Pop Quiz, Monday with Aleks Svetski, CEO at Amber

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Aleks Svetski

What is your job role?

CEO

Tell us about your company?

Amber is Australia’s first fully integrated digital asset exchange, wallet & micro-investment app, allowing everyday people to not only buy digital currencies with their spare change but giving them the ability to store, swap, send and sell — all in the palm of their hand.

Our goal is to make access to this new digital economy easy, and we’re starting that journey with a simple, consumer application that helps people get involved in a way that’s as frictionless & automated as possible.

What do you love most about your job?

The challenges & struggles that come with building something from nothing.

What motivates you to get up every day and go to work?

The idea that we can create that something that people from around the world could one day use in their everyday lives.

How do your co-workers inspire you?

By coming together, working as a team & being the best they can be.

How do you have fun at work (team building, pranks, etc..)?

Pranks, yes.
But I’m also a nerd — so I have a lot of fun reading and writing articles, and also studying charts!

What are some of the challenges of your job?

Being a CEO means you’re the captain of the ship.

You’re the flag bearer, and you’re the person who needs not only to sell the public & the market on your idea, but you need to do the same with your investors, your board, your team, and everyone else involved.

This ability to inspire everyone is not an easy task.

And it starts with being able to do it for yourself — which sometimes when times are tough — is the hardest part of all.

What are some lessons learned from a past project that you can share with us?

Build the right board & governance structure for the right stage of your company.

Too much too soon can mean it turns into a bureaucracy.

Too little too late can often mean it all falls apart.

There are a million business aphorisms and “lessons” to learn.Your job is to learn when to apply what, in the context of what YOU are doing.

What advice would you give to someone who is starting in your industry

1) Read books! They will provide you with more context than going through all the crap yourself. Some MUST reads include:

– “The hard thing about hard things” by Ben Horowitz
– “Zero to One” by Peter Thiel
– “Creativity Inc” by Ed Catmull

2) Network! This is something I did not do enough of in the early days. The world is small. Get yourself out there & meet people. Especially those in and around what you do.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

getamber.io

facebook.com/getamber.io

https://getamber.io/amber-making-digital-currencies-easy-for-everyday-people/

Pop Quiz, Monday with Sowmya Iyer, Founder & CEO at Clarity Communication

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Sowmya

What is your job role?

Founder & CEO

Tell us about your company?

Clarity Communication is a PR agency for startups and has successfully delivered the results of creating media visibility

What do you love most about your job?

Media Relations and meeting different young entrepreneurs

What motivates you to get up every day and go to work?

It’s my passion for PR

How do your co-workers inspire you?

We are a bunch of young girls and boys who so well versed with ideas and know so much knowledge on startup culture, social media, etc

How do you have fun at work (team building, pranks, etc..)?

We go out every month for lunch, dinner or coffee. They can discuss anything under the sky giving them an open atmosphere

What are some of the challenges of your job?

Challenges are part of life but here making clients understand about the PR is the primary challenge we face.

What are some lessons learned from a past project that you can share with us?

Always give a realistic expectation to the clients, be result oriented and be with the team always

What advice would you give to someone who is starting in your industry?

Make reading your habit which would help you in the longer run.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.claritypr.in
https://www.facebook.com/sowmya.iyer.923
https://www.linkedin.com/in/sowmya1971/

Pop Quiz, Monday with Avesh Sharma, Chief Marketing Officer

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Avesh Sharma

What is your job role?

Chief marketing officer

Tell us about your company?

Our company, orduinolabs pvt ltd, is into AI Based fleet tracking with a combination of both hardware and software.

What do you love most about your job?

Exploring new partnership corridors providing customised solutions to partners and working on new ever-evolving tech to make the entire ecosystem more adaptive and adoptive. The core and the crux are building and transforming a good product that we have built into a global brand with various need-based product differentiators.

What motivates you to get up every day and go to work?

The market and the ecosystem right now is a like a car running at high speed on the highway, so one needs to be aggressive, on their toes and at the same time be patient. The whole point is where to hit, when to hit, how to hot and who to hit. So Facing new challenges every day motivates me. In a nutshell its all about evolving brain feed getting inside you.

How do your co-workers inspire you?

I as an individual professional believes in reverse mentoring, so fresh minds on boards help me learn a lot and vice versa. Its all about believing in your workforce.

How do you have fun at work (team building, pranks, etc..)?

I believe in the open culture at the organisation, just showing and sitting up in front of the system with a serious face doesn’t mean one is giving like 100%… It’s about a cocktail of sometimes discussing the most serious showstoppers, issues, etc in a very vanilla and straightforward, funny manner which practically helps in cooling things off resulting in better outcomes and solutions.

What are some of the challenges of your job?

I don’t want to use the word challenge but something I am focusing on big time i.e. customer satisfaction and engagement in our product along with long-term sustainability in today’s disruptive ecosystem

What are some lessons learned from a past project that you can share with us?

Couple of lessons that I would like to share that helped me grow as a professional are:

  • There is a very thin line between confidence and overconfidence.. only I can do it is overconfidence and I can do it is confidence .. so I go by the latter
  • Marketing for me in one sentence is -you can’t sell a product if you can’t tell about the product. So its all about creating an effective storytelling canvas
  • Your network is your net worth ..one you respect and take care of it.
  • One critical perspective I believe in is, rather then treating your job as something like 9–6 routine and just working to gain some brownie points from your managers, if all the workforce in the organisations will start working for the end consumer then it will improve the organisation and the entire ecosystem.
  • Last but not the least wear your attitude on your sleeves but be grounded at the same time, the table can turn in a moment

What advice would you give to someone who is starting in your industry?

Straightforward advice which might hit the chord or not would be while starting and when in the incubation stage flush off the word revenue from the entire daily routine, focus on the product. Rest are all by-products and will fall into places once product focus is there

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

lokate.in

Pop Quiz, Monday with Paula Mills, Founder and CEO of Academy of Entrepreneurs

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Paula Mills

What is your job role?

Founder and CEO of Academy of Entrepreneurs

Tell us about your company?

We are the first accredited incubator of Australia for international students. Our classes are taught by leading entrepreneurs via workshop, mentoring and entrepreneurial challenges. We have a community of entrepreneurs from over 50 countries.

What do you love most about your job?

We empower students to turn their ideas into successful startups — via our educational and mentoring program. Every day I meet passionate young entrepreneurs with incredible business ideas that are re-shaping society and the economy. It’s incredibly rewarding to see them progress every day, create jobs, activate the economy and find/implement solutions to global problems.

What motivates you to get up every day and go to work?

I have been a social-entrepreneurs for as long as I can remember. Every day is a fantastic day, where I meet with top leaders and entrepreneurs to develop courses, programs, and events that connect and empower our students to succeed faster. I love learning, and I learn so much all day long from leading experts and our passionate community of entrepreneurs. I have the best job in the world.

How do your co-workers inspire you?

Everyone inspires me all day long, from our team to students to our global community of entrepreneurs. I love learning about people’s passions and expertise.

How do you have fun at work (team building, pranks, etc..)?

I always say “every day is my birthday” — and I make sure everyone around me has the same life philosophy. We find any excuse to celebrate every day — our small and big victories. Music, Cakes, and Champagne always add fun to our day/s 🙂

What are some of the challenges of your job?

Focus and saying “no.”
It’s not easy to focus when there are so many incredible opportunities around. It feels like everyone is talking about entrepreneurship and wants to become one.

Governments have it in their agenda, schools too, millennials… even people in the corporate world are talking developing entrepreneurial skills. At Academy of Entrepreneurs we want to develop solutions for everyone, so focusing on a few projects only at a time is challenging.
I don’t like saying “no” (especially) to new projects — so that’s always a challenge.

What are some lessons learned from a past project that you can share with us?

Do what you love, every single day and make sure that you combine your passion with your strengths. We all have different superpowers. Focus on getting better at the things that you are good at (not what others tell you; you should do — you will never lead/become successful if you are busy trying got look like everyone else).

