His name is Christian Viñas…

Hi, my name is Christian Viñas, age 21 years old, currently residing in the Philippines, and one of the new(est)? writers here on TheStartupGrowth.com. I was invited by TheStartupGrowth.com when they privately messaged me on my LinkedIn account. I found that there’s great opportunity by joining in as a guest author, so I did. That’s how my Christmas weekend went. 

Anyway, I like chess (hence feature image), badminton and bowling. I spend most of my time binging on movies/documentaries available on Youtube/any other streaming platform. Either that, or I’m working as part of a tech team three bus rides away from our house. Oh yeah, I write for WhenInManila.com, too. (WhenInManila.com is also a startup here in the Philippines and its main focus is on Filipino lifestyle, food, and travel advice.)

I’m excited to contribute to this community, but I feel like an introduction could be my better move. Ease it in, as they say. I’ll probably give insight on how to handle business matters once or twice a month, since I’m kept busy by my immediate work with the family.

With that out of the way, I hope that what I can add up . I can promise you that, ’cause I never even told anyone what the first rule of Fight Club is…

Cheers and here’s to a good 2019 to all of us!
woman and man toasting drinks
Photo by rawpixel.com on Pexels.com

First Entry: Introduction

A leader in our own little to grand ways. Sparking something from within. The kind that you’ll be proud of yourself, that you can easily connect and initiate without having your doubts get to you way too much. To also make you grow as a person. I want you to have that something to inspire or motivate you to “just do it”.

Hello. Hello to the thousands of readers, subscribers of The Startup Growth!

I’m the new girl from the Republic of the Philippines. I was chosen and invited by our dear Editor to write for The Startup Growth.

To start, I was both excited, undecided and unsure of so many factors. Originally, I have three articles to publish but since I got lost (in direction; asking myself, is it really the right one) as to I was excited to write for you. You, the international scene in which most I probably never encountered in the past. That I’ll be tackling something that’s raw, personal and “nude”. The very essence of a person. A probably bold move to some. But I want you, our readers to also somehow connect to us, to let me “see” you. To make you “see” yourself too. That means to the effect that we’ll discover something about each other, the real deal and that we can all be “somebody” at the same time. A leader in our own little to grand ways. Sparking something from within. The kind that you’ll be proud of yourself, that you can easily connect and initiate without having your doubts get to you way too much. To also make you grow as a person. I want you to have that something to inspire or motivate you to “just do it”. To just trust yourself. The real pure deal. So when you experience the same dilemma that I had, you have that something to go back to. Whatever that may be.

Me, I have my previous boss’ book. He is also my idol as to how he connects to people, the passion, the realness, the eager to learn, the respect to all sorts of people. I go back to that. I go back to him and that sparks something in me to just let go and write. I want you dear readers to have that. So as to my first article for The Startup Growth, I want you to have that, to look for that and share it with us. Let’s start from within first. It all starts from within then it goes out. Just let yourself. Feel free.

Marketing made easy: 10 tips to squeeze the most out of your blogs

Are you writing blogs regularly? Whether you are writing them yourself, or engaging a writer to help you, each blog that you produce has so much value beyond just sharing on your website or social media and then forgetting about it.

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Are you writing blogs regularly?

Whether you are writing them yourself, or engaging a writer to help you, each blog that you produce has so much value beyond just sharing on your website or social media and then forgetting about it.

Why blog?

Writing blogs gives you a huge platform to reach your audience. You can share tips, advice, knowledge or even just funny or interesting stories. It also helps drive traffic to your website and enables your site to rank higher in Google.
It can also double as an incredibly useful resource, for marketing or business development. It’s a great way for you to get your ideas and knowledge down on paper (or on screen!)
Obviously, getting oodles of value out of a blog assumes that the blog is of good quality, in terms of content and writing quality. So, take the time to ensure your blogs are of great quality and then you can leverage the quality into other areas. It’s like the gift that keeps on giving.

