Marketing Tips for Launching a New Product

Do you want to launch a new product or service in the market? Launching the product is next step after you have decided what you want to offer as your product or services. Product launch is a crucial step as the sales and growth of the product is dependent on a good and well-hyped product launch.

Take an example of the leading tech brand Apple. Do you know that they sold 300,000 WiFi units on the launch day? Within 3 days, 1.7 million iPhone 4 units were sold. Clearly, they knew how to launch a product for maximum sales! You too can kickstart your product launch and can boost your sales to a huge success. But there is no universal law that is to be followed. Every brand has its own strategies, brand value, and shortcomings. Do you know that sometimes even the most experienced product managers fail to get the product off the ground?

Photo by Ugur Akdemir on Unsplash

Every single day countless products are being launches across the globe. But they fail to perform well in the market no because they are not up to the mark, but because they are not marketed well. To launch the product in the market that creates a buzz in the market and that catches the attention of the target audience requires careful study of the market. Let us have a look at the following steps that will help you in achieving this target:

Analyze your Competitors

In addition to working on your brand’s SWOT (Strength Weakness Opportunity Threat) analysis, you have to keep an eye on the competitor’s SWOT analysis too. You have to start by taking your competitors seriously. Make a list of your competitors that are offering products or services in your domain. Try to figure out their strength, weaknesses, strategies and future plans. Analyze what makes them stand in the competition. Plan your strategy according to your competitors. Get into the shoes of the customers and know what is their definition of a good product. This will help you in your marketing strategy, advertisements and you can stand out from the crowd.

Focus on Target Customers

Photo by Dom Hill on Unsplash

As a brand, you have to focus more on the target audience. They are the ones for whom you are launching your new product or services. So it becomes necessary to focus on the customers who are most likely to buy from you that too for a long term. There may be customers who might be purchasing similar products or services as you are providing and appreciate the new features or quality you are offering. But your ideal customer will be those who have a need for your products and services, can afford to buy the product and are eager to buy from you.

Give Something Unique

Before actually starting marketing, you must have a clear idea of what you have to market. What are the things that make your product stand out from all the products that are available out there in the market? You should make it clear to the customers that why should they buy your product and not from the bunch of competitors out there in the market. In a nutshell, make sure your product is a value to the money, it should have unique features and it should fulfill the needs of the customers.

Work on Marketing Strategy

“A standing man in a black and white shirt reading a newspaper” by Priscilla Du Preez on Unsplash

Next, you have to make your marketing strategies clear to your team. What would be your channels for the marketing? Are you going to market the product online? Select all channels through which you would like to market your product eg, newspaper, magazines, print media, digital media, television etc. Generally, multi-channel marketing is more effective as your product is exposed to the customers from every possible channel.

Test Before Launches

We know you have put a lot of effort, money, and resources and bought up your post like a child. Why risk the success of your product prior to the proper testing of your product. You should test your product or service, marketing message and the value you are going to provide through your product. You can first focus on the sample target audience group or simply can have a meeting with the target audience group. Distribute your product in malls, and small retailers to know the response. Carry out online surveys to know how your product is performing before actually launching the product.

Get your Campaign Started

It’s time to start your campaign. Get all the media coverage you can get. Create a hype and buzz for the product. Start advertising heavily, start various contests, distribute prizes. Hold a launch event for the product. Get your product available in the market so that customers can easily buy your product. Make sure that you get the most out of the media coverage and hype. Analyze the results after the campaign and check what worked best for you.

By implementing all these techniques, you can boost the sales of your product. There are many other strategies that you can follow for a good product launch but these are few strategies that work for almost all the brands whether big or small. A good product launch is foundation for the good sales and you can lay the foundation for your next product and next innovation.

How to Grow Your Instagram Followers in 10 Days

 

With more than 800 million users and their endless engagement time, Instagram is the place to be for online campaigning of various businesses.

When the expert marketing teams plan to extend their outreach, they need a platform where maximum customers can be found at one place. And the popular social media sites such as Instagram, Facebook, and Twitter have helped such businesses to flourish and change their market position with planned online campaigning through these channels.

We are talking about Instagram today because people are increasingly joining this social media platform and following various business programs to keep themselves updated with the market phenomenon.

We have got some infallible ideas for you to grow your Instagram followers that will help in taking your business to new levels:

Use new and less popular hashtags

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We often see people rigorously using hashtags to spread the word on Instagram. If you go on to use the common, highly used hashtags such as #outing, #mom, #friendship etc, you will probably end up being one among the millions of others. You need to get yourself noticed and applauded for increasing the number of followers for your business. What is needed here is some community-specific and targeted hashtags which are unique yet easily acceptable! There are free tools available online that help you in searching and choosing hashtags according to their search volume. Find out the most appropriate hashtags for your business which have not already become a fad.

Follow and Like people who belong to your Community

Photo by Allef Vinicius on Unsplash

As we mentioned about the hashtags, the requirement is to be community specific. For example, if you are selling diapers and baby products- only the segment of new mothers will be your prospective customers. There is no chance that the teenagers or college going youth will buy those products!

Therefore, we advise our readers to be community specific. It saves a lot of your time and efforts. Start following more people related to your community and like their photos often. Start commenting on at least 8–10 pictures in different accounts and try to mention about your product or service being direct or indirect. Give some genuine problem-solving advice to let people know the intellect associated with your business. It will help you to come in notice of a few users every time you comment and thus get some followers too. It also helps you to become more approachable and be findable in random searches.

Engage people through contests, quizzes, and polls

Photo by Jason Leung on Unsplash

People spend a lot of time on the online quizzes and contests. If you have some quirky idea for running a contest for your business, just go ahead. Even the simplest of the contests will draw thousands of followers if your approach is right. People like to test their abilities and get rewarded for their acumen. You can ask the participants to repost your pictures or posts and use your hashtags for a better outreach. The best part about such contests and quizzes is that you do not have to give away huge rewards. Something very simple such as a gift bag or online gift card will do the magic. You can even bag some sponsors to fund your contest if you want to make it a big scale promotion.

Tell your story through videos

Photo by Tim Mossholder on Unsplash

Although Instagram is a photo sharing platform, it evolves with the changing trends. These days’ people are telling their stories through videos and live streaming sessions. Many people are drawing huge following through their DIY and live counseling sessions which have instead become a trend. People hire trained videographers to shoot their stories and share them online.

Convert your story into a video and try to keep it crisp and entertaining. Trending videos are watched and shared more often. Use your brand icon in the video thoroughly. And do not forget to add “call to action” to tell the viewers to follow your account at the end of the video.

Link your Instagram account with other social media platforms

“An phone with the Facebook app open next to Scrabble pieces arranged in the words “social media”” by William Iven on Unsplash

Just like Instagram, most of the people and brands also exist at Facebook, Twitter, and LinkedIn. If you already haven’t marked your presence there, it is the time to enter these platforms too. Link the accounts to each of your platforms so that you do not miss on the prospective buyers through any of these. Facebook supports various features of Instagram. If you interlink them, you can draw many followers from Facebook to your Instagram account.

#WordsOfAdviceToOurReaders

Although it looks simple, when we get into the real business we realize that it is not “so easy” to be successful with social media. People do not follow you just because you exist. You need to be unique and creative with your content ideas to be followed by people. Use our advice and keep working hard- with time and patience you will see the desired results.

How to Grow your Twitter Followers the Right Way

There are new businesses which are sprouting every second. The competition for customers is reaching new heights every day. Marketing and brand creation have taken up the position of kingmakers.

Social networking is becoming their most powerful weapon. Twitter is gaining importance in the marketing world for its real-time impact. With Twitter, you can create an audience, share ideas, and promote your business. Twitter is great for maintaining loyal customers and attracting new ones — all in one go! But what’s success without a little hard work?

While all this seems easy and smooth on paper, in reality, it could be a tough grind! Some companies might like quick-fixes. They may like buying a large number of followers, but they forget that puppets have no voices.

So how should one ignite an organic growth in one’s twitter followers? Here are some tried and tested ways:

Creating a Chorus of Retweets

Photo by Marten Bjork on Unsplash

In this step, you need to tweet content which seems alluring and fresh to the general audience. You need to compel them to retweet your content again and again. It will establish your brand value and publicize it among the masses. You can:

  • Use links in your tweets which have a higher probability of getting retweeted.
  • Try including images to ensure engagement of your audience.
  • Add relevant hashtags to your posts which will be seen when new users search for words related to your posts, increasing your followers gradually.
  • Make your page look lively and increase its visibility by posting frequently. Tools like HootSuite and SproutSocial, which schedule your tweets often come in handy.
  • Ask for Retweets. A study suggests that tweets including “please retweet” in their text are four times more likely to be retweeted.
  • Tweet motivational and inspirational quotes or proverbs since they’re very likely to get retweeted.

The Follow Dance on Twitter

Photo by Nicolas Cool on Unsplash

Following others creates a greater probability of getting followed by them.

  • You may start by following more and more people. It’s proven that the more you follow others, the more followers you get in your account.
  • Use an actual image of yourself as a profile picture rather than your logo since no one wants to follow a faceless brand.
  • Upload your email contacts to Twitter and find more people you know. Follow backs are fast if you’re connected to them in real life.
  • Make it extremely easy for people to reach you by using a follow button in your website and your blog.
  • To find more Twitter users to connect with, use Twiends which helps its users with similar interests to get listed accordingly and then follow each other increasing your circle of followers.

Making your content visible

Having optimized content and settings, increase the visibility of your account to new users and tempt more people to join your twitter world.

Start with including optimized search keywords in your bio, and to attract local users, do add your city or region name.

  • other increasing your circle of followers.

Making your content visible

Having optimized content and settings, increase the visibility of your account to new users and tempt more people to join your twitter world. Start with including optimized search keywords in your bio, and to attract local users, do add your city or region name. Tweeting on weekends is linked with about 17% more engagement from followers in general. So, grab this opportunity and keep your Twitter account highly active on the weekends.

  • Reference users in your tweets and mention their names frequently. People more often contribute to discussions where they’ve been specifically mentioned.
  • Find new followers using Ignitwit. Choose your topics of interest, and you’ll receive a list of people you should follow. They will even tell you who decided not to follow you back, giving you a chance to eliminate/unfollow the uninterested parties.
  • Make it a point to reply to questions. This not only shows your social media etiquettes but also highlights that you take notice of your followers’ queries and care to solve them, making your account worth following back.

Effective promotion of your Account

Promoting your account is an inevitably important process. It helps your brand to gain attention and slowly become a household product.

Photo by rawpixel on Unsplash
  • Start by publishing your twitter account in all your marketing materials which will include business cards, brochures, signs and your website too.
  • Promote your twitter account on all your social networking platforms. Entice your audience by mentioning about interesting discussions that you’re engaging in, on Twitter.
  • Do not forget to include your username in the author bio of your guest posts.
  • Participate in popular twitter chats. Chats are great tools to engage with your customers and establish a connection in a short period. Follow them afterwards; they’re most likely to follow you back.
  • Try tweeting often between 1 pm to 3 pm when Twitter traffic is at its peak ensuring that you engage more and more people by asking questions or posting on relevant topics which are bound to sell like hotcakes!

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