Disruptive Breakthroughs in 3D Printing

2019 is looking to be a big year for new, disruptive technology. The business sectors that will be most dramatically affected will be healthcare, manufacturing, construction, transportation, aerospace, and life sciences. One industry that is always growing and shows no signs of slowing is 3D printing. It is going to continue to be hugely disruptive to every industry — including yours.

The newest 3D printing technology enables the use of dozens of different materials simultaneously in one print run. Materials range from biological filament and living tissue to chocolate, rubber, metals, plastics, clay, and wood fiber.

We have reached the point where 3D-printed electronics can be successfully integrated with multiple materials and complex shapes. In short, we have entered a world in which many things can be 3D printed — right in front of you. And now the speed at which printing can occur is where we are headed next.

The newest types of 3D printers are up to 40 times faster than original additive manufacturing machines released in the past five years. These astounding devices can reduce production timelines of very functional pieces of equipment from days to mere hours. The possibilities are endless.

A known 3D printing example in the medical field is dental implants or 3D models of teeth orthodontists use to determine the care needed for braces. Likewise, the mechanical design process of 3D printing will become more autonomous in the coming years, taking elements from pre-existing designs to create new ones.

Using 3D printing, sophisticated engineering projects like printing a car can be designed, built, and brought to market faster than ever, rather than the typical year or multiyear-long development cycle. This concept is being referred to as 4D printing, where time is a factor in the process. But with all this shortening of what used to be long-term projects, many fear that this means sacrificing quality to the machines. This is not true.

When breakthrough technologies arrive, they do notsimply replace older ones. We integrate the old and the cutting edge to create new value, and that in turn alters how we relate to the older technology without erasing that older technology completely. Transformation is seldom a simple case of new tech replacing old tech.

3D printing has not and will not fully replace traditional manufacturing; it will instead be integrated with it to provide even more value. Jobs of years past will be repositioned in new ways to work alongside 3D printing in manufacturing, especially given the speed at which 3D printing increased coupled with the importance of the parts 3D printers are creating. This increases the need for employees to review and ensure quality of the items created.

Technology-Driven Change Coming to a Market Near You

We’re about to witness an explosion of new applications. Rapid prototyping, as well as personalized manufacturing, has allowed manufacturers to innovate with new materials and new designs. The spectrum of products from 3D printers has reached household goods, jewelry, clothing, human implants, jet engine parts, and much more to come. Mainly, healthcare has become one of the bigger ones in the past five years.

I’ve spoken a lot about the Hard Trend — a future fact that is inevitable — of the aging baby boomer population. Personalized medical devices will fit better, perform better, and perhaps reduce medical costs, enabling us to replace everything from pacemakers and pins to old organs with new organs created out of organic tissue. Even replacement bones have been 3D printed recently. These are good examples of a technology that will help us meet the needs of a generation getting older.

But the technology and processes have been refined in the past few years — in 2019, they will become even more disruptive in multiple industries. 3D printing truly excels in its ability to enable personalization. This ability to economically create a very limited run of widgets or entire devices — down to a single part run — is what makes 3D a truly disruptive technology. Add in the sheer speed of the process and you have a technology that will drive change.

It’s your turn — how do you envision using 3D multi-material printing? Don’t fall into the trap of seeing this as overhyped, a fad, or something that’s just going to go away. Instead, ask yourself: How do the potentials of this technology excite and inspire you? What will you make of it? And how will it disrupt your industry so you can learn to be more anticipatory?

If nothing else, 3D printing has closed the gap between imagining something and building it.

Which technology innovations could be a game-changer for your industry? Learn how to tell with my latest book The Anticipatory Organization.

A Coaching Guide On Disrupting The Health Industry: 3 Steps

Ignacio Perez de Bartolome walks us through how coaches can disrupt the health industry

We live in a world of innovation, change and disruption:

  • The largest hospitality chain in the world owns no hotels (Airbnb)
  • The largest media conglomerate publishes no media (Facebook)
  • The largest taxi company in the world owns no taxis (Uber)
  • The largest retailer in the world owns no stock (Alibaba)

The illusion of security is being dilapidated one sector at a time. Century-old companies are struggling to keep up with those created by teenagers in their parents’ basements.

