Pop Quiz, Monday with Joy Schoffler

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joy Schoffler

What is your job role?
Chief Strategy Officer

Tell us about your company?
Upside Avenue is a Public, non-traded multifamily income REIT, which co-invests alongside their family office, SMAs, and high net worth investors in cash-flowing multifamily, senior living and student housing properties with highly vetted sponsors throughout the U.S. We are part of a 16-year-old investment firm that has a long history of producing above market returns to investors in both up and down markets.

What do you love most about your job?
I love that I am helping all investors to gain access to investment products which have historically only been open to the top one percent of investors.

What motivates you to get up every day and go to work?
My biggest motivation is to help others build passive streams of income and achieve financial security. I believe the only way to have true freedom in life is to have economic freedom. I love helping people build that.

How do your co-workers inspire you?
I work with a team of caring and passionate people. Our company does more than just list our values on our website. We have quarterly training meeting to ensure that we are living by them and holding ourselves accountable to them. We also serve our community. We do gift card give-a-ways to the homeless during the holidays, have amazing opportunities for training and celebrate all of our employees from maintenance personnel at properties to executives. It is inspiring to see how much people care.

How do you have fun at work (team building, pranks, etc..)?
We do potlucks, Halloween costume contests, scavenger hunts, have big parties where we celebrate the accomplishments of staff, and make lunch together in the break room. It is a very fun place to work! We also do pop up gift card give-a-ways at stores during the holiday season. It is very fun.

What are some of the challenges of your job?
While we have been around for the last 16 years, we have never had a way for all investors to work with us. We typically only allowed high net-worth and institutional investors to participate. My job has been to ensure our income REIT had the technology and the usability to handle the scale that comes from enabling all investors to invest for as little as $2,000 in a fully compliant manner. This has been a big challenge, but it is also very rewarding and has been a lot of fun.

What are some lessons learned from a past project that you can share with us?
One of the biggest lessons that I have learned is that it can be much less expensive with a better user experience to buy technology than to build it. I see so many technology companies starting from scratch, spending a good deal of time and money in the process–that did not need to be spent.

What advice would you give to someone who is starting out in your industry?
Working in the investment industry is a long gameplay. Always do right by your investors and make sure to be fully transparent. Your investors do not expect everything to be perfect all the time, but they do expect honesty and will be with you for many deals if you give them that.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Pop Quiz, Monday with Allan Dib

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Allan Dib

What is your job role?
Founder of Successwise, rebellious marketer and business coach

Tell us about your company?
Successwise teaches small-to-medium sized businesses how to scale rapidly using marketing. We do this by providing clarity and simple frameworks for marketing success.

What do you love most about your job?
I love working with a variety of businesses and helping them to turn around from struggling to thriving or doing well to doing phenomenally.

What motivates you to get up everyday and go to work?
When you love what you do, you never work a day, and I love what I do. I enjoy working on new marketing strategies and ideas for businesses across the globe. No day is ever the same.

How do your co-workers inspire you?
My team enable me to create leverage and to achieve far more than I could ever have on my own. We work hard, but we also have fun doing it.

How do you have fun at work (team building, pranks, etc..)?
My entire team works remotely, so it’s not a traditional office. We’re quite easy going and they’ve suggested I create Allan Dib t-shirts with my face on which I think is a great idea. I’m game to wear them.

What are some of the challenges of your job?
One of the challenges I face is time zones. I live in Australia, whereas many of my clients are in America. So finding a suitable time to hold one-to-one training or my MBA online training can be challenging. However, I do provide a transcription for those who miss a call.

What are some lessons learned from a past project that you can share with us?
Mistake #1 – Hoping my excellent service and word of mouth would grow my business
I figured if I focused on delivering outstanding service to my customers that word would spread and business would begin to boom. The only problem is that relying on word of mouth to grow your business when you don’t have much money is like buying a lotto ticket and hoping this time you’ll win. It could take years, and statistically, the odds are against you. In fact, between 50-90% of entrepreneurs will be back working for the idiot bosses they initially tried to get away from. So while I had customers who loved me, I didn’t have enough.

Mistake #2 – Hoping a few random acts of marketing would change my fortune
I decided I need to do a little marketing to grow my business. Admittedly, I had no clue about creating a marketing strategy and implementing it effectively. I figured if I put an ad in a business magazine the calls would start flooding in. I couldn’t have been more wrong! I spent a couple of thousand dollars that I didn’t have on an ad with our phone number, logo and a stock photo of a creepy looking guy and I didn’t get a single bite. So I tried the following month again, except this time I made the logo bigger. No luck that time either.

Lesson #1 – Direct response marketing is the key to rapid business growth
I created lead-generating ads which didn’t sell my service, but instead entertained and informed, and got potential customers to sign up to my newsletter. I then mailed them regularly with useful tips, ensuring that my company was always top of mind. I built up trust and in a short time a few customers became a few more.

What advice would you give to some one who is starting out in your industry?
Firstly I’d tell them to read my book. More importantly, I’d say don’t obsess about your product. Obsess about marketing your product.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.successwise.com
https://www.linkedin.com/in/allandib/

Pop Quiz, Monday with Joanna Davidson

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joanna Davidson

What is your job role?
Co-Founder & COO

Tell us about your company?
Crypto Copy Pros is a copywriting and design agency focused on producing web content and business literature for technical/blockchain projects.

We help our clients win investment, build an audience and promote product adoption.

What do you love most about your job?
I love the diversity and range of industries I can take part in!

Blockchain projects can innovate any industry from Agriculture to Gaming or MedTech, and it’s exciting to work in a different sector with each new client.

I’m grateful I can contribute to some fantastic ideas and help boost worthwhile causes and initiatives with my work.

What motivates you to get up every day and go to work?
I feel that blockchain is at the forefront of technological and financial innovation. At any time there can be a pivotal shift in the industry caused by new regulation, technologies or influencer movement.

To serve our clients best, we have to be on the ball to meet new challenges or opportunities as they arise. This is as much a creative process as is telling a brand’s story and developing their voice.

I feel fortunate and motivated each day that I can work with clients from around the world and participate in a range of industries.

How do your co-workers inspire you?
Our individual strengths complement and bring something unique to each project we work on.

I love nothing more than seeing growth within my team from positive and constructive feedback as well as from an innate desire to learn and improve each day.

I’m a firm believer in having a team built from industry-leading experts and trainees alike. The value and experiences each can bring to a project, and myself personally is a constant source of inspiration.

How do you have fun at work (team building, pranks, etc..)?
Learning is a huge part of our company culture, so we take every opportunity to attend great talks and courses, keep up to date with industry topics and take part in healthy debates when the moment arises.

We are open-minded and like to bounce ideas around and find alternative and fun ways to problem solve. We regularly work closely with our clients, building some rapport to get the best results and make it a positive experience for everyone involved.

What are some of the challenges of your job?
Being a tech-heavy industry, some of the concepts our clients are asking us to present are fairly abstract and need to be understood by all readers regardless of background knowledge.

It is our responsibility to adopt strict and clear methods to present technical information in a way that is palatable and offers a high level of detail – catering to all readers, but this can be challenging.

We overcome this by strategising with our team of designers, writers, techies, and marketers when producing new content for our clients such as pitch decks, white papers or infographics.

What are some lessons learned from a past project that you can share with us?
Don’t be afraid to share your honest opinion with a client.

I think it’s easy to get into a trap of blindly following everything the client asks without question.

Whilst it’s definitely not a good idea to second guess everything they say – if you strongly feel they are making a choice that will negatively affect their business or project, speak up.

Be diplomatic of course, try not to tread on any toes but be assertive and speak your mind. This has helped a client or two of mine in the past, and they ultimately appreciated the honesty. Some, of course, won’t. But you can at least be happy that you kept your integrity regardless of the outcome.

