Life-Size Hologram for Speakers, Educators, and Entertainers

We’ve seen it in sci-fi movies, television series, and the music and entertainment world. Now, you’re going to see it on the lecture circuit and more!

We’ve seen it in sci-fi movies, television series, and the music and entertainment world. Now, you’re going to see it on the lecture circuit and more!

With the help of holographic telepresence pioneer ARHT Media, I now offer the opportunity for organizations worldwide to have a life-size 3D hologram of myself beamed in anywhere in the world to deliver a live presentation, interacting with the audience via monitor as if I were physically there while being in an ARHT Media studio.

In the audience location, an ARHT Media tech will set up and run the equipment conveniently for the meeting or convention planners, and given that there are many ARHT Media locations globally, travel costs are very reasonable regardless of where the meeting is located.

We can also pre-record a customized presentation for the client using the special ARHT Media equipment and send it with the technician and holographic projection equipment to the audience location, eliminating both the need for a high bandwidth connection and any logistical conflicts on my end.

My goal is to greatly exceed clients’ meeting expectations while maintaining the integrity of my in-person presentations by being interactive and customized to the specific audience and industry. Before I delve into the benefits this technology has to offer, let’s first discuss ARHT Media.

CEO Larry O’Reilly is a successful global business development executive who transformed the IMAX brand from a museum theater experience to a billion-dollar global commercial distribution channel for IMAX and Hollywood films. O’Reilly and ARHT are also impacting service industry professionals in the medical field, the government, and more. While the bar is raised every day in the world of technology, let’s think for a second about how this could impact other industries.

It’s safe to say that holographic telepresence represents an increasing Hard Trend shaping the future of the presentation and performance industries, but how does it disrupt other industries?

A Positive Disruption

Take the education field, for example. Currently, at universities, professors teach three courses a semester, with additional courses taken on by adjuncts. Holographic telepresence makes it entirely possible for a professor to teach the same course multiple times over simultaneously with a life-size hologram beamed into an overflow lecture hall, and the disrupted adjunct could go into business for themselves, beaming themselves into college classrooms around the world as needed.

Consider an industry that is always disrupted: music. As of today, streaming services offer infinite residual income per listen, with the new issue being the microscopic amount the artist receives. Therefore, artists live on the road, selling merchandise and performing constantly. How could a band or entertainer be more anticipatory in their thinking on how to deal with the struggles of today’s music industry?

Imagine a world where they could mix live performance with holographic telepresence, performing live for select dates and as a hologram for others. Some may prefer all holograms due to illness, age, or other factors, performing live from their own studio to anywhere in the world while interacting directly with the audience in real time.

Aside from alleviating the travel woes, consider the cost savings. It costs a lot to put on a performance. The artist could capitalize on this technology financially by way of making ticket sales to hologram shows less expensive, depending on the setup; merchandise could come down in cost, and they could keep more of what they deserve for writing music we all love.

Of course, much like any innovative technology, the question remains: Will it be as good?

The Experience

Being a public speaker myself, I understand that many people reading this right now may be skeptical of how this technology would be received, or think their presentation would be less visceral if it wasn’t in person. Believe me, nothing is more powerful than being somewhere in person; however, the reality is it is an impossibility to be everywhere at once, and with the growing demand for instant gratification in the world today, how does an entrepreneur offering an in-person experience stretch themselves thinner than they already are?

The answer is holographic telepresence coupled with human performance, and this is the perfect example of the facilitation of capitalizing on being human in a more time-conscious way. When a client wants me to deliver a keynote speech at an event, I now offer several options, as I mentioned above, including my regular live presentation. Being known as a technology futurist and disruptive innovation expert, I demonstrate said expertise in my actual delivery of the presentation via holographic telepresence technology.

The world is always evolving, and technological disruption has always occurred; we are just noticing it now more than ever. However, if you pay attention to the hard trends that are shaping your industry, both inside and out, you’ll start to anticipate what’s to come and capitalize on new, game-changing opportunities.

Learn More

A Life-Size Hologram is an impressive way for Daniel Burrus to deliver his keynote presentation. Please contact our office to bring Daniel’s Hologram Keynote to your next event.

Redefine and Reinvent Your Career Before It Leaves You Behind

Going forward, the one and only thing you can depend on is transformation. Technology-driven business process transformation is a Hard Trend; it will happen, and it is happening now! However, the truth of the matter is that actually utilizing this Hard Trend to redefine and reinvent your business or your career is a Soft Trend; some will do it and prosper, others will not. For those who want to use the forces of change and transformation to grow and prosper, this article is for you.

We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs to all our smartphones holding music, photos, files, email and access to information. Technological change transformed our processes in these industries.

