Pop Quiz, Monday with Vanessa Babuin – Perera

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Babuin – Perera

What is your job role?
Managing Director of Sonsee Woman

Tell us about your company?
Sonsee Woman is an eCommerce boutique focused on plus size woman’s clothing, hosiery, and intimates. All our garments are made in Italy to the highest standards possible.

What do you love most about your job?
I love that I get to connect with so many incredible women and their stories on a day to day basis. I get to work with them to help provide solutions to problems they may have and ensure they live comfortably.

What motivates you to get up every day and go to work?
Having my own business is incredible. It presents new challenges every day and keeps me engaged, excited and ready to take on anything that may come up!

How do your co-workers inspire you?
Working with a variety of people from employees to agencies allows for better solutions to be formed and ensuring all decisions are in the best interests of the business. My co-workers all have the same vision, and we work incredibly well together to ensure the success of the brand.

How do you have fun at work (team building, pranks, etc..)?
Fun at work? Of course! Every day is exciting, and the conversations I have with other staff create an entertaining environment for all. While we don’t do any particular exercises, we often catch up with one another out of the office.

What are some of the challenges of your job?
Being a business owner can be very stressful at times! You have staff that is relying on you to ensure that it continues to grow. I make many of the large decisions myself and this can at times bean added stress, especially if I make the wrong one.

What are some lessons learned from a past project that you can share with us?
While we primarily sell our garments in ‘plus sizes’ we decided to try a small run of a smaller size to test the market. We found very quickly that the market was not within our database. This meant that we have to develop a new approach to selling smaller sizes. In future, we will ensure we look closely at the data to ensure what will be successful.

What advice would you give to someone who is starting in your industry?
For anyone looking to start in the beauty/fashion industry I would recommend that you make sure you have a strong USP. People want to see something new, something that solves a problem and something they can be engaged with.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://sonseewoman.com
https://www.instagram.com/sonsee_woman/
https://www.facebook.com/sonseewoman

Pop Quiz, Monday with Sarah Cross

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sarah Cross

What is your job role?
Creator and Owner for the Creative Product Institute. I’m a Product Growth Strategist for creative females who have product-driven businesses they want to scale to million dollar enterprises.

Tell us about your company?
It’s an Institute 12mth program that educates, supports and mentors Creative Product driven business owners who are 2-3yrs into their business and helps them build Million dollar businesses.

What do you love most about your job?
Working with talented, creative designers and artists. I love their energy, positivity, and zest for life and business.

What motivates you to get up every day and go to work?
I love being surrounded by creative entrepreneurs. I love working with creatives who design, create and sell amazing homeware and lifestyle products.

How do your co-workers inspire you?
I employ a team of virtual experts who help me to scale my business some based in the USA, and Australia. They are the best of the best freelancers.

How do you have fun at work (team building, pranks, etc..)?
I have a studio within a warehouse full of other creative business owners, so there is excellent energy at work. Friday night drinks are always fun.

What are some of the challenges of your job?
I need more hours in the day. Wearing too many hats and juggling parenting and business owner responsibilities can be tricky.

What are some lessons learned from a past project that you can share with us?
Trust your gut instincts and make sure you do your due diligence before making big decisions. Build a tribe of strong business connections – they are ones you want to lean on when you need support in your business.

What advice would you give to someone who is starting in your industry?
Do your research. Start small so you can test and measure than scale. Engage an expert mentor in your industry even if you think you can’t afford too it will save you money, time and make you more money if you go it alone.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.sarahjcross.com
www.instagram.com/sarahjcross_official
www.facebook.com/sarahjcrosscoach

Pop Quiz, Monday with Kim Perell

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Kim Perell

What is your job role?
CEO

Tell us about your company?
Amobee is an advertising technology company fueling the next generation of advertising. We work with brands, agencies, and broadcasters. Our technology unifies advertising across TV, digital and social, which is a first in the advertising industry. This streamlined approach allows advertisers to maximize their impact.

Great people make great companies, and our team is what makes Amobee successful. Together, we’ve cultivated an award-winning culture and have been able to serve as a great partner to our clients.

What do you love most about your job?
It’s a historic time in tech and advertising as we are in the midst of a transformation.

As CEO, the work that I do on a daily basis is very rewarding because of the world-class team that I have the pleasure of working with. My passion is people, and I strive to create an environment where everyone feels empowered to do their best work.

What motivates you to get up every day and go to work?
I love my job, and I love working in digital advertising. It’s dynamic and competitive, and the future is yet to be determined, which is what creates so much opportunity.

Working in a creative and dynamic environment inspires and motivates me always to keep learning and striving for results. It’s very rewarding working in an industry that is growing so quickly and requires constant innovation to be successful. The only real constant is change – and I think that is true for many of the industries we see today. Disruption is the standard. The question is will you be disrupted, or will you be the disruptor? When I first started, social media and programmatic advertising didn’t exist, and as a company, we’ve continued to innovate and acquired leading technologies, and now we are poised to take on the next frontier – TV.

My passion for the work that we are doing is what motivates me. It is a passion that gives me the energy and determination to stay committed – even when it’s at its most challenging.

Passion is not only what you love, but it’s about what you would willingly suffer for. The word passion comes from Latin root pati, meaning suffering or enduring. What do you love so much you would suffer and sacrifice for? I love what I do every day, that is why I take calls at 6 am to talk to the UK and at midnight to talk to Singapore and spend much of my time on a plane. My passion for what I do is what makes me successful. What are you willing to sacrifice to achieve?

How do your co-workers inspire you?
The passion and drive of my team inspire me. Everyone goes above and beyond, and there is an atmosphere of collaboration. The caring and friendships are real. The team is committed to one another and the clients. I also appreciate how different everyone is, and how each person brings individual strengths, talents, and passions.

