Are you working in an online market or running e-business or thinking to opt for a career in the digital market…
Then there are the huge possibilities that you are wondering to know what comes new in the digital market which has the huge potential of exponential growth in the future for the careers & businesses. It’s very crucial for people who are working in the digital market to adopt changes and act accordingly as fast as they can because, as we all know that we have been shifting towards the internet market where almost everything will be online either it’s job or business or other activities. but, we also know that it’s the internet market which is changing very fast then how can find the opportunity in it! That’s why, if you are in the digital market then you have to be more flexible to adapt the things fast to grow in the ever-evolving market.
To give a brief answer after studying this matter into the depth, we have found there are some digital marketing trends which have the more potential to become a prosperous industry in the future. Here are the top 10 Digital marketing trends in 2019 which will help you to opt for a suitable career in your life…
1.) Video Marketing – Video will be the next future of consuming content online (Forbes) and hence people who are involved in the video marketing industry, it will be great for them to make a career in this field.
2.) Artificial Intelligence – Today every economist, scholars as well as the renowned tech entrepreneurs such as Elon Musk, Jack Ma, Masayoshi Son, Jeff Bezoz and so on… are talking about artificial intelligence that how it’s going to shape our future! And it will be really an exponentially emerging field where people look for the future.
3.) Voice Search – As per the surveys, it’s shown that in 2020, 50% of searches on Google will be through voice however in current time it’s already crossed the 30% so it’s a great opportunity for the online market leaders to make their marketing and business strategy according to these changes.
4.) Story Telling – Storytelling has more potent whether it’s in the business or politics or marketing and selling of goods and services because people love stories.
5.) Influence Marketing – Before the revolution of internet, people are influenced by the only big public figure, celebrities or politicians but thanks to the internet who gave the opportunity to become an influencer for every person in their field by helping and solving the problem of their audience.
6.) Marketing & Sales Funnels – It’s been an ever-green option for past so many decades because there is a huge demand in every organization who can make their marketing and sales funnel effectively.
7.) Marketing Automation – Since we all want simplification in our task so it has huge potential that businesses will prefer to automate their marketing activities. Hence in the digital market, there is an enormous demand for such tools and techniques.
8.) Social Media Marketing – It’s not rocket science but it has already applied in the business industry for past several centuries but in the technology era, it has shifted on the internet for so-called facebook, Instagram, Twitter and so on… where businesses are trying to build trust & emotional connection with their customer and hence most of the organization are trying to build their presence on social media by collaborating with the best Digital marketing company in India.
9.) Multi-channels of marketing – Nowadays businesses are more dynamic, and they want to do their promotion through the multiple channels so it also adds an advantage if someone is trying to do multi-channel of marketing.
10.) Data Analytics – Data plays a crucial role before taking any action in business or even in every stage of our life. It’s one of the most emerging fields where has a huge opportunity by using the data.
However sometimes it becomes hard for the businesses to make expertise in all these areas, that’s why we, Interactive Pixels – A Digital marketing agency in Delhi, are providing the all types of marketing services to businesses so that they can build their brand online and take advantage of these trends without taking out their focus from their main business task.
Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.. Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.
Finding the right digital marketing tool can make a dramatic impact on the growth of your company. Digital marketing is a vast field that covers email marketing, search engine optimization, conversion rate optimization, pay-per-click advertising, and the list goes on and on. A good strategy to find the right tool for your company is to talk to other people. Find out what digital marketing tools that they are using for their business and why it is crucial for their growth.
We asked 18 experts to provide their thoughts on what digital marketing tool is most valuable to their work.
Expert 1: Paul Juchima
Please, make sure to visit their website to learn more about their work: www.oimedia.com.au
Tools: Convertri, ActiveCampaign
One of the most valuable digital marketing tools of my business is the marketing funnel building software called Convertri (https://www.convertri.com). My team and students use this tool to build fast loading funnels that allow brands to provide offers and track prospects to nurture them through their sales funnel to become paying customers.
ActiveCampaign (https://www.activecampaign.com/) is the next handy tool, as it allows us to send email automation as part of plugging into that marketing funnel, including sending welcome email sequences as well as cart abandonment email sequences, helping you increase conversions and sales.
Expert 2: Aodhan MacCathmhaoil
Please, make sure to visit their website to learn more about their work: waster.com.au
At waster.com.au we provide low-cost waste and recycling services to small and medium Aussie companies.
For us – Semrush is definitely the most useful.
It is vital to our SEO and content creation efforts.
The magic word tool is perfect for finding the right keywords and long tail terms.
We also use it daily to check for errors like broken links.
Easily the most powerful tool we use in our business is Ahrefs (ahrefs.com). Not only is it a fantastic backlink checker for excellent link analysis but we use it for content analysis, competitor research, and penalty checking. Ahrefs has a simple and powerful API to do big data segmenting and analysis. The Content Gap tool is one of the least used but most powerful tools in the entire tool suite.
We use a wide range of tools, and while Ahrefs is no secret, it’s often compared alongside Majestic, Moz and other link tools when it does so much more and with far better results.
In this modern day and age, everything comes down to marketing, and today we’re going to be discussing our favourite digital marketing tools. For us, we find that as a company that deals with business-to-business we do use LinkedIn quite a bit for our marketing. We find that its quite useful and that people are conducive to getting information about a business through LinkedIn. For businesses that have a more business-to-consumer type approach, we find Facebook works better. But for us, LinkedIn is fantastic.
There are other tools that we use to support our marketing efforts. We use this fantastic tool called ActiveCampaign. It gives the ability to email out our clients, see if our clients have read the email, and can if they have clicked on any of the links. We use this to see whether we have customer engagement. From there, we can then score our customers and work out where they sit, how they feel about our services, and how engaged they are. This is cool.