What advice would you give to someone who is starting in your industry?
Realise that the blockchain and cryptocurrency industry is evolving every day. There is no single course, talk or book that has all the answers as to where we may be six months from now.

Remember to regularly fill up the tank. Learn all you can about DLT, blockchain, finance, technology and keep up to date with new legislation, movement in the crypto markets and any new blockchain tech. Look out for the patterns in successful projects and pay even closer attention to the projects that fail and find out why.

Make it a top priority to subscribe to and follow industry experts and learn everything you can from their experiences. Take everything you read with a pinch of salt and remember to ask yourself – Has this piece been written objectively? What are the motives of the author?

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Head over to our website to take a look at some of our guides and posts on content creation and how to win investment for your project.

https://cryptocopypros.com
https://twitter.com/cryptocopypros
https://linkedin.com/company/crypto-copy-pros/

Pop Quiz, Monday with Andrew Crimston

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Andrew Crimston

What is your job role?
CEO. I am the founder of the company and inventor of the WASHBOX technology.

Tell us about your company?
Geosentinel is a global leader in the provision of sustainable tool wash solutions for major construction projects. All finishing trades like painters, plasterers, and tilers on a construction site need to wash construction chemical products like paint, plaster and adhesive from tools during the construction process. We developed the WASHBOX system to fill a need in the industry to handle this liquid waste responsibly and productively. WASHBOX saves water, reduces waste and improves productivity with its mobile, self-contained automated functions. We started in Australia in 2006, have been used on many major sites in Australia such as Barangaroo, Docklands and Darling Harbour, and are the leading provider of outsourced washout systems in Australia. In 2018 we have installed our first system in the US, with more projects to follow in the UK and Asia in 2019.

What do you love most about your job?
I love being a change leader. Overcoming obstacles and working with the best in the business globally is very rewarding. I love the engineering and design aspects of the role as well as the marketing and business development side. It’s very rewarding to come up with a physical solution to a problem, promote it and have it accepted by your target market.

What motivates you to get up every day and go to work?
I am motivated by the challenge of dealing with legislators and regulators, and the largest construction companies in the world, to help drive major change in global green building processes. I know that we can be responsible for significant water use savings and waste reduction around the world. We are on a constant mission to find those key individuals around the world that have the desire to make a difference, and come up with new strategies to change a global industry. It’s awesome!

How do your co-workers inspire you?
I love that they share my vision and constantly remind me that we are doing a worthwhile and valuable thing. They are passionate about what we are doing, and are there for the highs and lows that you inevitably get on this type of ride.

How do you have fun at work (team building, pranks, etc..)?
We are a very small team working on this together for more than 10 years. We know each other pretty well and are all pretty low key individuals. We just get on with it! When we travel internationally together, we educate ourselves on the local nightlife and occasional whiskey bar.

What are some of the challenges of your job?
The frustration of dealing in a legislative environment that supports our technology, but where a lacklustre compliance regime allows irresponsible behaviour. Dealing in an industry where there are surely some dinosaurs that just won’t accept there is a better way. Managing the development of a global technology business on a self-funded budget.

What are some lessons learned from a past project that you can share with us?
In my experience, things always take longer than you think and cost more money than you can imagine. It takes massive resources to design and deliver a complex product to market, and the design process is never complete. Good and reasonable funding is more difficult to get than you can imagine. There’s nothing like being rejected by a prospective funding provider because you have a good profit and business model. It seems that almost all the available funding these days is geared towards the “moonshots,” the billion-dollar enterprise and the VC’s and private investors would rather lose tens of millions overnight on a “moonshot” that back a quality business with an established market that will make solid returns.

What advice would you give to someone who is starting out in your industry?
Be prepared for some challenges. Be prepared for setbacks but don’t lose sight of what you believe to be right. if you believe it, you are probably not the only one. You’ll find one more believer who will become your first customer, then another, then another and in time you will start to see the change you think is inevitable take place. Make sure you hang around long enough to see the change, cause its an amazing thing!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

http://www.washbox.com.au

Pop Quiz, Monday with Michael McDonnell

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Michael McDonnell

What is your job role?
I’m a serial entrepreneur, podcaster and entrepreneurial digital magazine & brand co-owner.

Tell us about your company?
I’m a mindset coach for entrepreneurs first and foremost; I help them get into the best mental state to 10X their success and sales.

I also run a fitness/personal training business that provides boot camps, personal training and fitness holidays amongst other things.

Alongside that, I host my own business podcast and magazine.

What do you love most about your job?
Everything, seeing people’s eyes light up when they feel AMAZING about the progress they’re making and the results they’re achieving thanks to me.

I had that feeling, helping someone at 16 as a tennis coach, and I’ve never looked back.

What motivates you to get up every day and go to work?
Knowing that everyday… someone is benefited by my words and actions in a positive way.

How do your co-workers inspire you?
I always encourage the people who I work with on a short, medium or long term to lead others and be a shining example of how to behave while doing the work they do.

That in itself inspires me.

How do you have fun at work (team building, pranks, etc..)?
As I spend a lot of time alone, I like to watch funny films or speak to friends and try to make them laugh.

I find the more I try to make others laugh, the more I laugh too.

What are some of the challenges of your job?
It’s lonely. Aside from the rare moments when I run boot camps or see people face to face; most of my time is virtually connecting people or recording podcasts/videos.

The time I spend with people is far less than the time I spend virtually talking or texting.

And It can get lonely sometimes; but that’s what you sign up for and if you don’t actually engineer the social, face-to-face, side of your life and business.

You’ll lose it.

What are some lessons learned from a past project that you can share with us?
One of the big lessons I’ve learned is the power of collaborating.

You can’t achieve great heights of success that you may want if you don’t have the resources actually to achieve them.

You can spend all day every day trying to achieve what you want, or you can connect with someone that can help.

Not being afraid to ask for help was the biggest lesson; as now, I routinely ask to collaborate or ask for help on a project, and it’s more likely actually to happen than if I tried to figure it all out alone.

What advice would you give to someone who is starting out in your industry?
Similar to the previous answer; work together with a group of people who are also starting out with the agreement that the fruits of the labour are to be shared.

That way, everyone helps everyone, in their own way, succeed at the levels they want.

Another lesson would be never to stop learning, learning new things has become the only other reason I’ve reached the level I have.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.facebook.com/MikeBMcDonnell
https://www.instagram.com/michael_mcdonnell1/
https://www.facebook.com/groups/successandsalesmindset/

Pop Quiz, Monday with Jamie L. Smith

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jamie L. Smith

What is your job role?
Co-Founder at Amplify Advisors Inc.
Finance Leader, Business Advisor, Connector

Tell us about your company?
Amplify Advisors Inc. is an accounting and consulting company. We have three service lines; Finance Leaders, Business Advisors & Connectors. As Finance Leaders, we provide contract Chief Financial Officers and controllers too small and medium business. This allows SMEs to have executive level finance professionals on their team while ensuring it is scalable and affordable. Finance Leaders are essential business partners for any growing company but hiring a permanent full-time resource is often too expensive and not practical. In addition to CFO services, we provide business advisory which is consulting projects for finance functions of all sizes. We also are Connectors, and we place CPAs in accounting roles that are temporary or permanent and full-time or part-time.