How do you have fun at work (team building, pranks, etc..)?
The culture we cultivate at Amobee is one of both hard work and fun. It’s important to have a balance, and I’m really proud of my company’s work ethic and drive for success and ability to celebrate successes–as a team. As a company, we set quarterly goals and celebrate when we achieve them. These goals are intended to empower employees to support the overall growth and direction of the company and understand if they are successful.

Our team is also passionate about giving back to our local communities, and we host volunteer events across the globe every year. Volunteering is a great way to have team-bonding while helping amazing causes and making a difference.

What are some of the challenges of your job?
The adtech industry is very fast paced and dynamic–change is the only real constant. As an angel investor, I’ve seen the ways that changing market conditions can impact a company firsthand–and it can be challenging. It’s very competitive and dynamic.

The greatest challenges are ultimately your greatest opportunities. We’ve continued to capitalize on the opportunities before us and invest in technology and people, and we’ve made multiple strategic acquisitions. As consumers move seamlessly across screens and devices, advertising is converging. Advertisers are looking to work with fewer partners to create a more efficient and seamless experience, and Amobee’s comprehensive technology stack empowers advertisers with an end-to-end campaign and portfolio management across TV, digital and social.

What are some lessons learned from a past project that you can share with us?
I’ve done numerous acquisitions throughout my career, and I’ve learned many lessons on successful integrations. The main component I focus on is finding companies with complementary capabilities, whether that is in technology, markets served, or domain expertise. This ensures you are able to realize the greatest commercial value and the whole is greater than the sum of the parts. The other critical component is focusing on the people and ensuring both companies have complementary cultures. “Culture clash” is cited by executives the number one reason for an M&A deal failing to achieve promised value, and in my experience, I have seen this is the case as well. We make unifying culture and values and people a top priority and component of every acquisition and integration.

What advice would you give to someone who is starting out in your industry?
Over the course of my career as an entrepreneur, tech CEO, and angel investor in over 70 startups with 15 successful exits, I’ve found the skill needed to be successful in execution. It’s what I attribute my own success too, and I believe execution is a skill that can be learned. Success isn’t dependent on having a great idea, and ideas are a dime a dozen. It isn’t about intelligence or education either or even about hard work. You can be really busy and hard-working, but it doesn’t mean you are working on the right things. We all know smart, educated people and hard-working people who are not very successful.

The difference between success and failure is execution. Execution is the ability to do and get results, to keep moving forward to achieve your vision and goals despite the obstacles that lay ahead. Execution is the difference between success and failure. I believe so strongly in the power of execution. I wrote a book, The Execution Factor, The One Skill That Drives Success that teaches the skill of execution broken down into five traits: Vision, Passion, Action, Resilience, and Relationships. In order to be successful and master execution, they must have these five traits. The traits are interdependent, not independent, and in the balance as you need them all to be successful.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.kimperell.com/
www.amobee.com
https://www.linkedin.com/in/kimperell/
https://www.instagram.com/kimperell/
https://twitter.com/KimPerell

Pop Quiz, Monday with Tamara Alaveras

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Tamara Alaveras

What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing

Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.

What do you love most about your job?
How could I narrow it down to just one thing? I love everything about it. I am obsessed with it all. I love working with my team and delivering campaigns and strategies that get our clients results. Work-wise; it doesn’t get better than that.

What motivates you to get up every day and go to work?
I’m motivated every day by being able to see the impact of our work. Seeing the problems our clients have been solved by our marketing solutions is such a driving factor to keep going. It’s an addictive feeling.

How do your co-workers inspire you?
My team is amazing. I’m continually inspired by their passion and dedication to their work. Every day their ideas and drive motivate and impress me.

How do you have fun at work (team building, pranks, etc..)?
We laugh, and we dance – a lot. And sometimes there are afternoon snacks involved.

Plus, we’re a fast travelling team so we can’t afford to dwell on the small things, we just keep moving. We don’t bog ourselves down in any negativity and embrace all the positivity.

What are some of the challenges of your job?
The biggest challenge for me is keeping the team happy and engaged. They’re the lifeblood of the agency and their enjoyment in their roles is imperative to our agency.

What are some lessons learned from a past project that you can share with us?
I’ve learnt a lot from all of our past projects: each campaign we work on, each client, each problem and each solution has given us valuable lessons.

A big one for me, in particular, would be that I’ve learnt how to manage client expectations and just to keep moving forward no matter what.

What advice would you give to someone who is starting in your industry?
You need to be resilient. You need to be prepared for the unexpected and be able to go with the flow. You can’t afford to let things get under your skin too easily. Always be moving forward and just get on with it.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://3phasemarketing.com.au/

https://www.instagram.com/3phasemarketing/?hl=en

https://au.linkedin.com/company/3-phase-marketing

Pop Quiz, Monday with Emily Hamilton

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Emily Hamilton

What is your job role?
Co-Founder of Supernova

Tell us about your company?
I guess the best way to explain our company is to think of us as the ‘Shark Tank’ of the e-commerce world. Through Supernova and the power of the internet, we have created a formula, which allows us to fast-forward the brand building process. We’re now approaching our third year of business, with four global brands under our belt: Coco & Eve, Sky & Sand, Body Boss, and Skinny Mint, with more in the pipeline for 2019.

What do you love most about your job?
I love the challenge to build products and brands that have never been seen before. To bring something new and exciting to consumers in this extremely competitive market space.

What motivates you to get up every day and go to work?
I am so passionate about our existing brands, and the products and brands in the works, so motivation is something that comes naturally. Don’t get me wrong there are the odd days where I’d love to stay at home on the couch, but even then I find myself reaching for my laptop!

