as people communicate differently, they also learn and absorb information differently. Some people would rather listen to a book than read it. Knowing this, it is safe to assume that person would likely prefer voicemail over email. A person’s learning style mirrors his or her communicating style. Deliver the message in a way that ties into their learning style.

  • Get social inside the organization.

Social media is all about communicating and informing. Before social media, the internet was solely for informing. Because of this shift to informing and communicating, it has been rapidly embraced by young and old alike. Companies should consider using these communication tools internally. Many social media platforms are great ways to connect employees across departments, regions, and countries. You can even have your own internal version of these popular social media platforms.

Reframing the use of social networking allows companies to increase communication, collaboration, problem solving, and competitive advantage with little cost. These tools are free or nearly free, making them accessible to organizations of any size. Embrace these tools and utilize them to enhance your communication of information that generates action and response.

  • Create community.

Two types of online communities exist: communities of interest and communities of practice. A community of practice is a professional type of community where members share their knowledge and best practices.

A community of interest is an environment where people share similar interests or passions. You can even get granular when it comes to communities of interest to filter information. Perhaps you narrow down your car community to one that only includes people who drive a Dodge Challenger SRT Hellcat.

In your organization, you can set up virtual communities of practice in order to get people communicating ideas and sharing knowledge and expand it to diversify communication. For example, establish a community of practice for all the CEOs in your industry, which opens up the communication channels for enhanced dialogue and innovation industrywide.


Embrace the Future Today

These suggestions are aimed at improving communications rather than merely providing more information. You need to ask yourself how your organization can use these tools not only internally but also with your customers to enhance information and add communication.

Using today’s technology in a way that opens a meaningful dialogue will move your people to action and advance the organization to new levels of success.


Ready to see the future and plan with greater confidence?

Pick up a copy of my latest bestselling book The Anticipatory Organization. I’ll pick up the cost of the book if you pick up the cost of FedEx shipping. Go to www.TheAOBook.com to get your copy.

Pop Quiz, Monday with Annette Densham

When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Annette Densham

Annette Densham
Photo credit: Annette Densham

What is your job role?
Public relations specialist

Tell us about your company?
Publicity Genie is the story whisperers. We pull from small businesses their great stories to share with the media and beyond. Public relations is an incredible way to connect and build relationships … and we are the conduit for that.

What do you love most about your job?
When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

What motivates you to get up every day and go to work?
That I have the ability to find, write and share stories. I’m always looking for great ops for my clients, and that’s fun.

How do your co-workers inspire you?
I work with Becca McGregor who’s our PR manager. She’s gutsy, talented and tenacious. I love how she sees stories.

How do you have fun at work (team building, pranks, etc..)?
We work in different continents, but we talk through messenger… We have fun by getting publicity wins.

What are some of the challenges of your job?
Client expectations expecting media wins all the time. It’s our job to educate them that PR is more than the mainstream media and it’s all about relationships. Good PR can take time.

Also, the current state of the media. So much news is now trivial and inane.

What are some lessons learned from a past project that you can share with us?
With any PR campaign, be consistent, resistant and persistent. Always follow up … more than once. We had a media win recently where we pitched the story seven times, and on the 8th time, we got a yes.

What advice would you give to someone who is starting in your industry?
Look at PR as a holistic beast … incorporate a range of mediums and platforms. A good PR person understands social media, SEO, video, and the media.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.publicitygenie.com
www.facebook.com/PublicityGenie

Facebook Marketing Tips for Beginners

Photo by Tim Bennett on Unsplash

It will not be wrong to say that Facebook is one of the most powerful marketing platforms these days! Thanks to more than 1 million new users joining the Facebook community every day, it is one of the fastest growing online portals in the world.

The current market scenario is that if you want your business to have maximum customer outreach, you have to promote your business on Facebook! Therefore it becomes crucial for every budding entrepreneur who wants to do marketing on Facebook to learn these marketing tips that make a significant impact on their promotional strategies.

Create the “business page” for your venture:


When you are promoting a business, you need to create a “page” and the personal profile for your brand. The Facebook pages have specialized tools for various themes as per your business type for example- art and craft and construction.

One can use these unique tools clubbed with specific images to enhance the online presence and state the one of a kind marketing prowess of their business. People can like your page to get updates from you in their news feed which is not possible when you form a personal profile.

Get a perfect profile picture and cover photo:

“The first impression is the last impression”- keeping this quote in mind we suggest you create a lasting yet subtle impression on the users.


Your profile picture and the cover photo will give you the basic idea of what your followers or fans should see at first glance. Therefore, choose them wisely. You can use the brand logo as your profile picture or something that reflects your business standpoint.

Use a profile picture with high resolution so that your message can be passed loud and clear. Do not add readymade templates or frames on your profile picture as that diminishes the actual context of it.