One of the other ones that we use is called Unbounce. Unbounce is all to do with landing pages. Now a landing page is something where you want to try and make sure that you’re answering the question to whatever your client or your prospecting client has. What this tool does is that it gives you a super, quick page that has only one that’s of interest on it.
For instance, maybe you’re a florist, and you want to make sure that the customers that are coming to you when they search for you on Google. They go to your landing page, and they see on the landing page something like, “Looking for flowers for Valentine’s Day? We’ve got you covered.” Then you include a little bit of information about why you’re the best person to be buying flowers from, specifically for Valentine’s Day. On a big day with a big rush, when a lot of companies run out of flowers, you guys don’t. Or you know, whatever your point of difference is.
That is an example of what you should have on a landing page. On your florist website, you’d be talking about the different types of flowers that you have, the various arrangements and how you service weddings as well. This page is not exactly geared towards the problem that someone’s asking for. Where if someone’s looking for flowers coming up to mid-February, you can be pretty comfortably sure that they’re going to be confidently looking for their Valentine’s. That’s Unbounce in a nutshell, what a fantastic tool.
So far we’ve covered off on Unbounce and ActiveCampaign. Now let’s move onwards to Sendible. Sendible is another excellent tool. What it lets you do is that if you have a social media post, instead of having to jump into LinkedIn, jump into Twitter, and then across to Instagram, and over to Facebook, you can jump to the one portal, write the message, click send, and it sends it everywhere as a broadcast message. You can also use it to manage any customers or any of the comments that have been made on that message. From that, you can easily respond to the comments, and control everything in one portal. This saves you a lot of time and hassle if you are going to be using social media networks to be broadcasting any messages to your leads or clients.
The last one I’m going to cover off on here is unique. It’s unlike any of the other tools that I’ve seen out there. It is known as Bonjoro. What it does is when someone engages with you on your website, it gives you an email, and says, “Hey, Joe Blog’s just clicked on this link. Would you like to say hello?” What you can then do is you can click on them, and straightaway from there, send them a video. They can then get a video straight from you, a personalised video where they can see that you’re a genuine, down-to-earth person. You’re not just a robot, and there are not 10,000 visitors coming through this site. Even if there is, you’ve set the time aside to go and talk to this lead. I think Bonjoro is a fantastic tool, and I’m looking forward to seeing how it develops.
These are the tools that we use on a regular basis that have proven to work for us. There are many, many others out there, and there are many others that we use, but these I’d give you a good 80/20 rule. 80% of what you need to achieve would be within those tools there. Hope you’ve enjoyed this, and, yeah, stay good.
I work as a Search Engine Optimisation & Growth Specialist at Prosperity Media (https://prosperitymedia.com.au/) we work with medium to large businesses and funded startups.
By far my favourite digital marketing tool would be SEMrush.
SEMrush is my go-to tool for:
-Analysing paid and organic search traffic for your competitors
-Getting new ideas for gaining more organic traffic
-Examining the best-performing social media posts in your industry
-Discovering trending topics and keywords
-Choosing the most effective promotional channels
As you can see from the points above, SEMrush covers a broad range of critical areas and is an absolute must for any serious digital marketer that wants to compete in today’s super competitive market.
Here at Oh My Digital, there are a plethora of amazing tools we use, but our number one favourite digital marketing tool would have to be our social media scheduling platform (we use Later).
This one takes the top spot because a content scheduling tool is something we really couldn’t live without in our business – not just for scheduling client’s posts but also our own.
Sharing consistent, high quality and high-value content on social media for almost two years has been so valuable to our business – and it’s responsible for the majority of our growth. We definitely wouldn’t be able to get 50% of our B2B leads via social media if it wasn’t for scheduling tools, so that’s why Later takes the top spot for us.
We’ve used Hootsuite, Sprout Social, Planoloy and Plann in the past too which are all great. The exact one you choose doesn’t matter as it’s mostly personal preference – Later is just our personal favourite at the moment because it’s so lovely to use!
My favorite digital marketing tool is Moz Fresh Web Explorer. It’s a fantastic tool to find mentions of your company online. You can reach out to the websites that talk about your business to try to turn these mentions into backlinks for SEO purposes.
A lot of my work revolves around outreach. Whether this is merely a marketing effort to bring in new clients, or whether I am reaching out to websites to get links for existing clients, I need to send a lot of emails. Woodpecker is by far my favourite digital marketing tool as it allows me to create and send emails in bulk, but also manage the responses to these emails. It even allows me to send automated follow-up emails to the people who haven’t responded! This has taken my outreach to a whole new level!
I run Australian-based digital agency OnQ Marketing. I’d love to contribute to your roundup by talking about the most valuable tool to our work. Although tough to single out just one, I have to mention SEMRush.
SEMRush is a tool that offers so much for us as a digital agency. It is what we consider to be the ultimate all-rounder. From an SEO perspective, it allows us to run site audits and monitor progress, whilst performing other crucial aspects of our job including keyword and competitor research, backlink auditing, and much more. It is also expanding its solutions also to help support our PPC management. Not only does SEMRush help us do our jobs better, every day, it saves us the sort of time that can make or break the agency business model.
With over 5700 marketing tools available and more being added every day (see – https://martech.tools/), how do you select only one?
If we were restricted to one, I would use SEMrush. This tool can be utilised for any business wishing to grow their online presence. From SEO, Online Advertising, Social Media Management our company uses this tool for every client.
From small business to large commercial operations every company can benefit from one of the 40 tools available with SEMrush.
At Firewire Digital we use the tool to keep track of all our clients google search rankings vs. their competitors.
We are using Ahrefs tools in our everyday work. Its Keywords research data provides an exceptional level of granularity to learn the interest of target audience and come up with a meaningful content strategy. When doing the initial analysis for the new client, we always use Site audit tool to have a quick overview of the on-site SEO health condition. Then Competing Domains report provides a quick and relevant list of potential competitors. Content Gap is an excellent tool to see if there are any topics with great traffic potential utilized by the competition and not touched by the client.
