‘Content Marketing, You Need Me’… Link Building

https://fatjoe.co/content-marketing-with-link-building/?referrer=AIRRMedia

In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of… Read full post

How to Optimize Your SERP Features

https://monetize.info/optimize-serp-features/

Google’s search engine results page, or SERP, has been steadily evolving along with all other aspects. Do you know all the Google SERP features? Find out how to optimize your site to dominate the first page with site links, videos, reviews…

Expert Round Up: What is your favorite digital marketing tool?

Finding the right digital marketing tool can make a dramatic impact on the growth of your company. Digital marketing is a vast field that covers email marketing, search engine optimization, conversion rate optimization, pay-per-click advertising, and the list goes on and on. A good strategy to find the right tool for your company is to talk to other people. Find out what digital marketing tools that they are using for their business and why it is crucial for their growth.

digital marketing tools

We asked 18 experts to provide their thoughts on what digital marketing tool is most valuable to their work.

Expert 1: Paul Juchima

Please, make sure to visit their website to learn more about their work: www.oimedia.com.au

Tools: Convertri, ActiveCampaign

email marketing

One of the most valuable digital marketing tools of my business is the marketing funnel building software called Convertri (https://www.convertri.com). My team and students use this tool to build fast loading funnels that allow brands to provide offers and track prospects to nurture them through their sales funnel to become paying customers.

ActiveCampaign (https://www.activecampaign.com/) is the next handy tool, as it allows us to send email automation as part of plugging into that marketing funnel, including sending welcome email sequences as well as cart abandonment email sequences, helping you increase conversions and sales.

Expert 2: Aodhan MacCathmhaoil

Please, make sure to visit their website to learn more about their work: waster.com.au

Tools: SEMRush

SEO

At waster.com.au we provide low-cost waste and recycling services to small and medium Aussie companies.

For us – Semrush is definitely the most useful.

It is vital to our SEO and content creation efforts.

The magic word tool is perfect for finding the right keywords and long tail terms.

We also use it daily to check for errors like broken links.

Expert 3: Matt Antonino

Please, make sure to visit their website to learn more about their work: https://www.digitaleagles.com.au/

Tools: Ahrefs

search engine optimization

Easily the most powerful tool we use in our business is Ahrefs (ahrefs.com). Not only is it a fantastic backlink checker for excellent link analysis but we use it for content analysis, competitor research, and penalty checking. Ahrefs has a simple and powerful API to do big data segmenting and analysis. The Content Gap tool is one of the least used but most powerful tools in the entire tool suite.

We use a wide range of tools, and while Ahrefs is no secret, it’s often compared alongside Majestic, Moz and other link tools when it does so much more and with far better results.

Expert 4: Joshua Lewis

Please, make sure to visit their website to learn more about their work: https://dorksdelivered.com.au/

Tools: ActiveCampaign, Unbounce, Sendible, Bonjoro

marketing automation

In this modern day and age, everything comes down to marketing, and today we’re going to be discussing our favourite digital marketing tools. For us, we find that as a company that deals with business-to-business we do use LinkedIn quite a bit for our marketing. We find that its quite useful and that people are conducive to getting information about a business through LinkedIn. For businesses that have a more business-to-consumer type approach, we find Facebook works better. But for us, LinkedIn is fantastic.

There are other tools that we use to support our marketing efforts. We use this fantastic tool called ActiveCampaign. It gives the ability to email out our clients, see if our clients have read the email, and can if they have clicked on any of the links. We use this to see whether we have customer engagement. From there, we can then score our customers and work out where they sit, how they feel about our services, and how engaged they are. This is cool.

One of the other ones that we use is called Unbounce. Unbounce is all to do with landing pages. Now a landing page is something where you want to try and make sure that you’re answering the question to whatever your client or your prospecting client has. What this tool does is that it gives you a super, quick page that has only one that’s of interest on it.

website design

For instance, maybe you’re a florist, and you want to make sure that the customers that are coming to you when they search for you on Google. They go to your landing page, and they see on the landing page something like, “Looking for flowers for Valentine’s Day? We’ve got you covered.” Then you include a little bit of information about why you’re the best person to be buying flowers from, specifically for Valentine’s Day. On a big day with a big rush, when a lot of companies run out of flowers, you guys don’t. Or you know, whatever your point of difference is.

That is an example of what you should have on a landing page. On your florist website, you’d be talking about the different types of flowers that you have, the various arrangements and how you service weddings as well. This page is not exactly geared towards the problem that someone’s asking for. Where if someone’s looking for flowers coming up to mid-February, you can be pretty comfortably sure that they’re going to be confidently looking for their Valentine’s. That’s Unbounce in a nutshell, what a fantastic tool.