You only live once, so do what you love, get better at what you are good and never ever ever give up!

What advice would you give to someone who is starting in your industry?

Listen to your gut feeling. If it feels right, go go go!

Every day you will meet new people and come across new ideas — that will push you in different directions. There are endless possibilities, but only you know what’s best for you and what feels right. So when it feels right, start and don’t stop until you achieve your goal.

Also, have a purpose behind what you do (like the “why” from Simon Sinek). Once your purpose is powerful and clear people will be attracted toward helping you achieve your goals.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.aestudy.com
https://www.instagram.com/paulamills.ae
https://www.instagram.com/academyofentrepreneurs.au
https://www.facebook.com/AcademyOfEntrepreneurs
https://www.linkedin.com/in/paulafmills/

https://upscri.be/77c1d6/

Pop Quiz, Monday with Mark Puncher, Founder and Chief Energy Officer at Employer Branding Australia

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Mark Puncher

What is your job role?

Founder and Chief Energy Officer at Employer Branding Australia

Tell us about your company?

Employer Branding Australia helps fantastic, and imperfect employers attract fantastic, imperfect people… and keep them engaged. We offer a range of services around talent marketing messaging, strategy and storytelling. We help you understand and articulate why you’re an excellent choice for the right people (and why you’re the wrong choice for the wrong ones). Then we help you bring it to life, take it to market and turn it into better applications and hires, and a more engaged workforce.

What do you love most about your job?

I genuinely love what I do, and the impact my team and I have every day. I get huge fulfillment from helping positive people achieve powerful things, so it’s fantastic to help positive organisations become brave, creative and authentic about connecting with their current and future people. That word — ‘authenticity’ — is probably the key. I feel I can be 100% myself in my role, and I encourage my clients to do the same. What’s more important in this crazy society than honesty, openness, and sincerity?

What motivates you to get up every day and go to work?

Two things!

1. When you love what you do, and you get to shape how you do it, work rarely feels like work. I love my team and my clients, and so I look forward to and get value from, every conversation and every project service we provide.

2. My kids — 5 am is a lie-in!

How do your co-workers inspire you?

We’re a small team so working with the right people is particularly critical. So I have selected them very carefully and am inspired by them every day. My team is quite a bit younger than me, and I love their energy and desire to take ownership and do a great job. And I’m continually impressed by their integrity — this is no one on my candidate requirements list. Here’s a post I shared on one of them recently: https://www.linkedin.com/feed/update/urn:li:activity:6455180366759153664

How do you have fun at work (team building, pranks, etc..)?

We’re usually working remotely (flexibility and ‘work where you want’ is a key part of our talent offer, and we think it helps get the best out of our people) but we still feel very connected to each other. The ‘fun’ is rarely organised — it just happens in our interactions with each other, whether face to face, on video or phone calls, or on chat. When you know each other well, and there are good trust and openness, that wonderful humour and sense of fun happen.

What are some of the challenges of your job?

I run my own business so where do I start?! I think the most significant operational challenge is that the core task of building stable, recurring revenue streams. Beyond that, it’s managing yourself — I’m very invested in what I do and if I was left to my own devices, and it’d be easy to work 24/7 and get too caught up. I’ve found it’s essential to create space to reflect… and more space to get away entirely from time to time!

What are some lessons learned from a past project that you can share with us?

I think one of the biggest lessons I’ve learned over the years is always to challenge your clients, whatever the cost. This is so important that we’ve built it into our client charter. When a client is pushing to take a particular direction, and you believe it’s wrong, it might sometimes seem more comfortable (and more astute) to keep your head down and your mouth shut. IT NEVER IS. We always tell our clients what we think, whatever the consequences for us, and they respect us for our integrity and the strength of our convictions. They also trust us, which is vital if you want to do great work.

What advice would you give to someone who is starting in your industry?

Whatever the industry, choose your employer very carefully! Beware over-hyped, gimmicky culture. Work out what matters most to you, and what you need to thrive, and try to find a place where you’ll get as much of that as possible!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.employerbrandingaustralia.com

LinkedIn: https://www.linkedin.com/company/employerbrandingaustralia/

Facebook: https://www.facebook.com/EmployerBrandingAustralia/

Pop Quiz, Monday with Vipin Gopinathan, CMO

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Vipin Gopinathan

What is your job role?

CMO — India / Marketing Consultant

Tell us about your company?

Working with a Food tech startup and an AI-based personal assistant app

What do you love most about your job?

Diversity. Working with different segments makes you challenge yourself. It is simpler when you are working for one company catering to a particular segment, but multiple segments/sectors give you a diverse set of challenges.

What motivates you to get up every day and go to work?

Being able to do something different/ new is what motivates me to get up and go to work. I get bored quickly, so I need to do things differently. Working with startups gives me that leeway to do something different.

How do your co-workers inspire you?

Intent and action inspire people more than talks…so while pep talks help, when subordinates see first hand that their boss has rolled his sleeves and is in the muck with them, cleaning it up…that’s inspiration served fresh.

How do you have fun at work (team building, pranks, etc..)?

We allow people to get pets in office on certain days, and this generally brightens everyone’s days. Besides that, we have regular office parties, drink sessions, potluck…

What are some of the challenges of your job?

Keeping it together is the biggest challenge of my job. This could be across levels or across business partners. Keeping youngsters committed is the second challenge. Youngsters usually lose interest fast.

What are some lessons learned from a past project that you can share with us?

The most important lesson I have learnt is perhaps in humility. You may be at a senior level, but how you treat your office boy would say a lot of things about you.

What advice would you give to someone who is starting in your industry?

Everyone calls it destiny..but it is your choices that create your destiny. So be bold and don’t regret any choice..there are no wrong choices in life, just lessons.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.tripoto.com/profile/vipingopinath


 

Pop Quiz, Monday with Vitika Banerjee, Co-Founder Director at Future Fit LLP

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Vitika Banerjee

What is your job role?

Co-Founder Director at Future Fit LLP

Tell us about your company?

Future Fit LLP, in its third year of operation, is India’s largest privately held Gymnastics coaching company for children.

We engage with schools to undertake Gymnastics coaching as in-school programs integrated within school curriculum and also partner to operate after-school academies on a revenue sharing basis, resulting in useful monetization of school infrastructure.

In addition to Delhi and the National Capital Region (Gurgaon, NOIDA, Faridabad), where we operate 6 after-school academies and partner with over 15 top schools (Shri Ram School, Shiv Nadar School, Pathways International, Kunskapsskolan International, DPS International, etc.), we also operate a fully equipped academy in Kolkata and partner with the city’s one of the most pioneering educational institution, The Newtown School for in-school Gymnastics program.

With the objective of providing a platform to showcase talent for our budding gymnasts, we also organise an annual inter-school invitational competition — the Indian School Gymnastics League. With over 400 children participating, and more than 20 school teams vying for the champions trophy, it is perhaps the largest such event in the school sporting calendar today. It is in its third successful edition in 2018, scheduled for end-November. You can find details about the event held last year at https://www.indianschoolgymnasticsleague.com/

What do you love most about your job?

After more than 20 years of working with large MNCs helping them create wealth for their shareholders by launching and managing successful brands, I am now on a journey to create a brand of my own. Future Fit, I hope, will build not only sustainable business value for its stakeholders but also help promote physical fitness and wellbeing for generations of future India and perhaps globally.

What motivates you to get up every day and go to work?

The conviction that I can get at least one more child to forsake the lure of addictive digital devices and embrace the joy of fitness through Gymnastics!

How do your co-workers inspire you?

We have a reasonably large team of Gymnastics coaches and academy heads who are incredibly passionate about their work. They not only go beyond their usual work-brief, but they also take ownership of inspiring young budding gymnasts to keep raising the bar on their performance! The team lifts my energy levels whenever I’m at work. I want to cite an example of a coach who carries a bag full of apples every day for his young gymnasts (4–7 yr olds) to ensure they consume a fruit snack during training!! There have been innumerable instances when academy heads, faced with low attendance during festival months, have come up with novel ideas to encourage full participation by children, eg. “No Class Missed” trophy for the month!!