Thus, Ahrefs is suitable for both: quick analysis to build the list of the hypothesis of what can be improved, as well as doing in-depth research and creating the action plan.
Expert 12: Nikolay Terziev
Please, make sure to visit their website to learn more about their work: https://leopay.eu/
Tools: Google Analytics
My name is Nikolay, and I’m an SEO expert for LeoPay, digital account for managing online payments.
In my opinion, the most important digital marketing tool that one marketer can’t go without is Google Analytics. Data is vitally important to measure performance. Google Analytics is an excellent tool that is free to use, and almost every marketer can implement it without any special technical knowledge. Not only can you measure performance but you can get a basic idea about your audience.
Your website should be your best digital marketing tool. Your site should be where you funnel all your social media traffic and generate leads. Having a professional website gives you 100% control over your branding and messaging.
As a digital marketer with CanIRank I’ve tested and researched almost every tool in the industry, but one of my favorites is Funnel (https://funnel.io/). Digital marketing has become such an expansive effort, attempted across a vast variety of platforms and channels and Funnel allows me to quickly see all of our data in one place at a glance with beautiful visualizations. By integrating with over 400 data sources, it’s almost impossible to market somewhere their tool can’t track and quantify for me. I’ll never go back to traditional spreadsheet tracking after seeing how easy and effective Funnel makes my marketing efforts. It saves me time and brain power I can use to focus my message and strategy better.
Iconosquare is a valuable digital marketing tool for all businesses wanting to succeed on social media.
It is a social management tool that provides businesses and social media users with detailed analytics to identify the best type of content to share. This helps to boost your social media presence and grow a bigger and more engaged following. Iconosquare offers information including your best performing content and your best performing times to post.
For instance, images posted at 7pm on Mondays may be your best performers, achieving higher likes, comments and subsequent follows. Iconosquare also allows you to monitor competitors and provides in-depth data relating to their social media accounts. This in turn helps you to build a more informed social media strategy.
Your blog serves the important purpose of helping your website appear in organic search. Which of course is an important source of website traffic.
In order to accomplish this, however, you need to know what topics your future customers are searching for in relation to your industry or your business. Answer the Public (https://answerthepublic.com/) is a dynamic tool that helps you discover the perfect blog topics based on the language, or keywords, your customers use.
It works similar to a search engine. Simply type in a keyword relevant to a topic your customers might search for, like “digital cameras”. The tool generates trees of topics base d on real search queries and trending questions commonly searched in relation to this keyword. And voila! Now you can pick the query that best suits your blog and business. So simple, yet so helpful.
My favourite tools are: Ahrefs -> They have the very BEST SEO tool in the market. I use it everyday for keyword research, content planning and backlink analysis and tracking. ( People have already talked about this tool in this post so I won’t go into much detail)
ActiveCampaign -> It’s also the BEST email marketing tool in existence. It’s got extremely powerful automations which can be triggered in a lot of different ways. If you use it well, even a small business can use ActiveCampaign to personalize the marketing for each individual person on their list.
I also LOVE the site tracking feature (which no one else has) and the fact that you can trigger automations based on page visits. That’s incredibly powerful.
And they allow you to split test the automation itself. Again, this isn’t something that other comparable tools in the market can do. This feature will allow you to optimize every aspect of your automation to make it as good as it can be.
They also integrate with Facebook Custom Audiences. For people running a FB ad campaign and maintaining and email list, this is godsent. And finally, they have a marketplace where you can show off your automations or buy automations created by others. It’s not got a ton of stuff on it yet, but it’s awesome even now.
Thrive Themes Membership -> Thrive Themes have a suite of WordPress plugins that you can use to build a good looking and fast, conversion optimized website.
Their world class plugins include: a page builder, a lead generation plugin, a quiz builder, a headline optimizer, a scarcity marketing plugin, a comments plugin, a testimonial plugin and a comments plugin.
All the products are designed to work seamlessly with each other. I install these plugins on all my WordPress sites and I can’t think of running a blog without them.
One of my favourite digital marketing tools that we use for all of our clients is HotJar (https://www.hotjar.com/) – it is a fantastic piece of software that allows you to see heatmaps of any page on your website. Most importantly though, HotJar allows you to watch real recordings of visitors using your site. This is incredibly valuable when it comes to conversion rate optimisation and improving user experience to drive increased conversions.
By spending time every month or so looking at past recordings, you can identify any roadblocks that your website visitors are experiencing that are preventing them from completing an action on your website. Are they getting confused with your contact form? Are important call to action buttons not working? You can even identify opportunities to help website visitors through the funnel. For example, if you are noting that many website visitors scroll to the bottom of a landing page, then scroll back up and leave the site, you may want to consider adding buttons or links at the bottom of the page that encourage them to keep moving through your website until they are lead to filling out an enquiry form or making purchase. If you aren’t constantly reviewing how your visitors are using your site, then you are really just making blind judgments about your site that could be costing your business a lot of money.
I use a wide range of tools with my clients however since Grand Cru Digital is focused explicitly on SEO (search engine optimisation) one of the critical tools we use on a weekly basis is Google Search Console (previously Google Webmaster Tools).
This free tool from Google has and still is undergoing many updates to improve the tool continually. Mostly it will help you make sure you get the most from organic search.
Google Search Console helps you understand how Google reads and indexes your site. You’ll be able to pick up on errors with pages on your website and understand why specific pages aren’t being shown in Google alongside what keywords are driving people to your site and even how Google sees your structured data and AMP (accelerated mobile pages).
If you’re looking for organic search growth in 2019 and beyond, Google Search Console is a tool you should be one of the tools that you are using more frequently than not.