So far we’ve covered off on Unbounce and ActiveCampaign. Now let’s move onwards to Sendible. Sendible is another excellent tool. What it lets you do is that if you have a social media post, instead of having to jump into LinkedIn, jump into Twitter, and then across to Instagram, and over to Facebook, you can jump to the one portal, write the message, click send, and it sends it everywhere as a broadcast message. You can also use it to manage any customers or any of the comments that have been made on that message. From that, you can easily respond to the comments, and control everything in one portal. This saves you a lot of time and hassle if you are going to be using social media networks to be broadcasting any messages to your leads or clients.

The last one I’m going to cover off on here is unique. It’s unlike any of the other tools that I’ve seen out there. It is known as Bonjoro. What it does is when someone engages with you on your website, it gives you an email, and says, “Hey, Joe Blog’s just clicked on this link. Would you like to say hello?” What you can then do is you can click on them, and straightaway from there, send them a video. They can then get a video straight from you, a personalised video where they can see that you’re a genuine, down-to-earth person. You’re not just a robot, and there are not 10,000 visitors coming through this site. Even if there is, you’ve set the time aside to go and talk to this lead. I think Bonjoro is a fantastic tool, and I’m looking forward to seeing how it develops.

 perfectly timed personal videos

These are the tools that we use on a regular basis that have proven to work for us. There are many, many others out there, and there are many others that we use, but these I’d give you a good 80/20 rule. 80% of what you need to achieve would be within those tools there. Hope you’ve enjoyed this, and, yeah, stay good.

Expert 5: Samuel Renotte

Please, make sure to visit their website to learn more about their work: https://prosperitymedia.com.au/

Tools: SEMRush

digital marketing tools

I work as a Search Engine Optimisation & Growth Specialist at Prosperity Media (https://prosperitymedia.com.au/) we work with medium to large businesses and funded startups.

By far my favourite digital marketing tool would be SEMrush.

SEMrush is my go-to tool for:
-Analysing paid and organic search traffic for your competitors
-Getting new ideas for gaining more organic traffic
-Examining the best-performing social media posts in your industry
-Discovering trending topics and keywords
-Choosing the most effective promotional channels

As you can see from the points above, SEMrush covers a broad range of critical areas and is an absolute must for any serious digital marketer that wants to compete in today’s super competitive market.

Expert 6: Kaitlyn Gillies

Please, make sure to visit their website to learn more about their work: https://ohmydigitalagency.com.au/

Tools: Later

Instagram scheduling

Here at Oh My Digital, there are a plethora of amazing tools we use, but our number one favourite digital marketing tool would have to be our social media scheduling platform (we use Later).

This one takes the top spot because a content scheduling tool is something we really couldn’t live without in our business – not just for scheduling client’s posts but also our own.

Sharing consistent, high quality and high-value content on social media for almost two years has been so valuable to our business – and it’s responsible for the majority of our growth. We definitely wouldn’t be able to get 50% of our B2B leads via social media if it wasn’t for scheduling tools, so that’s why Later takes the top spot for us.

We’ve used Hootsuite, Sprout Social, Planoloy and Plann in the past too which are all great. The exact one you choose doesn’t matter as it’s mostly personal preference – Later is just our personal favourite at the moment because it’s so lovely to use!

Expert 7: Gregory Golinski

Please, make sure to visit their website to learn more about their work: https://www.yourparkingspace.co.uk/

Tools: Moz Fresh Web Explorer

web explorer

My favorite digital marketing tool is Moz Fresh Web Explorer. It’s a fantastic tool to find mentions of your company online. You can reach out to the websites that talk about your business to try to turn these mentions into backlinks for SEO purposes.

Expert 8: Ryan Jones

Please, make sure to visit their website to learn more about their work: https://www.imaginaire.co.uk/

Tools: Woodpecker

Woodpecker

A lot of my work revolves around outreach. Whether this is merely a marketing effort to bring in new clients, or whether I am reaching out to websites to get links for existing clients, I need to send a lot of emails. Woodpecker is by far my favourite digital marketing tool as it allows me to create and send emails in bulk, but also manage the responses to these emails. It even allows me to send automated follow-up emails to the people who haven’t responded! This has taken my outreach to a whole new level!

Expert 9: Quentin Aisbett

Please, make sure to visit their website to learn more about their work: https://www.onqmarketing.com.au/

Tools: SEMRush

competitor research

I run Australian-based digital agency OnQ Marketing. I’d love to contribute to your roundup by talking about the most valuable tool to our work. Although tough to single out just one, I have to mention SEMRush.

