Pop Quiz, Monday with Vanessa Babuin – Perera

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Babuin – Perera

What is your job role?
Managing Director of Sonsee Woman

Tell us about your company?
Sonsee Woman is an eCommerce boutique focused on plus size woman’s clothing, hosiery, and intimates. All our garments are made in Italy to the highest standards possible.

What do you love most about your job?
I love that I get to connect with so many incredible women and their stories on a day to day basis. I get to work with them to help provide solutions to problems they may have and ensure they live comfortably.

What motivates you to get up every day and go to work?
Having my own business is incredible. It presents new challenges every day and keeps me engaged, excited and ready to take on anything that may come up!

How do your co-workers inspire you?
Working with a variety of people from employees to agencies allows for better solutions to be formed and ensuring all decisions are in the best interests of the business. My co-workers all have the same vision, and we work incredibly well together to ensure the success of the brand.

How do you have fun at work (team building, pranks, etc..)?
Fun at work? Of course! Every day is exciting, and the conversations I have with other staff create an entertaining environment for all. While we don’t do any particular exercises, we often catch up with one another out of the office.

What are some of the challenges of your job?
Being a business owner can be very stressful at times! You have staff that is relying on you to ensure that it continues to grow. I make many of the large decisions myself and this can at times bean added stress, especially if I make the wrong one.

What are some lessons learned from a past project that you can share with us?
While we primarily sell our garments in ‘plus sizes’ we decided to try a small run of a smaller size to test the market. We found very quickly that the market was not within our database. This meant that we have to develop a new approach to selling smaller sizes. In future, we will ensure we look closely at the data to ensure what will be successful.

What advice would you give to someone who is starting in your industry?
For anyone looking to start in the beauty/fashion industry I would recommend that you make sure you have a strong USP. People want to see something new, something that solves a problem and something they can be engaged with.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://sonseewoman.com
https://www.instagram.com/sonsee_woman/
https://www.facebook.com/sonseewoman

Pop Quiz, Monday with Sarah Cross

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sarah Cross

What is your job role?
Creator and Owner for the Creative Product Institute. I’m a Product Growth Strategist for creative females who have product-driven businesses they want to scale to million dollar enterprises.

Tell us about your company?
It’s an Institute 12mth program that educates, supports and mentors Creative Product driven business owners who are 2-3yrs into their business and helps them build Million dollar businesses.

What do you love most about your job?
Working with talented, creative designers and artists. I love their energy, positivity, and zest for life and business.

What motivates you to get up every day and go to work?
I love being surrounded by creative entrepreneurs. I love working with creatives who design, create and sell amazing homeware and lifestyle products.

How do your co-workers inspire you?
I employ a team of virtual experts who help me to scale my business some based in the USA, and Australia. They are the best of the best freelancers.

How do you have fun at work (team building, pranks, etc..)?
I have a studio within a warehouse full of other creative business owners, so there is excellent energy at work. Friday night drinks are always fun.

What are some of the challenges of your job?
I need more hours in the day. Wearing too many hats and juggling parenting and business owner responsibilities can be tricky.

What are some lessons learned from a past project that you can share with us?
Trust your gut instincts and make sure you do your due diligence before making big decisions. Build a tribe of strong business connections – they are ones you want to lean on when you need support in your business.

What advice would you give to someone who is starting in your industry?
Do your research. Start small so you can test and measure than scale. Engage an expert mentor in your industry even if you think you can’t afford too it will save you money, time and make you more money if you go it alone.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.sarahjcross.com
www.instagram.com/sarahjcross_official
www.facebook.com/sarahjcrosscoach

Pop Quiz, Monday with Kim Perell

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Kim Perell

What is your job role?
CEO

Tell us about your company?
Amobee is an advertising technology company fueling the next generation of advertising. We work with brands, agencies, and broadcasters. Our technology unifies advertising across TV, digital and social, which is a first in the advertising industry. This streamlined approach allows advertisers to maximize their impact.

Great people make great companies, and our team is what makes Amobee successful. Together, we’ve cultivated an award-winning culture and have been able to serve as a great partner to our clients.

What do you love most about your job?
It’s a historic time in tech and advertising as we are in the midst of a transformation.