How do you have fun at work (team building, pranks, etc..)?

Although we do not have a process/policy laid down for “fun at work” as many large organisations do, we are a very close-knit team. We often have impromptu team lunches during the year — occasions being someone’s birthday, anniversary or just because we got together for a team meeting. But especially during festival times like Diwali, Holi, Durga Puja, etc. we always have a team get-together for lunch where team members take turns to shake a leg, sing a song or have fun together! The annual competition (Indian School Gymnastics League) and Intra-center events are also occasions when the team bonds together to plan and execute these events smoothly and successfully!

What are some of the challenges of your job?

The biggest challenge of my job is to convince school promoters and educators on the critical need for Physical Literacy for children starting kindergarten upwards and not just academic excellence. Another is also to bring this conviction to parents. In India, even today, schooling means “studies.” And sports is just a peripheral diversion from the primary role of schools — academic education.

What are some lessons learned from a past project that you can share with us?

Having over 20 years of experience in working across leadership positions in sales and marketing in large organisations like Unilever, Philips, Dabur, Avon, my biggest lesson has been this: “Hard work beats talent when talent does not work hard.” There is no substitute nor shortcuts for hard work. And whether one gets results as expected or not, the experience with honest hard work always stands you in good stead.

What advice would you give to someone who is starting in your industry?

My advice would be, keep at it! Sports education in India is an emerging industry but possesses excellent potential. We are a nation of 1.2Bn people, and though not all can be born with the academic intelligence to become engineers, doctors or bureaucrats, every Indian has a right and responsibility to be the fittest they can be. However, unless you are passionate about fitness and the need for better health and well-being, do not tread this path since it is a slow burn and demands a lot of effort, patience, and perseverance.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.Futurefit.in

https://www.facebook.com/futurefitindia/

https://www.twitter.com/futurefitkids/

https://www.instagram.com/futurefitacademy/

https://www.linkedin.com/in/future-fit-gymnastics-academy-2687a3112/


 

Pop Quiz, Monday with Dean Salakas, Chief Party Dude at The Party People

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Dean Salakas

What is your job role?

Chief Party Dude

Tell us about your company?

30 years ago Mala Salakas was “Patches The Clown” catering for kids parties. Her passion for parties led her to start a small party store with her father, Peter Nikolas. In 2007 her sons Dean (me) and Peter Salakas took over the family business so they could retire. At that time The Party People Shop had two employees in the shop.

Today the business has over 40 employees, are the market leader for party supplies online in Australia and now have two bricks and mortar stores of which one of them is the largest bricks and mortar party store in Australia. We use to get teased at school because our mum was a clown and today we wear it with a badge of honor.

The business launched online early in 1999 as Australia’s first online party store and continued to achieve online firsts by offering click and collect from the beginning, being Googles first Australian Adwords customer, being Microsoft Bin gs first Australian advertiser among other first including piloting Facebooks accelerator program. I helped my mum with the online business while at high school and university and did my final year thesis on the business which led to significant changes and an acceleration in growth.

When Peter and I took over in 2007, we drove the businesses digital strategy which has made it the success it is today. We have also focused on building a great store experience which is why the Australian Retail Association recently named us as the Independent Retailer of The Year and the Online Retailer of the year. I was also personally named Retail Leader of the Year.

The business also appeared on Shark Tank Australia where we received a $400,000 offer from Janine Allis which we turned down and today are preparing to create a chain of party stores in Australia so that every Australian can create their dream party.

Currently, I am working with a startup that provides scan and go technology to customers. They can walk into my store, scan what they want on their phone and then walk out without visiting the checkout.

What do you love most about your job?

I get to help people create the parties of their dreams!

What motivates you to get up every day and go to work?

Before I finish my day, I have every email or to do prioritized. The next day I always look forward to smashing through my to-do list.

How do your co-workers inspire you?

They work super hard, often extra hours and overtime. They all believe in what we do, and that motivates me.

How do you have fun at work (team building, pranks, etc..)?

We have all sorts of different activities. We celebrate things like Australia Day, Chrismas, Halloween, etc with BBQ’s, dress ups at work, etc. We merely encourage fun, and it happens.

What are some of the challenges of your job?

Being CEO is consistently challenging. To be successful, you need to understand every part of your business and to do that is challenging. For example, you need to know how the staff operates a checkout or what the procedure is for taking our rubbish while also having excellent technical knowledge of things like the website or social media.

What are some lessons learned from a past project that you can share with us?

When we first took over the company we started growing at an accelerated rate of up to 300%. This was great, but we were not well planned for it. Subsequently, we ended up having to stop taking sales for a few months at one point due to us not having sufficient capacity. After that point, we learned to forecast regularly (generally monthly at non-peak and daily at peak) and plan for what we had forecast.

What advice would you give to someone who is starting in your industry?

Start small and focus on a niche. Be the best in a particular area which gives people a reason to come to you. You can build more broadly from that.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.ThePartyPeople.com.au
https://www.instagram.com/thepartypeopleshop/
https://twitter.com/ThePartyPeople1
https://www.facebook.com/thepartypeopleshop


 

Pop Quiz, Monday with Damian Corney, Managing Director at Grafico Group

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Damian Corney

What is your job role?

Managing Director — Grafico Group

Tell us about your company?

Grafico Group was started in 2014 whilst I was studying Graphic Design @ Monash University in Melbourne. I always wanted to work for myself after noticing that it pure graphic design was a robust industry to crack, so decided to start up “Grafico” and work with family and friends.

After graduating from my degree, I kept the business going and decided to go full time into the business working from home still at that time.

Over the years we grew, added staff and moved out of the home into a small warehouse in Nth Melbourne. We soon outgrew that, and seven years ago we moved into our current much larger office/warehouse (also in North Melbourne)

Grafico is a full design, print, and signage service. We have specialty arms in vehicle wraps, and vehicle signage was completing everything from the one-off high end and exotic vehicles to full large corporate fleet rollouts.

We also have a specialty arm called “Grafico-Custom Wall Coverings” which supplied custom print self-adhesive wallpapers for commercial and residential spaces, plus we also are the distributor for a custom print mosaic tile product that we make in Italy which is a fascinating and diverse product. This side of the business has been given a large boost being featured on the popular home renovation TV show “The Block” on Channel 9.

All in all, it’s quite a mix which keeps things very interesting from day to day!

What do you love most about your job?

The diversity that it brings working with such a range of clients from small to large scale businesses from a mix of industries.

What motivates you to get up every day and go to work?

Working with the clients and achieving amazing outcomes whether it’s for their business or home.

How do your co-workers inspire you?

Watching them achieve success in the jobs we produce is always great. We all get a kick out of seeing our work either on the road (cars) or at various locations.

How do you have fun at work (team building, pranks, etc..)?

Being a relatively small team (15 currently), we have to keep the momentum and team dynamic fun and exciting. We’ve learnt the hard way that one team member’s attitude can affect the whole team (inc. myself) so it’s essential that we keep up a fun and exciting (yet still professional) dynamic. This year we’ve done a few team building workshop/days surround teamwork, plus we’ve also done an OH&S specific training day however it was made fun, and interesting rather than dry as that topic can be. These sorts of days allow us to switch off (as much as possible) from daily work items and focus on thinking about us as a team and how to improve the workplace.

What are some of the challenges of your job?

The biggest challenge as we’ve grown would be the addition of more staff. More staff = more challenges. We’ve grown the most in the past two years and added 3–4 additional staff. Whilst that was all great at the time, it’s come with added challenges of a greater team which I don’t think we were fully prepared for.

We’ve overcome a lot of those challenges, and the team environment has flourished since.

