Positive Disruption using Hard Trends and Soft Trends

Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends.

If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft Trend, you can easily change it to your advantage. I’ve discussed the three digital accelerators responsible for today’s rate of exponential change, transforming every business process in a short amount of time. This is a Hard Trend, while a Soft Trend would be whether you will transform your business processes.

Knowing where to find certainty makes the future more visible. For example, let’s say you want to start a smart watch company. The smart watch business is already filled with competition; however, by using Hard Trends, you can stack the deck in your favor.

Using the certainty provided by demographics, you can create a successful watch business based on the demographic Hard Trend of aging baby boomers and their parents. Simply design a watch for people who are 70 and older — and keep in mind the fact that it will likely be their children who buy it in an effort to keep their parents healthy and safe.

You could design the watch with sensors to detect blood oxygen levels, blood pressure, pulse, temperature and much more. If the wearer falls, the accelerometer in the watch will activate an alarm and send a text message to his or her caregivers. The watch’s GPS and digital assistant will help a wearer with Alzheimer’s get home — and, more importantly, make it possible for caregivers to find him or her from anywhere.

By using the certainty of Hard Trends, you can see new opportunities to create winning products in industries that may already seem saturated.

Next, let’s look at an example of a technological Hard Trend using speed and bandwidth to grow sales. Domino’s Pizza is using a voice-activated personal assistant to increase the speed and efficiency of ordering pizzas. The app even has a “pizza tracker” that allows you to follow the process of your pizza, from creation to delivery. They’ve taken this technological Hard Trend a step further and have created a partnership with Ford Motor Company, making it possible for you to order your pizzas directly from your Ford! With these simple steps, Domino’s has gone from being just a food company to a technology company.

Today, it seems I hear more and more people complaining about government regulations. But what these individuals are missing is that these same governmental regulations are actually Hard Trends that offer visible opportunities. Take the case of the state of California’s requiring nonfiction reading for first through third graders, with a two-year window to comply. I recently met a savvy entrepreneur who capitalized on this new law. She contacted the largest school districts in the state to see if they were interested in getting help meeting this reading requirement. The districts were very interested, which made it easy for her to secure outside funding to develop and supply the online reading products schools need to comply with the new state law.

This entrepreneur took the Hard Trend of a seemingly impossible-to-navigate governmental regulation burdening teachers and administrators and created a new business opportunity out of it. In part thanks to having guaranteed sales by partnering with the large school districts, she cornered the market and successfully developed and supplied the online reading products by the required deadline.

Remember, strategy based on certainty has low risk and high reward. Base your strategies on certainty, on the known future ( the Hard Trends), as well as on the Soft Trends you can manipulate, and you will build something that will not only survive but even thrive in the years ahead.

Merely hoping that disruption is not on your horizon is not a strategy; it is avoidance. Paying attention to a certainty is a strategy. If you don’t make this perspective shift today, it will be far more difficult to lead from behind tomorrow. As dizzying as the pace of change has been these past few years, that pace will only increase.

It’s not uncommon to limit yourself by focusing on all the things you don’t know and all the things you can’t do.

Instead, create the habit of starting with a list of all the things you do know and all the things you can do! Every time you run into something you aren’t certain about, focus harder on the certainties involved.

Turn Disruption and Change Into Opportunity and Advantage with my latest book The Anticipatory Organization. 

Use Anticipation to Turn Disruption Into Opportunity

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? Why did they become the disrupted and not the disruptor?

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? Why did they become the disrupted and not the disruptor?

At some point, Spectrum and many others established a cash cow — a product or service that generates the majority of your income and profits — and got comfortable building a successful business around it while protecting and defending it. The fact that most of us are all busy, focused, and needing to meet or exceed our quarterly numbers keeps us from looking far enough ahead in our industries to see disruption.

In order to thrive in this time of exponential change, it is imperative to actively scan far outside of your industry looking for new ways to disrupt yourself first. When you discover a new technology or disruptive technology-driven trend, it is important to separate what I call the Hard Trends that will happen from the Soft Trends that might happen.

Anticipating disruption before it happens defines whether you’ll be the disrupter or the disrupted, using predictable Hard Trends to create the new cash cows that will disrupt your competitors and grow your future.

Another reason so many companies fail to see disruption is that the strategy most often invoked is to protect and defend the status quo. The amount of time and money organizations spend protecting and defending their current cash cows is astounding, as in the past, this was a valid strategy producing good results. However, digital disruption is different, as it tends to be game-changing with a low cost of entry.

A key to success for an established company that’s facing early-stage disruption is to adopt a strategy of embrace and extend. Spectrum continues to spend millions on bringing in customers for cable, Internet, and phone packages, mostly campaigning on the grounds that you can’t watch sports without cable. Unfortunately, Spectrum and other cable providers saw Internet TV like YouTube or Sling as a Soft Trend, much like Blockbuster viewed Netflix, that could be protected and defended against. It was definitely a Hard Trend. YouTube and Sling have conquered broadcast sports and are quickly leaving Spectrum in the dust.

The assumption that disruption won’t happen to you and your business is dangerous. Today, there are many industries still ripe for disruption. Taking the time to look outside of your industry at the Hard Trends shaping the future will amaze you. Understanding that digital disruption will happen to you if it has not already happened is important.

Ask yourself if you are looking inside and outside of your business. What are your blind spots? What fundamental assumptions about the “way things will always be” do you operate on? And what are you doing to become your own disruptor?

What is a hotel? What is a taxi? What is a bookstore? Companies like Marriott and Barnes & Noble, and even government agencies like New York’s Taxi and Limousine Commission, thought they knew the answers to those questions, and Spectrum and other cable providers are currently thinking the same way.

What do you think you know about your industry?

The connectivity of the Internet has changed so many industries. The emergence of Netflix, Hulu, and even Spotify for music has not only revolutionized the entertainment media industry and consumers’ consumption of said media, but it has also closed up some of the loopholes that fostered piracy of content. They are problem solvers, and now they are solving the problem of customers having to pay exorbitant fees to companies like Spectrum and DirecTV to merely cling to one favorite sports channel.

If these cable providers offered a cost-effective alternative with a price and framework similar to YouTube TV’s, they would be using this current disruption to their advantage. But is it too late for them? Are the days of cable as we know it over? Better yet, will Spectrum shrink exponentially until it’s merely an Internet provider? If so, it’d be foolish to ignore the possibility that a more affordable means of accessing the Internet is on the horizon as well.

Letting your ideas about consumers calcify and ceasing adapting or anticipating is when you start inadvertently digging your own grave, no matter how outlandish the disruption may seem. Believing that your business is immune to changing circumstances is the common thread between all disrupted organizations. The fundamental assumptions of so many industries have turned out to be wrong.

You need to become your own disruptor, your own best competition. Don’t get comfortable. Disrupt yourself, or someone else will.

Which technology innovations could be a game-changer for your industry? Learn how to tell with my latest book The Anticipatory Organization.

Marketers Must Learn to Anticipate Content Trends

Every company, regardless of size, knows they must advertise if they are to grow. Yet with all the money that is being spent, it is increasingly difficult to get your message to the right audience. This is where it pays to be anticipatory. Using the systemic method outlined in my Anticipatory Organization Model, you can ready your organization for the disruptive transformations ahead.

Do you remember when MTV was the best way to get in front of the teen and young adult audience? Once mobile technology became popular, it didn’t take long for that age group to be on the move.

In no time, videos were streaming on iTunes. Though teens continued to watch, viewership dropped. Then came instant messaging, followed by social media. For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place.

That is until Snapchat and Instagram came along.

To add to the challenges of the last couple of decades, smart speakers are now in about one-quarter of U.S. homes, and podcasts are gaining popularity. In fact, about 50 percent of households now say they listen to podcasts, with a majority of them joining the trend in just the last three years.

According to whypodcasts.org, 38 percent of listeners are age 18-34, and 64 percent listen on their smartphones.

What’s Next in Target Marketing?

As technology-driven change changes direction, it is easier, and far more profitable, to change direction with it. “It’s easier to ride a horse in the direction it is going.” That’s what my grandfather told me as a little boy working with him on his farm in Texas.

