Google’s search engine results page, or SERP, has been steadily evolving along with all other aspects. Do you know all the Google SERP features? Find out how to optimize your site to dominate the first page with site links, videos, reviews…
If you are a blog or website owner, then you must know the importance of on-page SEO for your webpage. However, how many of the bloggers or website owners have the full knowledge to imply on page SEO on their website?
If you are one of those looking for some crucial on page SEO tips, then you are on the right page with us.
Let us provide eight such useful SEO tips that will help in improving the rankings of your website significantly.
Get the right tag in the title
The first step towards an effective on-page SEO is to get the correct title tag for the content that you are going to publish. It implies that every page in your blog or website has to be given a title with keyword specification.
Dedicated keyword research is needed to find the keyword which can appear most frequently in search results.
Get relevant meta tags and meta description
Meta tags are those keywords that you must have come across while searching for your most preferred keyword. Include these secondary keywords in the content of your article as meta tags. It will help your content to gain visibility when people enter those keywords in Google searches.
However, as you cannot include every keyword in the content, you need to be specific with your meta tags too.
Once you get the meta tags right, it is the time to produce a meta description which refers to the concise summary of the page to give an idea of the content to the readers.
Learn to optimize the images
Many people do not know that images can work as a fantastic SEO tool for them. It is a straightforward technique in which you have to include the keyword in the actual name of the image while saving it on your desktop. Also, reformat the pictures to ensure it fits sufficiently with your page alignment.
While it is one of the simplest and fastest techniques to improve the ranking of your page, it is surprising to know that very a few of the search engine optimizers are aware of this fact!
Back-links, internal links, and external links
Search engine optimization is about interlinking the various contents and posts which are available on the Google pages. Therefore, whenever you publish new content in your website, do not forget to interconnect it with other sensible stuff. Use internal links and external links to connect the other relevant content with your site. You can use backlinking to generate more traffic to your website’s internal pages.
Choosing the URL
URL, as is known, is the actual link that is used to direct anyone to your website content. Every article or blog on your site has a unique URL just like your home address. You guessed it right!
As we need to promote our content for some given specific keywords, we need to specify the string of words that form the URL of your web pages. Although, Google generates some URL for the page automatically, choosing the most relevant URL is going to take you a step further in bringing about the desired results.
Extend the length of your content
It is one of the most crucial SEO tips which is slightly misunderstood by people. Most of them believe that there should be an extended number of pages on the website to make it better. However, it is not true. As per SEO specialists, it is the length of your content which is significant in improving its ranking. If you are publishing 500 words content continuously on your website, start extending it to 1500 to 2000 words now. You will see a significant improvement in the ranking of your site.
The amount of time that you are using the keyword in the article has to be stipulated. The optimum keyword density is to use it not more than 3 to 4 times in an article of 500 words. Try not to overpopulate your article with the keywords.
Interlink your content
If you own a Youtube channel, then you must be aware of how you can inter loop your videos to engage your audience for a longer time. Similarly, you can create interlinks in your content so that the traffic is redirected to some of your pages. This tactic will help you in retaining your readers for a longer duration on your website page.
What you type to do a search on Google or other search engines is known as “keyword research”.
A search engine optimization analyst understands the implication and importance of keyword research. It ascertains the rankings and worth of your website through the right placement of keywords. Who knows better than a blogger or website owner the importance of good ranking for a website to sustain on Google? Therefore, it has been emphasized that a marketer should always do proper keyword research for every article and make sure that it is judiciously included in the content. The writers should explicitly know the importance and the conditions relative to the keyword proposition.
While researching for the keyword domain for your niche market, you get to learn about the terms that are relative and can be targeted with SEO. You get to learn about the choices and preferences of customers as well.
So let us learn as how to carry on the keyword research so that we get maximum traffic and higher rankings for your website
Lay foundation with the ‘SEED KEYWORDS’
The seed keywords are the foundations of the keyword research. These keywords help in defining the niche segment for the content and identifying the prevalent competition.
If you are looking forward to promoting your business online, seed keywords will play an important role in defining your product and its keyword searches.
For example, if you are selling Reebok brands shoes in your store, the seed keywords can be
– Reebok shoes
– Reebok latest trends
Find relevant keywords and terms
Since now you have specified the seed keywords, it is the time to research for the other relevant keywords and terms related to your content. These can be the phrases that are not so concise but define your business with the extension of a few words. Such keywords are meant to cover those customers who are not sure of their research keywords. For example
If you are selling Reebok shoes, the customer may type
– Latest branded shoes
– Designer Reebok
In order to navigate the customers to the right path, these keywords can play a very significant role. You get better business leads through these keywords as the redundant searches also direct prospective buyers and readers on to your page.
Choose your approach
This is a vast topic! Bloggers and website owners have different reasons and approaches for being in the market. While some people come with monetization approach, there are others who want to establish their brand presence through online promotions. Similarly, there can be various other concepts that specify their online marketing needs.
Clearly define your approach and find keywords according to it.
Let us detail you with examples
If your approach is to monetize your blog, learn about the methods of monetization. Affiliate marketing, associate programs, Google Adsense, sponsored advertisements etc are popular monetization concepts.
Start with one approach, think of yourself as a customer for your own product and try to gather the keywords that will lead you to those web pages.
Similarly, if your approach is to establish a ‘niche’ in the market, you need to write down the keywords that help you define the “niche”. For example, if you are selling Buddha paintings, look out where your buyers and admirers are present through keywords such as
– Love for Buddha
– Buddha arts
– Buddha on canvas etc
Classify your approach it will help in defining your keyword research.
Head terms and extended tail keywords
Head terms are the phrases that are generic, crisp and specified to 2–3 keywords while the extended tail keywords are long keywords with more than 3 keywords.
What you have to do is to generate a healthy mix of these keywords in your content. It will spare you from missing on any opportunity from customers who use different keywords for their searches.
Use Google Adwords Keyword planner to your aid
‘Google Adwords Keyword Planner’ helps in estimating the search volumes and traffic for keywords. You can reject the less important keywords through these tools which are aided by the keyword planner. It facilitates you to check the projections and trend history for the keywords in Google trends that will help in deciding whether to keep that keyword or not!
Our “Happy Dance” Conclusion
The right topics for your content help in bringing your online business on the right track. Your rankings get improved and volumes of people start visiting your website. Therefore, make sure you evaluate your keywords precisely before you publish them. You will be happy that you did your keyword research prior to implementation.