It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name? BJ Enoch
What is your job role? Vice President of Enterprise Accounts
Tell us about your company? SocialSEO is a full-service digital marketing firm based of Colorado Springs, CO with offices in Denver and Phoenix. We specialize in organic SEO, paid search and display advertising, organic and paid social media advertising and video production. Our client base spans four continents with clients ranging from SMB’s to 10,000+ SKU eCommerce retailers, to global publicly traded companies and everything between.
What do you love most about your job? It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.
What motivates you to get up every day and go to work? The thrill of not knowing exactly what new challenge the day will hold for us.
How do your co-workers inspire you? Watching them get personally invested with their clients and their success. Every member of our team takes personal and fiduciary responsibility for their clients, and watching them throw themselves headlong into strategizing, commiserating, and celebrating with them is incredibly inspiring.
How do you have fun at work (team building, pranks, etc..)? We’ve got an obscenely competitive ping pong circuit (and table) going on in the office. The training room turns into Wimbledon during lunch. We also put on monthly team events, quarterly company events, and regular department activities.
What are some of the challenges of your job? The balancing act between communication, strategy, execution, and documentation is one of the most challenging aspects of our job. Nothing with Google is guaranteed, and their hundreds of factors that can impact how a website interacts with a search engine. We need to not only combat the search engine, but also keep an eye on the competition and effectively communicate to our clients what we’re doing, why we’re doing it, and what we expect to happen as a result.
What are some lessons learned from a past project that you can share with us? It’s ok to say no to projects and clients. Especially in the early stages of business growth, there’s a hunger to take on every possible revenue opportunity you can, but the wrong client or project can set things back immensely.
What advice would you give to someone who is starting in your industry? Get your Google Analytics certification and then start reading everything you can, build some basic sites and start testing practical application on the side.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Formulating any type of content takes time. Understanding the context, jotting down the first thoughts, research work, and finally framing it on paper is a process undertaken probably by every content creator. Of course for some step four can come before step two, but we all revolve around the above mentioned four standard procedures.
However, when I moved from writing core journalism pieces (straight news, editorial articles) to creating marketing content for a brand, I realized that there is a crucial factor which was needed to be addressed before starting to operate on the four standard procedures. That is, unboxing the mind and keep yourself open to writing on a wide variety of content. My journey in content creation has seen a similar trend which I intend to share with you.
My first experience of writing published content was on sports websites. I love football, and I enjoyed writing about it. Analysis of players, football matches was my cup of tea. As my articles were getting published I thought they were quite good and I saw myself only as a football writer. I did journalism in my Masters with the idea that to be a sports journalist covering just football. While there was nothing wrong in what I wanted to pursue, I shut my mind towards creating or even thinking about content in any other category. In short, I boxed myself.
Post my Masters; I took up journalism on a freelance basis in different places. These experiences forced me to step out of my box and write about topics which I never thought I could and more importantly never wanted to. Topics such as politics, crime, culture, society were never on my plate, or instead, I never allowed them to be on my plate as a writer. However, as I started to write on such worldly issues, I realized that to be a journalist (or content creator in general), I can’t bind myself around one particular beat.
Delving in marketing content has been the biggest challenge until now. Not only because I am writing content for a healthcare organization, something about which I was highly skeptical, but also because marketing content is aimed towards pulling target customers to your brand. My current employment is where I had to completely shed my barrier regarding what type of content I wished to write. This was a category where I entered with zero knowledge and where I had to create engaging content for an industry is not the most marketable.
I am new to marketing content and even in the field of marketing as such, but suffice to say that I am quite confident about my work. Throughout my journey till now, I understood that there is no “wish” or “want” if you want to be a content creator. It is about taking off the shackles and take an interest in whatever comes your way.
If one wants to become a content creator, then they must love “content” in totality and not only specific categories. Unbox the mind and then see the wonders you create for yourself.
While Chat Bots continue impressive development through exhaustive AI endeavors, deep machine learning, etc., they will never replace the power of a real engagement between people.
….and they never will be. Your customers are living, breathing, feeling decision makers who sometimes need assistance to make the best purchasing decisions to meet their needs, and at all times, need a way to resolve their dissatisfaction when their experiences fall short of their expectations – and your promises.
Enter the Chat Bot – and sometimes, exit your customer.
While Chat Bots continue impressive development through exhaustive AI endeavors, deep machine learning, etc., they will never replace the power of a real engagement between people. And, don’t get your underpants in a bundle worrying about personas, and boomers, or millennials, and so on. It’s just about communications that work for your customers, not communications that work only for you.
So, if your solution (in whichever industry) is designed, launched and marketed brilliantly, you likely won’t lose a customer to the bots-sphere. If, on the other hand, you’re the ultimate iterator, you will probably lose a few on the way to your desired business zenith.
10 Practices to Retain Your Customer:
Structure your chat bots to respond to technical directions, not sales.
If your bots are supported by real agents, make sure your agents don’t communicate like bots, and that their sentence structure is positive to customers, not negative.
Make sure your design is so clean that no one can tell when your chat bot transfers to an agent – keep those transitions seamless.
Don’t interrupt your customer’s inquiry with a greedy effort to cross sell them.
Offer a way to your customers to elevate their inquiry if your bot design doesn’t resolve their inquiry.
If your elevation protocol is to merely transfer your customer to another bot or agent, you’re missing the point of elevating a customer complaint.
Don’t use phony introductory statements in your bot structure about how you’re going to do your best to resolve your customer’s concerns – it’s insulting – you’re instant messaging while hiding behind the veil of technology.
Display your scoreboard of effectiveness – if you end your chat sessions with customer surveys, have the courage to post the responses – no one believes you care, so it’s just another insult.
Make sure your customers in queue are aware of their wait time – not how many inquirers are in front of them, but how long they’re going to have to wait – in minutes.
If the wait time exceeds your inquirer’s expectation, give them another option.