Every company, regardless of size, knows they must advertise if they are to grow. Yet with all the money that is being spent, it is increasingly difficult to get your message to the right audience.

This is where it pays to be anticipatory. Using the systemic method outlined in my Anticipatory Organization Model, you can ready your organization for the disruptive transformations ahead.

Three Hard Trends and Two Tech Trends to Watch

In my work as a technology and business futurist, I have found the most effective way to approach becoming an AO is to focus on demographics, government regulations, and technology. In addition, it is always good to know which consumer technology trends will stick around. I call these Hard Trends (as opposed to Soft Trends, which may come and go).

  • Demographics drive opportunity. There are nearly 80 billion baby boomers in the United States. Not a single one is getting any younger—a definite Hard Trend.

  • Government regulation is a constant. As a general rule, will there be more or less government regulation in the future? Of course, there will be more, and that’s true regardless of the industry or organization. That’s also a Hard Trend.

  • Technology will continue to grow. From the ever-increasing functional capabilities of our smartphones to the growing use of 3D printing, technology is inevitably going to become more functional, more sophisticated, and more widespread. That’s another definite Hard Trend.

  • Multi-layered media is here to stay. According to research, our attention spans are shorter than ever, and consumers demand instant gratification and quick fixes—not a litany of product features and benefits.

Today, content channels such as social media, Apple Watch, and Google Home provide the perfect vehicles for interactivity at any time, in any place, and with any person.

  • Consumer attention is likely to stay at a premium. At least for the foreseeable future, multi-layered media is here to stay. Consumer attention remains at a premium.

Advertisers know the harsh reality: Running an ad on a major television network and supplementing it with web banner ads is no longer a guarantee of reaching the audience.

If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come. New devices are likely to be developed, and their connectivity doesn’t show signs of slowing any time soon.

Learn to be anticipatory—start with my book, the Anticipatory Organization, available on Amazon.com.

Clickstream Analytics Market analysis report- with Leading players Adobe Systems, AT Internet, Google, IBM Corporation, Microsoft Corporation, Oracle

The global clickstream analytics market is growing at a significant rate, due to the increasing transition from conventional techniques to advanced e-commerce and analytics techniques, and massive adoption of e-commerce across several industry verticals. The development of multichannel marketing platform helps in integrating traditional and emerging challenges of the organization. With the adoption of clickstream analytics, the organizations would be able to simplify the creation and execution of cross-channel campaigns by enabling the marketers to create a single platform that can be used across several other channels.

Explore Full Report Description At: https://www.vynzresearch.com/ict-media/clickstream-analytics-market

E-commerce based analysis is adopting clickstream data to determine the effectiveness of the site as a channel to market. It helps in storing information related to which product customers basically purchase, add to cart, and spend time on. It also traces the products that the customer purchases whether or not he belongs to a loyalty program and the preferred method of payment used by the customer. The clickstream analytics helps the business organizations in gathering an extremely large volume of data using big data analytics and related tools such as Hadoop that helps in interpreting the data and generate reports for specific areas of interest.

The primary factor driving the growth of the clickstream analytics market include the rapid adoption of mobile technology that helps in providing multiple digital touch points to the user. The clickstream analytics market is growing at a rapid pace owing to the increasing transformation from traditional techniques to digital techniques and a huge increase in the volume of clickstream collected data. The e-commerce analysis can utilize a high level of information with the help of clickstream such as tracking visitor’s responses to their particular pages and their content. While performing high-level clickstream analysis the business organizations can see the probable reactions of their customers regarding their products. The taste and preferences of the customers and can be predicted that helps in enhancing business functioning and devising business strategies that is further helpful in aiding further site development process.

Get Detailed ToC and Free Sample Report At: https://www.vynzresearch.com/ict-media/clickstream-analytics-market/request-sample

Geographically, North America is the largest clickstream analytics market. The demand for this technology is high in this region due to rapid technological developments and early adoption of web analytics solutions. Asia-Pacific is expected to be the fastest growing region for clickstream analytics market, due to the growing e-commerce industries, technological advancements and opportunities across various industries in the countries such as India, China and Japan.