As CEO, the work that I do on a daily basis is very rewarding because of the world-class team that I have the pleasure of working with. My passion is people, and I strive to create an environment where everyone feels empowered to do their best work.

What motivates you to get up every day and go to work?
I love my job, and I love working in digital advertising. It’s dynamic and competitive, and the future is yet to be determined, which is what creates so much opportunity.

Working in a creative and dynamic environment inspires and motivates me always to keep learning and striving for results. It’s very rewarding working in an industry that is growing so quickly and requires constant innovation to be successful. The only real constant is change – and I think that is true for many of the industries we see today. Disruption is the standard. The question is will you be disrupted, or will you be the disruptor? When I first started, social media and programmatic advertising didn’t exist, and as a company, we’ve continued to innovate and acquired leading technologies, and now we are poised to take on the next frontier – TV.

My passion for the work that we are doing is what motivates me. It is a passion that gives me the energy and determination to stay committed – even when it’s at its most challenging.

Passion is not only what you love, but it’s about what you would willingly suffer for. The word passion comes from Latin root pati, meaning suffering or enduring. What do you love so much you would suffer and sacrifice for? I love what I do every day, that is why I take calls at 6 am to talk to the UK and at midnight to talk to Singapore and spend much of my time on a plane. My passion for what I do is what makes me successful. What are you willing to sacrifice to achieve?

How do your co-workers inspire you?
The passion and drive of my team inspire me. Everyone goes above and beyond, and there is an atmosphere of collaboration. The caring and friendships are real. The team is committed to one another and the clients. I also appreciate how different everyone is, and how each person brings individual strengths, talents, and passions.

How do you have fun at work (team building, pranks, etc..)?
The culture we cultivate at Amobee is one of both hard work and fun. It’s important to have a balance, and I’m really proud of my company’s work ethic and drive for success and ability to celebrate successes–as a team. As a company, we set quarterly goals and celebrate when we achieve them. These goals are intended to empower employees to support the overall growth and direction of the company and understand if they are successful.

Our team is also passionate about giving back to our local communities, and we host volunteer events across the globe every year. Volunteering is a great way to have team-bonding while helping amazing causes and making a difference.

What are some of the challenges of your job?
The adtech industry is very fast paced and dynamic–change is the only real constant. As an angel investor, I’ve seen the ways that changing market conditions can impact a company firsthand–and it can be challenging. It’s very competitive and dynamic.

The greatest challenges are ultimately your greatest opportunities. We’ve continued to capitalize on the opportunities before us and invest in technology and people, and we’ve made multiple strategic acquisitions. As consumers move seamlessly across screens and devices, advertising is converging. Advertisers are looking to work with fewer partners to create a more efficient and seamless experience, and Amobee’s comprehensive technology stack empowers advertisers with an end-to-end campaign and portfolio management across TV, digital and social.

What are some lessons learned from a past project that you can share with us?
I’ve done numerous acquisitions throughout my career, and I’ve learned many lessons on successful integrations. The main component I focus on is finding companies with complementary capabilities, whether that is in technology, markets served, or domain expertise. This ensures you are able to realize the greatest commercial value and the whole is greater than the sum of the parts. The other critical component is focusing on the people and ensuring both companies have complementary cultures. “Culture clash” is cited by executives the number one reason for an M&A deal failing to achieve promised value, and in my experience, I have seen this is the case as well. We make unifying culture and values and people a top priority and component of every acquisition and integration.

What advice would you give to someone who is starting out in your industry?
Over the course of my career as an entrepreneur, tech CEO, and angel investor in over 70 startups with 15 successful exits, I’ve found the skill needed to be successful in execution. It’s what I attribute my own success too, and I believe execution is a skill that can be learned. Success isn’t dependent on having a great idea, and ideas are a dime a dozen. It isn’t about intelligence or education either or even about hard work. You can be really busy and hard-working, but it doesn’t mean you are working on the right things. We all know smart, educated people and hard-working people who are not very successful.