SEMRush is a tool that offers so much for us as a digital agency. It is what we consider to be the ultimate all-rounder. From an SEO perspective, it allows us to run site audits and monitor progress, whilst performing other crucial aspects of our job including keyword and competitor research, backlink auditing, and much more. It is also expanding its solutions also to help support our PPC management. Not only does SEMRush help us do our jobs better, every day, it saves us the sort of time that can make or break the agency business model.

Expert 10: Brogan Renshaw

Please, make sure to visit their website to learn more about their work: https://www.firewiredigital.com.au

Tools: SEMrush

marketing tools

With over 5700 marketing tools available and more being added every day (see – https://martech.tools/), how do you select only one?

If we were restricted to one, I would use SEMrush. This tool can be utilised for any business wishing to grow their online presence. From SEO, Online Advertising, Social Media Management our company uses this tool for every client.

From small business to large commercial operations every company can benefit from one of the 40 tools available with SEMrush.

At Firewire Digital we use the tool to keep track of all our clients google search rankings vs. their competitors.

Expert 11: Illia Termeno

Please, make sure to visit their website to learn more about their work: https://extrabrains.net/

Tools: Ahrefs

keywords research data

We are using Ahrefs tools in our everyday work. Its Keywords research data provides an exceptional level of granularity to learn the interest of target audience and come up with a meaningful content strategy. When doing the initial analysis for the new client, we always use Site audit tool to have a quick overview of the on-site SEO health condition. Then Competing Domains report provides a quick and relevant list of potential competitors. Content Gap is an excellent tool to see if there are any topics with great traffic potential utilized by the competition and not touched by the client.

Thus, Ahrefs is suitable for both: quick analysis to build the list of the hypothesis of what can be improved, as well as doing in-depth research and creating the action plan.

Expert 12: Nikolay Terziev

Please, make sure to visit their website to learn more about their work: https://leopay.eu/

Tools: Google Analytics

google analytics

My name is Nikolay, and I’m an SEO expert for LeoPay, digital account for managing online payments.

In my opinion, the most important digital marketing tool that one marketer can’t go without is Google Analytics. Data is vitally important to measure performance. Google Analytics is an excellent tool that is free to use, and almost every marketer can implement it without any special technical knowledge. Not only can you measure performance but you can get a basic idea about your audience.

Expert 13: Mark Crowell

Please, make sure to visit their website to learn more about their work: https://wickydesign.com/

Tools: Website

website

Your website should be your best digital marketing tool. Your site should be where you funnel all your social media traffic and generate leads. Having a professional website gives you 100% control over your branding and messaging.

Expert 14: Madelene Rogers

Please, make sure to visit their website to learn more about their work: https://www.canirank.com/

Tools: Funnel

marketing funnel

As a digital marketer with CanIRank I’ve tested and researched almost every tool in the industry, but one of my favorites is Funnel (https://funnel.io/). Digital marketing has become such an expansive effort, attempted across a vast variety of platforms and channels and Funnel allows me to quickly see all of our data in one place at a glance with beautiful visualizations. By integrating with over 400 data sources, it’s almost impossible to market somewhere their tool can’t track and quantify for me. I’ll never go back to traditional spreadsheet tracking after seeing how easy and effective Funnel makes my marketing efforts. It saves me time and brain power I can use to focus my message and strategy better.

Expert 15: Amy Kilvington

Please, make sure to visit their website to learn more about their work: www.blindsdirect.co.uk

Tools: Iconosquare

social media

Iconosquare is a valuable digital marketing tool for all businesses wanting to succeed on social media.

It is a social management tool that provides businesses and social media users with detailed analytics to identify the best type of content to share. This helps to boost your social media presence and grow a bigger and more engaged following. Iconosquare offers information including your best performing content and your best performing times to post.

For instance, images posted at 7pm on Mondays may be your best performers, achieving higher likes, comments and subsequent follows. Iconosquare also allows you to monitor competitors and provides in-depth data relating to their social media accounts. This in turn helps you to build a more informed social media strategy.

Expert 15: Nedelina Payaneva

Please, make sure to visit their website to learn more about their work: https://asianabsolute.co.uk/

Tools: Answer the Public

Blog topic research
Waterlogue by Tinrocket 1.0.9 Windows Preset Style = Vibrant Output Size = Medium Lightness = Normal

Your blog serves the important purpose of helping your website appear in organic search. Which of course is an important source of website traffic.