How do you have fun at work (team building, pranks, etc..)?
Culture is something that is really important to us. Since day dot we’ve wanted to create a company where our staff would love coming to work. We are invested in our team, and try to go out of our way to make sure they’re relaxed, laughing and enjoying life! We promote living a healthy lifestyle, so a gym membership is included in our employment contracts. Getting a change of scenery is vital, so, going out for lunch, walks, or afternoon drinks are always plotted into our calendar! At Supernova, we all have the travel bug. We encourage our staff to take up international job transfers within the company, so they can get their travel fix while working with Supernova.

What are some of the challenges of your job?
The main and most important challenge we have to tackle is compliance. We are currently shipping to over 70 countries across the globe, and it’s crucial that our products adhere to each and every compliance law. The rules and regulations are constantly changing, so this is something that we are cross-checking on a daily basis.

What are some lessons learned from a past project that you can share with us?
Don’t underestimate the power of social media. We’re all aware that it allows us to market directly to a global audience and reach new customers, but think of it as your most essential market research tool. Thought of a new product concept? Why not put it out to your social media ‘panel’ and see what they think! Social media is such an affordable and excessive way to interact with consumers, so think big when it comes to your social media strategy.

What advice would you give to someone who is starting out in your industry?
Go work at a company that is doing great things in your industry. Find a job, boss or mentor you can learn from. After learning and achieving something in the industry then you can start to plan where you can personally make an impact, how to build something new and innovative.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.supernova.xyz

Pop Quiz, Monday with Bec Derrington at SourceBottle

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Bec Derrington

Bec Derrington
Photo credit: Bec Derrington

What is your job role?
I’m the founder of two online businesses – SourceBottle.com and InfluencerHUB.com The best way I can describe what I do, via both platforms, is help people (and their brands) amplify their stories via influencers. Technology is an enabler, so it’s just the vehicle that makes what I do easier.

Tell us about your company?
Put simply, SourceBottle connects journalists and bloggers with expert sources; and Influencer HUB is a SaaS platform that makes it easy (and fun) for brand fans to co-create and share your content. I founded both companies, and just have a virtual team to do all the leg work, as well as a very talented independent developer whose team builds and manages both platforms for me.

What do you love most about your job?
I love the outcomes both platforms produce. I still get an incredible kick out of learning that a SourceBottle subscriber has landed some fantastic media coverage – even nearly ten years on. And I also love that Influencer HUB demystifies the whole influencer marketing space and takes users back to authentic grass-roots marketing tactics.

What motivates you to get up every day and go to work?
I really love what I do but am keenly aware that I need to continue innovating to keep up with the expectations of both clients and subscribers. Likewise, I still feel I have plenty of milestones I need to reach before I can take my foot off the pedal.

How do your co-workers inspire you?
I don’t really have co-workers, but I’m regularly inspired by my husband (for his determination and tirelessness), and my female peers and friends, who regularly tackle mountainous hurdles and overcome them with grace.

How do you have fun at work (team building, pranks, etc..)?
I dance (on the inside) when I get a great win for a client. And I’m learning to get joy from a lot of little things each day – mini-victories that I might once have overlooked.

What are some of the challenges of your job?
I think the biggest challenge to my job is getting creative inspiration when I’m working in isolation. I also need to remind myself not to take those less savoury (read: raging) emails we get from time to time personally. I’m not completely out of the woods yet, but I’m getting there.

What are some lessons learned from a past project that you can share with us?
One of the biggest lessons I’ve learned with both my startups is to be nimble in the business’ execution while staying focused on the platform’s objective. For example, I originally envisioned the Influencer HUB platform to perform in a particular way and be suitable to certain types of businesses, but soon found out it proved just as effective (if not more so) for smaller businesses with a smaller team. It was actually an easier path to tread, so hallelujah!

What advice would you give to someone who is starting in your industry?

  1. Prepare for setbacks. If you go in prepared, you’ll find it easier to manage those inevitable challenges.
  2. Overestimate how long things will take and how much things will cost … and you’ll be about right. 😉
  3. Don’t take on a partner, a co-founder or staff unless or until you have to. In the current gig economy, there’s a sea of business that proves you can run a very profitable enterprise without having large team and overheads. Just read Elaine Pofeldt’s: “The Million-Dollar, One-Person Business” for inspiration.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.sourcebottle.com/
https://influencerhub.com/
https://twitter.com/SourceBottle
https://www.linkedin.com/in/becderrington/

Pop Quiz, Monday with Leisa Goddard

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Leisa Goddard

Leisa Goddard
Photo credit: Leisa Goddard

What is your job role?
Founder and Managing Director

Tell us about your company?
Adoni Media is a Public Relations and Digital Agency I set up after more than 25 years of working as a journalist and dealing with “PR people” who didn’t always understand how the media works.

To me, it makes sense that if you want to get media coverage for your brand, business or service, you need to be able to offer your story with an angle the media will want to cover. There also needs to be photo and video opportunities that are more than a white wall and a pull-up banner!

Since starting Adoni Media, I have been very strategic about balancing our team so that we have experienced journalists working alongside corporate PR professionals and digital experts.

As a result, we have delivered, and been recognised for delivering, top Government Relations campaigns, product launches, and ongoing media management for local, national and international clients.

What do you love most about your job?
Seeing our clients on TV news, featured in magazines or quoted in online articles is always exciting but as well as PR, the journalists on the team do a lot of media/interview training so a big highlight for us is when a spokesperson or business owner we have coached appears on TV and they look good and sound good – that is a big win.

What motivates you to get up every day and go to work?
My children. It’s essential for them to see that success comes from hard work and a very healthy dose of perseverance and resilience. Likewise, in the office, I’ve always had good role models and mentors throughout my career so now I try to be that for my staff, especially the younger members of the team.

How do your co-workers inspire you?
We work in a very creative space, and the brainstorming sessions we have and the energy and passion when ideas and designs are being created is so inspiring. There is a real sense of ownership of our clients, and a sense of we’re a team.

How do you have fun at work (team building, pranks, etc..)?
There is good champagne in the fridge so when we have big wins, there may, or may not be the sound of a popping cork or two.

What are some of the challenges of your job?
PR and media can be reactive, and that is one of the most significant challenges especially when it comes to crisis management. Fortunately for us as journalists, we are used to working to tight deadlines and responding to ever-changing demands and information that is changing and being updated. There is no question that the adrenalin is definitely flowing, but we know what we need to do, and more importantly, because of our media background, we can generally pre-empt what the media’s next step is going to be and that it is critical when a company or person’s reputation is on the line.

What are some lessons learned from a past project that you can share with us?
Just because a news event is over doesn’t mean the opportunity for media coverage ends. When Harry and Meghan visited Fraser Island last year, we knew that the day the Royals left the Island media would be scrambling for new angles. We worked with Kingfisher Bay Resort to film a behind the scenes Video News Release so reveal details about their stay, and that made the major news bulletins that night.

What advice would you give to someone who is starting in your industry?
Apply for internships and get as much experience as you can. I started as a “work experience girl” at the local newspaper when I was 16 and went back to doing unpaid work in a TV newsroom to gain experience before I landed my first on-air reporting role, so I know firsthand how valuable it is to get your foot in the door.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.adonimedia.com.au/
https://www.facebook.com/AdoniMedia/
https://www.instagram.com/adonimedia/
https://twitter.com/mediaadoni

Pop Quiz, Monday with Brian Matthews

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Brian Matthews

Brian Matthews
Photo credit: Brian Matthews

What is your job role?
I’m the Founder and CEO of BizText

Tell us about your company?
We help businesses increase their customer relationships and boost their bottom line with a unique SMS-based service. Consumers would prefer to send a text when they need to talk to someone in business — for example, if they need customer service or want to schedule an appointment. However, most companies (particularly SMBs) lack the ability to accept texts.

As a result, consumers are forced to leave messages and play phone tag, which is inconvenient for both the consumer and the company.

BizText provides a business number which companies can use to send and receive texts from their phone, or from any device via an online portal. Customers can also receive voicemails and calls, and set automated text replies, such as “Out of Office” notifications. This helps businesses be more responsive, which leads to better customer relationships and more revenue.

What do you love most about your job?
I love being my own boss and setting my own hours. We are a remote team, so it’s great to work from home and wear what I want while I’m on my PC. I’ll admit, I’m in my pajamas a lot!

What motivates you to get up every day and go to work?
We are building something of great value, leaving something important behind and doing things in new and ingenious ways.

How do your co-workers inspire you?
With their creativity in solving problems and the ability to see things in unique and different ways. No matter how smart you are, cumulatively, the people around you will be more intelligent and know more. You need them to be genuinely successful.

How do you have fun at work (team building, pranks, etc..)?
Fun? What’s that? We try and go out for dinner and drinks now and then, where we mostly talk about work.

What are some of the challenges of your job?
Every great effort requires a lot of work and commitment. Startup life is like moving a mountain. You better be motivated for a long fight, because you’re not going to get this done in a day or even a few months of hard work. It’s one shovel at a time, and you need to be ready for doing that over and over again for a long time.

What are some lessons learned from a past project that you can share with us?
Release things in stages, don’t wait for big releases and shoot for perfection. Getting your product out there is what gives you an opportunity to learn what’s important.

Most of the time, you’re not going to nail it regarding market fit the first time. It’s important to treat your releases a chance to learn and get feedback from customers or users, even if you don’t get it exactly right.

What advice would you give to someone who is starting in your industry?
No matter how good your idea, selling it is going to be the hardest part. Startups often fall in love with their features and how their product or service is going to improve the world and focus exclusively on building something great. When their friends, family and initial users praise their product, they feel their priorities are validated.

But even if your idea is every bit as good as you think it is, you still need to put your greatest effort into getting people to sign up or buy it. The central question for any startup should be: how are we going to get users? Don’t let yourself fall so deeply in love with your idea that you assume it will sell itself!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Biztextsolutions.com

Pop Quiz, Monday with Craig Wolfe

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Craig Wolfe

Craig Wolfe
Photo credit: Craig Wolfe

What is your job role?
100% owner of the company

Tell us about your company?
We had this unusual idea to a whole line of celebrity rubber ducks……I know, sounds crazy….but wait….it worked. They were voted one of the top 100 Gifts by Entertainment Weekly, featured on The Tonight Show, Conan, and hundreds and hundreds of media outlet. With their detail and intricacy, they are now considered the finest rubber ducks on the market. Oh and now we are also the top custom duck manufacturer in the world creating ducks for everyone from The New York Yankees to SeaWorld, and Harley-Davidson.

What do you love most about your job?
Spending all day coming up with fun parodies of celebrities and creating some of the coolest rubber ducks on the market is a complete hoot! We really enjoy our time here. Plus owning the company means I can pretty much do whatever inspires me.

What motivates you to get up every day and go to work?
I think it’s the endless creativity that we enjoy every day with each other. People love rubber ducks. And with our innovative and whimsical content of doing celebrity rubber ducks, playtime never ends here.

How do your co-workers inspire you?
My co-workers are the heart and soul of the company. I feel so fortunate to work with some of the funniest and most creative people imaginable. The company would never be where it is today without them…..so smart, so funny and just as important, so enjoyable to be around.