What do you love most about your job?
I value three key attributes in a job, and I consistently have the opportunity to experience all three. The most important attribute is learning. I envy but can not empathize with people who get comfortable in roles or organizations. I need to constantly be stretched and learning. It is because I value this so much that I have always been drawn back to customer service. Interacting with customers and having numerous client demands ensures no day is the same. You can become a strong business development person and a strong leader but when people are at the core of what you do you always get to learn from them. I’ve always had jobs where I was stretched to learn, and when that slowed, I left. My career hasn’t been a straight-line upwards because of this, and I’m sure I have sacrificed compensation as well, but I can’t imagine being good at what I do today if I had missed out on even one of my past roles. The next most important attribute I value in a job is meaningful work where I feel I’m adding value. Since we started Amplify Advisors Inc. I have had many opportunities to deeply feel I am adding value. As a contract CFO, the small and medium business I work with appreciates what I bring to the table and is generous in saying so. My business partner values that I take care of things that aren’t his area of interest while he knows I’m beyond appreciative to have him do the same for me. My clients know we value candor and are quick to give feedback on our candidates and contractors. The value that we know our people and offer experienced executive level accountants that fit the culture of the client. When you know you are doing quality work for a reasonable price and that people value what you do it makes it easy to work hard. Lastly, I value connection. Connection is at the intersection of health and longevity, success and happiness. I strongly believe that deep personal relationships are key in both our personal lives and our careers. Co-founding Amplify has let me connect with clients as their contract CFO. Running this business requires a strong connection with clients and a reliance and gratitude with connections in our network who refer and recommend us. That connection includes trust and credibility which we need as we build a brand and place people within clients. It requires us to navigate working remotely yet still building a team. That’s been challenging, but we know connection will keep our people loyal and engaged.

What motivates you to get up every day and go to work?
Every day is new. My largest client, BearHill Brewing is growing, and that growth is an exciting to be a part of. Amplify is starting up strong and planning and strategizing our growth is beyond motivating. I learn every day, I have the chance to add value, and I am connecting with amazing clients, my epic team and our network. It’s a lot to be grateful for and a lot to be excited for.

How do your co-workers inspire you?
I work with some of the most inspirational people. My co-founder inspires me with his passion for small and medium business. He’s excited when we win, and he’s passionate about the value we provide. My clients are inspiring as they are amazing role models as business partners who’ve stuck together and built an amazing culture. And our people are brilliant, so it’s a privilege to lead them & learn from them.

How do you have fun at work (team building, pranks, etc..)?
The most fun we have at work is winning and celebrating success. It is important to do that for the quick wins, the little achievements as well as the bigger milestones. We can’t take for granted how far we’ve come and what we’ve accomplished. I also value connection and having friendships at work. I think it’s key to success.

What are some of the challenges of your job?
Time is always a challenge. You can always do more for your clients. You can always build bigger and faster. One thing I’ve learnt is that while I don’t have patience, it is a virtue. The positive side of not having unlimited time is it slows you down and lets the change management and culture catch up. That is very important and challenging. You don’t achieve anything if you don’t have the team alongside. It’s the speed of growth, knowing when to say no and pacing change that is our client’s biggest challenge and ours. But it is also that growth that is our opportunity, so it’s an exciting intersection for both them and us.

What are some lessons learned from a past project that you can share with us?
A surprisingly lesson I learnt early as a manager is the importance of leading people in a way that speaks to them. Counter to the golden rule you can’t manage people the way you wish you were managed. You need to recognize what drives them and what autonomy or detail they need. It can be tough when you are stressed or rushed to remember this, but I have learnt on many projects that it is key. Another lesson is that ambitious timelines, and high expectations with management support and coaching will let your team shine. If you know your deadlines are reasonable and will get you through a project and you know that your quality expectations are clear then you can focus on coaching and being a support. You can give more autonomy, flexibility and focus on removing barriers for the team.

What advice would you give to someone who is starting out in your industry?
I think a focus on learning is key. If I were to do it again, I’d still do it the old-fashioned way and audit first with a Big 4. The client service experience and the exposure to many clients and industries is valuable. I think young accountants need to experience the learning & build the network for connecting before they can be valuable in a role that has meaningful work. Focusing on learning and connecting gives you a foundation to add value. And there is value and meaning in those early jobs too, so it’s important to experience that in your development.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.amplifyadvisors.ca

Pop Quiz, Monday with Brian Casey

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Brian Casey

What is your job role?
Inbound Marketing Growth Strategist

Tell us about your company?
Ironpaper is a growth agency that works with our clients to accelerate the sales pipeline with inbound marketing strategy. Primarily we work with B2B technology companies to increase the conversion rate, number of total leads, and qualified leads.

What do you love most about your job?
Inbound marketing strategy is constantly evolving and changing. I love being challenged on a daily basis to think critically when presented with opportunities. Each client has a different sales process, product, and ideal buyer. By working across several accounts, I’m able to get exposure to industry leaders across industries. The team at Ironpaper is also great in allowing employees the opportunity to grow and refine skill sets by working on multiple retainers and tasks.

What motivates you to get up everyday and go to work?
Being able to have a role that allows me to solve problems and always looking to iterate and improve. I love that I can work with my team and challenge each other to learn, adapt and grow.

How do your co-workers inspire you?
I find inspiration from my co-workers on a regular basis. In order to meet client expectations, a fully dedicated team is required. Everyone on the team has a defined role that allows us to create measurable growth for clients. Seeing my co-workers shine in their roles by challenging each other is very inspiring.

How do you have fun at work (team building, pranks, etc..)?
We have a happy hour on Fridays at 4 PM. For Christmas this year, we got into groups and went shopping for “Angel Tree” children. The National Whitewater Center is just down the road and we’ve taken workdays to go kayak. You have to work to build a successful team, and having structured times/events to allow a work family to enjoy each others company is vital.

What are some of the challenges of your job?
Inbound marketing is something that continues to iterate and must be constantly monitored and optimized. It’s a long term marketing strategy that is proven, but we also want to accelerate growth for clients. It’s a difficult balancing act between client expectations and proving value early while focusing on foundational elements that will set them up for long term success.

What are some lessons learned from a past project that you can share with us?
Success doesn’t mean anything if you don’t analyze it like you do with failures. Failures are often most heavily scrutinized when it comes to learning something from a campaign. If you don’t understand the steps that led to success, you will not be able to replicate and sustain success.

What advice would you give to some one who is starting out in your industry?
You have to be comfortable in uncomfortable situations. In order for you to begin to realize your potential, you can’t live in a shelter of where you’re comfortable. Trying things out and failing is the best way to learn. If you have the drive and awareness, you won’t make the same mistake twice and you’ll grow exponentially.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://www.ironpaper.com/
https://twitter.com/Ironpaper_Inc
https://www.facebook.com/ironpaper/
https://www.linkedin.com/company/ironpaper/

Pop Quiz, Monday with Joe Andon

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joe Andon

What is your job role?
CEO and Founder of Vuly Play

Tell us about your company?
Vuly Play creates, markets and distributes outdoor play products around the world that are unlike any others available. Our trampolines pioneered the safety and springless features that modern families have come to expect, our modular play sets are completely unique and customisable to suit any backyard, and our basketball systems are easy to adjust and, with superior performance.

What do you love most about your job?
I love that we’re getting kids off screens and out into their backyards again. Every day we’re showing that playing outside isn’t an activity that’s disappearing for our kids. It makes me so happy that we’re encouraging active and healthy play that also sparks the imagination.

What motivates you to get up every day and go to work?
For me, it’s all about challenging people’s perspectives and expectations about the way things are. Our motto is “Things don’t have to stay the way they are.” People once thought that trampolines were dangerous, rusty piles of metal and mat in the backyard. After Vuly, they don’t think that anymore! I’m motivated every day by the idea that we’re creating safe, new ways to play that have never been thought of before.