In order to accomplish this, however, you need to know what topics your future customers are searching for in relation to your industry or your business. Answer the Public (https://answerthepublic.com/) is a dynamic tool that helps you discover the perfect blog topics based on the language, or keywords, your customers use.

It works similar to a search engine. Simply type in a keyword relevant to a topic your customers might search for, like “digital cameras”. The tool generates trees of topics base d on real search queries and trending questions commonly searched in relation to this keyword. And voila! Now you can pick the query that best suits your blog and business. So simple, yet so helpful.

Expert 16: Pulkit Gera

Please, make sure to visit their website to learn more about their work: Blogging Done Better

Tools: Ahrefs, ActiveCampaign, Thrive Themes

Thrive themes

My favourite tools are:
Ahrefs -> They have the very BEST SEO tool in the market. I use it everyday for keyword research, content planning and backlink analysis and tracking.
( People have already talked about this tool in this post so I won’t go into much detail)

ActiveCampaign -> It’s also the BEST email marketing tool in existence. It’s got extremely powerful automations which can be triggered in a lot of different ways. If you use it well, even a small business can use ActiveCampaign to personalize the marketing for each individual person on their list.

I also LOVE the site tracking feature (which no one else has) and the fact that you can trigger automations based on page visits. That’s incredibly powerful.

And they allow you to split test the automation itself. Again, this isn’t something that other comparable tools in the market can do. This feature will allow you to optimize every aspect of your automation to make it as good as it can be.

They also integrate with Facebook Custom Audiences. For people running a FB ad campaign and maintaining and email list, this is godsent. And finally, they have a marketplace where you can show off your automations or buy automations created by others. It’s not got a ton of stuff on it yet, but it’s awesome even now.

Thrive Themes Membership -> Thrive Themes have a suite of WordPress plugins that you can use to build a good looking and fast, conversion optimized website.

Their world class plugins include: a page builder, a lead generation plugin, a quiz builder, a headline optimizer, a scarcity marketing plugin, a comments plugin, a testimonial plugin and a comments plugin.

All the products are designed to work seamlessly with each other. I install these plugins on all my WordPress sites and I can’t think of running a blog without them.

Expert 17: Brenda Ledwith

Please, make sure to visit their website to learn more about their work: https://www.livingonline.com.au/

Tools: Hotjar

Hotjar

One of my favourite digital marketing tools that we use for all of our clients is HotJar (https://www.hotjar.com/) – it is a fantastic piece of software that allows you to see heatmaps of any page on your website. Most importantly though, HotJar allows you to watch real recordings of visitors using your site. This is incredibly valuable when it comes to conversion rate optimisation and improving user experience to drive increased conversions.

By spending time every month or so looking at past recordings, you can identify any roadblocks that your website visitors are experiencing that are preventing them from completing an action on your website. Are they getting confused with your contact form? Are important call to action buttons not working? You can even identify opportunities to help website visitors through the funnel. For example, if you are noting that many website visitors scroll to the bottom of a landing page, then scroll back up and leave the site, you may want to consider adding buttons or links at the bottom of the page that encourage them to keep moving through your website until they are lead to filling out an enquiry form or making purchase. If you aren’t constantly reviewing how your visitors are using your site, then you are really just making blind judgments about your site that could be costing your business a lot of money.

Expert 18: Casey Bryan

Please, make sure to visit their website to learn more about their work: https://grandcrudigital.com.au/

Tools: Google Search Console

Google Search Console

I use a wide range of tools with my clients however since Grand Cru Digital is focused explicitly on SEO (search engine optimisation) one of the critical tools we use on a weekly basis is Google Search Console (previously Google Webmaster Tools).

This free tool from Google has and still is undergoing many updates to improve the tool continually. Mostly it will help you make sure you get the most from organic search.

Google Search Console helps you understand how Google reads and indexes your site. You’ll be able to pick up on errors with pages on your website and understand why specific pages aren’t being shown in Google alongside what keywords are driving people to your site and even how Google sees your structured data and AMP (accelerated mobile pages).

If you’re looking for organic search growth in 2019 and beyond, Google Search Console is a tool you should be one of the tools that you are using more frequently than not.

Pop Quiz, Monday with BJ Enoch

It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
BJ Enoch

BJ Enoch
Photo credit: BJ Enoch

What is your job role?
Vice President of Enterprise Accounts

Tell us about your company?
SocialSEO is a full-service digital marketing firm based of Colorado Springs, CO with offices in Denver and Phoenix. We specialize in organic SEO, paid search and display advertising, organic and paid social media advertising and video production. Our client base spans four continents with clients ranging from SMB’s to 10,000+ SKU eCommerce retailers, to global publicly traded companies and everything between.