How do you have fun at work (team building, pranks, etc..)?
Well, you know either we are sitting around in the same room or on speaker phone with our remote folks and just throwing one crazy idea out after another. Some “float” so to speak and some don’t, but at the heart of it all is knowing that everything is allowable and there are no wrong answers so spontaneity and having fun is at the heart of all our communications with one another. We are not just co-workers….it feels like one big family where anything goes.

What are some of the challenges of your job?
You would never believe how hard it is to make one duck. I had no idea…much more intricate that one could ever imagine with the sculpting, molds, floating concerns, painting, spray masking, and hand-painting…I could go on and on. We never tried to compete with overseas by making a cheaper product. That was one of our biggest initial concerns. However, we knew the way to succeed would be to make our products intricate and spend so much money on each character that no-one would even attempt to duplicate what we were doing….and it worked! It’s not easy working with your partner’s thousands of miles away, but after over twenty years, it is like one big family.

What are some lessons learned from a past project that you can share with us?
Let me give you a project that was the most challenging thing we ever attempted. First, know that the rubber duck was an American icon that was invented here. Then the whole industry went overseas until not one duck is produced here anymore. I had this idea to return the industry back to the USA and be the only one making at least part of our line here once again. It was the most stressful thing I ever went through in my life. I had no idea of the skill sets that were lost here, and no-one had any idea how to make them here anymore.

The level of detail in our ducks was especially demanding. But we did make it work and now are the only ones making any ducks in the USA. But then we went one step further and thought it would be great to make the world’s safest rubber ducks for babies to teethe on out of food and medical grade materials which had never really been done before. Wow, was that hard? The molds alone cost a fortune, and the materials were so hard to work with. But in the end, we are now making them 100% in the USA, and they are PVC Free, Phthalate free, BPA free.

It has been amazing, and babies love them. But it was so much work trying to figure out how to make them correctly and then finding people who could work with us on this project. I am happy that in the end, it was successful, but like with anything, there is always a learning curve…just never realized how hard it would be!

What advice would you give to someone who is starting in your industry?
I would give this advice to anyone in any business as so often people have a great idea, but in the end, that is never enough. It’s all about execution and surrounding yourself with the right people. Also, it’s so easy to lose your shirt before your idea takes off….which is why I say that it’s not how much money you make, it’s how much you keep. Excessive overhead can bring down any business no matter how much you make. Lean and mean is the key to survival especially in the beginning before business gains traction.

Also, it’s really important to refine your concept and not to try and be all things to all people, or you become nothing to anyone……focus like a laser on your niche and be really clear on what you stand for. There are always endless variations you can come up with that are extensions to your core products. But just really focus on your core product first….and spend years doing it if need be….for us it was always about the ducks!

You also have to be sure to reflect your core brand ethics and quality in every marketing communication to the public. Don’t ever forget your uniqueness and what makes you different or you’ll get lost in the crowd. So it’s very important to define what actually makes you unique and make sure that stands out in everything you put out to the public.

Finally, I can tell you this: compete on the cheap end, and someone can always make it for less…..Quality like the tortoise will ultimately win out or as I like to say, “live by the penny, die by the penny. Don’t compete on price alone! Quality is the hardest thing to knock off….and that has led to all our success.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.CelebriDucks.com
www.facebook.com/celebriducks

Pop Quiz, Monday with Sharifah Hardie

We have a lot of fun at work because we get to be creative. We get to create ideas, stories, projects and just let loose. How hard can it be to make television?

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sharifah Hardie

Sharifah Hardie
Photo credit: Sharifah Hardie

What is your job role?
CEO

Tell us about your company?
X Roads TV is a content aggregator. We produce content to license to the major networks.

What do you love most about your job?
I love bringing projects to life. I love working with people and being able to live a life that I love.

What motivates you to get up every day and go to work?
I get up and go to work every day to motivate others. I want to be a shining example for my children and for entrepreneurs of what is possible after being laid off, after losing everything and after just living life. You take it one day at a time and keep going!

How do your co-workers inspire you?
My coworkers inspire me by keeping me sane. I am known for having these way out ideas that I want to do. I am the creator. My coworkers value my ideas but assist me in bringing those ideas to life in a realistic fashion.

How do you have fun at work (team building, pranks, etc..)?
We have a lot of fun at work because we get to be creative. We get to create ideas, stories, projects and just let loose. How hard can it be to make television?

What are some of the challenges of your job?
The biggest challenge is always being able to find funding. It takes a lot of revenue for us to be able to create the projects that we want to create.

What are some lessons learned from a past project that you can share with us?
One of my main lessons is never to give up. A project may not turn out the way you expect it to, but don’t give up. Keep trying. Today’s loss may turn into tomorrow’s win.

What advice would you give to someone who is starting in your industry?
Don’t be afraid to take risks. You will never win if you never try. Nobody learns how to swim from the side of the pool. You have to jump in, give it your all and don’t be afraid of failing, afraid of losing your job or afraid of success, because success is actually right on the other side of failure.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

xroadstv.com
Instagram: @sharifahhardie
Facebook: facebook.com/ILikeSharifah

Pop Quiz, Monday with John Siegman

You’re going to have to pivot and be willing to do so. We’ve had two significant pivots since launching our business.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
John Siegman

John Siegman
Photo credit: John Siegman

What is your job role?
Founder & CCA

Tell us about your company?
HazardHub is the first third-generation geospatial hazard data company. We’re designed to overcome the typical barriers of expensive, hard to use, third-party data in the P&C insurance decision space.

What do you love most about your job?
We’re always making something new. We don’t worry about whether or not a data set is going to make money. We figure that if it solves a problem for one customer, it’s most likely going to solve a similar problem for another customer.