Most important? Don’t fool yourself into believing your bot platform is a great solution – it’s not. It’s a way for you to avoid direct contact with a customer and every customer knows it. The customer will forgive a brand’s reluctance to a point, but when they need an answer, or a solution, they’re going to support those brands that support them.
Are you writing blogs regularly? Whether you are writing them yourself, or engaging a writer to help you, each blog that you produce has so much value beyond just sharing on your website or social media and then forgetting about it.
Are you writing blogs regularly?
Whether you are writing them yourself, or engaging a writer to help you, each blog that you produce has so much value beyond just sharing on your website or social media and then forgetting about it.
Writing blogs gives you a huge platform to reach your audience. You can share tips, advice, knowledge or even just funny or interesting stories. It also helps drive traffic to your website and enables your site to rank higher in Google.
It can also double as an incredibly useful resource, for marketing or business development. It’s a great way for you to get your ideas and knowledge down on paper (or on screen!)
Obviously, getting oodles of value out of a blog assumes that the blog is of good quality, in terms of content and writing quality. So, take the time to ensure your blogs are of great quality and then you can leverage the quality into other areas. It’s like the gift that keeps on giving.
How to re-purpose your blogs
Right, so you’ve read enough – you’re ready to get to work!
Here are 10 tips to squeeze every last drop of value out of your blogs…
1. Share in your newsletter, on your social media (Facebook, LinkedIn, Instagram etc) and share on your own personal page too. This one might seem obvious, but this is just the start and it is surprising how many people actually forget to publish their blog across all platforms!
2. Following on from point #1, don’t be shy about posting on your personal Facebook page too. You might think that you don’t want to ‘spam’ your friends and family on your personal page but it’s not spamming if you select carefully which posts to share. And surely your friends and family don’t mind, they probably actually like to see it and you can reach a whole new set of people who like to see what you’re doing.
3. Share within other networks. If you are a member or follower of any networking groups or local community groups, share within these too. Approach them to see if they can publish within their newsletter or on their social media pages. With a bit of research, you might be surprised how many networks are actually looking for good quality content to share with their audience.
4. Select one or two ‘tips’ from each blog and create some social media images. This is a golden tip! Taking a snippet of an 800-word blog and creating a short, sharp graphic for your social media page is a wonderful way to share some useful content with your audience. This is also a good tip for reaching those of your followers who don’t always want to (or have time) to read a whole blog. And it also helps key messages stick in their minds. Make sure you include a link back to the blog though!
5. Get interviewed
Let’s say you run a landscape design business, and you have written a blog about using native plants in garden design. Now see if you can find an architecture magazine, or environment magazine, and approach them to see if they would like to do an interview with you. They can link back to your blog in their content. Getting backlinks from other sites is very, very useful and will help your website rank higher.
6. Use keywords in your blog
Careful use of a few keywords in your blog can help it be found by people searching those terms. If your business is a physiotherapy practise, and you have written a blog about post-natal topics, ensure you include terms such as “female friendly” or “pelvic floor physio Perth”
7. Re-share a year later – just do a quick edit if it needs to be updated, and then share in a ‘Throwback Thursday’ series. You could include a few things you’ve learned or that have changed within your industry since it was first published.
8. Write a spin-off – most blogs get close to going off on tangents anyway! So, you can often take one of the themes from a blog and explore it further in a separate blog. For example, I once wrote a blog about Juggling all your Social Media Balls. I talked about creating a plan and how to get organised. One of my tips was to schedule your posts. This naturally led on to a blog calledHow & Why to Schedule.
9. If your blog contains a lot of data, you could turn the main points into an info-graphic to share on social media. Similar to #4, this is a great way take some of the key concepts and produce an easy to remember resource.
10. Finally, you could turn the content of your blog into a webinar or presentation. You already have the content, all you need to do is spend a little bit of time editing so it sounds and looks good in presentation form, and voila!
What other ways have you heard of to re-purpose blogs? There are many, many ways to do it, and of course you don’t need to do them all at once. You could pick 2 -3 to try this month, then do another few next month, and see which ones seem to work for you and your business.
If you would like some help in creating social media graphics, or want someone to proof read / write your blogs, feel free to contact us at SB Creationsand make sure you check out our Facebook pagefor more tips.
Content marketing is a long term marketing strategy that helps you build a strong relationship with your target audiences, using high quality content that is relevant and delivered on a consistent basis. Content marketing can help show that you care about your customers and, in today’s world, many customers will choose a company that cares over some other competitors. Since content marketing is a long-term strategy, it’s necessary to come up with a plan that will be successful.
Your Unique Selling Proposition: There are going to be similar products and services to yours on the market, and you need to start figuring our what makes your product better or different. This way, you can let your customers know through your content.
Figure Out Your Target Market: Getting to know the audience you are creating content for is a necessary first step, in order to have this strategy work for your business. It’s possible that your business may have more than one type of customer, so you going to have to create content for each audience segment. You can use a variety of content channels and types to deliver content to each one of your audiences. Make sure that each of your customers gets what they need from your company.
The Problem Your Content Is Going to Solve: Each audience has their own set of problems that your product or service should be solving. The content you should be creating will let each audience know how the service or product is going to help solve their problems. There should be content for both sides: for those who are still figuring out the challenges and those who are already using the product or service to overcome the challenges.
Figure Out Which Content Formats to Focus On: Content can take many forms, whether it’s a video, blog post, eBook, or infographic. Having some topics that address some of the issues you have already identified can help determine which types of content to use. It’s not enough to figure out what type of content you are going to create, you also need to have a plan in place for who is going to create this content. This is especially true if you don’t have a dedicated team in place. Having each piece of content in one place, such as a content calendar, can make it easier to visualize the message you want to send and the types of content to produce.
Figure Out How to Publish Content: Once you have content created, that is only half the battle. You also need to decide where content is going once it’s created. Does it go on the website? Are you going to post videos on YouTube? Are you then going to share content to your social media accounts?
