In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of… Read full post
Formulating any type of content takes time. Understanding the context, jotting down the first thoughts, research work, and finally framing it on paper is a process undertaken probably by every content creator. Of course for some step four can come before step two, but we all revolve around the above mentioned four standard procedures.
However, when I moved from writing core journalism pieces (straight news, editorial articles) to creating marketing content for a brand, I realized that there is a crucial factor which was needed to be addressed before starting to operate on the four standard procedures. That is, unboxing the mind and keep yourself open to writing on a wide variety of content. My journey in content creation has seen a similar trend which I intend to share with you.
My first experience of writing published content was on sports websites. I love football, and I enjoyed writing about it. Analysis of players, football matches was my cup of tea. As my articles were getting published I thought they were quite good and I saw myself only as a football writer. I did journalism in my Masters with the idea that to be a sports journalist covering just football. While there was nothing wrong in what I wanted to pursue, I shut my mind towards creating or even thinking about content in any other category. In short, I boxed myself.
Post my Masters; I took up journalism on a freelance basis in different places. These experiences forced me to step out of my box and write about topics which I never thought I could and more importantly never wanted to. Topics such as politics, crime, culture, society were never on my plate, or instead, I never allowed them to be on my plate as a writer. However, as I started to write on such worldly issues, I realized that to be a journalist (or content creator in general), I can’t bind myself around one particular beat.
Delving in marketing content has been the biggest challenge until now. Not only because I am writing content for a healthcare organization, something about which I was highly skeptical, but also because marketing content is aimed towards pulling target customers to your brand. My current employment is where I had to completely shed my barrier regarding what type of content I wished to write. This was a category where I entered with zero knowledge and where I had to create engaging content for an industry is not the most marketable.
I am new to marketing content and even in the field of marketing as such, but suffice to say that I am quite confident about my work. Throughout my journey till now, I understood that there is no “wish” or “want” if you want to be a content creator. It is about taking off the shackles and take an interest in whatever comes your way.
If one wants to become a content creator, then they must love “content” in totality and not only specific categories. Unbox the mind and then see the wonders you create for yourself.
Global web content management market is predicted to grow at 14.7% CAGR during the forecast period with the market size reaching USD 13.0 billion by 2024. The major factor fuelling the growth of the market include increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions.
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Geographically, North America is the largest web content management market, due to the developed information and communication technology industry, presence of large number of web content provider and competition among them, high reliance on digital marketing solutions. Moreover, the internet penetration rate and number of smart phone users is very high in the region which provides companies to exploit business opportunities through online customer engagement.
Asia-Pacific web content management market is anticipated to grow at the fastest CAGR during the forecast period. The large consumer base, increasing internet penetration, increasing number of smart phone users are the key factors leading to the fastest growth of the market in the region. Also, developing IT industry in the emerging economies such as India, and Philippines is creating the suitable business environment for the content management service providers.
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Market players in the web content management industry are focusing on digital marketing solutions, strengthening B2C relationship, and use of artificial intelligence and automation for catering to the demand of consumers. Oracle Corporation, Microsoft Corporation, Opentext Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.
Global Web Content Management Market Coverage
Type Insight and Forecast 2014-2024
- Web Experience Management
- Digital Marketing Content Management
- Content Analytics
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Mobile and Social Media Content Management
- Implementation, Training & Support
Organization Size Insight and Forecast 2014-2024
- Small and Medium Enterprises
- Large Enterprises
Deployment Type Insight and Forecast 2014-2024
Industry Insight and Forecast 2014-2024
- Retail & Consumer Goods
- Telecom & IT
- Media & Entertainment
- Travel & Hospitality
Web content management Market by Region
- Rest of Europe
- Rest of Asia-Pacific
- Rest of Latin America
Middle East & Africa (MEA)
- Saudi Arabia
- Rest of MEA
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Content marketing is a long term marketing strategy that helps you build a strong relationship with your target audiences, using high quality content that is relevant and delivered on a consistent basis. Content marketing can help show that you care about your customers and, in today’s world, many customers will choose a company that cares over some other competitors. Since content marketing is a long-term strategy, it’s necessary to come up with a plan that will be successful.
Your Unique Selling Proposition: There are going to be similar products and services to yours on the market, and you need to start figuring our what makes your product better or different. This way, you can let your customers know through your content.
Figure Out Your Target Market: Getting to know the audience you are creating content for is a necessary first step, in order to have this strategy work for your business. It’s possible that your business may have more than one type of customer, so you going to have to create content for each audience segment. You can use a variety of content channels and types to deliver content to each one of your audiences. Make sure that each of your customers gets what they need from your company.
The Problem Your Content Is Going to Solve: Each audience has their own set of problems that your product or service should be solving. The content you should be creating will let each audience know how the service or product is going to help solve their problems. There should be content for both sides: for those who are still figuring out the challenges and those who are already using the product or service to overcome the challenges.
Figure Out Which Content Formats to Focus On: Content can take many forms, whether it’s a video, blog post, eBook, or infographic. Having some topics that address some of the issues you have already identified can help determine which types of content to use. It’s not enough to figure out what type of content you are going to create, you also need to have a plan in place for who is going to create this content. This is especially true if you don’t have a dedicated team in place. Having each piece of content in one place, such as a content calendar, can make it easier to visualize the message you want to send and the types of content to produce.
Figure Out How to Publish Content: Once you have content created, that is only half the battle. You also need to decide where content is going once it’s created. Does it go on the website? Are you going to post videos on YouTube? Are you then going to share content to your social media accounts?
Figure Out Which Tools to Use: You don’t necessarily need any tools for content marketing, but it can make the whole process a lot easier. If multiple people in the company are going to be responsible for content, then have a place where it’s easy to collaborate, whether that is Google Drive or some other system. Also, tools that make content distribution easier, such as Hootsuite, can make managing social media channels simple and also give some insight into what content is performing the best. This will help you know if you need to tweak your strategy.
Set Goals for Content Marketing: It’s important to have goals when implementing a marketing strategy, and content marketing is no different. These goals should be able to be measured. What do you want your content to accomplish? If you know your goals before planning out your content, it can be easier to determine the best types of content. If one of your goals is to educate customers on how your product works because it’s new in the marketplace, then you already have built-in content topics to help reach this goal.
Do Persona Research: You should already know your target audience if you follow the first step, but how well do you really know them? Sometimes marketers find it helpful to create a whole persona for their target audience. Your target market could also change over time, so be sure to check in with your personas from time to time to make sure your content is still delivering the most relevant information.
Run a Content Audit: You may already have some content created and you don’t want it to go to waste if you can still use it. If the content is still relevant to your audience, use it in your existing strategy. If the content is a little outdated, figure out ways to revamp it. Sometimes it’s easier to reuse old content than create brand new content.
Revisit Your Goals: Once you have started creating and publishing content, you will need to revisit your goals in order to see if your strategy is working. Remember that this is a long-term strategy, so you will need to make changes as your products or services change, if your goals aren’t being met, and as your business grows. You can gather feedback using polls or surveys, see the comments sections of blogs and social media, and monitor traffic and engagement. Don’t forget to also engage with your consumers. Your customers can help guide you in the direction where your content marketing should go. If they have the same questions that come up on social media or blog posts, create content to answer them.