What motivates you to get up every day and go to work?
Just finding out what new problem we get to solve. We love what we do, and we love who we do it for. It doesn’t get better than that.

How do your co-workers inspire you?
I work with the most brilliant people in the business. By their very nature, they force me to work harder just to keep up with them.

How do you have fun at work (team building, pranks, etc..)?
We have fun looking at the oddities of what we do. For example, we’ve built the only locational database of hydrants in the U.S. You wouldn’t think that hydrants are all that fun, but there are people who collect them, make art out of them, and try and hide them. We have fun seeing who can top each other for the weirdest hydrant display.

What are some of the challenges of your job?
I think that getting recognized by the industry is probably the toughest challenge. We primarily sell to the insurance industry and companies that support them. Insurers tend to be risk-averse. That makes sales cycles longer.

What are some lessons learned from a past project that you can share with us?
You’re going to have to pivot and be willing to do so. We’ve had two significant pivots since launching our business. We moved from lead generation to be a data provider, and we moved from shapefile data delivery to API. We could have continued down both paths, but we would not have been as successful.

What advice would you give to someone who is starting in your industry?
We’re in the insurtech space. I think that a lot of the companies in that space have brilliant, creative, ideas and applications, but don’t understand that insurance has been around for 150 years without them and can go another 150 years without them. It’s an evolutionary business not a revolutionary business.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.hazardhub.com
www.freehomerisk.com
api.hazardhub.com
@HazardHubUSA
https://www.linkedin.com/company/hazardhub/

Pop Quiz, Monday with Rassul Fazelat

I love that we can help to help fellow peers in the industry better access their next career move and also help companies understand this niche talent marketplace.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Rassul Fazelat

Rassul Fazelat
Photo credit: Rassul Fazelat

What is your job role?
I am President & CEO of Data Talent Advisors, a boutique data & analytics talent advisory

Tell us about your company?
We are specialized data, analytics, & AI talent advisory, helping companies understand the marketplace, help with job description analysis/creation and overall talent acquisition.

What do you love most about your job?
I love that we can help to help fellow peers in the industry better access their next career move and also help companies understand this niche talent marketplace.

What motivates you to get up every day and go to work?
I love being part of the hottest industry in the tech sector. Something that everyone is talking about and something that is continuing to change the way we exist every day.

How do your co-workers inspire you?
We are only a team of three, but I really like the different perspectives our team members bring to the table.

How do you have fun at work (team building, pranks, etc..)?
We will be planning our 1st team Ski trip this year in Sochi Russia.

What are some of the challenges of your job?
The biggest challenge of my job is managing expectations and helping guide both candidates and companies for career and talent acquisition success, respectively.

What are some lessons learned from a past project that you can share with us?
We as a company are moving into a monthly billing model for our clients. It is a model that we have clients on, and it is a truly a business partnership helping our clients on many of facets or their journey into the data, analytics & AI space.

What advice would you give to someone who is starting in your industry?
For candidates, I can not stress the opportunity to get exposure to as many tools as possible. The number of tools being used is abundant but some industry staples have emerged, so it is paramount to have this experience for long-term career growth.

For companies, I would 1st ask what they are trying to achieve? Many times companies either want to bundle three different jobs into one or don’t have a good handle of their current job market for these niche jobs. It’s a completely new dynamic when companies are having to lure candidates (who have many options) versus candidates being selected by companies.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.datatalentadvisor.com – Web
@BigDataVision – Twitter

https://www.facebook.com/Data-Talent-Advisors-1769919759784522

Pop Quiz, Monday with Paul Higgins

Seeing startups exceeding their growth targets because their team has the right tech. The end consumer or customer vote with their wallets.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Paul Higgins

Paul Higgins
Photo credit: Paul Higgins

What is your job role?
Co-Founder

Tell us about your company?
We help funded start-ups to sort out their technology stack by understanding their growth plans, matching this to our tech knowledge and then giving a recommendation on what to use and when. This gives Founders confidence to focus on customer acquisition and funding.

What do you love most about your job?
Seeing startups exceeding their growth targets because their team has the right tech. The end consumer or customer vote with their wallets.

What motivates you to get up every day and go to work?
Learning about startups changing the way we live for the better and solving complex challenges not ever solved before. Of course, I love to learn new tech as well, but this is a side game!

How do your co-workers inspire you?
My Co-Founder is a tech genius who lives in the business world. He looks for ‘ holes and drills.’ His is the best in the world at what he does and is always pushing the limit. I am also inspired by our team who believe in what we are doing and give their all.

How do you have fun at work (team building, pranks, etc..)?
We all work remotely, so coming together once a year in person is a real blast. Through the year there are always GIFs which tell a thousand words. I am the prankster and have many accents to call and complain as a client. Breaks the mood when the stress is on.

What are some of the challenges of your job?
SALES SALES and SALES. In all seriousness, we could always do with more qualified leads to inject cash to build the team and our research. We roll the dice and put on resources, and for excellent reasons, client circumstances change, and we need to fund the gap. At Coca-Cola, we used to call it fixing the plane whilst you are flying it.

What are some lessons learned from a past project that you can share with us?
Scope creep. Wanting to do the right thing by clients and the team and when it doesn’t come off, our owner’s drawings are hit. We love innovating and creating global 1sts, but this doesn’t always come off.

