Augmented reality (AR) is a new industry growing at an exponential rate, loaded with opportunities for job creation. It offers a playground for entrepreneurs who want to use the certainty of Hard Trends to their advantage.
What’s most exciting about AR is that it is much easier to develop than virtual reality (VR), which requires a lot of programming and photo-realistic graphics in order to create a fully immersive virtual world.
AR takes less time and money to develop. Data is overlaid onto a live view of something, and users can multitask, allowing them to work while simultaneously accessing important information.
Both AR and VR have a bright future, but AR represents a much more dynamic world of opportunity. For example, I use an AR app that allows me to hold my smartphone up to any mountain, and the app will tell me the height of the mountain, the length of the trails, and other useful data that can help me determine where I might want to hike, climb or bike on vacation.
AR can also engage tourists who are in a new city for the first time. When you’re on a street in New York, you can tell an app what type of shoes you’re looking for, and all you have to do is hold your smartphone up and pan around to see if any nearby stores have what you want.
Soon we’ll be wearing AR glasses that are connected via Bluetooth to an AR app that will allow keynote speakers like myself to see the people we’re talking to, but also see their names, and by moving our fingers along the earpiece of the glasses, we’ll switch from no data to full data.
The Augmented Reality Job Market
We are in the beginning stages of a burgeoning AR market. I would highly recommend entering the world of AR professionally sooner than later. The wide-scale application of AR is only limited by our imaginations, and early developers in the field have barely scratched the surface of what is possible.
Given the wide range of industries that will benefit from AR, I predict that in the next few years we will see a multitude of usages, especially when AR glasses hit the market. Likewise, the glasses themselves will be more aesthetically pleasing thanks to the growth of miniaturization. Prescription AR glasses will be made available for those who need them, changing the usage dynamic from smartphone apps to wearables.
If you are considering a career in AR, it’s important to think about the ideal industry that would benefit from it, such as sales, service, maintenance and repair, factories, retail stores, and real estate offices. There’s a market for it in the trades as well, as AR glasses can be used to help people train quickly to become tradespeople to keep up with growing demand.
Within five years, we will see high-fashion AR glasses worn by many people. Data will be more frequently overlaid on our surrounding environment, and video media will be included. It is already possible to 3-D print a 4K camera that is the size of a fly’s eye, and with advances in solar charging, getting energy from ambient light will help us avoid the concern of charging AR glasses.
The Positives and the Negatives
With every new industry there are positives and negatives. In augmented reality, the greatest positive is quite clear: increasing humankind’s ability to make better decisions faster.
However, there is always a downside that we must look to solve before it occurs. The most obvious risk is that you might be paying more attention to the data than to the visual reality and walk into danger. When it comes to using digital technology, there is always a time to unplug. The concept of misinformation also exists, where the data overlaying your environment could be hacked and also put you in danger. Always remember to anticipate risks and think critically.
The future is bright for augmented reality for entrepreneurs and consumers. Ultimately, the industry will develop practical uses much faster than in the world of virtual reality. Virtual reality business applications will find many great niche markets, but augmented reality can be used by anyone anywhere due to the user’s ability to multitask.
The best thing about augmented reality is that you can use it while still interacting with the real world, which is very powerful. It does not encourage us to close ourselves off from our physical existence; it allows us to see insightful information in real time. It will give us a new way to discover the hidden facts that bring the things in our world to life.
We’re only at the base of the mountain of change, and the time to start your climb upward is now!
Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. If you don’t already have a copy of my latest bestselling book The Anticipatory Organization, click here to get your copy now!