The difference between success and failure is execution. Execution is the ability to do and get results, to keep moving forward to achieve your vision and goals despite the obstacles that lay ahead. Execution is the difference between success and failure. I believe so strongly in the power of execution. I wrote a book, The Execution Factor, The One Skill That Drives Success that teaches the skill of execution broken down into five traits: Vision, Passion, Action, Resilience, and Relationships. In order to be successful and master execution, they must have these five traits. The traits are interdependent, not independent, and in the balance as you need them all to be successful.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.kimperell.com/
www.amobee.com
https://www.linkedin.com/in/kimperell/
https://www.instagram.com/kimperell/
https://twitter.com/KimPerell

Pop Quiz, Monday with Tamara Alaveras

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Tamara Alaveras

What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing

Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.

What do you love most about your job?
How could I narrow it down to just one thing? I love everything about it. I am obsessed with it all. I love working with my team and delivering campaigns and strategies that get our clients results. Work-wise; it doesn’t get better than that.

What motivates you to get up every day and go to work?
I’m motivated every day by being able to see the impact of our work. Seeing the problems our clients have been solved by our marketing solutions is such a driving factor to keep going. It’s an addictive feeling.

How do your co-workers inspire you?
My team is amazing. I’m continually inspired by their passion and dedication to their work. Every day their ideas and drive motivate and impress me.

How do you have fun at work (team building, pranks, etc..)?
We laugh, and we dance – a lot. And sometimes there are afternoon snacks involved.

Plus, we’re a fast travelling team so we can’t afford to dwell on the small things, we just keep moving. We don’t bog ourselves down in any negativity and embrace all the positivity.

What are some of the challenges of your job?
The biggest challenge for me is keeping the team happy and engaged. They’re the lifeblood of the agency and their enjoyment in their roles is imperative to our agency.

What are some lessons learned from a past project that you can share with us?
I’ve learnt a lot from all of our past projects: each campaign we work on, each client, each problem and each solution has given us valuable lessons.

A big one for me, in particular, would be that I’ve learnt how to manage client expectations and just to keep moving forward no matter what.

What advice would you give to someone who is starting in your industry?
You need to be resilient. You need to be prepared for the unexpected and be able to go with the flow. You can’t afford to let things get under your skin too easily. Always be moving forward and just get on with it.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://3phasemarketing.com.au/

https://www.instagram.com/3phasemarketing/?hl=en

https://au.linkedin.com/company/3-phase-marketing

Pop Quiz, Monday with Emily Hamilton

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Emily Hamilton

What is your job role?
Co-Founder of Supernova

Tell us about your company?
I guess the best way to explain our company is to think of us as the ‘Shark Tank’ of the e-commerce world. Through Supernova and the power of the internet, we have created a formula, which allows us to fast-forward the brand building process. We’re now approaching our third year of business, with four global brands under our belt: Coco & Eve, Sky & Sand, Body Boss, and Skinny Mint, with more in the pipeline for 2019.

What do you love most about your job?
I love the challenge to build products and brands that have never been seen before. To bring something new and exciting to consumers in this extremely competitive market space.

What motivates you to get up every day and go to work?
I am so passionate about our existing brands, and the products and brands in the works, so motivation is something that comes naturally. Don’t get me wrong there are the odd days where I’d love to stay at home on the couch, but even then I find myself reaching for my laptop!

How do you have fun at work (team building, pranks, etc..)?
Culture is something that is really important to us. Since day dot we’ve wanted to create a company where our staff would love coming to work. We are invested in our team, and try to go out of our way to make sure they’re relaxed, laughing and enjoying life! We promote living a healthy lifestyle, so a gym membership is included in our employment contracts. Getting a change of scenery is vital, so, going out for lunch, walks, or afternoon drinks are always plotted into our calendar! At Supernova, we all have the travel bug. We encourage our staff to take up international job transfers within the company, so they can get their travel fix while working with Supernova.

What are some of the challenges of your job?
The main and most important challenge we have to tackle is compliance. We are currently shipping to over 70 countries across the globe, and it’s crucial that our products adhere to each and every compliance law. The rules and regulations are constantly changing, so this is something that we are cross-checking on a daily basis.

What are some lessons learned from a past project that you can share with us?
Don’t underestimate the power of social media. We’re all aware that it allows us to market directly to a global audience and reach new customers, but think of it as your most essential market research tool. Thought of a new product concept? Why not put it out to your social media ‘panel’ and see what they think! Social media is such an affordable and excessive way to interact with consumers, so think big when it comes to your social media strategy.