How to re-purpose your blogs

Right, so you’ve read enough – you’re ready to get to work!
Here are 10 tips to squeeze every last drop of value out of your blogs…
1. Share in your newsletter, on your social media (Facebook, LinkedIn, Instagram etc) and share on your own personal page too. This one might seem obvious, but this is just the start and it is surprising how many people actually forget to publish their blog across all platforms!
2. Following on from point #1, don’t be shy about posting on your personal Facebook page too. You might think that you don’t want to ‘spam’ your friends and family on your personal page but it’s not spamming if you select carefully which posts to share. And surely your friends and family don’t mind, they probably actually like to see it and you can reach a whole new set of people who like to see what you’re doing.
3. Share within other networks. If you are a member or follower of any networking groups or local community groups, share within these too. Approach them to see if they can publish within their newsletter or on their social media pages. With a bit of research, you might be surprised how many networks are actually looking for good quality content to share with their audience.
4. Select one or two ‘tips’ from each blog and create some social media images. This is a golden tip! Taking a snippet of an 800-word blog and creating a short, sharp graphic for your social media page is a wonderful way to share some useful content with your audience. This is also a good tip for reaching those of your followers who don’t always want to (or have time) to read a whole blog. And it also helps key messages stick in their minds. Make sure you include a link back to the blog though!
5. Get interviewed
Let’s say you run a landscape design business, and you have written a blog about using native plants in garden design. Now see if you can find an architecture magazine, or environment magazine, and approach them to see if they would like to do an interview with you. They can link back to your blog in their content. Getting backlinks from other sites is very, very useful and will help your website rank higher.
6. Use keywords in your blog
Careful use of a few keywords in your blog can help it be found by people searching those terms. If your business is a physiotherapy practise, and you have written a blog about post-natal topics, ensure you include terms such as “female friendly” or “pelvic floor physio Perth”
7. Re-share a year later – just do a quick edit if it needs to be updated, and then share in a ‘Throwback Thursday’ series. You could include a few things you’ve learned or that have changed within your industry since it was first published.
8. Write a spin-off – most blogs get close to going off on tangents anyway! So, you can often take one of the themes from a blog and explore it further in a separate blog. For example, I once wrote a blog about Juggling all your Social Media Balls. I talked about creating a plan and how to get organised. One of my tips was to schedule your posts. This naturally led on to a blog called How & Why to Schedule.
9. If your blog contains a lot of data, you could turn the main points into an info-graphic to share on social media. Similar to #4, this is a great way take some of the key concepts and produce an easy to remember resource.
10. Finally, you could turn the content of your blog into a webinar or presentation. You already have the content, all you need to do is spend a little bit of time editing so it sounds and looks good in presentation form, and voila!
What other ways have you heard of to re-purpose blogs? There are many, many ways to do it, and of course you don’t need to do them all at once. You could pick 2 -3 to try this month, then do another few next month, and see which ones seem to work for you and your business.
If you would like some help in creating social media graphics, or want someone to proof read / write your blogs, feel free to contact us at SB Creations and make sure you check out our Facebook page for more tips.

Step-by-Step Guide to Content Marketing

Content marketing is a long term marketing strategy that helps you build a strong relationship with your target audiences, using high quality content that is relevant and delivered on a consistent basis. Content marketing can help show that you care about your customers and, in today’s world, many customers will choose a company that cares over some other competitors. Since content marketing is a long-term strategy, it’s necessary to come up with a plan that will be successful.

Your Unique Selling Proposition: There are going to be similar products and services to yours on the market, and you need to start figuring our what makes your product better or different. This way, you can let your customers know through your content.

Figure Out Your Target Market: Getting to know the audience you are creating content for is a necessary first step, in order to have this strategy work for your business. It’s possible that your business may have more than one type of customer, so you going to have to create content for each audience segment. You can use a variety of content channels and types to deliver content to each one of your audiences. Make sure that each of your customers gets what they need from your company.

The Problem Your Content Is Going to Solve: Each audience has their own set of problems that your product or service should be solving. The content you should be creating will let each audience know how the service or product is going to help solve their problems. There should be content for both sides: for those who are still figuring out the challenges and those who are already using the product or service to overcome the challenges.

Figure Out Which Content Formats to Focus On: Content can take many forms, whether it’s a video, blog post, eBook, or infographic. Having some topics that address some of the issues you have already identified can help determine which types of content to use. It’s not enough to figure out what type of content you are going to create, you also need to have a plan in place for who is going to create this content. This is especially true if you don’t have a dedicated team in place. Having each piece of content in one place, such as a content calendar, can make it easier to visualize the message you want to send and the types of content to produce.

Figure Out How to Publish Content: Once you have content created, that is only half the battle. You also need to decide where content is going once it’s created. Does it go on the website? Are you going to post videos on YouTube? Are you then going to share content to your social media accounts?

Figure Out Which Tools to Use: You don’t necessarily need any tools for content marketing, but it can make the whole process a lot easier. If multiple people in the company are going to be responsible for content, then have a place where it’s easy to collaborate, whether that is Google Drive or some other system. Also, tools that make content distribution easier, such as Hootsuite, can make managing social media channels simple and also give some insight into what content is performing the best. This will help you know if you need to tweak your strategy.

