Use Anticipation to Turn Disruption Into Opportunity

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? Why did they become the disrupted and not the disruptor?

Marketers Must Learn to Anticipate Content Trends

Every company, regardless of size, knows they must advertise if they are to grow. Yet with all the money that is being spent, it is increasingly difficult to get your message to the right audience. This is where it pays to be anticipatory. Using the systemic method outlined in my Anticipatory Organization Model, you can ready your organization for the disruptive transformations ahead.

‘Content Marketing, You Need Me’… Link Building

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https://fatjoe.co/content-marketing-with-link-building/?referrer=AIRRMedia In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of… Read full post

How to Optimize Your SERP Features

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  • Posted in SEO
https://monetize.info/optimize-serp-features/ Google’s search engine results page, or SERP, has been steadily evolving along with all other aspects. Do you know all the Google SERP features? Find out how to optimize your site to dominate the first page with site links, videos, reviews…
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