Figure Out Which Tools to Use: You don’t necessarily need any tools for content marketing, but it can make the whole process a lot easier. If multiple people in the company are going to be responsible for content, then have a place where it’s easy to collaborate, whether that is Google Drive or some other system. Also, tools that make content distribution easier, such as Hootsuite, can make managing social media channels simple and also give some insight into what content is performing the best. This will help you know if you need to tweak your strategy.
Set Goals for Content Marketing: It’s important to have goals when implementing a marketing strategy, and content marketing is no different. These goals should be able to be measured. What do you want your content to accomplish? If you know your goals before planning out your content, it can be easier to determine the best types of content. If one of your goals is to educate customers on how your product works because it’s new in the marketplace, then you already have built-in content topics to help reach this goal.
Do Persona Research: You should already know your target audience if you follow the first step, but how well do you really know them? Sometimes marketers find it helpful to create a whole persona for their target audience. Your target market could also change over time, so be sure to check in with your personas from time to time to make sure your content is still delivering the most relevant information.
Run a Content Audit: You may already have some content created and you don’t want it to go to waste if you can still use it. If the content is still relevant to your audience, use it in your existing strategy. If the content is a little outdated, figure out ways to revamp it. Sometimes it’s easier to reuse old content than create brand new content.
Revisit Your Goals: Once you have started creating and publishing content, you will need to revisit your goals in order to see if your strategy is working. Remember that this is a long-term strategy, so you will need to make changes as your products or services change, if your goals aren’t being met, and as your business grows. You can gather feedback using polls or surveys, see the comments sections of blogs and social media, and monitor traffic and engagement. Don’t forget to also engage with your consumers. Your customers can help guide you in the direction where your content marketing should go. If they have the same questions that come up on social media or blog posts, create content to answer them.
The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.
Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!
Let us start off with some basic questions to learn more about who you are as a person.
Can you tell everyone your name, please?
Where did you go to school?
North Kansas City, Maple Woods Community College
Can you give an example of an early lesson in life that helped shaped who you are today?
My dad had a printing company, and at age 15 he went to “piece work” meaning I got paid for what I accomplished not “by the hour.” This highly motivated my work ethic.
We all have entrepreneurs whom we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.
Who would you consider to be a significant influence on you professionally and can you explain why?
The sales manager at my first job selling business forms in 1977. She taught me a systematic approach to managing prospects and clients. She also encouraged me to read everything I could find on the art of selling. Eighteen months later we open a business forms distributorship together, scary first several months, but by year two we were on a roll, then things got better.
Thank you for providing a background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.
What is the name of your company?
Creative Marketing Programs
Where is your company located?
Kansas City, MO.
What services or products does your organization provide?
We are a direct marketing company, specializing in consumer engagement for hospitals and large health systems around the country. We use both online marketing tactics as well as offline strategies such as direct mail. Recently advances in digital marketing allow us to place digital ads in the same household that will receive direct mail. This tactic allows for laser targeting of digital advertising. For example, we can drop a client’s direct mail on Monday and begin serving digital ads on Wednesday to precisely those same households. This process increases the window of opportunity for response by up to 30 days. By combining digital and direct mail, we are helping clients achieve record response rates.
What problem is your business trying to solve?
We are experts at engagement. Our clients turn to CMPkc when they need to capture a targeted audience’s attention. We increase market share by engaging people and providing a reason for consumers to spend their time & attention to learn more about our clients.
How is your business unique against your competitors?
Since 1985, CMPkc has been relentless with testing. We take an Evidence-Based Marketing approach on all the campaigns we implement. The market will always teach us the most cost-effective approach to modifying their behavior. For example, we perform A/B split tests on everything from messaging, package, design, mail components, and digital animation. We are consistent learning how to engage target audiences better. From the beginning of new relationships, our clients benefit from the years of testing we’ve performed. While we never start from zero on any campaign (given our experience), we are committed to learning on every project. Our competitive advantage is consistently testing and thus producing the highest possible engagement rates.
How did the idea for your business come to fruition?
One of my larger business forms clients asked if I could develop a new mover campaign. I approached this opportunity just like I approach every other project. I researched, place myself in the consumer’s shoes and created a campaign that I thought would best create a situation where the consumer would do what the client was asking them to do. Then we tested, refined and changed everything from direct mail packaging, messaging, and design. We monitored response rates and learned. What we did worked well, and we grew from there.
Where can people go on the web to learn more about your business?
Influencer marketing is nothing new in the marketing world. The concept was believed to have started some 70 years ago. Politicians and celebrities are known to possess the core essence of influencer marketing. They use this strategy to gain massive publicity from millions of people around the world. However, does this strategy limits only to politicians and celebrities? No. Definitely not.
As observed in our worldwide society, influencer marketing has bombarded the economy. Especially the business world. Brands nowadays are so keen on using influencer marketing to reach millions of people and to get their products known in the face of the earth. How do they do that? The brands use social media. Social media is nothing but a trend. Almost everyone owns and manage his or her social media accounts. Brands and business owners saw this, and they grabbed the opportunity to use it as something of a significant advantage in promoting their products. Thus, the rise of influencer marketing.
What is an Influencer?
In the marketing world, an influencer may be an individual or even a business that holds power in influencing other people. They may be a public figure or a social media personality that have a large amount of following and fame. People look up to them because of common interest in a particular niche. These influencers became famous through social media. These people possess the power to cause a reaction in others around them, influencing them to do this and that. Marketers use them as instruments to influence the purchasing decisions of their target markets.
What is Marketing?
According to Kotler and Armstrong, marketing “is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”
It is a complicated mix that consists of different components. Moreover, one element is influencer marketing. This component conforms to the general goal of what marketing does.
Influencer Marketing Defined
Influencer marketing is also known as buzz marketing. This component focus on using individuals or influencers to create general awareness of their target market. These individuals inform the public about a specific product or service.