Another challenge would be competition in a bit of a strange industry. The signage side of the business or even the automotive vehicle wrapping side is non-regulated. There’s no ‘trade’ required to do these jobs and whilst all our team a from a signwriting trade background, it’s not necessary so we see unfortunately a lot of backyard or 1–2man operators who disrupt the industry with lack of policies, procedures making it an unfair playing ground in terms of costs associated with running a proper safe business.

We try to overlook this and focus on being the best we can with the best customer service and customer experience when working with our team to ensure there’s a clear difference when working with Grafico over the competition.

What are some lessons learned from a past project that you can share with us?

Get a great business coach! My business coach has changed the way we do business over the past few years. Starting the business from scratch as a one-person show, everything generally gets filled in your head and not written down. As you add staff especially more than 1–2, it’s imperative to have WRITTEN DOWN policies and procedures.

Like many small businesses, much of what our expectations were or what our policies and procedures were was not written down and subsequently not clear for staff to understand. That has been a significant change in our business. It’s made it clearer for staff and of course our management team, plus creating a better overall customer experience.

Finally, MEASURE MEASURE MEASURE. My business coach would always say you wouldn’t fly a plane without any instruments. It’s the same in business. If you’re not measuring and analysing your figures whether it be financial, sales, productivity, etc. etc. you’re flying blind and can’t improve what you don’t know is broken.

Whilst we’re not perfect, and it’s an on-going task, measuring your business has also been a significant change in thinking and allowing us to analyse better where we are really at rather than being more ‘in your head’ which doesn’t work long term especially as you grow.

What advice would you give to someone who is starting in your industry?

As per above, go solo on your own, make mistakes and learn from them. Get yourself a kick-arse business coach that can help you where you may not be naturally strong, e.g., I’m a designer from the heart, not an accountant, so I learnt I need to surround myself with professionals to help me in that area of the business where possible.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.grafico.com.au

Social Media @Grafico_WallCoverings (Wallpaper/mosaic tiles) @Grafico_AutoDisegno (Vehicle Wraps & Fleet Graphics)

@Grafico_Group (General Signage)


 

Pop Quiz, Monday with Lauren Crystal, Co-founder and Managing Director at Your Creative Agency

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Lauren Crystal

What is your job role?

I’m the Co-founder and Managing Director of Your Creative Agency.

Tell us about your company?

Your Creative Agency is a design firm focusing on digital. Our team of designers, strategists and developers work collaboratively in a studio environment to solve client problems. 10% of the work we do is pro bono, so we get to pick meaningful problems to solve. Currently, we’re helping design an app for refugee women to access health information. We also run YC Labs, a second space where we launch our internal projects. We’ve just recently launched our internal collaboration tool, Hassl, to the public at Forbes U30 Summit in Boston.

What do you love most about your job?

The thing I love the most is the freedom, and when we decided to launch Hassl to the public, it involved dedicating hundreds of hours to figure out marketing, commercialisation, growth. We have had both the mind space to design and develop a SaaS product and launch it.

What motivates you to get up every day and go to work?

The idea that we don’t know what’s coming next. After years of growing our start-up into an actual business I’ve learnt to expect the unexpected — and that is so motivating!

How do your co-workers inspire you?

Their talent and their ability to collaborate. As a manager in a space that requires not just expertise but a diverse set of different skills, I get incredibly inspired by their ability to draw parallels between the design and development stages of any project. I see my designers, and my developers, as artists in their own right.

How do you have fun at work (team building, pranks, etc..)?

Our head of HR is Oban my miniature golden doodle. He kicks off every team meeting by doing something hilarious. We also developed a conversation card game for the launch of Hassl — because no one wants a flyer. The process of coming up with ’25 cards to question the way that you work’ was brainstorming with the team and asking each other funny and interesting questions.

What are some of the challenges of your job?

Our age, the founders are all under 30, so we’ve had to do a lot of growing up and fight our corner. Most successful design and technology firms are set-up by ex-executives, so our model is refreshing to some, intimidating to others.

What are some lessons learned from a past project that you can share with us?

So many! At the end of every project I add to a list in my phone ‘advice to myself’, there’s about 70 now, and I plan on publishing them all one day. Here are a few — when anyone asks you about money stop and think before you speak, everything can and should be researched, the hardest and most valuable interactions are confrontational or involve intense nerves.

What advice would you give to someone who is starting in your industry?

Whether it’s design, technology or a hybrid of both you’ve got to want it, and you’ve also got to be highly skilled. I spent six years in academia before jumping into work life, so upskill yourself. Also honesty, the truth gets you far.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.hassl.co
www.yourcreative.com.au
twitter.com/CoHassl


 

Pop Quiz, Monday with Kyle Bailey, CEO & Founder at NuVinAir

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Kyle Bailey

What is your job role?

CEO & Founder, and I’m responsible for directing all aspects of NuVinAir’s strategic plan, while positioning the company for international expansion and the success of our distributors.

Tell us about your company?

NuVinAir is an automotive-industry pioneer offering proprietary odor-elimination products to car dealerships, car washes, detail shops, rental-car companies, and truck fleets.

What do you love most about your job?

I love that every day has fresh possibilities. On a daily basis, we experience the ongoing challenges and successes that come with disrupting a global market. Also, looking back and realizing the growth of the team is also incredibly fulfilling.

What motivates you to get up everyday and go to work?

It’s not about the cash and it’s actually not even about the company. I’m motivated by the opportunity to grow and develop our people. We are all experiencing similar ups-and-downs, and working through them together in order to maximize our success is what invigorates me.

How do your co-workers inspire you?

I get inspired by watching my team grow, stretching their abilities and exceeding their potential. For me, that’s what it’s all about.

How do you have fun at work (team building, pranks, etc..)?

We regularly participate in offsite team-building exercises, including Topgolf, go-karts, bowling, and an arcade, which is really fun…and increasingly competitive!

What are some of the challenges of your job?

As the CEO and founder of a startup, I struggle with delegation, which I know is pretty typical for many founder/CEOs. That said, the other “challenges” with real impact on the company are the ones that motivate me to innovate.

What are some lessons learned from a past project that you can share with us?

Sometimes saying “no” is the best response. If you stretch and bend too much, you can end up jeopardizing your foundation. Staying firm in a decision that doesn’t necessarily make everyone happy — especially if it’s for the good of the company or your moral compass — may be the best decision.

What advice would you give to some one who is starting out in your industry?

I love the parable about the Chinese bamboo tree. If you plant a bamboo seed, it stays in the ground for five years with no visible signs of activity. Then, over a six-week period, it grows to be 90 feet tall. Sometimes, growth is not immediately seen, but success comes because you build it with integrity. You nurture the soil and learn your surroundings, which is exactly how I think of our team at NuVinAir.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://nuvinair.com

https://www.facebook.com/nuvinaircyclone

https://www.youtube.com/channel/UCgCP59AAHKapyp8I0mKQvlg


 

Pop Quiz, Monday with Medha Dwivedi, Co-founder and Managing Director at Saletancy

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Medha Dwivedi

What is your job role?

I am Co-founder and working as a Managing Director at Saletancy.

Tell us about your company?

Saletancy is a leading multichannel marketing company specialized in lead generation and appointment setting. We are also dedicated to Contacts profiling.

Talking about services, We provide b2b lead generation, contacts profiling, Online marketing, Inbound enquiries handling. We also have two unique product free Crowdsourced lead generator platform and Saletancy pipeline. Soon we are coming up in B2B e-commerce domain where business can easily buy qualified leads. Lead Buyers will have a fantastic shopping experience.

What do you love most about your job?

I love meeting new people frequently and building rapport also I love helping our employees in their high and low time… I love to be doing a mentorship with them, and solving their problems. Anyways I am not born Director I am not just like very old… I am only 24 in the learning stage. Being a director, I will keep learning and giving knowledge to everyone.

What motivates you to get up every day and go to work?