For cover photo, you can try variants such as a brand slogan, brand pictures, latest developments in the business. The newest trend introduced by Facebook in cover photos is to upload cover videos as promotional content for your page.

Be very responsive to the messages


When you respond earnestly to the words of your fans and users, you can earn the badge of “very responsive to messages” or “responds early within 1 hour”. When people see that badge, they want to get connected with you as that creates the sense of “being attended to”! All you have to do is to reply to every message you receive in your inbox within a limited time frame and as fast as possible.

If you are quick at responding to messages, the frequency of your page’s latest updates and development in the news feed of the fans and followers of your page increases.

Do not post only the links


If you are a beginner, you must know that posting the links to your website or blog is not the only advisable content for Facebook promotions. To gain more followers for your Facebook business page, you need to experiment with your content. You can choose from a lot of free content, pictures, quotes of wisdom, quizzes that are available to engage the audience on your facebook page. It will draw more attention towards your work, and you will get an increased number of likes and follows.

Time your posts


Some of the Facebook algorithms are based on the timing of your posts, i.e., “when and how often” do you post the content!

When you have a schedule for your posts, for example, “every Saturday”- people look forward to your content. You will also have a strategy in place to deal with queries that come up regarding your new post. Choose that time post when your followers are most active on social media.

Keep an eye at the analytics


If you keep a regular check at the Facebook analytics, you will get a fair idea of following facts:
– which content is most liked and clicked upon
– which material has maximum viewers returning to it
– which content engages users for maximum time. 
The analytics give you an insight of customer demands and expectations. You can create repetitive content or strategy to promote if it works in favor of your blog.

Conclusion

Facebook is based on specific algorithms, if you get them right; your online market presence gets empowered. Therefore, keep following our Facebook Marketing tips and make a remarkable difference to your Facebook presence.


How to Grow Your Instagram Followers in 10 Days

 

With more than 800 million users and their endless engagement time, Instagram is the place to be for online campaigning of various businesses.

When the expert marketing teams plan to extend their outreach, they need a platform where maximum customers can be found at one place. And the popular social media sites such as Instagram, Facebook, and Twitter have helped such businesses to flourish and change their market position with planned online campaigning through these channels.

We are talking about Instagram today because people are increasingly joining this social media platform and following various business programs to keep themselves updated with the market phenomenon.

We have got some infallible ideas for you to grow your Instagram followers that will help in taking your business to new levels:

Use new and less popular hashtags

Photo by Jon Tyson on Unsplash

We often see people rigorously using hashtags to spread the word on Instagram. If you go on to use the common, highly used hashtags such as #outing, #mom, #friendship etc, you will probably end up being one among the millions of others. You need to get yourself noticed and applauded for increasing the number of followers for your business. What is needed here is some community-specific and targeted hashtags which are unique yet easily acceptable! There are free tools available online that help you in searching and choosing hashtags according to their search volume. Find out the most appropriate hashtags for your business which have not already become a fad.

Follow and Like people who belong to your Community

Photo by Allef Vinicius on Unsplash

As we mentioned about the hashtags, the requirement is to be community specific. For example, if you are selling diapers and baby products- only the segment of new mothers will be your prospective customers. There is no chance that the teenagers or college going youth will buy those products!

Therefore, we advise our readers to be community specific. It saves a lot of your time and efforts. Start following more people related to your community and like their photos often. Start commenting on at least 8–10 pictures in different accounts and try to mention about your product or service being direct or indirect. Give some genuine problem-solving advice to let people know the intellect associated with your business. It will help you to come in notice of a few users every time you comment and thus get some followers too. It also helps you to become more approachable and be findable in random searches.

Engage people through contests, quizzes, and polls

Photo by Jason Leung on Unsplash

People spend a lot of time on the online quizzes and contests. If you have some quirky idea for running a contest for your business, just go ahead. Even the simplest of the contests will draw thousands of followers if your approach is right. People like to test their abilities and get rewarded for their acumen. You can ask the participants to repost your pictures or posts and use your hashtags for a better outreach. The best part about such contests and quizzes is that you do not have to give away huge rewards. Something very simple such as a gift bag or online gift card will do the magic. You can even bag some sponsors to fund your contest if you want to make it a big scale promotion.

Tell your story through videos

Photo by Tim Mossholder on Unsplash

Although Instagram is a photo sharing platform, it evolves with the changing trends. These days’ people are telling their stories through videos and live streaming sessions. Many people are drawing huge following through their DIY and live counseling sessions which have instead become a trend. People hire trained videographers to shoot their stories and share them online.

Convert your story into a video and try to keep it crisp and entertaining. Trending videos are watched and shared more often. Use your brand icon in the video thoroughly. And do not forget to add “call to action” to tell the viewers to follow your account at the end of the video.