What advice would you give to someone who is starting out in your industry?
Go work at a company that is doing great things in your industry. Find a job, boss or mentor you can learn from. After learning and achieving something in the industry then you can start to plan where you can personally make an impact, how to build something new and innovative.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.supernova.xyz

Pop Quiz, Monday with Ruth Plater

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Yes. It’s Ruth Plater

What is your job role?
CEO

Tell us about your company?
Radial Path is a close-knit team of industry experts and specialists in the fast-moving global tech and telco industries. We apply new sales and marketing methodologies to emerging business models and dare our clients to go beyond the traditional press release and trade show. We create engaging, positive and continuing journeys for our clients’ customers and partner ecosystems for infinite results.

This includes startups and scaleups in new tech (IoT, AI, Blockchain), telcos launching new business models, DX and CX solutions providers, and community-led projects and non-for-profits in the digital infrastructure space.

What do you love most about your job?
Working with smart people in our core team and the partners we consult with. Marketing is vast and complex these days, and we’re continually learning from each other, from the results we get for our clients and testing the boundaries of our own creativity to deliver strong messages that stand out. It’s a lot of fun, and it’s challenging, which I love.

What motivates you to get up every day and go to work?
Building our business and working with really cool new tech companies, or companies trying something new. It’s amazing when the team works hard together, with our clients, and we see the fruits of those efforts and the client is happy.

How do your co-workers inspire you?
Their ideas. Always. They each have their own areas of expertise, and they’re constantly thinking of ways we can improve and grow the different elements of our business. I’m a firm believer of constantly changing and perfecting…it inspires me massively when my co-workers take pride in their bit of the business and find new ways to improve our service for clients and how we operate.

How do you have fun at work (team building, pranks, etc..)?
Team nights bowling has been a winner. It gets competitive though! We also have team lunches out sometimes and meetings offsite in coworking spaces…some of the team live in these buildings. We also have three office dogs that the team love to play with when they’re having a break.

What are some of the challenges of your job?
Being reactive. It’s critically important that we are when we’re working with startups and launching new products, but it’s definitely challenging to shift gears with a team to quickly respond to new opportunities that emerge, or change tactics when the client’s strategy changes. We have a very efficient business model to make sure we can meet these sorts of challenges. We’ve spent two years building processes, project management templates with solid workflows, as well as a flexible points pricing model that is built to cope with this sort of strain when it occurs.

What are some lessons learned from a past project that you can share with us?
I’ve learned many things from past projects. In particular, learning that you have to be very strict with managing client expectations and relationships. When you’re starting out it can be difficult to say no to some things and have confidence in doing so. Everyone wants to please in the beginning – and in a way, this is necessary for the when you start out. But I’ve learned that as we grow, we’re now able to manage client expectations a lot better. We provide them with more information, more tools, and updates, and we tell them when we believe they’re heading in the wrong direction. We can also now be clear on what we’re good at and our core capabilities. If your clients’ core values aren’t very aligned with your own, or there’s a misunderstanding of what you’re there to help with, you’ll likely have a lot of stress with that project, perhaps you’ll make less of a return owing to changes and alterations in what you’re delivering and, even after all that effort, the client may not be happy because from the start you’ve not been aligned in your goals. This is a tricky thing to get right, but it comes with the growing pains of starting up.

What advice would you give to someone who is starting out in your industry?
Jump in. Don’t be afraid to try things, but keep an eye on building solid foundations. The first few years will be challenging but as you build from the ground up and you onboard the right team, things will become easier to manage, and you won’t be juggling as much on your own.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

radialpath.com
twitter.com/radialpath
https://www.linkedin.com/company/radial-path/

Pop Quiz, Monday with Andrew Wynd

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Andrew Wynd

What is your job role?
Managing Director and Practice Principal Physiotherapist

Tell us about your company?
Balwyn Sports and Physiotherapy Centre is a multi-disciplinary sports medicine centre in the Eastern Suburbs of Melbourne. The company was started 9 years ago to meet the needs of the community who seemed to be struggling to access local, high-quality care and were travelling into the busy city centre to find it. We decided to take it to them…..