Some of the key players operating in the clickstream analytics market include Adobe Systems Incorporated, AT Internet, Alphabet, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Connexity, Inc., Hewlett Packard Enterprise Company, Jumpshot, Inc., Splunk, Inc., Talend S.A., Verto Analytics, Inc., Webtrends and Vlocity, Inc.

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Using Mobile Apps to Transform Business Processes

Although mobile applications are commonplace today, most consumers think “personal use” when they think of apps. We all understand that there is an app for our favorite social media site or a card game app we can kill time with while waiting, but in what other ways can apps be leveraged, and who can benefit from them?

As our need for just-in-time information flourishes, our reliance on traditional technological processes has decreased significantly. The shift from personal computers to mobile devices has picked up now more than ever. It is difficult to determine whether stationary computers will vanish into obscurity; however, there is no doubt that mobile devices are here to stay. Our reliance on these ingenious pieces of technology is overwhelming. Tremendous time and energy are saved through the use of a mobile device, as we can access information anywhere with ease.

The expansion of new types of tasks that are carried out using mobile devices has arrived. Smartphones can solve nearly every need of their users, from providing detailed directions anywhere around the globe to enabling access to the cloud at all times. We take these benefits for granted as the opportunities provided by our devices become more and more integrated into our everyday lives.

The information that we seek is not freely floating on our devices. Mobile applications are the key to the success of these devices, as they provide a gateway to our needs as consumers. Whether it’s the weather forecast, the highest-rated local coffee shop, a traffic report, or a stock market update, it’s an app that provides the answer.

At just over one hundred billion, the number of app downloads around the world to date is astonishing. And this number is expected to grow even further in the coming years.

Although mobile applications are commonplace today, most consumers think “personal use” when they think of apps. We all understand that there is an app for our favorite social media site or a card game app we can kill time with while waiting, but in what other ways can apps be leveraged, and who can benefit from them?

The answer is businesses.

I have seen businesses of nearly every size begin to see the potential behind creating an app for customers. Retailers can now move even further online to adjust their business model to the changing times. Transportation services have created apps that convenience users by helping them navigate routes and times, all while providing pricing. Some financial institutions allow their customers to scan and digitally deposit checks from their smartphones. These applications are beneficial; however, they are far from the only practical mobile business apps.

Mobile applications for business processes are now more prominent when it comes to how businesses run from day to day. Applications created specifically for the operational side of an organization have gained traction. The benefits of employing an app for use on a mobile device to transform a business process begin with the very reason we use apps in the first place: convenience.

For example, instead of handwriting notes on data or inventory while out of the office, an application that allows data to be entered on the spot by typing or talking removes an otherwise lengthy process. That saved time can then be better spent visiting clients and prospective customers, providing convenience in an otherwise tedious operation.

Another example of a mobile app for a business’s internal use is one that facilitates mobile sales. For deals that close quickly or unexpectedly, organizations can have contracts signed electronically, no matter where a meeting may have taken them. Presentations and data can be displayed at a moment’s notice if needed, as well. Data on previous deals made with a customer can be easily accessed while heading to meet with him or her.

Mobile apps can streamline processes, including supply chain, purchasing, distribution, or maintenance processes, so that a business can run as productively as possible. With information available on demand via mobile device from one accessible location, organizations tend to increase productivity and identify areas that need further improvement, which can reduce cost inefficiencies while increasing revenue.

Communication and collaboration are improved through mobile apps for business processes, as employees begin to more clearly understand roles and discuss the discrepancies highlighted by the application. Employees instantaneously become more productive, as time is saved through the assistance that mobile applications provide.

Business applications can be purchased and modified by organizations, or designed from scratch to fit the unique needs of a business. By creating a mobile app tailored to its business, an organization gains a competitive edge from having something unique in its industry. There are dozens of businesses that specialize in creating mobile apps to fit the unique needs of their customers.

The ways in which mobile applications can be used is seemingly endless, and right now, mobile apps for business processes represent a growing Hard Trend that every organization should address, as such apps can streamline internal processes. If productivity and effectiveness are your long-term goals, ask yourself how you can use mobility to improve every business process.