Link your Instagram account with other social media platforms

“An phone with the Facebook app open next to Scrabble pieces arranged in the words “social media”” by William Iven on Unsplash

Just like Instagram, most of the people and brands also exist at Facebook, Twitter, and LinkedIn. If you already haven’t marked your presence there, it is the time to enter these platforms too. Link the accounts to each of your platforms so that you do not miss on the prospective buyers through any of these. Facebook supports various features of Instagram. If you interlink them, you can draw many followers from Facebook to your Instagram account.

#WordsOfAdviceToOurReaders

Although it looks simple, when we get into the real business we realize that it is not “so easy” to be successful with social media. People do not follow you just because you exist. You need to be unique and creative with your content ideas to be followed by people. Use our advice and keep working hard- with time and patience you will see the desired results.

How to Grow your Twitter Followers the Right Way

There are new businesses which are sprouting every second. The competition for customers is reaching new heights every day. Marketing and brand creation have taken up the position of kingmakers.

Social networking is becoming their most powerful weapon. Twitter is gaining importance in the marketing world for its real-time impact. With Twitter, you can create an audience, share ideas, and promote your business. Twitter is great for maintaining loyal customers and attracting new ones — all in one go! But what’s success without a little hard work?

While all this seems easy and smooth on paper, in reality, it could be a tough grind! Some companies might like quick-fixes. They may like buying a large number of followers, but they forget that puppets have no voices.

So how should one ignite an organic growth in one’s twitter followers? Here are some tried and tested ways:

Creating a Chorus of Retweets

Photo by Marten Bjork on Unsplash

In this step, you need to tweet content which seems alluring and fresh to the general audience. You need to compel them to retweet your content again and again. It will establish your brand value and publicize it among the masses. You can:

  • Use links in your tweets which have a higher probability of getting retweeted.
  • Try including images to ensure engagement of your audience.
  • Add relevant hashtags to your posts which will be seen when new users search for words related to your posts, increasing your followers gradually.
  • Make your page look lively and increase its visibility by posting frequently. Tools like HootSuite and SproutSocial, which schedule your tweets often come in handy.
  • Ask for Retweets. A study suggests that tweets including “please retweet” in their text are four times more likely to be retweeted.
  • Tweet motivational and inspirational quotes or proverbs since they’re very likely to get retweeted.

The Follow Dance on Twitter

Photo by Nicolas Cool on Unsplash

Following others creates a greater probability of getting followed by them.

  • You may start by following more and more people. It’s proven that the more you follow others, the more followers you get in your account.
  • Use an actual image of yourself as a profile picture rather than your logo since no one wants to follow a faceless brand.
  • Upload your email contacts to Twitter and find more people you know. Follow backs are fast if you’re connected to them in real life.
  • Make it extremely easy for people to reach you by using a follow button in your website and your blog.
  • To find more Twitter users to connect with, use Twiends which helps its users with similar interests to get listed accordingly and then follow each other increasing your circle of followers.

Making your content visible

Having optimized content and settings, increase the visibility of your account to new users and tempt more people to join your twitter world.

Start with including optimized search keywords in your bio, and to attract local users, do add your city or region name.

  • other increasing your circle of followers.

Making your content visible

Having optimized content and settings, increase the visibility of your account to new users and tempt more people to join your twitter world. Start with including optimized search keywords in your bio, and to attract local users, do add your city or region name. Tweeting on weekends is linked with about 17% more engagement from followers in general. So, grab this opportunity and keep your Twitter account highly active on the weekends.

  • Reference users in your tweets and mention their names frequently. People more often contribute to discussions where they’ve been specifically mentioned.
  • Find new followers using Ignitwit. Choose your topics of interest, and you’ll receive a list of people you should follow. They will even tell you who decided not to follow you back, giving you a chance to eliminate/unfollow the uninterested parties.
  • Make it a point to reply to questions. This not only shows your social media etiquettes but also highlights that you take notice of your followers’ queries and care to solve them, making your account worth following back.

Effective promotion of your Account

Promoting your account is an inevitably important process. It helps your brand to gain attention and slowly become a household product.

Photo by rawpixel on Unsplash
  • Start by publishing your twitter account in all your marketing materials which will include business cards, brochures, signs and your website too.
  • Promote your twitter account on all your social networking platforms. Entice your audience by mentioning about interesting discussions that you’re engaging in, on Twitter.
  • Do not forget to include your username in the author bio of your guest posts.
  • Participate in popular twitter chats. Chats are great tools to engage with your customers and establish a connection in a short period. Follow them afterwards; they’re most likely to follow you back.
  • Try tweeting often between 1 pm to 3 pm when Twitter traffic is at its peak ensuring that you engage more and more people by asking questions or posting on relevant topics which are bound to sell like hotcakes!