Saletancy’s Vision motivates me to get up every day and go to work. We want to be the most valued platform of Sales and marketing where businesses come to get connected to their potential customers from around the globe. We work for it every day, every time.

How do your co-workers inspire you?

My Co-workers are highly motivated people. Because when sometimes I went to them to see how things are moving… They itself altogether saying each other no worries all will be good… So after seeing them, I also get charged, and it inspires me a lot.

How do you have fun at work (team building, pranks, etc..)?

We love what we do. Every Saturday we play childhood games, It’s too funny, You can’t believe How funny we are at that time. We do Parties frequently.

What are some of the challenges of your job?

Well, Nobody is perfect in their role. So I have also faced many challenges in my job role like how to deal with those situations where things are going bad. Because in that situation your one decision can change everything it may be negative too.

What are some lessons learned from a past project that you can share with us?

Let me tell you about one of the projects of my college life. In that project, we were not coordinating with each other and not listening to our colleagues that how to complete on time… And after a huge conversation we had a big fight. And after that fight nobody talked but when the main project day came… And we didn’t complete our project on time. So we did not get numbers. So what I have learned that, have good coordination with your colleagues and proper communication. This gives good results, so as in cooperate also.

What advice would you give to someone who is starting in your industry?

I will advise to he or she that, make proper planning of business starting from A to Z. And have a full study of that industry that they are switching and thirdly most important is to choose good partners because partners can make you grow or behind your failure also… So choose good partners.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://saletancy.com/welcome

https://facebook.com/saletancy/

https://www.linkedin.com/company/saletancy

https://twitter.com/saletancy?s=08


 

Pop Quiz, Monday with Kristy Chong, CEO & Founder, Modibodi

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Kristy Chong

What is your job role?

CEO & Founder, Modibodi

Tell us about your company?

Modibodi™ is modern, protective apparel created to give all bodies more confidence and comfort, and a more sustainable solution to disposable hygiene. Periods, Incontinence, Sweat, Odour, and Breastmilk leaks are leaks Modibodi isn’t afraid to talk about or address.

One of the Modibodi™ core pillars is empowerment, empowering women no matter their socio-economic status, religion, issues or where in the world they live. Modibodi™ actively supports causes and organisations that champion the empowerment of women including Share the Dignity, Days for Girls, Endometriosis Australia to name a select few and has launched is own program ‘GIVE A PAIR’ to deliver our products into the hands of women in crisis across Australia.

What do you love most about your job?

Hear the personal stories from customers on the positive impact Modibodi has had on their lives.

What motivates you to get up every day and go to work?

Knowing that every day, the team at Modibodi and I are making a difference.

How do your co-workers inspire you?

Their passion and drive to succeed and amazing.

How do you have fun at work (team building, pranks, etc..)?

Our oversharing of stories and experiences tend to proud hours of laughter.

What are some of the challenges of your job?

The balance of working on the business and in the business is always a challenge.

What are some lessons learned from a past project that you can share with us?

Always expect the unexpected, no matter how much you plan.

What advice would you give to someone who is starting out in your industry?

Don’t wait until you get to 100%. You’ll never be there. Launch, try to refine, change and go again!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.modibodi.com

www.modibodi.co.uk

https://www.facebook.com/ModibodiAU

Pop Quiz, Monday with Raine Gaisford, Founder and Head Strategist at LimeHub

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Raine Gaisford

What is your job role?

Founder and Head Strategist

Tell us about your company?

LimeHub is a marketing agency and a tech startup. We specialise in the B2B and tech space. We help businesses optimise their growth efforts by offering expert marketing consulting services and by developing technology that solves marketing-related problems including cost reduction and improved efficiencies.

What do you love most about your job?

I would have to say that what I love most is the variety. Every day and every client engagement requires a unique approach. I get to combine technology, creativity, psychology, and strategy in each of my engagements with clients (and also for my internal marketing efforts). The best part is that the tools and techniques that work in marketing today might not work tomorrow, so I’m continually learning and being kept on my toes.

What motivates you to get up every day and go to work?

Curiosity. I can’t wait to see what new leads have come through, what the latest campaign stats are and how they can be further improved, what new creative ideas emerge, and what new opportunities might arise. Every day I challenge myself to be curious enough to think differently and to do better, and that gives me a lot of positive motivation.

How do your co-workers inspire you?

I love that everyone has different perspectives and different areas of expertise because that means that together, we can create something together that is so much better than something we could have built on our own. A simple conversation or spoken thought can trigger momentous inspiration — and it often does. No-one ever succeeded on their own.

How do you have fun at work (team building, pranks, etc..)?

Creating a culture of creativity is essential to me because when a person is allowed to be creative, they feel empowered, confident and motivated. Empowered, confident and motivated people are happier and more relaxed. I don’t subscribe to 9–5 or strictly timed lunch breaks, and as a result, fun often evolves naturally — from impromptu long lunches, Friday afternoon BBQs or random fits of laughter.

What are some of the challenges of your job?

My job involves hard and soft skills. The hard skills like the application of technology are always changing. New marketing tech pops up constantly, and the effectiveness of existing tech like social media advertising platforms keeps changing. So keeping up with this evolving landscape is one challenge. The other big problem is communicating the value of the soft side of my industry to my clients. Having worked in B2B tech marketing for close to a decade, I’ve seen first-hand how critical soft tactics, like branding, for example, are for heavily sales-driven businesses and yet how rarely they invest in it because they don’t understand it’s value. I wrote an article recently which covers this topic in more detail which can be found here https://www.limehub.com.au/vibe-of-branding/

What are some lessons learned from a past project that you can share with us?

Oh god, where to begin… I’ve had a few hand-to-head moments in my career that’s for sure. I would say that the most frustrating thing for me has been to see common mistakes repeated by companies which choose to act against advice. The most common mistake that I see is a poor customer or user experience offered but a desire to invest in marketing which ultimately ends up with a disappointing outcome (for everyone involved!). Marketing isn’t some silver bullet that guarantees revenue — it has to complement, or be complemented by, product, sales and customer service. The biggest lessons I’ve learned as a result have been on how to educate businesses on the impact of the full customer journey on marketing, on managing expectations, and on knowing either when to shut-up, speak-up or graciously walk away from a deal.

What advice would you give to someone who is starting in your industry?
Never stop learning. Never stop trying new things, even if they fail. A degree will teach you valuable techniques in Marketing, but ultimately experience is more important because it changes so quickly. Find a company who is supportive, offers L&D opportunities, and who cultivates and nurtures a culture of curiosity.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website www.limehub.com.au
Marketing Mix Calculator http://calculate.limehub.com.au
Linkedin www.linkedin.com/company/limehub
Twitter www.twitter.com/limehub
Facebook www.facebook.com/limehub

Pop Quiz, Monday with Srijan Srivastava,CEO & Founder at JigyaQ

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Srijan Srivastava

What is your job role?

CEO & Founder

Tell us about your company?

JigyaQ( jigyaq.com) is a platform for professionals to provide online consultancy to their clients saving them time and providing the freedom to work from anywhere. It also makes lives of their clients easier by removing the need of appointments and travel through traffic. We are building a very elaborate system that will help the professionals to organise and manage their consultations with multiple clients at the same time as well as keep track of every activity involved in the process. The website went live a month ago, and professionals can join JigyaQ through a self-signup process and start serving their clients.

The company behind JigyaQ is WriterBabu Online Services Private Limited (WBOS), and it was incorporated in 2012 when I was working on my first project writerbabu.com.

WriterBabu was started in December 2011 as a social experiment with anonymity as a lever for freedom of expression. It manifested itself as a social network of writers and readers where people of all age group expressed themselves in the form of stories, poetry, diaries and many more forms of writing. Within two years it had more than 10,000 authors and many more readers without any marketing budget. It had writers from all over the world, and the community was thriving pretty well with average time on site above 16 minutes, while some people used to be online for days.