What do you love most about your job?
It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.

What motivates you to get up every day and go to work?
The thrill of not knowing exactly what new challenge the day will hold for us.

How do your co-workers inspire you?
Watching them get personally invested with their clients and their success. Every member of our team takes personal and fiduciary responsibility for their clients, and watching them throw themselves headlong into strategizing, commiserating, and celebrating with them is incredibly inspiring.

How do you have fun at work (team building, pranks, etc..)?
We’ve got an obscenely competitive ping pong circuit (and table) going on in the office. The training room turns into Wimbledon during lunch. We also put on monthly team events, quarterly company events, and regular department activities.

What are some of the challenges of your job?
The balancing act between communication, strategy, execution, and documentation is one of the most challenging aspects of our job. Nothing with Google is guaranteed, and their hundreds of factors that can impact how a website interacts with a search engine. We need to not only combat the search engine, but also keep an eye on the competition and effectively communicate to our clients what we’re doing, why we’re doing it, and what we expect to happen as a result.

What are some lessons learned from a past project that you can share with us?
It’s ok to say no to projects and clients. Especially in the early stages of business growth, there’s a hunger to take on every possible revenue opportunity you can, but the wrong client or project can set things back immensely.

What advice would you give to someone who is starting in your industry?
Get your Google Analytics certification and then start reading everything you can, build some basic sites and start testing practical application on the side.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.socialseo.com
https://www.socialseo.com/denver-seo
https://www.socialseo.com/phoenix-seo

Pop Quiz, Monday with Annette Densham

When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Annette Densham

Annette Densham
Photo credit: Annette Densham

What is your job role?
Public relations specialist

Tell us about your company?
Publicity Genie is the story whisperers. We pull from small businesses their great stories to share with the media and beyond. Public relations is an incredible way to connect and build relationships … and we are the conduit for that.

What do you love most about your job?
When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

What motivates you to get up every day and go to work?
That I have the ability to find, write and share stories. I’m always looking for great ops for my clients, and that’s fun.

How do your co-workers inspire you?
I work with Becca McGregor who’s our PR manager. She’s gutsy, talented and tenacious. I love how she sees stories.

How do you have fun at work (team building, pranks, etc..)?
We work in different continents, but we talk through messenger… We have fun by getting publicity wins.

What are some of the challenges of your job?
Client expectations expecting media wins all the time. It’s our job to educate them that PR is more than the mainstream media and it’s all about relationships. Good PR can take time.

Also, the current state of the media. So much news is now trivial and inane.

What are some lessons learned from a past project that you can share with us?
With any PR campaign, be consistent, resistant and persistent. Always follow up … more than once. We had a media win recently where we pitched the story seven times, and on the 8th time, we got a yes.

What advice would you give to someone who is starting in your industry?
Look at PR as a holistic beast … incorporate a range of mediums and platforms. A good PR person understands social media, SEO, video, and the media.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.publicitygenie.com
www.facebook.com/PublicityGenie

Pop Quiz, Monday with Scott Nailon

I love that I give people a quality product and that it can sometimes give great results within one month of site launch.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Scott Nailon

Scott Nailon

What is your job role?
Project Manager & SEO Consultant

Tell us about your company?
Sites By Design uses a simple yet powerful 5 step framework to build a website which is preplanned for search engine success.

What do you love most about your job?
I love that I give people a quality product and that it can sometimes give great results within one month of site launch.

What motivates you to get up every day and go to work?
I enjoy what I do. I love the happy look on the faces of my clients when they tell me that they have a stream of sales leads coming into their email all week every week. I have not had employment in many years. I get to run my own business and work when I am happy to work. I also get to spend reasonable amounts of time with my wife and children – family is important to me.

How do your co-workers inspire you?
The people I get to work alongside inspire me because I only work with people who are better than me in their chosen field. I am continually learning new things that I can use to make the lived and online marketing of my client’s websites better.

How do you have fun at work (team building, pranks, etc..)?
The fun I would have at work is more in the meetings with clients. I enjoy lunches and coffee dates whilst we talk about work, family and other topics of interest.

What are some of the challenges of your job?
The challenges of my job are ensuring we heard the client right and got the job done well. Being able to translate a client needs to content writers, designers and developers can be a challenge if a quality brief isn’t created first.

What are some lessons learned from a past project that you can share with us?
The biggest lesson I have learnt in the web design industry is this: To build a quality website you need to plan it carefully, write good content, once the content is finished (or gathered) – including images – then you look at the design. Once the design is signed off by the client 100%, then it goes to the development team. Too many people these days grab a site builder and build a site hoping the client will love it. Many of the site builders are also SEO killers.