Innovation leads to disruption, not being disrupted. Learn more with my bestselling book The Anticipatory Organization. I have a special offer for you.

Pick up your copy today at www.TheAOBook.com

Global Drone Logistics and Transportation Market Dynamics, Company Shares, Key Developments, Innovations and Forecast By 2024

Drones are used to transfer an extensive range of products, such as small packages, medical supplies and food, and others, due to speedy delivery and its benefits over on road deliveries. It is increasingly used for border surveillance. Moreover, military forces are also exploiting the usage of drones to resupply soldiers with equipment, spares, food, and ammunition on the battlefield. Need for quicker delivery of goods, and usage of drones for cargo transport in military operations are the factors driving the growth of the global drone logistics and transportation. Different solutions such as shipping solution, traffic management, software, and warehousing & distribution contributed to the drone logistics and transportation market size. The market has witnessed a high demand for shipping solution segment over the last few years due to mounting investment in the R&D of drones for package delivery.

Explore Full Report Description At:           https://www.vynzresearch.com/aerospace-and-defense-industry/global-drone-logistics-and-transportation-market

Need for quicker delivery of goods, the mounting requirement for sophisticated industry-specific analytical solutions, reduction of strict restrictions on the usage of drones for commercial reasons, and escalating investments in the drone delivery market are the primary growth drivers for drone logistics and transportation market. Opportunities for vendors at different levels of the value chain, usage of drones for cargo delivery in military operations, and drone delivery services in geologically challenging areas are also facilitating the growth for the drone logistics and transportation market.

Geographically, Asia-Pacific accounted the largest share in the market, due to mounting defense expenditure and reduction of strict restrictions on the usage of drones for commercial reasons. North America is observed to witness the fastest growth in the market, due to mounting acceptance of drones for package delivery by companies such as Amazon and Google. In addition, the upsurge in military budgets and high need for UAVs from the commercial and military sectors of countries are also facilitating the growth of the North American market.

Get Detailed ToC and Sample Report At: https://www.vynzresearch.com/aerospace-and-defense-industry/global-drone-logistics-and-transportation-market/request-sample

Key players in the drone logistics and transportation market are catering to the demand of these devices by investing in technologically advanced products in their product portfolio across the globe. In November 2016, Flirtey and Domino’s Pizza Enterprises Ltd began independent distribution of pizzas from Domino’s stores to exclusive customer homes. Pinc Solutions, Dronescan, Matternet, Cana Advisors, Flirtey, Infinium Robotics, Zipline, Drone Delivery Canada, Hardis Group, Flytrex, Skycart, and Skysense are the key players offering drone logistics and transportation.

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How to See How Many Times a Hashtag Was Used on Twitter

https://brand24.grsm.io/how-to-see-how-many-times-a-hashtag-was-used-on-twitter-instagram-and-facebook

Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.. Hashtag analytics is a trending topic these days. Here’s a good way to see how many times a hashtag was used on Twitter, Instagram and Facebook.

Secret Power of Interacting on Social Media

There’s always lots of Facebook posts flying around asking people to support those in small business.

Instead of spending your money with the big multinationals, redirect some of your spend to the little guys.

A glorious sentiment. Helping someone build their dream. Helping someone grow their business to the point where they are earning a profit and can employ others.

Why do we struggle with that?

We have no problem walking into Woolworths to spend $200 on stuff in boxes but when our friend asks us to buy their skin care or other useful product, we are reticent to part with our hard-earned cash.

You see it all the time for those in network marketing – they offer similar if not better products than the big well known chains. Yet their friends run for cover when asked to buy from them.

There is a scientific reason for this (but when Googled this phenomena, there was nothing). The same mindset on Facebook.

For those in small business, the holy grail on Facebook is to get likes and people engaging with our posts. Achieving organic reach is the ultimate but many of us find this hard without spending a few bucks on advertising. Even then, there is no guarantee of post cut through.

You see pages with thousands of people as likers; there is lots of ‘to’ going on but not a lot of ‘for’. No comments being made and hardly any likes.