WriterBabu was completely bootstrapped. WriterBabu started as a social experiment, and a business model was never intended for it. Though there was an attempt at monetisation in the form of providing a platform for writing and selling books by the WriterBabus. It never worked out. Eventually, I had to take up a full-time job to pay my bills.

WriterBabu is still active, but the activity had decreased a lot over the last four years when I was working with Times Internet as Product Manager. It is always a place where people keep their personal diary for last six years now.

I quit my job at Times last year to start working on a few startup ideas which I had and finally JigyaQ was the idea which I pursued. Over last one year, the team is in place now, and we are making some progress towards building JigyaQ as Amazon for professionals.

What do you love most about your job?

The very act of creating something and then observing how people, whom you have had no chance of meeting ever in real life, interact with what you have created is just amazing. It gives a profound sense of satisfaction to bring a smile on someone face or even knowing that you had been of some use to someone. That part I just love it.

What motivates you to get up every day and go to work?

I don’t think you have that much time every day to gather motivation when you are working as a startup. Your ass is on fire, and you have just to do whatever needs to be done. And once you are at work, you forget everything else. I think the work itself is motivation.

How do your co-workers inspire you?

Nobody is perfect, and when you see that people demonstrate qualities that you wish had in yourself, that becomes something inspiring to push yourself further.

How do you have fun at work (team building, pranks, etc..)?

We go out on trips together once in a while. I love long walks and deep conversations about just anything. It helps you bond well at a different level altogether.

What are some of the challenges of your job?

Collecting data points to assume expected user behaviour is the biggest challenge. You can do surveys but when people know that their opinion has been asked and will be used to shape something important the projection of their actual behaviour gets distorted. It’s like Heisenberg uncertainty principle. You can’t detect it without changing it. User’s behaviour can be identified only through analytics, which is available only after you have implemented something by assuming specific behaviour.

What are some lessons learned from a past project that you can share with us?

You can’t give something to users and then take it away. If you plan to provide something for free, you will never be able to put a price on it later. You have to plan it out from the starting, and that should be communicated very clearly. This was my experience with online book writing feature on WriterBabu. It started well when it was free while I was working on integrating payment gateway, and then it was not when they had to pay for publishing a book even if it was a very small amount.

What advice would you give to some one who is starting in your industry?

If you are entering the online space then it is important to understand that barrier to entry “can” be very low, due to the open source nature of the web, and hence their will be a number of competitors. But the effort it takes to deliver quality is something only a few will be able to pull off hence stay focused on your work.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Current Project: https://jigyaq.com/ ( https://www.facebook.com/jigyaq )
Company Website: http://wbos.co/
First project: https://www.writerbabu.com/ ( https://www.facebook.com/WriterBabu/ )

Pop Quiz, Monday with Gangesh Pathak, Founder and CEO at Saletancy

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Hi everyone, I’m Gangesh Pathak.

What is your job role?

Founder and CEO

Tell us about your company?

Saletancy is multichannel marketing company specialized in lead generation and appointment setting. We are also specialized in Contact discovery or Contact profiling.

Well, I have lots of things to talk about Saletancy, but I will keep it short. Talking about services we provide at Saletancy, We do b2b lead generation, contacts profiling, Online marketing, Inbound enquiries handling for almost every industry vertical. We also have two unique product free Crowdsourced lead generator platform and Saletancy pipeline. Soon we are coming up in B2B e-commerce domain where business can easily buy qualified leads without much investment, we are about to launch this product.

What do you love most about your job?

What I love is talking to people and creating relationships. Every day I speak or meet to client from different region, different domain, and different ages. I was in 3rd year of B.Tech when my co-founder Ms. Medha and I started up Saletancy. I was not aware how to meet or talk in corporate, In fact, I was weak at English too, but I learned and analyzed myself on a daily basis and improved it. Now I am a better version of me, and I will keep myself updated, Hahaha. Well, I am an entrepreneur by accident, but when I came in this domain I found that I am doing this from my childhood, In fact, everyone does in daily life. It’s confusing, right? Hahaha, let me elaborate.

We are from business development domain our core job is to build rapport and convince how we can solve their current business problem. In our day to day life whether we are convincing our parents to buy something or we are convincing people or selling our thoughts. I have to do what I am doing from childhood in the day to day life, In fact, Saletancy does the same. Isn’t it awesome?

What motivates you to get up every day and go to work?

Because for me, nothing is more gratifying than a happy customer and happy team. You can’t believe for my office is like Home far from home And you can’t believe I get paid to do what you love!

How do your co-workers inspire you?

Our Team believes in our vision, They work for it. I had never seen 10 am to 7pm mentality they work for Saletancy Vision that’s what I love. Such enthusiasm inspires me. Some of them come from far away, but I had never seen tiredness or demotivation. I appreciated how cool and dedicated they are. They are always with me to support whatever situation is there.

How do you have fun at work (team building, pranks, etc..)?

Working at Saletancy is like fun itself, We love what we do. Also Every Saturday we play childhood games, It’s too funny, If someone enters in our office at that time He/she will die laughing on us, You can’t believe How funny we are at that time. Party is also in our DNA frequently we do parties outside we dance together except me, Haha I am not good at Dancing.

What are some of the challenges of your job?

That’s a fascinating question. Saletancy is one of the leading outsourced lead management firm in India, to continue to grow, we are diversifying our approach and expanding rapidly. That means among others to evolve our culture, that is a challenge. Also, marketing is changing rapidly we are also evolving ourselves in resonance with it.

What are some lessons learned from a past project that you can share with us?

The two best lessons I would like to share not from Projects of Saletancy, but It is from my Btech life.

  1. The project schedule is your friend.
    A leading cause of project failures is the lack of a detailed project schedule.
  2. Project heroics only lead to project failure.
    Heroes just look good in the movies. Thinking that one individual will successfully deliver a project can only lead to failure.

What advice would you give to someone who is starting out in your industry?

Starting up something on your own is the risk. I am an entrepreneur by accident, but I found few things during my journey as of now which should be taken care by Not only someone who is starting out in our industry, I would like to tell all Coming entrepreneurs and small businesses:

1. If you do not have like minded partner or team, this is going to increase your risk 10 times. Be very selective about Partner with whom you are starting your new business life. Make sure they are aware of your vision and mission

2. Never hire employees on the basis of they can do something specially in case you are a startup, recruit on the basis he/she loves to do what you are offering they fit your culture and should be emotionally invested in your business.

3. Price never matters. Quality matters focus on providing a quality solution, you can onboard client with low cost but cannot retain.

4. Sometimes small good things are happening makes us overexcited we should avoid this may put us on risk.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://saletancy.com/welcome

https://facebook.com/saletancy/

Pop Quiz, Monday with Luke Cooper, Founder & CEO of Fixt

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Luke Cooper

What is your job role?

As a solo Founder, my role is pretty comprehensive and ranges from full ownership of key initiatives to filling in lots of small gaps. In that way, founder & CEO is an imprecise term in a fast growing startup. I see myself primarily as the Chief Editor, and my work to design the best team, product, and market capture machine never ends. This is why Chief Editor works as I am always pushing us toward collective greatness (with careful adjustments along the way).

Tell us about your company?

Fixt is an on-demand mobile device repair platform. We provide access to a network of trained and vetted technicians through our consumer-friendly interfaces while servicing our large enterprise customers like The Home Depot, T. Rowe Price, and NYPD, with optional reporting & analytics, integrations, and billing optimizations.

What do you love most about your job?

My job forces me to explore new neural pathways to solve problems continually. What we are doing didn’t even exist for the enterprise 3 years ago. That brings with it many new challenges for which the solution doesn’t yet exist. It’s electrifying to come into an office each day and work alongside 20 other people working through the same puzzles with you.

What motivates you to get up every day and go to work?

Learning is a big motivator for me. I am continually reading and expand my knowledge base. While books like Scott Belsky’s Messy Middle provide in-depth relatable stories about working in a tech startup, classics like The Overcoat by Nikolai Gogol remind me of the importance of humility. Stories that exist within the pages of these kinds of books happen every day at Fixt, and we are all learning and raising our collective probability of success together.