What do you love most about your job?
I still love treating patients. It is the easiest and most enjoyable part of my job. Many people believe you cannot be a successful business owner AND a successful therapist. I am making it my mission to prove them wrong.

What motivates you to get up every day and go to work?
Helping people has always been at the forefront of what I do. It is why I became a Physiotherapist in the first place and now why I attempt to inspire my team of health professionals to strive for better, innovative ways of helping people.

How do your co-workers inspire you?
There is nothing more satisfying than seeing one of my team take one of my concepts in patient management, run with it, explore other avenues and tailor it to improve it further or enhance the client outcome. This inspires me to continue to think differently and challenge current concepts in sports medicine.

How do you have fun at work (team building, pranks, etc..)?
We have a strong culture of teamwork, and we shut the clinic down for 1 hour over lunch and again for 30 mins at afternoon tea time. This ensures most of the team meet in the staff room, and the end result is hilarious conversations. We have done all sorts of fun things together like stand-up paddle boarding and once we rode Segways around the Yarra Valley wineries.

What are some of the challenges of your job?
Healthcare is an industry steeped in tradition and is heavily regulated (which is a good thing, to protect to the public). Being innovative and utilising other proven business concepts becomes very difficult.
The other huge challenge is having to change hats so rapidly. One minute I am treating patients, the next being an HR expert on a staff challenge, then marketing, then repairing a broken bed that won’t go up or down. This is not unique but a common challenge to each and every SME/business owner. Sure you can outsource many of these things, but there comes the point where the profit margin is squeezed so tight there is nothing left over for the owner.

What are some lessons learned from a past project that you can share with us?
We moved the practice to a larger, custom-built facility in the middle of last year. This was a huge project and I underestimated how challenging it was to ensure the business continued to operate normally whilst being heavily involved in the planning/construction of the new facility. It took its toll physically and mentally. More advanced preparation would have been helpful and empowering the staff more to help would have made a huge difference.

What advice would you give to someone who is starting out in your industry?
Be prepared to work hard. Very hard. Healthcare is a wonderfully rewarding industry to be in, but it has its challenges. Scale, margins, industry traditions all work against you. Decide early what sort of healthcare business do you want? High quality or mediocre? If it is the former, be prepared to work longer and harder to ensure this standard is reached and maintained.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.balwynsportsphysio.com.au
https://www.facebook.com/balwynsportsphysio/

Pop Quiz, Monday with Joe Zhou

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joe Zhou

What is your job role?
Founder/CEO

Tell us about your company?
We are a start-up in the pharmaceutical delivery space. Our app myMedKit deliver prescriptions to your door on-demand. We believe in everyone should be able to access medicine at home with a touch of a button when they are sick.

What do you love most about your job?
Creating a healthier world is my passion. Doing something, I am passionate about is very important.

What motivates you to get up every day and go to work?
Working towards a common goal in order to achieve our long term dream.

How do your co-workers inspire you?
They are very dedicated and talented in different fields. For a start-up, it is important for everyone to wear different hats and develop different skill sets. The cross learning and sharing of expertise have been very beneficial.

How do you have fun at work (team building, pranks, etc..)?
Done a prank once on one of the co-founders. He is always late in the morning, so we had two of our intern students contact him to say they are locked outside because no one was here. When he rushed in, he realises it was a prank, and everyone is here already. Needless to say, not very impressed.

What are some of the challenges of your job?
Recruitment and finding the right person that believes in our vision.

What are some lessons learned from a past project that you can share with us?
Always release a minimal viable product first and not try to make everything perfect at launch.

What advice would you give to someone who is starting out in your industry?
Having a long term vision is important but enjoying the process to achieve that is the key.

Be prepared for dedication and sacrifice, especially when no one understands what you are trying to do. You have to convince yourself what you are doing is solving a problem for the world.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.mymedkit.com.au
https://www.facebook.com/myMedKit/

Pop Quiz, Monday with Sonia Majkic

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sonia Majkic

What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing

Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.

What do you love most about your job?
I love the creativity. I love generating ideas and watching them come to life and take form through collaborating with the team. I love watching the agency create amazing things for our clients; it’s very energising. It’s also hard to beat the feeling of influencing our client’s success. Watching our clients reach their goals and knowing we had a hand in that, that’s a great feeling.