There’s a few reasons for that:

  • The content sucks – boring and uninspiring
  • The content misses the mark – not understanding the target audience
  • Posting at the wrong time of day
  • Facebook has changed it algorithms AGAIN
  • People do not understand the power of interaction and supporting the business (person)

Let’s say you tick all the other boxes – your content is fresh and interesting, you understand your target audience, you know when to post, you are keeping up with Facebook’s changes, you have lots of people following you.

Maybe what is needed to educating the followers on how to be a good follower, a good supporter. Because most people are happy to sit back and soak up the info but stay quietly in the background.

No.  That does not work. If you took the time to follow a business or a person, get benefit from their content and enjoy their posts, TELL THEM. What does it really cost you to take a minute to write a post and share?

Social media, especially Facebook is about two-way conversation. No one really wants to feel like they are talking to an empty room. I know we are inundated with information and marketing at the rate of 5,000 messages a day but if you have no intention of engaging, do not join a business page for the sake of it.

When the business page you like (you liked it for a reason) ask a question to prompt discussion, engage, answer the question, ask for more info. Don’t be shy.

Give feedback – keep it nice – if you can’t say something nice, do not say anything at all). Give compliments, share posts and answer questions asked in business groups (if you have the expertise to give the answer)

Ask questions – instead of going to Google, ask the expert you have at your fingertips. There is no such thing as a silly question. Just like there is no such thing as perfection or the right time – just ask.

Share – if a business you are connected with is promoting a local workshop or event, has written a great post or an awesome offer – SHARE it with your networks. Don’t just click share, tag people into the post (to keep them on the business’s page) and write a personal message (it seems less like spam if you take the time to say why you think the post is great). Share it with your networks.

Remember the Law of Reciprocity – chances are you have a business and would like more people to share your awesomeness.  Here’s how it works – if someone does something nice for you, you will have an urge to do something nice in return. You may even reciprocate with a gesture far more generous than the original good deed. I call that a win win.

Being in small business can be a lonely place. It can be a hard slog.  There is so much you need to know and do to get ahead. It is no longer as simple as hanging your shingle out. You have to be an expert at everything. Why don’t we commit to making it easy on each other by supporting each other more? Using each other’s services. Helping to spread the word about each other’s business (the power of PR – third party credibility is priceless).

So next time your friend asks you to buy their {insert product}, say yes. The next time a business you support shares info about {insert event/product} on Facebook, share it.

4 Types of People You Find on Instagram

Don’t believe everything you see on Instagram. Elon Musk in a recent Joe Rogan interview stated, “Some of the happiest seeming people — actually some of the saddest people in reality,”. Yes, Instagram is a great platform to show your beloved photos, but don’t let it affect your personal happiness seeing others travel the world, take photos with celebrities or post photos with their significant other every day. Here are four types of people you will see on Instagram.

1. The lovebirds

Relationship goals. That’s what everybody says about this couple. But if they are uploading pictures together every day, are they actually happy? Most likely not. I’ve been dating the same girl for nearly two years now without a single Instagram photo and I can safely say we are very happy together. There is no need to showcase every second of your love life on social media. Please don’t be that couple.

2. The gym freak

It’s not a gym selfie unless they are shirtless and they mention their six pack. Constant videos of pull-ups, push-ups, lifts, squats and more fill up your feed daily. That’s not it, pictures of their 5,000 calorie a day high protein diet will make you feel like the most unhealthiest person on the planet.

3. The “rich” dude

The “rich” dude will upload anything to make it seem like he has money. Boarding a private jet that costed them $150 for an empty leg ticket, stacks of money that isn’t theirs, screenshots of Shopify sales from others, or their fake Rolex are all commonly used photos for this Instagrammer.

Hint: if someone has to show the world that they are “rich”. They most likely aren’t. Don’t become the next Little Tay.

4. The food lover

These people will go to fancy restaurants every week. Why? Not for the food, but for the picture. They could care less how the food tasted but they care greatly for the angle and lighting of the picture they are going to take of the food. If you follow someone who posts more photos of food then pictures of themselves, just do yourself a favor and unfollow them.