How do your co-workers inspire you?

They are completely customer obsessed. They are just as happy as I am when we earn another logo. Notice I said, “earn.” My team understands very well that when one of our users has a problem, it’s our problem.

How do you have fun at work (team building, pranks, etc..)?

We have lots of fun at work, but we understand that it’s inextricably tied to performance. Our culture is intentionally intense. Partially because I am intense but also because of our customer’s demand (and deserve) something close to perfection. We look for any reason to celebrate a win, regardless of how small. Our culture enables that through lots of transparency and creative outlets like our weekly 5:05 meeting. It’s an important opportunity to discuss anything (big or small) that might be bugging us. Weekly team lunch, group Bird rides, and similar activities also help us stay highly aligned as a team. That said, there are quite a few occupational hazards at Fixt. Any given day you are likely to be struck with a soft Nerf pellet by Sal or one of our other engineers.

What are some of the challenges of your job?

To become a successful entrepreneur is hard, but to become a successful founder of a tech startup is more than twice as hard. Markets move, people move, technologies move, rarely in concert. And there’s no playbook. My biggest challenge is finding the absolute best talent at every position. Often times we have to throw half a body at something because there just isn’t a single individual with the right combination of skills and experience for a given project.

What are some lessons learned from a past project that you can share with us?

Contrary to the convention the best ideas don’t come from talking to customers, they come from OBSERVING them. All of our most significant product enhancements have been developed this way. Limited Brands is one of our customers that helped us in this way. In using the platform, they were repeating multiple steps again and again. When we probed, we saw it was because they needed to submit hundreds of devices at one time which we weren’t set up to do before. Since then, we’ve made several modifications that have dramatically improved their experience, and they remain with us today. All great learning comes from customers but don’t trust what they say, watch what they do.

What advice would you give to someone who is starting out in your industry?

Don’t get too sucked into all the industry jargon and best practices. Usually, disruption comes from industry outsiders. Don’t believe me? Airbnb, Uber, Stripe, SpaceX, PayPal, etc.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://medium.com/@Coop22

Pop Quiz, Monday with Parveen Ahluwalia, Director

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Parveen Ahluwalia

What is your job role?

Director

Tell us about your company?

I have been running a brand consulting practice for the past 13 yrs…work at the Board level as a senior consultant responsible for business strategy and marketing planning for SMEs.

What do you love most about your job?

Business development, client engagement and relationship management, GTM strategy and marketing communications planning and training/mentoring.

What motivates you to get up every day and go to work?

The fact that every day is a new opportunity, of working towards new client relationships, of managing existing ones, of developing and conceptualising new business plans and strategies.

How do your co-workers inspire you?

By working as a team, by ideating and jointly working out an appropriate brand solution, by cajoling and motivating everyone to honestly give their best.

How do you have fun at work (team building, pranks, etc..)?

By gently pulling their legs, by breaking the monotony of serious work thru light banter and biting humor.

What are some of the challenges of your job?

Handling crisis arising out of unhappy clients; the ever-present challenge of generating new business thru organic growth and acquisition of new clients; the constant quest to arm with the latest marketing and brand related trends and insights.

What are some lessons learned from a past project that you can share with us?

Clients can never be underestimated as they know their brand the best; there is always scope to improve the best of action plans, and competitive counter strategies have still to be addressed on priority.

What advice would you give to someone who is starting out in your industry?

Patience, articulation, and clarity in communication and honesty in handling clients are the most important attributes for success; learning is a never-ending process, and one should always embrace this truth, and teamwork will always ensure success that individual brilliance can never ever achieve.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.marketpulseindia.com;
www. onthepage.in
www.thefirm.in

Pop Quiz, Monday with Yifat Cohen, Owner of YCN Media Group

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Yifat Cohen

What is your job role?

Owner of YCN Media Group

Tell us about your company?

We are those Geeks who get you the kind of attention you need so people WANT to reach out and engage with you and be a part of your world.

What do you love most about your job?

Actually seeing, face to face….the people I meet, the life I touch and the impact I make.. even when they’re miles away.

What motivates you to get up every day and go to work?

Knowing that through my work, loneliness is slowly being eradicated one live video at the time.

How do you have fun at work (team building, pranks, etc..)?

For us geeks, fun is finding ways to do things better, faster and a lot more effective.

What are some of the challenges of your job?

Instilling trust in people who are either new to online marketing and don’t trust themselves yet, or people who have been around for a while and are used to doing things the old way.

What are some lessons learned from a past project that you can share with us?

People want CONNECTION, not CONTENT. So as a business owner, you can let go of the need to produce, produce, produce… and make the shift to truly engaging with people.

It’ll reduce your client acquisition fees, your churn, and your marketing budget, and increase retention, joy, and impact.

What advice would you give to someone who is starting out in your industry?

Research shows that video-chat bonding is the same as in-person bonding. You can use that to create what I call “Intimacy at scale” and build relationships with your audience in real time.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.audienceinabox.com
www.Imthatgeek.com

Social:
G+ https://plus.google.com/+YifatCohen
FB — https://www.facebook.com/TheYifatCohen
LinkedIn — https://www.linkedin.com/in/yifatcohentv/
Twitter — https://twitter.com/YifatCohenTV

YouTube:
I’m That Geek Show: https://www.youtube.com/channel/UCuIZJjhFu276aBri5s62V4Q

Audience in a box
https://www.youtube.com/channel/UC6BUIHWYBc9nYvrle0A6_nA

Pop Quiz, Monday with Nicole Ciantar, Director of Vogue Real Estate

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Nicole Ciantar

What is your job role?

Director of Vogue Real Estate

Tell us about your company?

Vogue Real Estate is an experienced real estate agency, offering cutting-edge, best practice services with a local focus. With over 25 years of combined experience, we have developed a large network of buyers and expertise across residential and rural sales. Quite simply, we understand real estate.

We offer premium marketing services at value pricing. We are highly respected in the industry and are known for our honest, transparent and results-driven approach. We live and breathe property.

Our agents have the knowledge, skills, experience, and expertise to help maximize the value of your property. That is why we are considered one of the most successful boutiques, service-oriented real estate agents in Sydney.
We call it the Vogue Difference.

What do you love most about your job?

I love working with ALL my clients because as such as they selected to work with me I selected them. Working with these wonderful people day in day out is like working with family.

What motivates you to get up every day and go to work?

I work-life love my job I am passionate about my work. I take great pride in delivering this service

How do your co-workers inspire you?

When I see them happy and pushing thru their work, they just inspire and motivate me naturally.

How do you have fun at work (team building, pranks, etc..)?

Lunches, special occasions, weekends away (if we can) talking, joking.

What are some of the challenges of your job?

Staff and only staff the job is easy!

What are some lessons learned from a past project that you can share with us?

Not ALL business is good business.

What advice would you give to someone who is starting out in your industry?

If you are looking for a work-life balance, this isn’t the role for you!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

http://www.voguere.com.au/
https://business.facebook.com/Voguere.com.au/

Pop Quiz, Monday with Casey Stubbs

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

  1. Can you please tell everyone your name?

My name is Casey Stubbs

2. Tell us about your business and what you do?

My business is generating leads and traffic in the financial industry. I use various channels, google search, facebook, twitter, youtube. I then deliver that traffic to clients so they can promote their products.

3. Why did you want to become an entrepreneur?

I wanted to be in business for many reasons. First I always believed that I would and that I would be great at it. I also like the challenge of being your own boss and also raising up a team to do great things in business. As well as using my business as a platform to help others.

4. What are the challenging aspects of running a business?

The biggest challenges are the unexpected difficulties. Such as when sales stop, and you don’t know why and then you have to pay all of your employees even though revenue is dropping and you might not have enough to pay yourself.

I think the reason most businesses fail is that they don’t correctly account for the risk that is involved. In starting a business.