What advice would you give to someone who is starting in your industry?
Get into an established agency and learn how it works. Running your own business building websites alone won’t give you success – it will become a headache, and you will end up leaving the industry. You need recurring revenue from other things like Hosting, SEO and Adwords to survive this industry.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://sitesbydesign.com.au
https://managedseo.com.au
https://scottnailon.com

Selling Innovation – The Spark

Every innovation is born from a spark of creativity.  The spark can be for an entirely new product concept, refinement of an existing product, or radical re-design of a something that is already in the market.  The spark can come from years of experience in a particular industry, a dramatic personal experience, or just creative brilliance.  The one place a spark of innovation cannot come from is a vacuum. 

This is part of an ongoing series based on the highly rated book Selling Innovation, a guide to structuring a complete start-up revenue capture process.  The book is based on a day-long workshop held at the MIT Enterprise Forum in partnership with Microsoft.  Sections of each chapter will be shared here on The Startup Growth Blog.  Download the complete eBook, blog readers get a special 25% discount with code JA49Y.  

The Spark

Every innovation is born from a spark of creativity.  The spark can be for an entirely new product concept, refinement of an existing product, or radical re-design of a something that is already in the market.  The spark can come from years of experience in a particular industry, a dramatic personal experience, or just creative brilliance.  The one place a spark of innovation cannot come from is a vacuum.

  • “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”  ― US President Calvin Coolidge

Innovation is a process, a collection of concepts fused together over time, refined and refined again until the optimal set of features delivers just the right value to a customer at a price they are willing and able to pay and which makes profit for the seller.

Serial innovators know that the first spark of innovation, while compelling at the moment, seldom reflects the final product that successfully penetrates the market.  Bringing an innovation to market takes time, focus, resources, and persistence.

There are many great inventors in the world today, but only a few great innovators.

Insight and Innovation

There is a difference between an innovation and an invention, however.  An invention is a new technological breakthrough.  An innovation is a better way of doing something, a way to break or disrupt a current paradigm.  It can be a technological break-through, a process improvement, or a new object.  But no matter how clever, if it sits on the shelf or gets studied by a very small group of people it may be more of an invention than an innovation.

If you are going to become a successful innovator you must first start by identifying a high-value problem, and then build a solution that solves it.

There is no shortage of would-be entrepreneurs who believe they have created a new and unique invention.  No one needs a better mousetrap, but everyone needs a better way to solve the problem.  If you built the most effective mousetrap in the world but  found that sales of cats had virtually eradicated the household mouse problem, what is the value of your innovation?

When you‘re ready to start designing an innovation, you want to think about the larger market, so you can assess its impact in the next larger context than the one you are currently playing in.  This is the framework you will need to explain your innovation to others and eventually to sell the innovation in the market.  It enables a person reviewing your innovation to evaluate it with some familiar points of reference.  It helps your prospective buyer grasp how your innovation will solve their problem.

Understanding the context of your innovation is also important to the future selling process because it is the first indicator of optimal target market, level of receptivity, and frame of reference among potential users.  If you create a totally new, different, unique innovation that has never come before there is no frame of reference users can draw upon to make a buy decision.  While the iPhone was a disruptive innovation in the mobile phone and software industry it didn’t compare to the disruption caused by the introduction of the telephone into the consumer market in the early 1900’s.  Likewise, a Prius is an innovative new type of hybrid vehicle, but it’s still a car that takes you from point A to point B.

As you move from creation to sales, the context in which you created your innovation will be critical to convincing investors, customers, and even prospective employees of the value of the innovation and buy into your vision.

How you sell your product or service will be impacted by the foundation of your innovation.  Some products are borne from years of experience in a specific industry that yields a keen insight into a need in the market for a new or better way of doing things.  Other products come from blue-sky thinking; from an inspiration into what people might want, use, or enjoy that is radically different from anything they have experienced before.

How do you know when your initial spark is more of an invention or an innovation?  When innovations are born from a specific market need, descriptions tend to be value statements that reference the problem being solved.  Efforts to sell an invention often focus on descriptions of features and function of the product.

  • What are the changes in market dynamics that your innovation addresses?

Pop Quiz, Monday with Jason Berkowitz

Oddly enough, I love analyzing data and reverse engineering. When taking a look at a website’s organic SEO growth, it allows you to discover metrics that rarely get discussed.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jason Berkowitz

Jason Berkowitz

What is your job role?
SEO Director

Tell us about your company?
My agency, Break The Web, focuses on Inbound Marketing, bringing our clients new awareness and positioning online. For almost ten years, we’ve been consistently testing and optimizing campaigns for improved success.