How do your co-workers inspire you?
Everyone at Vuly brings unique ideas and energy that help shape the company and keep our approach to innovation young and fresh, which one of the reasons that we’ve been so successful. It’s honestly all about a can-do attitude, hustle, and grit, and when they go above and beyond to build this company, I’m inspired even more to push on and display those qualities myself.

How do you have fun at work (team building, pranks, etc..)?
Group lunches – like sushi and wings – are pretty frequent in the Vuly Rec Room, where everyone across departments gets together for a catch-up and laugh. We’re also in the middle of expanding a Health and Wellness Centre onsite where the team can get massages, haircuts, etc. during work hours.

What are some of the challenges of your job?
The main challenge of my job is juggling so many competing demands. At any one time, there can be technical, sales, manufacturing and finance issues that require troubleshooting and my immediate attention. On top of this, many of our competitors look to infringe on our designs and patents, which is something that’s so important to keep a lookout for.

What are some lessons learned from a past project that you can share with us?
Having key staff is important for the success of any project. We’ve undertaken large-scale projects that just couldn’t gain traction because we just didn’t have the right people. Surround yourself with passionate, hardworking employees and colleagues who have the drive to see the company succeed.

What advice would you give to someone who is starting in your industry?
Be persistent. I can’t tell you how many people tried to explain that what I wanted to do couldn’t be done. Those people don’t know what you can achieve! Take advice, but don’t let yourself be persuaded into going in a direction that you can feel yourself is wrong.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.vulyplay.com/en-AU
https://www.facebook.com/Vuly/

Pop Quiz, Monday with Micah Hollingworth

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Micah Hollingworth

What is your job role?
CEO and Co-Founder

Tell us about your company?
Broadw.ai merges bleeding edge AI technology with the Broadway sales and marketing experience to recreate the customer conversation from the box office window; moving that conversation to the web through show branded digital platforms, like Facebook Messenger or on your own website. In collaboration with Satisfi Labs, Broadw.ai’s platform allows you to interact and retain your customers with real-time dialogue – from more information about the show, theater access information, or which ticket purchase option suits them best. For more information, visit our website Broadw.ai.

What do you love most about your job?
I love creative problem solving and collaboration.

What motivates you to get up every day and go to work?
My background is in commercial theatre which is a very collaborative business. I love working in team settings to create positive outcomes.

How do your co-workers inspire you?
I work with a bunch of smart people. Much smarter than me. They teach me something new every day.

How do you have fun at work (team building, pranks, etc..)?
I look to insert humor throughout the day to lighten the load. I especially enjoy poking fun at myself. At 47 I am now officially the old man in the room (most of the time).

What are some of the challenges of your job?
The job is never “finished” or “done.” There are new updates and improvements needed and/or requested on a daily basis. Also, once launched, our technology needs to be closely monitored to ensure all is working as intended and providing the very best experience for our clients and their customers.

What are some lessons learned from a past project that you can share with us?
User behavior is always interesting. You can plan and create a detailed, thoughtful approach to solve almost any problem, but consumers will often utilize our technology in interesting and new ways.

What advice would you give to someone who is starting out in your industry?
It takes time. Thinking through the opportunity and building a business plan, talking through and testing your idea with mentors, raising capital, building a team, executing the vision and then working tirelessly to improve it.

It all takes time. Be committed and find ways to enjoy the journey.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.broadw.ai

Pop Quiz, Monday with Juan Ricardo Youssef

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Juan Ricardo Youssef

What is your job role?
Entrepreneur
Loop Dental Founder
Minds Co/work Co-founder

Tell us about your company?
MINDS Co/Work is a creatively-driven collaborative 9,500 sq. foot workspace facility located in Wynwood designed to inspire, push boundaries and give members the valuable resources they need to create successful businesses. Located at 122 NE 25th Street in the heart of Miami’s most creative-driven and thriving neighborhood, what really sets MINDS apart from other shared workspaces is their passion for people, as it was specifically tailored to provide each member with relationships, resources, and professional guidance in the direction they need to build upon their talents. MINDS offers affordable monthly membership programs featuring various options from private offices to “flexible” workstations as well as day passes.

What do you love most about your job?
The flexibility of the space and the creative environment. Also, the interesting people that I meet every day

What motivates you to get up every day and go to work?
Being able to create a community, connecting people and see how they success

How do your co-workers inspire you?
By givIng Their 110% and being passionate about what we do. Also, believing in our project and idea.

How do you have fun at work (team building, pranks, etc..)?
We do karaoke sessions, funny lunch breaks, BBQs , happy hours and bike rides.

What are some of the challenges of your job?
To create value about what a community is and how it could help to make businesses grow. Another thing, to make people understand what a coworking space is.

What are some lessons learned from a past project that you can share with us?
1-what is obvious for you is not for anybody else.
2- rigid and structured management models are not effective
3- you need to have fun while you’re working.
4- Foundations are critical. When something starts good, the whole journey is going to be amazing.

What advice would you give to someone who is starting in your industry?
Take your time to select the first team members, have fun and fall in love with your project/idea.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Www.mindscowork.com
Instagram @mindsCowork
Facebook Minds Cowork

Pop Quiz, Monday with Nick H. Kamboj

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Nick H. Kamboj

What is your job role?
Chief Executive Officer

Tell us about your company?
Aston & James, LLC serves as trusted advisers to the world’s prospective MBA students seeking admissions to the world’s top-tier business programs. Aston & James, LLC is an internationally focused advisory company focused on providing the most valuable and effective strategic and tactical guidance for prospective MBA students. With our primary headquarters located in Chicago and with our reach of international resources, Aston & James provides unparalleled service delivery.

Whether it is our MBA Comprehensive Admissions Plan or our RUSH-Hourly Trusted Adviser Service, Aston & James, LLC’s leadership and consultants provide the utmost prudent and strategic and tactical advice to maximize an individual’s potential in being admitted to a top-tier MBA program.

Our highly credentialed leadership and consulting team come from world-renowned institutions such as Harvard, University of Chicago, London School of Economics & Political Science and Northwestern University as well as other top universities. In addition, our top-tier MBA consultants come from a variety of industries and organizations. As such, they understand both the top-tier MBA landscape as well as how best to position one’s experience so that it resonates effectively with the top-tier MBA Program’s Admissions Committee.

Our philosophy and approach are metaphorically Bauhaus design in nature. Elegantly simple and powerful are the identifiers which are frequently used to describe our work. Perfectionism with a penchant for high utility is the foundation of the work that we do.

When individuals or organizations engage with Aston & James, they come to value a relationship which is based upon trust, mutual respect, stewardship, and competence.

What do you love most about your job?
The ability to work with incredibly diverse and talented individuals and to help them achieve their academic and professional aspirations. Aston & James, LLC focuses on identifying the specific needs of our clients who are aspiring to be admitted into the world’s top academic institutions and to help them be admitted into the dream schools of their choice. There is no greater professional joy, then when we receive news that our clients have been admitted into their dream schools and to hear how my team or I made that happen.

What motivates you to get up every day and go to work?
My motivation is intrinsic and comes from knowing that each and every day, I will make a difference and a contribution in some way. I get very excited to know that I will either learn something new or convey some meaningful information to someone, or help someone achieve their dreams. These contributions to myself and my clients provide me with joy and continue to provide the impetus for me to do what I do every day.

How do your co-workers inspire you?
Through their empathetic and selfless actions, I am continuously inspired by both my colleagues and clients. Seeing the human condition at its finest provides me with great inspiration and the motivation to continue to be a better leader.

How do you have fun at work (team building, pranks, etc..)?
The key to having fun at work and the key for my teams to continue their tight integration is to create a culture of inclusivity and empathy. By thoroughly understanding the specific needs of each other as well as being able to speak openly and transparently about our concerns and issues creates a healthy, open and collaborative work environment. With this foundational culture established, there is much more inclination to execute lighthearted pranks on fellow colleagues, which further enhances the feeling of congeniality.

