On the basis of technology, the 3D animation market is categorized into 3D modeling, motion graphics, 3d rendering, visual effects, and others. Of all, the visual effects techniques are expected to grow at the fastest rate during the forecast period, owing to its increasing applications in the gaming and film-making industries. It is applied on a computer program that generates a 3D representation of 2D graphics and helps in developing 2D images in a 3D framework. 3D animation develops improved quality of visual effects which no other medium of communication can offer. 3D animation provides the animators a platform to create graphics that are highly impactful and develops precise display of product or services. It is also considered to be most desirable medium of communication over computer animation as it helps in displaying key features of the product or service.
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The increasing adoption of motion capturing and 3D video games is driving the demand for global 3D animation market. 3D animation involves the ability to display movement. It also reveals the functions of an object and not solely the spatial moments of an object. The motion capture feature of animation was first adopted n films and television but the use of tool was resistant in that area. For instance, the movie “Avatar” was a blockbuster hit as it displayed the use of motion capturing technique and audience appreciated the change in that animated movie. With the changing perception of audience towards animated movies the animators are continuously evolving their technology in order to meet the evolving demands of their audiences. The audience demand realism in the animated movies which is offered by the use of 3D animation in the present scenario. Additionally, the filmmakers are innovating new methods to upgrade and improvise the quality of the movie displayed and provide the audience with best realistic experience possible.
North America is the largest market for 3D animation since the region is constantly developing its computer animation technology and increasingly using this technology in media and entertainment industry. The region is using 3D animation technology to conceptualize a product or service of any business organization that is still in the developmental stage. Asia-Pacific is expected to witness fastest growth in this market. The use of 3D animation in this region is attracting the viewers for a particular product or service and also helps in showcasing the overall standard and vision of business organization in the region.
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Some of the key players operating in the global 3D animation market include Autodesk Inc., Autodessys, Adobe Systems Inc., Corel Corporation, Maxon Computer, Newtek Inc., Nvidia Corporation, Pixologic Inc., Sidefx Software, The Foundry Visionmongers Ltd., Trimble Navigation Ltd., and Toon Boom Animation Inc.