What do you love most about your job?
Oddly enough, I love analyzing data and reverse engineering. When taking a look at a website’s organic SEO growth, it allows you to discover metrics that rarely get discussed. Then, when you’re able to test that strategy for yourself and the end result is increased search engine positions, that’s the most fun.

What motivates you to get up every day and go to work?
The end result of something (business, health, etc.) not working out as planned or failing to grow in the aforementioned areas.

How do your co-workers inspire you?
Every week, we encourage our team to share something awesome they’ve recently discovered. It could be business/marketing related; it could be health or personal growth related; no specific guidelines but when an individual shares something new that has a carry-over into everyday life, listening to their experience and trying it for ourselves is truly amazing.

How do you have fun at work (team building, pranks, etc..)?
Since we’re a virtual agency with no specific headquarters, I will admit, having the ideal company culture is a challenge. We aim to water-cooler talk using specific Slack channels where people can share funny things they’ve seen online, but the upcoming book club will be fun.

What are some of the challenges of your job?
Search Engine Optimization definitely carries a reputation; one that is created by agencies or specialists that deliver less than positive experiences.

Not only trying to provide new clients with much different agency experience but also re-educating them on the proper execution of SEO that will help them grow can eat up a lot of time.

What are some lessons learned from a past project that you can share with us?
Don’t work with Startups unless they have a fully mapped business model and/or seed funding. Early on, we’ve made the mistake of working with Startups, only for the entrepreneur to mismanage their business/money and 4-5 months of work go down the drain (especially when we bring in niche-specific specialists).

What advice would you give to someone who is starting in your industry?
Don’t fall for shiny objects. There’s a lot of money in marketing education and “gurus” can be excellent salesmen.

Find a resource/mentor/education platform that can not only show you proof of successes but isn’t something that could be considered too good to be true.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.breaktheweb.agency
https://seoservicesnewyork.org
https://www.facebook.com/breaktheweb/

On Page SEO Tips For Beginners

If you are a blog or website owner, then you must know the importance of on-page SEO for your webpage. However, how many of the bloggers or website owners have the full knowledge to imply on page SEO on their website?

If you are one of those looking for some crucial on page SEO tips, then you are on the right page with us.

Let us provide eight such useful SEO tips that will help in improving the rankings of your website significantly.

Get the right tag in the title

“computer screen displaying website home page” by Pankaj Patel on Unsplash

The first step towards an effective on-page SEO is to get the correct title tag for the content that you are going to publish. It implies that every page in your blog or website has to be given a title with keyword specification.
Dedicated keyword research is needed to find the keyword which can appear most frequently in search results.

Get relevant meta tags and meta description

“smartphone showing Google site” by Edho Pratama on Unsplash

Meta tags are those keywords that you must have come across while searching for your most preferred keyword. Include these secondary keywords in the content of your article as meta tags. It will help your content to gain visibility when people enter those keywords in Google searches.

However, as you cannot include every keyword in the content, you need to be specific with your meta tags too.

Once you get the meta tags right, it is the time to produce a meta description which refers to the concise summary of the page to give an idea of the content to the readers.

Learn to optimize the images

“person using black laptop computer” by freestocks.org on Unsplash

Many people do not know that images can work as a fantastic SEO tool for them. It is a straightforward technique in which you have to include the keyword in the actual name of the image while saving it on your desktop. Also, reformat the pictures to ensure it fits sufficiently with your page alignment.

While it is one of the simplest and fastest techniques to improve the ranking of your page, it is surprising to know that very a few of the search engine optimizers are aware of this fact!

Back-links, internal links, and external links

“person using gray laptop computer” by rawpixel on Unsplash

Search engine optimization is about interlinking the various contents and posts which are available on the Google pages. Therefore, whenever you publish new content in your website, do not forget to interconnect it with other sensible stuff. Use internal links and external links to connect the other relevant content with your site. You can use backlinking to generate more traffic to your website’s internal pages.

Choosing the URL

“woman using phone while sitting inside the room” by rawpixel on Unsplash

URL, as is known, is the actual link that is used to direct anyone to your website content. Every article or blog on your site has a unique URL just like your home address. You guessed it right!

As we need to promote our content for some given specific keywords, we need to specify the string of words that form the URL of your web pages. Although, Google generates some URL for the page automatically, choosing the most relevant URL is going to take you a step further in bringing about the desired results.