Set Goals for Content Marketing: It’s important to have goals when implementing a marketing strategy, and content marketing is no different. These goals should be able to be measured. What do you want your content to accomplish? If you know your goals before planning out your content, it can be easier to determine the best types of content. If one of your goals is to educate customers on how your product works because it’s new in the marketplace, then you already have built-in content topics to help reach this goal.

Do Persona Research: You should already know your target audience if you follow the first step, but how well do you really know them? Sometimes marketers find it helpful to create a whole persona for their target audience. Your target market could also change over time, so be sure to check in with your personas from time to time to make sure your content is still delivering the most relevant information.

Run a Content Audit: You may already have some content created and you don’t want it to go to waste if you can still use it. If the content is still relevant to your audience, use it in your existing strategy. If the content is a little outdated, figure out ways to revamp it. Sometimes it’s easier to reuse old content than create brand new content.

Revisit Your Goals: Once you have started creating and publishing content, you will need to revisit your goals in order to see if your strategy is working. Remember that this is a long-term strategy, so you will need to make changes as your products or services change, if your goals aren’t being met, and as your business grows. You can gather feedback using polls or surveys, see the comments sections of blogs and social media, and monitor traffic and engagement. Don’t forget to also engage with your consumers. Your customers can help guide you in the direction where your content marketing should go. If they have the same questions that come up on social media or blog posts, create content to answer them.

How to Get Sponsors for Your Blog?

Sponsors on your website or blog come in different forms. They can be a sponsored post published on your site, or a social media campaign, or an advertisement for a company product. Sponsors are another means of income for your blog because they get to pay you monetary compensation if work with them and offer them what they want in your platform. If you gain the right sponsors, they can help your blog establish a good reputation in line with your chosen niche.

How to Get Sponsors for Your Blog?

“person using iPad” by rawpixel on Unsplash

This problem is a common question in every bloggers’ journey. Moreover, getting sponsorship also measures your success in the online blogging platform. So, if you wish your blog to be as successful as others, we provided tips that can help you do just that. Below are some ways to get sponsors for your blog.

1. Look for new sponsors. Sponsors will not find you (unless your blog already established good traffic) if they do not know that you exist. However, if you only have a newer one, you can start by searching for blogs whose contents are similar with yours. Then see who advertises on their sites. Approach these companies saying that you’re open for sponsorship, and if they write you back, grab the opportunity. You can also write a blog post about your availability for sponsorships! This tactic is something most bloggers forget to do, when in fact, they can utilize their blogs to attract sponsors. However, you had to keep in mind that you only have to choose sponsor companies related to your niche. Also, please avoid your blog look spammy with a lot of sponsored contents. You can post non-sponsored materials from time to time.

2. Establish loyal followers. “Loyal followers” indicate those people who regularly visit your blog and read your content. They are the ones who are genuinely interested in your site. Loyal followers engage with your blog more, and they consume your materials frequently. However, your followers don’t have to be so many for your blog to be considered as successful. You have to have loyal followers for the sponsor companies to see your blog as possessing a good influence. In that way, they’ll feel more compelled to let you feature their products.

3. Create reading-worthy contents. This philosophy will serve as the lifeline of your blog. If your content is not good, not many followers will engage, and lesser potential sponsors will be attracted to your site. So, before you entirely focus your attention on seeking sponsors, you had to make sure that your blog is something that is worth their money. Also, when people visit your site and see your contents, they should tend to create an impression on their minds that your blogs are trustworthy.

4. Post consistently. Your consistency is a critical, essential factor that will make or break your blog. If you only post for like, once a week, expect that lower traffic will engage. However, if you post consistently, and you engage with your followers more often, then, your blog will attract more traffic, and maybe if fortunate enough, lots of potential sponsors will take notice of your site and would be willing to build a strong working relationship with you.

So now, you already found your perfect match (sponsor match!). What are you going to do to keep them and make it a long-term contract? MAKE THEIR TIME AND MONEY WORTH IT! You had to produce successful outputs. Every. Single. Time. You had to make them unregretful that they chose your blog as their advertisement platform. If they pay you $400 for a sponsored post, make it like it’s worth $500! Make your sponsors feel that you value your relationship with them and that you want what’s best, not only for your site but also for their company. They’ll more likely be compelled to give you additional projects. That’s an advantage on your part. It will not only make you gain higher blog traffic, but it will also make your site a potential platform for other sponsors. So of course, with the booming sponsorship, you’ll surely gain higher monetary income! Success is indeed on its way.