Instead of directly marketing their items, marketers hire or collaborate with influencers and let them convey their message to the consumers.
Influencers were defined above, and It can be anyone who holds power and fame. Anyone from politicians to celebrities, to any public figure that can influence the general masses.
These people connect with their followers, and, the success of influencer marketing depends on how tight the relationship is between the influencer and their followers. Some followers tend to mimic and copy their idols. If they saw them wearing or using a particular product, they tend to react by purchasing the same product. Moreover, that’s what influencers marketing does. That’s what marketers want. A good relationship means a better influence.
Methods of Influencer Marketing
If you’re a business or a brand owner, and you don’t know the mechanics of influencer marketing, let alone its meaning, then, you’re left behind. So it’s time for you to step up and operate more competitively. Below, are the steps on how to get started with influencer marketing.
1. Know your target market. Before choosing your influencer, you have to know your audience first. You have to learn what they want and what kind of individual might successfully influence them. That way, you’ll learn to relate your product to their needs and make it more attractive to them. In time, you’ll realize that it leaves a great impression on your targets and your products will even sell itself.
2. Know and select your Influencers. Now that you’re done with determining your target audience, you have to search your influencers carefully. How to do that? Google. Search for web pages and contact information and connect with them. Social media is also another platform where you can select your influencers. Look for someone whose niche relates to yours and whose following is excellent. You can choose from celebrities, to bloggers who create great contents and to any public figure who already build a strong relationship with their followers. Carefully evaluate their feed and check if they fit your products and if they can create higher engagement and make your product reach to a vast number of audiences.
3. Collaborate. One of the most significant parts of a successful influencer marketing is the creation of social media content. Almost all influencers own a social media component — from Facebook, Twitter, Youtube, to Instagram, everyone goes social and tech savvy. So grab this opportunity! Collaborate with your influencers and let them convey the word on their social media channels. You can either create the content or let them do just that. What is important is how the content can generate more engagement from the target market. Thus, making sure the content is of a considerable element is vital. However, how can influencers make better contents featuring your product? Let them experience it. Give them samples and ask for their opinions. It can also help them evaluate your product or service firsthand, thus giving them more strong impressions that they can use in promoting your product or service.
The advantage of Influencer Marketing
As time goes by, technology becomes more and more modernized. Using books, newspapers, televisions, and radios as means of an advertisement may be classified as outdated. Why? Technology makes online the new trend. You can now advertise anything on online platforms. So that’s how Influencer Marketing works. The advantage of it is its convenience and speed. Post your advertisement, and after 24/7, millions already viewed it.
Influencer marketing has been around from the past, but now, with the advent of social media, target reach has substantially increased. Thus, giving marketers valid reasons to utilize this strategy even more.
The involvement of famous personalities indeed has a more significant impact on your audience. They create deep impressions and make the product, even more, purchase worthy. Thanks to their content creation skills, buying influence has now become more natural, attractive, and mobilized.
There are a lot of people whom I have worked with that did know where to start in getting new customers. Especially on the web where there is a crowd of competitors. They all start with some traffic generation tactic. They would use Facebook, Twitter, LinkedIn, or Pinterest. Their goal is to drive web traffic to their website and hope to make a sale. This rarely happened or never happened at all.
So, what is the problem? The problem is that they did not design a marketing funnel.
A marketing funnel uses strategy, processes, web traffic, email automation, and content. They all work together in symbiotic harmony to deliver you a customer. The process does not happen overnight. This takes hard work and a lot of A/B testing. If you are selling a service or an information product then you must build a marketing funnel. A marketing funnel would contain a series of steps. For example, the first step would be to drive people to a blog post and build awareness for your brand. You then want to re-target your blog visitors to give you their email address to get a free eBook. When you get their email address then this is the first transaction that you have with your prospect. We will cover more in this blog post.
Why Should You Use Marketing Funnel?
The main benefit of using a marketing funnel is that it is quite easy to follow. You can map out each level of the funnel and plan for the activities of that stage. Besides that, you can build funnels for any customer interaction. No matter what kind of business you engage in, the funnel always applies. The funnel is a structured and repeatable system used to generate leads. The funnel is independent of traffic sources and is their own entity.
The chances of increasing your ROI goes up. You can measure each step in the process. For instance, you may find that you get many visitors at stage one. But only a small percentage of those gets to stage two. By knowing this, you can make tweaks and see the kind of effect it has on sales.
Understanding Marketing Funnels
A marketing funnel is a visual representation of the steps to turn a website visitor into a customer. Each of your competitors has a marketing funnel even if they do not know they have one. This is where you have the opportunity to grab market share. Because you are reading this blog post. You are now going to learn the value of mapping your customer journey through the funnel. At a high-level marketing funnels have the top, middle, and bottom.
The top of the funnel are people who are new to your brand. They have no idea who you and may never come back to your site. This is where the power of ad retargeting is so vital to so many businesses.
The middle of the funnel are people who have opted in to receiving communications from you. You may have offered them a lead magnet in exchange for their email address.
The bottom of the funnel is where you convert your leads into customers. Each step in the funnel has a correlated tactic to nudge people down your funnel. We outline the marketing funnel in five steps below.
The first stage of the marketing funnel is awareness. This is an important step in the process. This is where you make your first impression to website visitors.
They have no idea who you are or what you represent. You have only a couple of seconds to capture their attention until they move on. So, what do you want to do? This is where content marketing comes into play. I like to run paid traffic to a blog post. You send targeted web traffic based on interest or intent to your best piece of content. The content should add value for your website visitors and display your expertise. You then want to have a call-to-action on the blog post to get their email address. This way you can market to them over time and nudge them along down the funnel. You also want to use a re-marketing pixel. This way when your prospect leaves you build out your invisible email list in Facebook. This is also known as the custom audience for website visitors. When you have enough people you have in your custom audience then you can run other targeted ads. You want to drive a lot of people into the awareness stage of the funnel. The more people who have entered your funnel then the better opportunity to get more leads.
