Augmented Reality Defined with Opportunities

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

Several years ago, I started using an augmented reality (AR) app for my smartphone whenever I ventured into the mountains. It was quite useful; I could point my device at any mountain to see information overlaid on the image. When I moved my device around, the information changed to correspond with what I saw.

Google Glass was an early example of AR glasses. However, the Three Digital Accelerators(computing power, digital storage and bandwidth) I first identified in 1983 as the drivers of predictable exponential change were not advanced enough when this product emerged, and miniaturization of components had not reached the level needed to make the glasses look like regular glasses.

While few consumers tried them, Google Glass opened the eyes of entrepreneurs to see future possibilities. Surgeons used Google Glass to watch a patient’s vitals without taking their eyes off the surgical area, warehouse workers used them to locate products needing boxing, and universities used them to enhance student engagement in science lab classes.

The Future of AR

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

I envision that the earpiece of your AR glasses will act as a rheostat, allowing you to fade the information in or out. As a keynote speaker, wearing a pair of AR glasses that allow me to see the names of audience members would be helpful, and by adjusting the fade control, turning off the information as needed will be helpful. This does not exist – yet. One of the principles I teach is “If it can be done, it will be done, and if you don’t do it, someone else will.”

It’s clear that practical uses for AR are ripe with opportunity. After acquiring smart glasses lens manufacturer Akonia Holographics in August 2018, Apple has been working on AR products. This positions the company to positively disrupt the industry, along with Microsoft and Facebook, which are working on AR glasses of their own.

Outside the US, Chinese technology giant Huawei is creating its own version of smart glasses. Its latest device, the Mate 20 Pro smartphone, already utilizes augmented reality apps predominately, but the company suggest that AR glasses are definitely in the works.

The company will bring more AR experiences to the Mate 20 Pro so its customers can use AR more widely before releasing its smart glasses. By better perfecting the user experience, they are pre-solving predictable problems, following one of my core principles.

Outside of AR, Huawei is a serious player in consumer electronics. It recently displaced Apple as being the world’s second-largest smartphone maker, expanded its digital products and even ventured into the world of smart speakers.

In comparison with virtual reality (VR), AR is developing faster for several reasons.

1)   VR requires the user to be cut off from the real world in order to be fully immersed in a virtual world,while AR allows the user to see the real world simultaneously.

2)   VR requires time-intensive graphic programming in order to create a photo-realistic 3D world, limiting the ability to attract the talent needed to grow as fast as AR.

3)   VR headsets are cumbersome compared to AR glasses.

Augmented reality represents a new platform for launching game-changing products and services. If you want to profit from this fast-growing industry, focus on being anticipatory by identifying the Hard Trends that are shaping the future and their related opportunities to lead change.

If you would like to learn how to become more anticipatory in the new world of augmented reality, be sure to pick up my latest book The Anticipatory Organization today!

Pop Quiz, Monday with Gagan Gulati

Healthy debates about customer problems and their solutions and lively conversations about deep technical issues are what continues to inspire me every day.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Gagan Gulati

Gagan Gulati

What is your job role?
I wear two hats on a daily basis. One, where I work for Microsoft owning the Azure Information Protection product, and second, where I act as the Angel Investor investing in Seattle based startups

Tell us about your company?
Microsoft is well-known :). Our product, Azure Information Protection, stay both secure and compliant by labeling and protecting their most critical data. My role, as Head of the product, includes what you expect of a CEO of a company — everything from understanding customer requirements to building the product to evangelization, marketing, and sales.

I participate in Angel investing via Alliance of Angels (https://www.allianceofangels.com) where around 150 active investors come together and invest in the best startup companies in the northwest region.

What do you love most about your job?
At Microsoft, I love being part of a passionate team looking to make a difference in the data protection world. We hear about data leaks almost every day now, and it is almost a duty now to help organizations become more secure against these leaks.

As an angel investor, just the entire process of learning about how entrepreneurs approach customer problems and generate new ideas, and seeing their dreams coming true is an outwardly experience.

What motivates you to get up every day and go to work?
Working with passionate people with strong opinions – doesn’t matter which job I pick.

How do your co-workers inspire you?
Healthy debates about customer problems and their solutions and lively conversations about deep technical issues are what continues to inspire me every day.

How do you have fun at work (team building, pranks, etc..)?
Pranks and leg pulling, caring for each other, going out for lunches and team events – there’s never a dull day.

What are some of the challenges of your job?
At Microsoft, customers love our product but are demanding too. Escalations do happen, so do live site issues – those are real challenges and part and parcel of the game.

As an Angel investor, finding the right entrepreneur-startup mix is a hard job. You are going to trust in the founders, and put in your hard earned money as well – that’s a very hard job.

What advice would you give to someone who is starting in your industry?
Be passionate about the field of your choice and work hard to make a difference.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://azure.microsoft.com/en-us/services/information-protection/