5. What do you love most about your job?

Getting to do something new every day and the fact there is always growth potential. I also enjoy spending time with my team and meeting people all over the world with whom I do business with.

6. How do you have fun at work (team building, pranks, etc..)?

I wish I were more fun! My best times are having coffee and just getting to know each other on a deeper level.

7. What would one piece of advice that you give to a new business owner?

The biggest advice I would have is calculating the risks you are taking and try not to get caught up in comparing yourself to others, you can only be you, not anyone else. So just do the best job you can and show up to work and keep at it, even when tough times come, if you preserve enough you will get the success.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://caseystubbs.com

Subscribe! https://www.youtube.com/caseystubbs

Twitter: https://www.twitter.com/caseystubbs

Facebook: https://www.facebook.com/caseystubbs

LinkedIn: https://linkedin.com/in/caseystubbs/

Pop Quiz, Monday with Adam Blake, CEO at Zego

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

  1. Can you please tell everyone your name?

Adam Blake

2. Tell us about your business and what you do?

Zego is changing the way apartment residents interact with their apartment. We have an AI-powered platform that integrates smart home devices into a single app to connect residents with management, maintenance and a marketplace for local services. Zego improves operational efficiencies and generates additional revenue for owners and managers while improving apartment living for residents.

3. Why did you want to become an entrepreneur?

While I was in high school, my father lost his job after working for the same company his entire career. The company went bankrupt, and he essentially lost his entire retirement savings. After living through this pretty traumatic experience, I knew I would be an entrepreneur so I could control my own destiny.

4. What are the challenging aspects of running a business?

Two things come to mind. First is the people. Finding, recruiting, and retaining the right people is really hard. It requires a significant amount of time, judgment, and experience. Ineffective hires can ruin companies whereas the right ones are critical for building a successful company. The people and the culture are paramount to the overall success of the business.

Second is the mental side. There are so many inner battles you face as a founder/ CEO that can distract your focus or drain your energy if you’re not careful.

5. What do you love most about your job?

I’m very passionate about real estate and love the apartment business. I started buying rental properties when I was 18 years old and have been an owner, manager, and investor in apartment deals ever since. As the founder of Zego, I get to spend time with our customers, who are some of the largest and most accomplished apartment owners/entrepreneurs in the US. So I’m continually learning from them and finding inspiration.

6. How do you have fun at work (team building, pranks, etc..)?

I start by trying to create a strong foundation of respect for coworkers, continuous learning, real-time feedback, transparency and alignment of vision. I find it’s a lot easier to have fun once a strong culture and foundation are in place. We do things like take outings to Chicken N Pickle and escape rooms, and drink scotch together to have fun. Most of our “fun time” is spontaneous, but we do organize one official company social outing per quarter.

7. What would one piece of advice that you give to a new business owner?

Starting a company will be an emotional roller coaster. One day you might feel on top of the world and then next — feel failure is imminent. Then repeat over and over for years. Because there will be so many low points, it helps to find something deep inside that drives you. It could be a painful experience to draw from, desire to achieve a goal, or whatever motivates for you.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.zego.io/
https://www.linkedin.com/in/-adamblake-/
https://twitter.com/livezego

Pop Quiz, Monday with Andrew Schuster, Chief Executive Officer at Further Insights

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Andrew Schuster

What is your job role?

Chief Executive Officer

Tell us about your company?

Further Insights is a marketing technology company headquartered in Austin, Texas.

Our audience intelligence platform helps businesses identify and engage their most valuable audience segments. Utilizing first-party consumer data, our platform delivers actionable insights that are proven to increase digital conversions.

What do you love most about your job?

I love the variety and fast pace. In our world, things change constantly. We’re always working to get as far ahead as possible, but as CEO, I pride myself on being able to multi-task and be agile. Some of my favorite weeks are when we’re doing strategic planning across all of our departments, evaluating opportunities and finding areas of improvement.

What motivates you to get up every day and go to work?

We’ve been able to achieve consistent results across a wide range of clients, from nonprofits to Fortune 500 companies. Being part of a team that is focused on creating solutions that move the needle for all of our clients is extremely rewarding.

How do your co-workers inspire you?

I’m very lucky to be surrounded by a group of incredible people. From our management team to our board and investors, we’re able to evaluate opportunities from different perspectives. We have developed a culture that values diverse opinions, and it’s truly a gift that we can rely on everyone’s open and honest feedback.

How do you have fun at work (team building, pranks, etc..)?

A couple of us just did a triathlon together, which was awesome. We have a distributed team with folks in Austin, Baltimore, and Chicago, so it’s always a blast to get everyone together when we can. Live music is definitely a group favorite.

What are some of the challenges of your job?

As an early stage company, there’s always so much more to be done, and it can be incredibly difficult to achieve everything we want to do. It’s a constant game of ranking and prioritizing. We’ve gotten pretty good at determining where to focus our attention and resources, but it can still be frustrating to have to push an exciting opportunity down the line.

What are some lessons learned from a past project that you can share with us?

Great question. It always comes down to speed vs. quality. The default mode of tech startups is to move as quickly as possible, kind of a “shoot now, ask questions later” mentality. While that can be effective from a product development perspective, it can be dangerous when it comes to client projects. We had a few projects early on where speed was the key, and details got lost in the mix. Those experiences forced us to take a much more thorough approach, and we’ve been able to strike a nice balance of speed and accuracy.

What advice would you give to someone who is starting out in your industry?
Talk to your customers early and often. I’ve seen a lot of entrepreneurs build products prematurely based on macro-data in industry reports rather than direct customer feedback.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.furtherinsights.com
https://www.facebook.com/furtherinsights/
https://www.linkedin.com/company/furtherinsights/
https://twitter.com/furtherinsights

Pop Quiz, Monday with Lindsey Myers, Founder at Concrete Blonde Consulting

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Lindsey Myers

What is your job role?

Founder

Tell us about your company?

Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. We specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, we are able to identify new areas for growth, while also creating strategies to amplify current opportunities. Also, we analyze the corporate structure and internal comms, streamline operations and build additional sources of revenue.

Communications is a rapidly changing field, and our firm is continually transforming to harnesses the powers of both influence and interaction. We offer clients a variety of tools from branding and third-party PR endorsements to social influencer campaigns and event planning to reach consumers and drive business.

We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients, and we are responsive not only to their needs but also to the ever-changing world in which they operate.

What do you love most about your job?

I love helping entrepreneurs tell their stories and build their brand as they grow their dream into a company.

What motivates you to get up every day and go to work?

The belief that everyone deserves to do something they love and that entrepreneurship is the best vehicle to accomplish that goal. I get up every day and go to work because I want to help people who were brave enough to risk everything to be the man in the arena.

How do your co-workers inspire you?

My co-workers are some of the most amazing people I have ever met. Their courage when faced with challenges, their humility and their faith in the power of their art has taught me the dignity in being loyal to something you believe in. Of holding onto it. Above all else, of believing without question.

How do you have fun at work (team building, pranks, etc..)?

We do company happy hours that allow us to put the work away, get out and enjoy each other as people.

What are some of the challenges of your job?

The most significant challenge is always just putting in consistent effort, even when you can’t see the results. The big things we are working to accomplish don’t happen overnight, and that means you have to stay motivated without the benefit of those smaller victories to keep you going.

What are some lessons learned from a past project that you can share with us?

The two most potent weapons are time and patience.

What advice would you give to someone who is starting out in your industry?

Don’t do things just because it is the way they have always been done. Sometimes reinventing the wheel can pay dividends. One of the best things I ever did for my company was getting rid of our office and having everyone work remotely. I don’t know of any other PR firm that operates that way, but I wouldn’t have it any other way.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.concreteblondeconsulting.com/
https://www.facebook.com/concreteblondeconsulting/
https://twitter.com/ConcreteBlondeC
https://www.instagram.com/concreteblonde_nyc/