What advice would you give to someone who is starting in your industry?
All about your team: hire, develop and reward great people, and the revenue will come. Sure you have heard that before – but it is true. Also, stand for something you believe in and would do if you weren’t getting paid. Better to be a large fish in a small pond than too generic. On the flip side, you need to get paid and manage your financials. Always a balancing act.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://scalemyempire.com

Social Media:
https://www.linkedin.com/in/paulhiggins555/
https://twitter.com/PaulHiggins555

Pop Quiz, Monday with Amedeo Lattari

What I love most about my job is the fact that I spend my time trying to help local professionals find new customers. It is a rewarding feeling knowing that we are adding value to the community.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Amedeo Lattari

Amedeo Lattari

What is your job role?
I am the COO and Co-Founder of Troolr. I am currently focusing on business development and scaling our company.

Tell us about your company?
Troolr is a platform which helps connect consumers with local professionals in an easy, quick and transparent manner.

What do you love most about your job?
What I love most about my job is the fact that I spend my time trying to help local professionals find new customers. It is a rewarding feeling knowing that we are adding value to the community.

What motivates you to get up every day and go to work?
What motivates me is the fact that we are building a company from the ground up. We get to decide the vision, and trajectory of the company.

How do your co-workers inspire you?
My co-workers inspire me by seeing the passion and dedication they bring to the company – which is obviously necessary when building a new company. Every person on the team brings their own unique set of skills and creativity.

How do you have fun at work (team building, pranks, etc..)?
We generally have board games and a ping pong table but, interestingly enough chess has become the go-to game in the office. On Friday’s we try to get the whole team to play a card game after lunch.

What are some of the challenges of your job?
Some of the challenges I face as a co-founder of a tech company are scaling quickly enough to meet our monthly goals and finding the right team members to join the team. At our stage, it is crucial to find like-minded people to join, that believe in the vision and are in it for the long haul. As an early stage company, this is one of the biggest challenges. We have been fortunate enough, after meeting many candidates, to have a solid team working with us.

What are some lessons learned from a past project that you can share with us?
Perseverance is key. It might take you five follow up calls and seven emails to close a deal, but you have to be relentless. People are often busy and might oversee your email. I generally follow up until I get a hard “NO.” This doesn’t mean you should email them every day, but having a consistent process is key – be it for a sale or getting a meeting with an investor.

What advice would you give to someone who is starting in your industry?
To stay focused. There are going to be a lot of distractions and ups and down. It is important to know that it is part of the process. Networking is very important as you never know how someone may be able to add value to you or the business in the long run. It is always easier to grow when you have quality people in your network.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://troolr.com/
www.facebook.com/troolr/
www.instagram.com/troolr/
https://twitter.com/troolr_app

Pop Quiz, Monday with Vanessa Geraghty McGann

I love the fact that I get to help so many small business owners build their dream business, by helping them to effectively market their business and attract the right kind of clients.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Geraghty McGann

Vanessa Geraghty McGann
Photo credit: Vanessa Geraghty McGann

What is your job role?
Founder – Vivacity Marketing

Tell us about your company?
Vivacity Marketing is a marketing consulting, digital marketing and marketing coaching business. We create customised marketing strategies and plans to suit any budget. We help startups via Marketing School which is our online marketing coaching program, and via one on one marketing coaching. And for more established business we offer a range of outsourced digital marketing services such as marketing strategy, web design, Facebook Ads, Google Ads, SEO, landing page design, copywriting, email marketing, content marketing, etc.

What do you love most about your job?
I love the fact that I get to help so many small business owners build their dream business, by helping them to effectively market their business and attract the right kind of clients. And that no matter what their budget is I can help through the range of services I offer from starts ups to more established businesses. In the past year alone I worked with 50+ companies.

What motivates you to get up every day and go to work?
I love what I do! My work is very rewarding as I get to coach small business owners every day. And I get to build marketing strategies and plans so that businesses stop wasting their money on marketing activities that simply aren’t working for them. I get to go to work every day knowing that I am making a real difference in these business owners lives. And help them grow a loyal client base.

How do your co-workers inspire you?
I have a part-time marketing consultant work with me, and I then have a team of freelancers that I used in my partnering digital marketing agency and for various services that my clients require. I learn and improve from my side every day. By working together as a remote team, we get so much more achieved and can bring a phenomenal service to each and every client.

How do you have fun at work (team building, pranks, etc..)?
I think it’s essential that my part-time marketing consultant is enjoying the work that she does with me. So I take the time to get to know them personally over wines and mimosas! I try and see my freelancers too in a more fun environment rather than in client meetings all the time too so that we can genuinely get to know the fun side of each other. So I guess wine happens as part of that most of the time!

What are some of the challenges of your job?
I have a 3-year-old daughter who is only in childcare for a limited number of days a week. So I need to work around her schedule, and try and be a present for her, and get my clients to work done too. So this results in me working evenings and some weekends. But she goes to Kindy next year, so that will make things a bit easier. And I am still in the building phase of my business as I am only eighteen months in, so I know that this is part of growing my business and because I love what I do I don’t mind the long hours.

What are some lessons learned from a past project that you can share with us?
I think on any client project communication is vital. It’s critical that both the client and the agency understand what is going to be delivered, timings and what work is required by both parties to achieve timelines. Never presume that a client knows anything. Always confirm and follow up to make sure there is no confusion. Regular face to face client catch ups helps to eliminate any miscommunications.

What advice would you give to someone who is starting out in your industry?
My biggest piece of advice is to start by building a Marketing Strategy and Marketing Plan for your business. And as part of the strategy do some market research with some people who are your ideal client, to find out their problems and pain points that you can help solve. Test that there is a need/gap for your services. And understand what services already exist and differentiate yourself.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.vivacitymarketing.com.au/
Facebook: https://www.facebook.com/vivacitymarketing/
Instagram: https://www.instagram.com/vivacitymarketing/
YouTube: https://www.youtube.com/channel/UCplM_Y4xOE28c6KnPQBHoWA
LinkedIn: https://www.linkedin.com/in/vgeraghty/

Pop Quiz, Monday with Jason Kraus

Being part of something bigger than myself, helping people realize their dreams and watching the startups I work with “grow up” and become successful.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jason Kraus

What is your job role?
CEO of Prepare 4 VC

Tell us about your company?
We are a startup consulting firm dedicated to helping entrepreneurs through the fundraising process from an investors perspective. Our team consists of VCs, investors, experienced entrepreneurs and MBAs ready to assist our clients.