2. Interest and Evaluation
You ever go window shopping and see something that catches your eye. You go into the store, try the outfit on but does not look right. You then get out of the fitting area and see other shirts on the rack that interest you. You then try those shirts on to see if you like them. This is what the interest and evaluation stage of the marketing funnel is. At this level, you start targeting specific prospects, who meet certain criteria. You get your prospect to opt-in to one of your landing pages. You then send them email communications to get them into one of your webinars. You build their excitement in your brand with your social media posts, blogs, and videos. You want to make sure your content is top-notch on the web. The competition for customers is fierce on the web. I have been working on the web for over 5 years with my digital marketing agency. You must have good content. You must take the time to work on a single piece of content rather than push a bunch of blog post out. Your content is a representation of your brand and skills. This will help you build the interest level of you prospect and move them down the next stage of the funnel.
3. The Commitment
This is the final step in the funnel before you achieve the goal of your funnel. It will usually entail rewarding potential customers to complete the goal. For instance, you can offer a small percentage discount if they make the purchase on that day. Besides that, you could begin telling customers of the benefits they should expect after making the sale.
For instance, if you sell nutritional supplements, you could create a video talking about how people felt great after taking the supplements. At this stage of the funnel, the focus is on easing any worries and convincing the customer to take the final step. Thus, if you are an online merchant, you need to make the checkout process as simplified as possible. For instance, if the goal is to get customers to fill out a form, make the form as short and simple as possible.
This step can also be called customer retention. This is where you invite customers to subscribe to your blog or site in order to receive the latest deals first. From time to time, ensure that you send customers helpful content that is beneficial to them. There are many ways to ensure loyalty. For instance, you can offer repeat customers an increasing number of discounts for their loyalty.
After the customers have made the purchase, that should not be the end of the conversion. You will now have an opportunity to use these people as advocates of your brand. Besides that, you can use them for repeat business, which means you will not have to spend as much money on future marketing campaigns to net customers.
In fact, the advocacy stage can be more valuable than the commitment stage of the sale. The customer you get through the funnel will already have cost you advertising dollars. However, if your customer becomes an advocate for you and helps you make more sales, which will be free advertising.
Customers can unknowingly become brand ambassadors. The key goal here is to make sure they sell you through social media to their friends. Besides that, you need to have a review section where they can post online reviews. If your products are good, the online reviews can do wonders for the legitimacy of your brand.
With more than 800 million users and their endless engagement time, Instagram is the place to be for online campaigning of various businesses.
When the expert marketing teams plan to extend their outreach, they need a platform where maximum customers can be found at one place. And the popular social media sites such as Instagram, Facebook, and Twitter have helped such businesses to flourish and change their market position with planned online campaigning through these channels.
We are talking about Instagram today because people are increasingly joining this social media platform and following various business programs to keep themselves updated with the market phenomenon.
We have got some infallible ideas for you to grow your Instagram followers that will help in taking your business to new levels:
Use new and less popular hashtags
We often see people rigorously using hashtags to spread the word on Instagram. If you go on to use the common, highly used hashtags such as #outing, #mom, #friendship etc, you will probably end up being one among the millions of others. You need to get yourself noticed and applauded for increasing the number of followers for your business. What is needed here is some community-specific and targeted hashtags which are unique yet easily acceptable! There are free tools available online that help you in searching and choosing hashtags according to their search volume. Find out the most appropriate hashtags for your business which have not already become a fad.
Follow and Like people who belong to your Community
As we mentioned about the hashtags, the requirement is to be community specific. For example, if you are selling diapers and baby products- only the segment of new mothers will be your prospective customers. There is no chance that the teenagers or college going youth will buy those products!
Therefore, we advise our readers to be community specific. It saves a lot of your time and efforts. Start following more people related to your community and like their photos often. Start commenting on at least 8–10 pictures in different accounts and try to mention about your product or service being direct or indirect. Give some genuine problem-solving advice to let people know the intellect associated with your business. It will help you to come in notice of a few users every time you comment and thus get some followers too. It also helps you to become more approachable and be findable in random searches.
Engage people through contests, quizzes, and polls
People spend a lot of time on the online quizzes and contests. If you have some quirky idea for running a contest for your business, just go ahead. Even the simplest of the contests will draw thousands of followers if your approach is right. People like to test their abilities and get rewarded for their acumen. You can ask the participants to repost your pictures or posts and use your hashtags for a better outreach. The best part about such contests and quizzes is that you do not have to give away huge rewards. Something very simple such as a gift bag or online gift card will do the magic. You can even bag some sponsors to fund your contest if you want to make it a big scale promotion.
Tell your story through videos
Although Instagram is a photo sharing platform, it evolves with the changing trends. These days’ people are telling their stories through videos and live streaming sessions. Many people are drawing huge following through their DIY and live counseling sessions which have instead become a trend. People hire trained videographers to shoot their stories and share them online.
Convert your story into a video and try to keep it crisp and entertaining. Trending videos are watched and shared more often. Use your brand icon in the video thoroughly. And do not forget to add “call to action” to tell the viewers to follow your account at the end of the video.
Link your Instagram account with other social media platforms
Just like Instagram, most of the people and brands also exist at Facebook, Twitter, and LinkedIn. If you already haven’t marked your presence there, it is the time to enter these platforms too. Link the accounts to each of your platforms so that you do not miss on the prospective buyers through any of these. Facebook supports various features of Instagram. If you interlink them, you can draw many followers from Facebook to your Instagram account.
Although it looks simple, when we get into the real business we realize that it is not “so easy” to be successful with social media. People do not follow you just because you exist. You need to be unique and creative with your content ideas to be followed by people. Use our advice and keep working hard- with time and patience you will see the desired results.