Going forward, the one and only thing you can depend on is transformation. Technology-driven business process transformation is a Hard Trend; it will happen, and it is happening now! However, the truth of the matter is that actually utilizing this Hard Trend to redefine and reinvent your business or your career is a Soft Trend; some will do it and prosper, others will not. For those who want to use the forces of change and transformation to grow and prosper, this article is for you. It is crucial to understand that you can’t go backward, and you can’t stand still. You can’t keep doing what you’ve always done and expect to thrive, even if you are improving at that rhetorical process. The only way to survive and thrive is to continuously reinvent and redefine everything you are doing.

Redefining and Reinventing

Transformation is an accelerated and magnified force of change. Redefining and reinventing is a way of harnessing that wild force and applying it to a product, a service, an industry, or a career. Redefining and reinventing mean seizing the opportunity to rewrite your own history—before digital disruption does it for you.

Lee Iacocca and Hal Sperlich reinvented an entire marketplace back in 1983 when they redefined the family station wagon with an entirely new automotive category—the minivan—that would continue to dominate for the next quarter century. At the time, station wagon sales were not growing, even though baby boomers were in their prime childbearing years and the nation was bursting with new families. Why? Because even though baby boomers needed a set of wheels with substantial family room, they did not want to look and act just like their parents.

A Powerful Strategy

Fast forward to more recent times. Basic minivans are not as cool to the next generations having families, as Generation X and millennials grew up riding in their parents’ minivans, and history tends to repeat itself: they do not want to look and act just like their parents, either! Now automotive companies produce what is called the crossover—sporty alternatives to minivans capable of safely and conveniently hauling both families and large purchases from the store. As it was a stroke of flash foresight with baby boomers, it occurred yet again, based on the Hard Trend of Generation X, millennials, and their needs (along with the eternal insight that people don’t want to look or act like their parents).

Reinventing has always been a powerful strategy. But in the past, corporate and product reinvention was an option; today it is an imperative. Today, we live in a unique context, where an absurd amount of processing power and bandwidth exists and has completely transformed our concept of stability. In the past, stability and change were two contrasting states: when you achieved stability, you did so despite change. Today change itself has become an integral part of stability. You can achieve stability only by embracing change as a continuous and permanent state.

But even change itself has changed. Information and new knowledge now travel around the world at the speed of light while technological innovation occurs almost as fast as the speed of thought. In this new frontier of vertical change, you cannot just reinvent now and then: to survive and thrive you must be redefining and reinventing yourself, your business, and your career continuously.

If you are a business, you are faced with an urgent question every day: Are your customers learning and changing faster than you are? Because they are changing and learning fast—and if you are not already designing and providing the solutions to the problem they are going to have next week and next year, you are already behind the curve. This truth spans industries and size, no matter if you are an individual, a small business, or a multinational corporation.

The question is whether we will become more anticipatory by paying close attention to the Hard Trends shaping our industries, or wait until we are inevitably disrupted by technology-driven change. Apple, Google, and Amazon are good examples of Anticipatory Organizations, and the results speak for themselves. Will you join them?

Eager for more insights? Find them in my new book,The Anticipatory Organization, now available for the price of shipping.

Pop Quiz, Monday with Victoria Jacono-Gilmovich

I love seeing students develop, achieve goals..and seeing whole communities form and rise with music at the core.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Victoria Jacono-Gilmovich

Victoria Jacono-Gilmovich
Photo credit: Victoria Jacono-Gilmovich

What is your job role?
Director of the Inner West Institute of Music and freelance violinist

Tell us about your company?
The Inner West Institute of Music delivers tailored music education and a life long love of the arts from the ages of 6 months onwards.

What do you love most about your job?
I love seeing students develop, achieve goals..and seeing whole communities form and rise with music at the core.

What motivates you to get up every day and go to work?
My family motivates me…to surround them with a more meaningful life..and pass on that message and joy to their generation. I also love creating employment and mentoring to the next generation of young teachers.

How do your co-workers inspire you?
They inspire me by showing me new trends…showing me such a wide array of teaching styles and methods..they indeed show me that education and the arts are not only bottomless…it’s always evolving.

How do you have fun at work (team building, pranks, etc..)?
We frequently gather for meals, perform together in concerts..we probably should do more..but as the nature of our work is one on one with the students..we don’t all cross paths at the same time.

What are some of the challenges of your job?
Tailoring the balance of learning, relationships, and expectation between three people.

There are the bond and expectations between student and parent, student and teacher, and teacher and parent to navigate for each student….and it’s not always easy or obvious…then multiply this by 300 clients and growing.

What are some lessons learned from a past project that you can share with us?
I do everything…I need to trust, delegate and rely on my team to not only do their jobs..but also grow the business for all of us…we all need to support each other.

What advice would you give to someone who is starting in your industry?
Learn your strengths and delegate anything else…you can’t do absolutely everything. Leave time for your development and your family (or whatever else it is that you love)

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.innerwestinstituteofmusic.com