Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends. If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft
Several years ago, I was speaking in Jordan at a leadership summit when I had the pleasure of meeting Neil Armstrong. Of all the people I’ve met, I must admit that this meeting was the one I was most looking forward to. Given that fact and Mr. Armstrong’s incredible legacy, myself and millions, if not billions, of others around the world were saddened by his passing. In his memory, and in lieu of the 50th anniversary of the successful Apollo 11 moon landing, I wanted to share a story he shared that I believe has a profound message for our time.
Going forward, the one and only thing you can depend on is transformation. Technology-driven business process transformation is a Hard Trend; it will happen, and it is happening now! However, the truth of the matter is that actually utilizing this Hard Trend to redefine and reinvent your business or your career is a Soft Trend; some will do it and prosper, others will not. For those who want to use the forces of change and transformation to grow and prosper, this article is for you.
We are at a unique point in human history, marked by accelerating global change and enhanced by technological advances. We are always doing the impossible. Agile organizations learned how to change rapidly, but with change accelerating, we must go beyond agility and learn to anticipate disruptive problems before they happen.
It doesn’t matter what you do for a living — whether you work in medicine or retail, law or construction, software engineering or writing — there’s an art and science to every career. Each profession has its scientific aspects, those more mechanical facets, rules, and methods you must know to succeed. Yet no matter how dry, straightforward, or technical, these professions also have creative qualities that foster critical thinking.
Since the critical acclaim of Bitcoin and digital currencies in 2017, there has been a lot of talk about its future. Bitcoin was the first digital currency to attract mainstream attention, and after that, 2018 was less than glamorous, with the price plummeting. Are cryptocurrencies a thing of the past already, or a Hard Trend of the future?