Extend the length of your content

“person using typewriter near white ceramic cup filled with coffee” by rawpixel on Unsplash

It is one of the most crucial SEO tips which is slightly misunderstood by people. Most of them believe that there should be an extended number of pages on the website to make it better. However, it is not true. As per SEO specialists, it is the length of your content which is significant in improving its ranking. If you are publishing 500 words content continuously on your website, start extending it to 1500 to 2000 words now. You will see a significant improvement in the ranking of your site.

Keyword density

“person holding white Apple Magic Mouse beside iMac and keyboard” by Kaleidico on Unsplash

The amount of time that you are using the keyword in the article has to be stipulated. The optimum keyword density is to use it not more than 3 to 4 times in an article of 500 words. Try not to overpopulate your article with the keywords.

Interlink your content

“three persons in front of table” by rawpixel on Unsplash

If you own a Youtube channel, then you must be aware of how you can inter loop your videos to engage your audience for a longer time. Similarly, you can create interlinks in your content so that the traffic is redirected to some of your pages. This tactic will help you in retaining your readers for a longer duration on your website page.

How to Do Keyword Research to Rank

“person using MacBook Pro” by rawpixel on Unsplash

What you type to do a search on Google or other search engines is known as “keyword research”.

A search engine optimization analyst understands the implication and importance of keyword research. It ascertains the rankings and worth of your website through the right placement of keywords. Who knows better than a blogger or website owner the importance of good ranking for a website to sustain on Google? Therefore, it has been emphasized that a marketer should always do proper keyword research for every article and make sure that it is judiciously included in the content. The writers should explicitly know the importance and the conditions relative to the keyword proposition.


While researching for the keyword domain for your niche market, you get to learn about the terms that are relative and can be targeted with SEO. You get to learn about the choices and preferences of customers as well.

So let us learn as how to carry on the keyword research so that we get maximum traffic and higher rankings for your website

Lay foundation with the ‘SEED KEYWORDS’


The seed keywords are the foundations of the keyword research. These keywords help in defining the niche segment for the content and identifying the prevalent competition.

If you are looking forward to promoting your business online, seed keywords will play an important role in defining your product and its keyword searches.

For example, if you are selling Reebok brands shoes in your store, the seed keywords can be

– Reebok shoes

– Reebok latest trends

Find relevant keywords and terms


Since now you have specified the seed keywords, it is the time to research for the other relevant keywords and terms related to your content. These can be the phrases that are not so concise but define your business with the extension of a few words. Such keywords are meant to cover those customers who are not sure of their research keywords. For example

If you are selling Reebok shoes, the customer may type

– Latest branded shoes

– Designer Reebok

In order to navigate the customers to the right path, these keywords can play a very significant role. You get better business leads through these keywords as the redundant searches also direct prospective buyers and readers on to your page.

Choose your approach


This is a vast topic! Bloggers and website owners have different reasons and approaches for being in the market. While some people come with monetization approach, there are others who want to establish their brand presence through online promotions. Similarly, there can be various other concepts that specify their online marketing needs.

Clearly define your approach and find keywords according to it.

Let us detail you with examples

If your approach is to monetize your blog, learn about the methods of monetization. Affiliate marketing, associate programs, Google Adsense, sponsored advertisements etc are popular monetization concepts.

Start with one approach, think of yourself as a customer for your own product and try to gather the keywords that will lead you to those web pages.

Photo by Ciprian Boiciuc on Unsplash

Similarly, if your approach is to establish a ‘niche’ in the market, you need to write down the keywords that help you define the “niche”. For example, if you are selling Buddha paintings, look out where your buyers and admirers are present through keywords such as

– Love for Buddha

– Buddha arts

– Buddha on canvas etc

Classify your approach it will help in defining your keyword research.

Head terms and extended tail keywords

Head terms are the phrases that are generic, crisp and specified to 2–3 keywords while the extended tail keywords are long keywords with more than 3 keywords.

What you have to do is to generate a healthy mix of these keywords in your content. It will spare you from missing on any opportunity from customers who use different keywords for their searches.

Use Google Adwords Keyword planner to your aid


‘Google Adwords Keyword Planner’ helps in estimating the search volumes and traffic for keywords. You can reject the less important keywords through these tools which are aided by the keyword planner. It facilitates you to check the projections and trend history for the keywords in Google trends that will help in deciding whether to keep that keyword or not!

Our “Happy Dance” Conclusion


The right topics for your content help in bringing your online business on the right track. Your rankings get improved and volumes of people start visiting your website. Therefore, make sure you evaluate your keywords precisely before you publish them. You will be happy that you did your keyword research prior to implementation.