Pop Quiz, Monday with Gideon Taub, Founder at Pinkaloo


The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

1. Can you please tell everyone your name?

Gideon Taub

2. Tell us about your business and what you do?

I founded Pinkaloo to meet a problem that I was personally facing in not having the right tools to manage my charitable giving. Through my bank and my employer, I had a retirement account, health savings account, and other similar products, and thought to myself, why don’t I have a similar account to budget for and manage my charitable giving? I created Pinkaloo to meet that need.

3. Why did you want to become an entrepreneur?

While I had spent my whole career at start-ups, I don’t know that I set out to become an entrepreneur. I really enjoy building amazing products that solve real world problems and create value for users. In this case it was a problem that my peers and I were facing first-hand in terms of not having the right tools to proactively plan and manage our charitable giving.

4. What are the challenging aspects of running a business?

For me, it is balancing the need to juggle dozens of projects while also needing to focus on the most important initiatives. I don’t believe humans are good at multi-tasking, so I try my best to finish a task once I start and then move on to the next one. It is also so easy to waste time on efforts that don’t actually drive the business forward. Prioritizing, staying focused, and doing each project well is so important.

5. What do you love most about your job?

Helping customers meet their goals. While our product ultimately helps individuals better manage their charitable giving, we’ve built it as a white-label solution that Employers and Banks use to builder strong employee and customer relationships. Seeing them achieve that, and helping to facilitate some philanthropy at the same time is pretty rewarding.

6. How do you have fun at work (team building, pranks, etc..)?

Given that one of the primary use cases for our solution is to help companies develop and reinforce their culture, we see it all when it comes to how companies do ‘fun at work.’ There are some amazingly creative ideas out there (reach out, we’re happy to share J).

I’m not sure that it totally counts as ‘fun’ but in our case, we really try to live the culture that we see our most successful customers creating. That means a lot of personal accountability, the ability to get your work done wherever and whenever you want, and empowering each team member to be their best self. One of our developers is currently working remotely from Mexico, which is awesome!

7. What would one piece of advice that you give to a new business owner?

Things always take longer than you hope, want, and expect. Identify the right goals and metrics and keep making progress towards them and it will come together!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: