Be it any
business domain or industry, competition is a given fact and is as inevitable
as death and taxes for every individual.
start-up entrepreneurs in diverse industry domains often face direct
competition from a large multinational company with their global reach,
resources, and high market share. When it comes to large investments and
traditional marketing reach, most start-up companies are unable to match up to
these multi-billion-dollar companies and end up on the losing side of the
business most of the times.
An estimated 19% of start-up failures are primarily because of strong competition.
the challenges, start-up entrepreneurs can adopt several innovative business
strategies to get the better of their competition, including large business
Monitor constantly what the competitor is doing
successful business enterprises like to focus on their own product offerings
and services and how they can deliver them effectively to their customer base.
While this strategy is important, it is equally important to monitor what the
competitors are doing, particularly on what product mix they are offering and
the quality of customer experience for their services. Monitoring or keeping a
tab on your competition does not mean blindly copying their product design or
services but adapting their successful product strategy or innovation to work
for the start-up business.
digital and online age, monitoring business competitors is comparatively easy
as start-up entrepreneurs can get valuable information by visiting the
competitor’s website and online social platforms. Young entrepreneurs can also
develop their product and marketing strategies based on the successful and
unsuccessful business moves made by their competitors.
Listen to what the customer is saying
start-up business, customer acquisition and retaining is the most important
factor for business growth. Large corporations with a worldwide customer base
are rarely concerned about what their customers want. This can be a major
advantage for start-up businesses, who need to listen to what their customers
want and deliver products and innovations that can fulfil their expectations.
Develop a work environment in the start-up company that is very
customer-centric and is completely focussed on their needs. Customer service
must be the top business priority and can be delivered through digital
platforms such as Twitter and other social media platforms.
Build a strong product or service offering
Did you know that 17% of the start-up business failure is because they failed to build a good product or service?
good product or service is paramount to the growth or even survival of any
business enterprise, including start-ups. Focus on the product (or service)
strengths and what they can offer that your competitor cannot. If your product
does not offer any business leverage as compared to your competitor’s product,
it is best to go back to redesigning the product.
Branson, founder and CEO of Virgin Group mentions, “For me, building a business
is all about creating something that’s going to make a real difference to other
Keep track of the company’s financials
enterprises, including start-up companies, are eventually all about numbers
including revenues, profits, costs of operations, sales figures, and market
share. Product marketeers are often faced with numerous questions, including:
- Do I know the cost benefit of
capturing a higher market share?
- Is my product pricing too high or too
- What is the capital investment or
financing required to achieve my company goals and targets?
achieving the right level of business profitability. While high product prices
can reduce your competitive edge, low product prices can eat into your
company’s profits, particularly if the production costs are high.
Utilize all available resources.
large business enterprises have the best of professional resources, start-up
companies can also utilize the best of production tools to cut down their costs
and improve their productivity.
the popular tools include the:
- AdRoll advertising tool with cross-platform
customer targeting and prospecting, all at a very affordable cost.
- IBM Watson
tool that can provide valuable business insights through its Big data
predictive analytics and data visualization features.
- GetResponse email-based marketing tool that can help track and
monitor the success of your business emails.
Focus on the sales and marketing
effective sales and marketing is the lifeline of any company, inefficient
marketing practices such as spending too much money, or a poorly-designed
marketing campaign can tarnish the business potential and reputation of any
business enterprise. Be prepared to toil the hard way by developing and
sticking to the business strategies that can work for your product or business
larger corporations can generate more market reach through their marketing and
advertising initiatives, start-up business enterprises can look at innovative
modes of digital and content marketing to create a successful online presence
for their brands. Thanks to digital technologies, start-ups can adopt smart
marketing and selling tactics and product branding to overcome their
Build your business the start-up way
entrepreneurs must be determined to build their start-up company from the
bottom and work their way up. This is true for every successful business
enterprise including the likes of Facebook, Uber, Tesla, and Airbnb. Along with
a good product niche and business strategy, do not hesitate to put in the
required long days into business growth, which will lead to the overall success
of the start-up and in overcoming the best of competitions.
entrepreneur, determine to succeed in your enterprise and do not feel dejected
if prospective customers decline to meet you. In the face of any major business
adversity, be prepared to pivot the business with a fresh mindset and
enthusiasm, which is the bedrock of all start-up business enterprises.
These are just some of the successful business strategies that young entrepreneurs can adopt to make their start-up companies a raging success in the face of stiff competition from established corporations. Go, find your niche!.
Girish Bindal is the Head of Content at Makaan.com, Housing.com & PropTiger.com.