The global clickstream analytics market is growing at a significant rate, due to the increasing transition from conventional techniques to advanced e-commerce and analytics techniques, and massive adoption of e-commerce across several industry verticals. The development of multichannel marketing platform helps in integrating traditional and emerging challenges of the organization. With the adoption of clickstream analytics, the organizations would be able to simplify the creation and execution of cross-channel campaigns by enabling the marketers to create a single platform that can be used across several other channels.
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E-commerce based analysis is adopting clickstream data to determine the effectiveness of the site as a channel to market. It helps in storing information related to which product customers basically purchase, add to cart, and spend time on. It also traces the products that the customer purchases whether or not he belongs to a loyalty program and the preferred method of payment used by the customer. The clickstream analytics helps the business organizations in gathering an extremely large volume of data using big data analytics and related tools such as Hadoop that helps in interpreting the data and generate reports for specific areas of interest.
The primary factor driving the growth of the clickstream analytics market include the rapid adoption of mobile technology that helps in providing multiple digital touch points to the user. The clickstream analytics market is growing at a rapid pace owing to the increasing transformation from traditional techniques to digital techniques and a huge increase in the volume of clickstream collected data. The e-commerce analysis can utilize a high level of information with the help of clickstream such as tracking visitor’s responses to their particular pages and their content. While performing high-level clickstream analysis the business organizations can see the probable reactions of their customers regarding their products. The taste and preferences of the customers and can be predicted that helps in enhancing business functioning and devising business strategies that is further helpful in aiding further site development process.
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Geographically, North America is the largest clickstream analytics market. The demand for this technology is high in this region due to rapid technological developments and early adoption of web analytics solutions. Asia-Pacific is expected to be the fastest growing region for clickstream analytics market, due to the growing e-commerce industries, technological advancements and opportunities across various industries in the countries such as India, China and Japan.
Some of the key players operating in the clickstream analytics market include Adobe Systems Incorporated, AT Internet, Alphabet, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Connexity, Inc., Hewlett Packard Enterprise Company, Jumpshot, Inc., Splunk, Inc., Talend S.A., Verto Analytics, Inc., Webtrends and Vlocity, Inc.