Opportunities are ripe and that is why no sector is out of danger. One day, someday, disruption will set in and bring chaos to what was once a sea of tranquillity.

Health seems heavily protected as a sector because of the tight regulatory environment within. However, it is worth reviewing what happened to industries like hospitality and transportation: both were populated by undying corporate mammoths until the fine day it all came crashing down.

In January, Jeff Bezos shook $30bn off the health industry in one day (Source). He did not do anything particular other than announce plans to provide affordable healthcare to his employees. That is all it took

No lobbying could have protected healthcare companies then.

As a one person coach, you might be intimidated in taking on the healthcare establishment by yourself. It can remind you of David and Goliath, and you would not be that off.

Regardless, making a name for yourself and carving out a piece of the pie as a health coach is easier than ever before. Let me explain why:

In order for disruption to set in an industry there must be a confluence of three factors:

  1. Relaxed regulatory environment
  2. Heightened Price sensitivity
  3. The emergence of new business models.

In essence, for an industry to be widely disrupted there must be loose legal entry barriers, an increasingly displeased portion of the population with the available services, and the technological advancements necessary to make disruptive business operations viable.

So here are 3 insights to make a name out of yourself in the Health industry:

Differentiate Yourself

Being different doesn’t mean being differentiated. The former means you have chosen to be a contrarian without necessarily considering whether your new ways actually add to your clients’ journey. Differentiation comes by knowing what is currently available in the market and exploring innovative ways to serve those neglected by everyone profitably. It is then testing and validating those assumptions through minimum viable products.

For a coach, this is all about getting to know inside and out the reasons why people are fed up of their current healthcare provider, and what makes them want to explore alternatives. It means sitting down with yourself and asking what benefits does your coaching bring to the table, and why should people care about them. All of this helps you plan your go-to-market strategy, create relevant marketing material and optimise your approach with clients.

Innovate

Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Source). It is a bold statement that requires constant innovation to be ever achieved. This is because there is always new information to be organised and made use of, in faster and more accessible ways. Innovation brings change but you need to know when to stop and move onto another version of your products or programs. This is very well illustrated in the value/innovation graph below. Notice how without a further iteration in the product, innovation plateaus and the value addition is minimal

As a coach, the only way to be in business for the rest of your career and enjoy predictable clientele is to innovate your coaching delivery. More than anything, when it comes to health and healthcare, technology is a looming threat. The industry as a whole is moving towards less invasive treatments through advanced technology in an attempt to care more for the customer. How can you as a health coach deliver your coaching in ways which force people to pay attention to? What will machines never be able to provide to patients? Innovating along these lines is a tried and tested approach to long-term competitive advantage and worry-free business development.

Caring Sells

Amazon’s mission statement is longer than Google’s by a factor of a couple of pages. The gist of it is that they are on a mission to become the world’s most customer centric business (Source). Why? Because caring sells.

As a health coach you need to be aware of what is shifting in the health industry as a whole. What we are seeing unfold now are shifts in consumer attitude. People are more displeased and want more transparency. They want health bills to be accessible and easily understandable so that refunds can be simplified. Health is moving towards the same level of customer satisfaction than Amazon. When the experience you get ordering a book online is better than the care you receive when you are in need, the system has to change. You must be the one to see it before anyone else.

The health insurance premiums have increases year on year for the past 20 years in line also with the annual deductible costs (Source), making healthcare more and more a privilege for the few. People are going to expect more care, for less, whilst improving the entire customer experience from start to end. At what point do you come into the picture? That is the question you must ask yourself.

Conclusion

Healthcare is ripe for disruption, with the correct industry analysis and customer behavioural insights, health coaches have a reliable ace up their sleeves.

Ignacio Perez – VP Business Strategy

Ignacio Perez is a strategy expert and executive at 7-figure consulting firm Sai.Coach. His clients include Mr. Universe Champions, Team GB Paralympians, Best-Selling Authors, Million Dollar Investors and MS survivors. Click HERE to learn more

The Business Strategy Team @ .Coach LLC