What are some of the challenges of your job?
Some of the challenges of my position are related to identifying the most effective strategies for growing Aston & James. There is so much market research, high-quality academic work as well as industry domain-specific knowledge available, that formulating a corporate strategy for the next 5 or 10 years can be challenging, as much of the information available sometimes contradicts each other. Hence, the challenge is to discern high quality and competent information from that which is loosely coupled.

What are some lessons learned from a past project that you can share with us?
One of the most challenges lessons to learn, which comes over the course of many years, is how to deal with adversity or failure of your expectations. Several months ago, there was a significant personal setback which I did not believe would impact my professional performance as a leader; however, as I was dealing with this personal setback, my performance as a leader was impacted, and I felt that I could have been better in some circumstances. What I learned from that experience, is that if there is a professional or personal setback, the key is to thoroughly compartmentalize the setback and assess what went wrong and how or if you can prevent it from happening again. Often we experience a setback and try to cope with it, without thoroughly understanding why it occurred or what events led to the challenge; as such, then we often find ourselves in similar challenges in the future. Hence, it is absolutely imperative that thorough introspection takes place after a professional or personal challenge occurs.

What advice would you give to someone who is starting out in your industry?
Read. Research. Socialize. For anyone who is contemplating establishing a professional services organization, it is important to read as much as you can about the industry and the specific specialization that you would like to embark upon. Furthermore, research and competitive intelligence are paramount in determining the landscape that your company will operate within. Hence. research is critical to ensuring that you are able to differentiate yourself effectively. Lastly, socialize in the industry and space that you wish to establish yourself in. It is important to attend conferences or events where like-minded individuals come together. By socializing in the appropriate personal and professional spheres, you will be able to best understand the needs of your industry and space and effectively resolve those challenges.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.astonjamesllc.com
www.astonjamespublishing.com
@nkamboj
https://www.linkedin.com/in/nhkamboj/

Pop Quiz, Monday with Claire-Anne Aikman

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Claire-Anne Aikman

What is your job role?
Helping people sell and purchase homes and investment properties.

Tell us about your company?
I am a Realtor within a non-franchised brokerage that has ~650 agents. As a Realtor, I am an independent contractor – so, in essence, I am my own company within a company.

What do you love most about your job?
Hands down helping people blaze the path for their next step in home-ownership – whether it is a first time purchase or a final downsizing, getting them to the point of the perfect place is an amazing feeling every time.

What motivates you to get up every day and go to work?
Helping people make smart choices – not every conversation is about a sale. Helping with smart renovation/design is also part of what I do. Knowing that when I’ve helped revamp a home, and years later getting the call to help sell it – and having the upgrade pay off…that makes me super happy. Oftentimes my clients pay off bills and get super close to debt free living by making and implementing smart choices.

How do your co-workers inspire you?
I’m inspired by anyone who is passionate and productive with their work. Passion is great, but one has to implement and figure things out. Combine the two, and those people charge me to be better.

How do you have fun at work (team building, pranks, etc..)?
I’m easily amused…grabbing a quick lunch is usually fun.

What are some of the challenges of your job?
Paperwork can seem endless. Making sure that my clients have a smooth transaction (sometimes there are hiccups). Goofy challenge = weather … it’s never fun showing homes in heavy snow/rain/etc

What are some lessons learned from a past project that you can share with us?
Biggest lessons: As cliche as it is: Trust your gut (I took on a client when I was starting out that my gut told me not to. I didn’t listen, and the result was a series of super crazy twists and turns that became a huge rabbit hole that was difficult to get out of. Because of the chaos that resulted, I also learned what I was and wasn’t willing to accept in the behavior of others.

What advice would you give to someone who is starting out in your industry?
Be open-minded. What works for one person may not be your jam.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.facebook.com/IndianaHomeGuru/
ClaireAnneAikman.com

Pop Quiz, Monday with Pulkit Gera

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Pulkit Gera

What is your job role?
Founder

Tell us about your company?
BloggingDoneBetter is a top-notch blog that teaches bloggers how to build better, high-quality blogs and how to improve their online presence.

My content consists of helpful tips, product reviews, and product comparisons.

I publish easy to read, in-depth blog posts to help demystify the world of blogging and help people start and grow their blogs – easily.

BloggingDoneBetter has 25,000+ Twitter followers

What do you love most about your job?
I love knowing that people who read the posts on our site walk away with extremely valuable information that they can use to improve their content marketing and email marketing.

It’s exciting when people appreciate the content and leave comments to saying how much they enjoyed it.

And finally the most important: The feeling of doing something which is of value to the people of the world and helping people improve a small part of their life.

That feeling is priceless!

What motivates you to get up every day and go to work?
Doing the best work that can possibly be done every single day, requires tons of dedication and focus, and it’s easier said than done.

But once you start doing it for several weeks, it becomes a habit.

This habit drives me to perform at maximum efficiency every day.

Also, knowing that there are people out there who follow me and want to hear from me is a great motivator for me to create more and more content to keep feeding their insatiable appetites.

Loving one’s work is all the motivation one needs to do it every day.

How do your co-workers inspire you?
At the moment I work alone, but I’ll soon be ready to bring people on board.

I hope that everyone at the company will inspire each other with their great work ethics, a commitment to delivering the highest quality work they can manage individually and as a team.

Hopefully, we’ll have tons of fun too at the workplace so everyone can feel good about their work and their interpersonal relations with others in the same office.
(think early days of Google offices)

How do you have fun at work (team building, pranks, etc..)?
Once the people are hired, we’ll definitely have loads of fun at work.

Instead of deciding how we’ll have fun, I’ll look for ideas and inputs from everyone in the team so there’s a big mixed bag of fun things and activities which everyone can enjoy.

What are some of the challenges of your job?
Creating the highest-quality, easy-to-understand and easy-to-implement blogging advice is a challenge that I love and enjoy.

I always want to create content that make-blogging-look-easy because making stuff look easy is one of the toughest to do in any field.

To do that, the content has to well researched, well written, well presented and to the point.
And that’s extremely difficult to do with every-single-piece-of-content, but that’s the challenge I’ve taken up.

And when a piece of excellent content is published, it’s a heartwarming & rewarding moment.

I live for those moments 🙂

What are some lessons learned from a past project that you can share with us?
Create win-win situations.
As often as you can.
As many as you can.

Humans like to win.

If you create situations where you and the other party both win, then you each have one win.

If you do this again with someone else, they have one win, but now you have two wins overall.

The more of these situations you create, the more wins you’ll have, and more customers and companies will want to work with you.

Because every time they deal with you, they win.

Learning the skill of creating win-win situations was something I learnt from blogging – by simply noticing that low-quality content (a loss of time for the reader) didn’t produce results.

Creating amazingly valuable content (win-win situation) brought in so much business that for some time I couldn’t handle it 🙂

Then as I looked into businesses and people and how they behave and think, I realized that creating win-win situations, in every situation possible, was the key to individual and business success.

What advice would you give to someone who is starting in your industry?

  1. You can blog. It’s not that difficult, and while there is a lot to learn, it’s doable.
  2. You are an expert. Everyone knows something or the other which they can share with others (even if it’s just entertainment). Find the one thing that you know you’re good at, and you can blog about it.
  3. Passive income is the key. Focus on creating passive income through your blog instead of working every day to make money every day. Focus on automating your business.
  4. Start. Right now.
    Nothing slows down your progress like procrastination and worry.
    Even if you can’t do everything today, or tomorrow, or next month, do something every day that brings you closer to your dreams.
    That way you’ll go to sleep with a smile, rest well and do a cracking job the next day too 🙂
  5. Writers’ block only exists until you start typing. So type. Something. Anything.
    When you start punching the keys, something will get written. And you can always edit it later 🙂

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

BloggingDoneBetter: https://bloggingdonebetter.com

Pop Quiz, Monday with Michael Laps

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Michael Laps

What is your job role?
Co-Founder, Strategy Director

Tell us about your company?
Yoghurt Digital is a digital marketing agency specialising in conversion optimisation, UX, biddable media, and SEO. We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and inspired strategy to help them meet your goals.