What do you love most about your job?
Working with exciting new founders every day and being on the forefront of technology, adding my team’s expertise to see it come to life.

What motivates you to get up every day and go to work?
Being part of something bigger than myself, helping people realize their dreams and watching the startups I work with “grow up” and become successful.

How do your co-workers inspire you?
I learn from everyone I work with, and we focus on an environment where every voice is heard and taken into consideration. Startup environments should foster creativity and out of the box thinking, and we model ourselves as a startup helping startups.

How do you have fun at work (team building, pranks, etc..)?
Trying out all the cool apps and products we work with and going to or organizing some of the amazing startup events around Boston.

What are some of the challenges of your job?
Balancing project work, team management, and marketing/outreach as new projects come and go.

What are some lessons learned from a past project that you can share with us?
Timing is critical in the startup world and simply following up and staying in touch has led to new clients, partners and investment partners.

What advice would you give to someone who is starting in your industry?
Find a pilot project first to help out with and model your consulting firm off of the value you find you add to their business.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Http://prepare4vc.com
Http://facebook.com/prepare4vc
Http://twitter.com/prepare4vc

Pop Quiz, Monday with Jeff Wallace

The startup ecosystem is proliferating across the entire globe, and the entrepreneurs all want to find the best, most efficient path to market success. Don’t get caught up thinking that the “next big thing” is most likely or definitely in your own backyard. It might be, but be sure to keep the blinders open as wide as you can when searching.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jeff Wallace

Jeff Wallace
Photo credit: Jeff Wallace

What is your job role?
Co-Founder

Tell us about your company?
Silicon Valley in Your Pocket is a virtual, global acceleration program which serves as the perfect complement to a startup, whether it is at the idea stage, has launched or is somewhere in between. Our eight-week program helps startups in critical areas like incorporation, competitive analysis, go-to-market strategy, business modeling, deal rooms, and pitching. We can even track and report a company’s “9 key vital signs” for viability and investability.

What do you love most about your job?
I love working with innovative entrepreneurs from all across the world to help them take their ideas forward and, ultimately, into the market. I’ve never believed that Silicon Valley, California or the United States has an exclusive grip on creating the next wave of digital disruptors. So, I love engaging with global founders to find that “next big thing potentially”.

What motivates you to get up every day and go to work?
Being able to lend my experience, expertise, network, and knowledge to help aspiring entrepreneurs reach beyond even their own imaginations.

How do your co-workers inspire you?
We have a fantastic team comprised of 3 co-founders and an excellent team of collaborators across a few continents. They inspire me in their own desires to create this global platform that can truly support entrepreneurs wherever they may be in the world. We each take this mission very seriously, and each one of my co-workers inspires me to be the very best that I can be just so that I can make sure that I am carrying my share of the responsibility and so I never let them down.

How do you have fun at work (team building, pranks, etc..)?
Because we are a globally dispersed team, “normal” fun at work exercises don’t play out in the traditional sense of the words for our team. But, we all do what we can to stay connected with one another and be supportive in all ways possible. In fact, many of us have traveled to the locations where the others live and have had a blast getting to spend time together in person…and “yes,” I mean fun times, not just work! And to be sure, we have team members in South America, New York, California, Korea and more. So, this is not an easy thing to accomplish, but we are truly a team in every sense of the word.

What are some of the challenges of your job?
Well, sticking with the globally dispersed team theme, that in and of itself, brings a host of challenges from geographic distance, time zones, remote communication vs. in person, etc. But, beyond that, we have startup entrepreneurs from a far more dispersed set of locations across the globe, enhancing these issues and making it more than “just a few of us” being remote from each other. And with this, sometimes we find other differences such as cultural, technology, connectivity, etc.

What are some lessons learned from a past project that you can share with us?
I think it is fair to say that by now we at Silicon Valley in Your Pocket have all more or less gotten comfortable, if not even somewhat mastered, working across geographies, time zones, varying language, connectivity, cultural, etc. differences. But, this takes time, especially in the sense that “teams” are critical to any business’ success, and a dispersed team not given the option of getting together in person to discuss matters around the conference room table, exacerbates the challenges. However, if you are going to be a business serving the needs of global startup founders across many geographies, be sure that your team reflects the audiences you will be serving. It just makes it easier, better and demonstrates our company’s commitment to not pretending that we know better here in Silicon Valley and will show you where you are going wrong. Rather, we ask you to join our community of global founders from across every region of the world to support and help one another bring their businesses to market.

What advice would you give to someone who is starting in your industry?
If the industry we are talking about is accelerators for startup founders, I will encourage anyone getting into this area to truly look beyond the confines of the local geography where they live & operate. The startup ecosystem is proliferating across the entire globe, and the entrepreneurs all want to find the best, most efficient path to market success. Don’t get caught up thinking that the “next big thing” is most likely or definitely in your own backyard. It might be, but be sure to keep the blinders open as wide as you can when searching.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.siliconvalleyinyourpocket.com
https://www.facebook.com/SVinYourPocket
https://twitter.com/SVinYourPocket
https://www.instagram.com/siliconvalleyinyourpocket/
https://www.linkedin.com/company/silicon-valley-in-your-pocket/