Growing your professional profile using PR

Social media has spilled into the PR scene over the past decade, and many marketers, entrepreneurs and business owners have turned their focus to growing their online profiles. The benefits of a large social media following are great, and it’s important to remember that PR and social media go hand-in-hand when it comes to expanding

There’s No Such Thing As Overnight Fame

Journalists get so many stories in their inbox. Everyone wants their 15 minutes of fame…and they want their friendly neighbourhood journalist to give it to them. After all, a story in the media is the ultimate in third party credibility. You’ve got serious street cred when your story appears in a well-known newspaper or magazine,
John Pilmer

Pop Quiz, Monday with John Pilmer

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The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously

Secret Power of Interacting on Social Media

There’s always lots of Facebook posts flying around asking people to support those in small business. Instead of spending your money with the big multinationals, redirect some of your spend to the little guys. A glorious sentiment. Helping someone build their dream. Helping someone grow their business to the point where they are earning a

Expert Round-Up: How do you get placements with media

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The value that earned media brings to an organization is critical to getting the word out about your products and services. When you have a startup which is getting an angel investment or venture capital, then you must allocate some money towards growth. Having a well-designed and functioning product is not enough if you do

Pop Quiz, Monday with Ryan Chipperfield

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People know when you are authentic or not, and nobody is looking for a Jerry McGuire clone when it comes to their manager. The relationship will be a meaningful one so set the tone straight away and get to know them as a person first.
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