Data doesn’t lie. When you look at digital marketing campaigns through a data lens, it’s very black and white. What sets Yoghurt apart is that data, not opinions, drive our campaigns. We don’t just THINK things are working – by looking at data, we KNOW things are working. For us, it’s not a set and forgets scenario.

We use data as our compass. When we implement new strategies or onboard new clients, we don’t just give them access to the data, and we talk them through how they can interpret it, so their campaigns and results are transparent.

What do you love most about your job?
Impact. Ultimately, we started the agency because we wanted to help companies grow and scale. We love seeing the impact that we can have on the lives of the people we work with, and because we have a methodology that’s applicable to any industry, we’ve had the pleasure of seeing the outcomes of our work with companies of all shapes and sizes.

What motivates you to get up every day and go to work?
Again, impact. Our work directly affects the lives of other people. There’s also an enormous snowball effect, so being results-focused and consistent is absolutely critical. And because we take the time to get to know all of our clients on a personal level, we tend to go above and beyond to make their lives easier – as you would for anyone you care about. The human aspect of what we do can’t be ignored, and that’s what motivates us every day.

How do your co-workers inspire you?
Where to begin… We have an incredibly multi-cultural agency, with people from lots of different backgrounds and all walks of life. But what binds them all together – and what inspires me most – is their passion and dedication to their craft, their hunger to learn and up-skill themselves, and their desire to do the best they possibly can for our clients. They’re genuinely excited to see the impact their learnings have on performance, and even more excited to see the impact that the performance improvements have on clients. It’s a cycle of motivation that inspires me immensely and an attitude that, regardless of title or tenure, every professional should aspire to.

How do you have fun at work (team building, pranks, etc..)?
Our team didn’t know each other when they started at Yoghurt, but they’re now friends both inside and outside the office. As a result, there’s no shortage of team bonding time. We have lunches in the park, after work drinks at the pub, we play video games on a Friday afternoon, have movie nights at the office, and have quarterly team building events. We also have lunch n’ learns, where someone on the team will teach the rest of the team a new skill or strategy.

What are some of the challenges of your job?
When you’ve worked at agencies for as long as I have, you understand that sometimes even when you do your absolute best for a client, it might not work out. There are often factors outside of your control that dictate the performance figures, which can lead to a client moving on.

Those conversations are always challenging and rarely pleasant. You might be dealing with someone who’s frustrated and disappointed, so it’s important to have compassion while still standing up for the team and the strategy (but only if appropriate). These are tough situations that, thankfully, aren’t a regular occurrence, but are nevertheless one of the more challenging aspects of the role.

What are some lessons learned from a past project that you can share with us?
It’s absolutely critical to communicate regularly, communicate effectively and document everything. When clients are engaging us for multiple services, there are often lots of different campaigns running across multiple channels. Things can get messy and confusing if there isn’t a streamlined method of communication and proper documentation.

We sound our client’s summaries of every major meeting and phone call we have with them, so there’s an official paper trail that can be referenced if need be. We also use shared project management software that gives both parties the visibility and transparency they need in order to stay on top of the various projects that might be running concurrently.

What advice would you give to someone who is starting out in your industry?
Be a sponge. The digital marketing industry is incredibly dynamic, with new technology, channels, strategies and tactics becoming available every single day. If you’re not willing to stay on top of what’s happening in the industry and how this affects the work you do, you’re already falling behind.

Find people you can learn from and bounce ideas around with. Explore what others in the industry are doing. Go to meet-ups. Read articles. And finally, when you’re ready, start to develop your own voice and put it out there, because what you have to say might make all the difference to someone out there.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://www.yoghurtdigital.com.au/
https://www.instagram.com/yoghurtdigital/
https://www.facebook.com/YoghurtDigital/
https://au.linkedin.com/company/yoghurtdigital

Pop Quiz, Monday with Connie Chi

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Connie Chi

What is your job role?
Founder + CEO

Tell us about your company?
The Chi Group and award-winning marketing agency humanizing brands through experiences

What do you love most about your job?
I love the diversity of creating innovative experiences for my clients.

What motivates you to get up every day and go to work?
The fact that every day is like an adventure you never know what to expect or what you’ll learn.

How do your co-workers inspire you?
The courage that they demonstrate to think outside of the box is a huge inspiration for me.

How do you have fun at work (team building, pranks, etc..)?
We always leave the door open for everyone to make suggestions on things to do. As an agency that prides itself on creativity that also needs to be translated to our team.

What are some of the challenges of your job?
When it comes to building creative experiences for our clients, you have to be flexible enough to make real-time changes which can be challenging when because you never know what to expect.

What are some lessons learned from a past project that you can share with us?
The biggest lesson, when you create for customers what you envision as the outcome sometimes isn’t always the case. You need to be able to take the feedback and make changes.

What advice would you give to someone who is starting out in your industry?
I would say definitely have the courage to think differently and create differently. There’s no right or wrong answer, but you need to be strategic in how you create/execute your ideas.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.thechigroup.co
Insta: @thechigroup
Twitter @thechigroup

Pop Quiz, Monday with Mike Koehler

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Mike Koehler

What is your job role?
Founder, head strategist, business development lead

Tell us about your company?
Smirk New Media is a digital marketing agency in Oklahoma City providing strategies, content and advertising campaigns for businesses in our region. We also have put together innovative digital reputation management for corporate clients.

What do you love most about your job?
Providing services to help other businesses be successful and building a great corporate culture and team, making Smirk a unique voice in our community.

What motivates you to get up every day and go to work?
A family who loves me and the pursuit of great mental health and contentment.

How do your co-workers inspire you?
They work so hard and find amazing new ways to create content which wows our clients and their customers.

How do you have fun at work (team building, pranks, etc..)?
We are so laid-back it’s crazy – lots of happy hours, brainstorming sessions and local watering holes — retreats, games and gift giving.

What are some of the challenges of your job?
Competitive space and clients who don’t fully understand our services.

What are some lessons learned from a past project that you can share with us?
We have learned that the more you discover and understand the communication style of your team and your clients, the better and more smoothly everyone will work on shared goals and create clear content.

What advice would you give to someone who is starting in your industry?
Don’t take shortcuts – you may be able to post content on social media in a few minutes, but not having a strategy and a content voice will hurt in the long run.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.smirknewmedia.com
twitter.com/smirknewmedia
facebook.com/smirknewmedia
instagram.com/smirknewmedia
twitter.com/mkokc

Pop Quiz, Monday with Gisela Bouvier

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Gisela Bouvier

What is your job role?
Corporate Wellness Dietitian & CEO of Mindfully Intuitive Nutrition

Tell us about your company?
Mindfully Intuitive Nutrition creates Nutrition Workshops and Corporate Wellness Programs for organizations with a focus on Mindful and Intuitive Eating. Mindful and Intuitive Eating is about helping individuals bring the focus back to their hunger and fullness cues and honoring their bodies with the foods they want and need most. My goal is to make the workplace (and lunch break) nourishment a priority again.

What do you love most about your job?
What I love about my job is witnessing the realization employees and companies have in that nutrition is far more than just calories and fruits and vegetables. I share different tools to help employees choose what works best for them when it comes to nutrition. Whether it is using the hunger scale, food journaling, plate size method, or something else, there are different tools created for different people. Tools help to optimize nutritional intake and also helps to make nourishment a priority again. Far too often, employees are eating at their desks or workspaces, stressfully or mindlessly grazing on snacks or spending hours without eating because they are too focused on getting job tasks done. This, in turn, means there is great potential for inadequate nutritional intake or overeating. By making meal time or snack time a priority again, we are able to honor our bodies with the energy that it needs, refocus on work tasks, and improve productivity.

What motivates you to get up every day and go to work?
I love the “Aha” reactions I get every time I speak about nutrition. I do not ever speak to an organization and say “You can’t eat this” or “You have to eat that” for health. Instead, I say, “Think about what works for you, what you enjoy, and how YOU can optimize your health. Nutrition is about taking it one step at a time, one day at a time, one meal at a time.”

How do your co-workers inspire you?
I do not have any co-workers, as I am a solopreneur. However, my clients inspire me. Their stories or them sharing with me where they struggle most when it comes to nutrition pushes me to think further on how I can help to improve and optimize their health.

How do you have fun at work (team building, pranks, etc..)?
Creating a motivating and entertaining environment with every employee group that I have allows me to have fun at work. I allow for open dialogue, storytelling, and finding new ways to share nutrition to keep employees engaged and motivated to make small steps to optimize their health.

What are some of the challenges of your job?
Creating Employees Wellness Programs that are not solely focused on ‘Weight Loss’ and having organizations believe in my message is the greatest challenge my job has. My goal is to showcase that our health has different components and it is not only based on weight. However, because most current Employee Wellness Programs are focused primarily on weight, many companies are skeptical about my approach. However, 91% of the employees that have taken my programs ask for me to come back because I’ve helped them by bringing in positivity and demonstrating that health is not a one-size-fits-all approach.

What are some lessons learned from a past project that you can share with us?
Initially, all of my Corporate Wellness Programs were 12 weeks long. I felt that 12 weeks was the minimum I needed to make an impact on employee health truly. However, I realized that not all companies or employees could dedicate for 12 weeks. I now offer Lunch & Learn Workshops and 6-week programs so that it is more attainable for some companies and employees.

What advice would you give to someone who is starting out in your industry?
My biggest advice is for them to know that no time is ever wasted. Sometimes we feel that our failures have meant that we wasted our time, but there is always a lesson to be learned. I used to focus on one-on-one counseling and realized it wasn’t what I wanted to do because I like to impact several people at a time and it makes for a much more scalable business. However, I would have never known that had I not done it first.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.mindfullyintuitivenutrition.com
Facebook: www.facebook.com/mindfullyintuitivenutrition
Instagram: www.instagram.com/corporatenutritionist

Pop Quiz, Monday with Nicole Middendorf

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Nicole Middendorf

What is your job role?
CEO – so I do it all from the tv to writing, to researching to planning to invest for our clients.

Tell us about your company?
Prosperwell Financial. I left Morgan Stanley in 2003 to go independent as a Wealth Advisor. We help individuals invest and plan for their retirement, their estate, getting their kids to college and helping them work to be happy. Studies show if you spend money on experiences you are going to be happier than if you spend money on things, so we help people achieve their “Live it List” items (bucket list). We use stocks, bonds, CDs, funds, money managers, etc. to help our clients in their wealth management.

What do you love most about your job?
Helping people. Inspiring people. Someone could hear me present and come see me after and be crying in my office (from the death of a spouse, divorce, job loss, etc.) and help them turn it all around and get a plan.

What motivates you to get up every day and go to work?
The goal of leaving a legacy. To change statistics. To help someone achieve their goals and dreams.

How do your co-workers inspire you?
Working hard and playing hard. By coming up with amazing ideas and by wanting to help others.

How do you have fun at work (team building, pranks, etc..)?
We just moved to a new building I purchased that we have a workout area, wine bar, kitchen, and couches so we can have more potlucks and fun lunches and celebrations. We also do items on our live it list. As an example, there is a Big Club for charity where we are climbing 104 flights. We also are doing an axe throwing, WhirlyBall and various other experiences in 2019.

What are some of the challenges of your job?
Managing everything. Especially as a single mom.

What are some lessons learned from a past project that you can share with us?
Give yourself grace.
Treat others how you want to be treated.
Give onto others for what you give comes back to you tenfold.

What advice would you give to someone who is starting out in your industry?
Get on a great team.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.prosperwell.com
www.nicolemiddendorf.com

Pop Quiz, Monday with Lance Beaudry

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Lance Beaudry

What is your job role?
Owner

Tell us about your company?
Avalanche Creative is an agency in Grand Rapids, MI that helps people and organizations discover, develop, design and implement innovative websites and solutions.

What do you love most about your job?
Working with people working on all kinds of different projects in different industries. My curiosity allows me to apply what I learn from one customer experience to another.

What motivates you to get up every day and go to work?
Knowing that I get to do it on my terms. I’m in charge. Some days that’s scary, but only on the days when I fail to believe in myself and don’t stay focused on continuing to learn.

How do your co-workers inspire you?
By surrounding myself with people that are smarter than me in other areas, they inspire me to learn more and share more about what I learn along the way.

How do you have fun at work (team building, pranks, etc..)?
Usually, it’s a late afternoon beer and maybe a ping pong game, or we work on a fun side project together.

What are some of the challenges of your job?
Keeping a consistent flow of new projects coming in and when we get busy, still delivering just as well.

What are some lessons learned from a past project that you can share with us?
Get obsessed with helping your customer. We’ve found the best way to generate new business is through your current customers. Be curious. Find out how you can help them even more.

What advice would you give to someone who is starting out in your industry?
Have focus. Don’t pretend or assume you can help everyone. Find out who you really want to help and who you really have something special to offer something to. Know your customer.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:https://avalanchegr.com

Pop Quiz, Monday with Rabbi Shlomo Slatkin

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Rabbi Shlomo Slatkin

What is your job role?
Couples Therapist, Communication Expert, and Business consultant

Tell us about your company?
At Slatkin Communications, we provide training in effective communication to corporations needing to enhance their corporate culture by consulting with top-level management and speaking to employees and teams.

What do you love most about your job?
I love helping people achieve peace and work better together.

What motivates you to get up every day and go to work?
the transformation I see every day helping people get unstuck and turning their conflict into connection.

What are some of the challenges of your job?
It is challenging to deal with differing opinions at the office.

What are some lessons learned from a past project that you can share with us?
It is important to learn how to listen in a non-judgmental way with curiosity. Instead of opposing your co-worker, if you can better appreciate where he/she is coming from, you may be able to work together and create more creative solutions for your company

What advice would you give to someone who is starting out in your industry?
Become self-aware of your triggers so that you don’t respond out of reactivity. Instead, learn how to be quiet and listen to intently before responding.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
https://slatkincommunications.com
http://instagram.com/slatkincommunications

Pop Quiz, Monday with Matt Holmes

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Matt Holmes

What is your job role?
Founder / CEO

Tell us about your company?
Handshakin.com helps real estate contractors shake hands with more local customers.

What do you love most about your job?
That my company is online and we are a fully remote team.

What motivates you to get up every day and go to work?
The exciting fact that we are building referral websites on domains that we own, and our portfolio is increasing in value, all while we’re making money monthly from the leads that the websites produce.

How do your co-workers inspire you?
By bringing up new ideas that help us improve business processes.

How do you have fun at work (team building, pranks, etc..)?
One to two times per year we have a team retreat in the Philippines where everyone gets to actually spend time in person and catch up on business goals.

What are some of the challenges of your job?
Fully remote team means everyone works around the clock and in different time zones. Without wifi, we die.

What are some lessons learned from a past project that you can share with us?
If it doesn’t work right away, just keep experimenting until it starts to work.

What advice would you give to someone who is starting out in your industry?
Buy domains before you’re ready to build a website on them.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.handshakin.com
www.mattholmes.io
facebook.com/holmematt
instagram.com/handshakin

Pop Quiz, Monday with Ladan Davia

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Ladan Davia

What is your job role?
CEO

Tell us about your company?
Beeya is a search engine for jobs that hosts all jobs from other platforms, in one place. We then use AI and machine learning to show job applicants which jobs they should apply for.

What do you love most about your job?
I love connecting with people and solving a problem. Finding a job shouldn’t be this hard, and hopefully, Beeya can help people with their job search.

What motivates you to get up every day and go to work?
I love seeing the difference Beeya makes in people’s lives. I love hearing feedback, even negative, and creating a product that has a positive impact. Innovating is what motivates me to get up and go to work every day.

How do your co-workers inspire you?
They inspire me by bringing new ideas to the table and working as a collaborative group. I love hearing their ideas and seeing what we can come up with together. You always move faster if you work as a team.

How do you have fun at work (team building, pranks, etc..)?
We really just talk and get to know each other. I try to bring fun in everything we do so that the long hours we work, don’t feel like work.

What are some of the challenges of your job?
Marketing with a limited budget is always challenging, but we’ve come up with a lot of creative ways to get around spending a lot of money. I think financing is always somewhat of an issue for any small business.

What are some lessons learned from a past project that you can share with us?
“People only respect what you inspect.” In business, it’s important to inspect every inch of it, especially in the beginning.

What advice would you give to someone who is starting out in your industry?
Have a good engineering team!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.beeya.com
Instagram and Facebook : @beeyaofficial
Linkedin, @beeya

Pop Quiz, Monday with Salman Aslam

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Salman Aslam

What is your job role?
CEO at Omnicore

Tell us about your company?
Omnicore is a healthcare digital marketing agency. We were born out of search as we understood the importance of intent based inquiry and still to date, it is one of our sharpest skillsets. The proof is in the pudding as we rank #1 for Healthcare Digital Marketing Agency.

Over the years we’ve added more services to become the go-to agency for healthcare professionals for the digital marketing needs.

We are a full-service agency that responds to the challenges modern brands face with a data-driven and results-oriented approach to digital marketing.

What do you love most about your job?
Digital marketing is an exciting industry and every day we learn something new. To be able to learn and execute new strategies, along with the dynamic nature of the industry is something that I love the most.
Every day is a new challenge, and the most rewarding thing is that we stand by the work we do and the results we deliver for our clients.

What motivates you to get up every day and go to work?
Working in an exciting industry as digital marketing is something that drives me every day. I love what I do, and the ability to test and experiment makes it even more exciting.

Also, after having done this for a decade, we’ve built specific skillsets that allows us to make a difference in our client’s business and that is very rewarding.

How do your co-workers inspire you?
We are a remote agency, and that means we have people working with us from different parts of the world, each with their own unique stories and flavor which they add to the team and gives us the inspiration and motivation to keep doing what we do and get better every day.

How do you have fun at work (team building, pranks, etc..)?
We have weekly hangout sessions where all of us get on and have a fun time sharing interesting stories and whatever we’ve learnt that particular week.

What are some of the challenges of your job?
With a limited barrier to entry, it is hard to stand out and be different from anyone else in the market.

Being a remote agency has enabled us to grow faster whilst staying lean, but it has a few challenges of its own and finding good talent is one of them.

Another challenge is to keep investing in training as strategies get old, we need to stay on top of where the market is heading and how we can deliver success.

What are some lessons learned from a past project that you can share with us?
Learning when to quit is equally important as it is to stay persistent. Over the years we’ve worked on personal projects, and while some has been very successful, there have been times when the business just doesn’t take off.

Recently we called quits on a project we worked on for a year in a new space but decided it was time to wind it up in favor of another project that has given us positive returns from day one.

What advice would you give to someone who is starting out in your industry?
Every day you’ll learn something new, and that is the attitude you should keep. Experiment, fail, and then experiment some more and eventually you’ll develop skills that will be of value.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.omnicoreagency.com/
https://twitter.com/AskSalmanAslam/

Pop Quiz, Monday with Drew Bilbe

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Drew Bilbe

What is your job role?
Co-Founder and CEO of Nexba Beverages

Tell us about your company?
Nexba is Australia’s leading Naturally Sugar-Free beverage innovator, on a mission to provide everyday Aussies with great tasting soft drinks that combat the perils of our nation’s sugar epidemic. Our beverages offer a Naturally Sugar-Free – no sugar and no artificial – solution to traditional soft drinks without compromising on taste. We have come a long way since selling our first iced teas out the back of a van and having cracked the major supermarkets in Australia, have recently taken our brand to one of leading health-conscious markets in the world, the UK.

What do you love most about your job?
The best thing about my job is to help drive Australia’s (and now UK’s!) soft drink innovation. Health maintenance shouldn’t be difficult nor a chore, and it’s extremely rewarding receiving such positive feedback from our customers on our products; we’ve had a huge army of supporters since day one, and their loyalty to the brand never fails to make me feel like we are really achieving something big here. Australians shouldn’t need to go above and beyond to lead a healthy lifestyle yet diabetes remains the biggest health challenge currently being faced. Actively being part of the innovation process in the Naturally Sugar-Free movement and therefore having a positive impact on our nation’s health is the reason me and my team turn up every day.

What motivates you to get up every day and go to work?
As I mentioned before actively being part of the innovation process in the Naturally Sugar-Free movement and therefore having a positive impact on our nation’s health is the reason me and my team turn up every day. Naturally, Sugar-Free drinks aren’t a fad – they are here to stay. As consumers are growing not only more health conscious but also more aware of corporate agendas in the FMCG marketplace, here at Nexba we feel responsible for delivering the best quality better-for-you options combined with flavour innovations to really give people products that deliver on the health side but also the taste side. The resources are there to create these products, and we are more than happy to spearhead the movement!

How do your co-workers inspire you?
All that Nexba has achieved to date have really been a team effort. We’re a small team, many of us have been here since the early days, including my ‘brother-in-law’ Troy who is currently championing the international expansion of the brand. My co-workers are well-driven and share my passion for FMCG innovation. We’re all inspired by our loyal Nexba fans which push us to keep bringing out new products.

How do you have fun at work (team building, pranks, etc..)?
As one half of the ‘Aussie Boys’, here at Nexba, we try to minimise formality and keep things lighthearted. We have a great company culture, and the advantage of having a small team means we know each other really well and take all the wins as team achievements – every one of us has a role to play. We love having catch ups and banter around the office, and of course, playing table tennis.

What are some of the challenges of your job?
Without a doubt, our biggest challenge is brand awareness and increasing household penetration. The beverage category is controlled by a huge multinational company that has very deep pockets, so it’s really important that we innovate and stay ahead of our competition. Being nimble and listening to our customers has been key to our success.

What are some lessons learned from a past project that you can share with us?
One of the biggest lessons I have learnt in a health beverage company is to take all the time you need to develop the right product. Innovation is difficult. It takes time, money and effort and cutting corners or releasing a product before it’s ready will prevent you from unlocking its potential. Ultimately, it’s worth taking extra time to perfect your formula.

What advice would you give to someone who is starting out in your industry?
Don’t be afraid of failure. It’s the ultimate learning tool within innovation.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.nexba.com/
Facebook: https://www.facebook.com/DrinkNexba/
Instagram: https://www.instagram.com/nexba/?hl=en
Twitter: https://twitter.com/nexba?lang=en