What motivates you to get up every day and go to work?
the team. I can’t wait to see what they come up with every day and seeing them smash goals is truly special to me.

How do your co-workers inspire you?
My co-workers inspire me with their curiosity and intelligence. They’re constantly pulling rabbits out of hats, and it’s impressive to watch. They have so much drive and passion, they genuinely want to succeed for our clients and have such unique skills, they are all such assets and are constantly amazing me.

How do you have fun at work (team building, pranks, etc..)?
We don’t take ourselves too seriously. We find and create humour every single day and keep it light-hearted.

We also make sure to take time to occasionally put our tools down and do something as a team. In the past, this has included day trips to wineries, tree surfing, gym sessions, and team lunches. We also celebrate every birthday and achievement in the office, so there’s a lot of cake always going around.

What are some of the challenges of your job?
There are so many challenges when running a business! One is definitely staying at the forefront of all technology. The digital space is constantly changing and innovating, and it’s a challenge keeping up. We know we have to – and we do, we pride ourselves on that – but that’s not saying it’s easy.

Another challenge is attracting the best talent in the industry. We have such a great company culture here so when we find someone they are absorbed right into the company and gel with the team – keeping people around isn’t hard but making sure we get the absolute right people for roles is a feat.

Lastly, the biggest challenge in our day-to-day is ensuring we meet our client’s expectations. That’s just non-negotiable for us here at 3PM.

What are some lessons learned from a past project that you can share with us?
As an agency, we have learnt collectively that we need to establish objectives and KPIs with our clients before we start diving into marketing strategies and campaigns. Often what we may view as success may be interpreted completely differently to our clients, so clear communication before implementation has become key.

What advice would you give to someone who is starting out in your industry?
My advice would be to remain open-minded and flexible. In the online space, things are rapidly fluctuating and changing, so you need to stay agile and adaptable – otherwise, you won’t stay afloat.

When you’re first starting out, it’s important to look to collaborate with people and other businesses that share the same values as you. Network and learn from people around you, especially from those who are more experienced and successful within your field.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://3phasemarketing.com.au/

https://www.instagram.com/3phasemarketing/

Pop Quiz, Monday with Fab Giovanetti

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Fab Giovanetti

What is your job role?
Founder and CEO

Tell us about your company?
I run multiple projects, all aimed at helping people make a bigger impact in health & wellness. I run the Health Bloggers Community, Whole Influence (network of startups and content marketing agency) and co-run the Register of Health & Wellness Influencers. Yes, I do like to keep busy!

What do you love most about your job?
I love the fact that no two days are the same – cheesy, but true. I love to challenge myself and be creative at my own terms. I also love being able to create incredible products and see how they grow organically through time.

What motivates you to get up everyday and go to work?
The people I am helping. They can be very vocal, but they are the best bunch I know. Seriously, I could not ask for a better bunch of communities to surround myself with.

How do your co-workers inspire you?
My team is small but mighty, but we are incredibly motivated. We all work really hard, and we complement one another really well. We are like a small, tight and supportive family. We all have side passions and projects, which keeps us motivated at work!

How do you have fun at work (team building, pranks, etc..)?
Loads of team building activities and events, we get a lot of invites, and we make sure we take up fun activities and do them as a team – we also all love food so we talk about food – a lot.

What are some of the challenges of your job?
Switching off and boundaries for sure. It’s hard to say no sometimes, especially when working with a whole host of different clients on different projects. Still, it is great fun!

What are some lessons learned from a past project that you can share with us?
Get laser-focused clear about what you love to do, and not just what you are good at doing. You may be good at a lot of things, but you should mainly do and focus on what you love doing, or you’ll take up things you’ll regret saying yes to!

What advice would you give to some one who is starting out in your industry?
Competition is fiercer, and your story is your greatest asset. Go and get them, tiger!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
website: https://magazine.healthbloggerscommunity.com
www.facebook.com/hbloggerscom
www.twitter.com/fabgiovanetti
www.instagram.com/fabgiovanetti

Pop Quiz, Monday with Katie Stevens

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Katie Stevens

What is your job role?
Founder – Minding Her Business
Venture Capital (3 Businesses)

Tell us about your company?
Minding Her Business is a women’s networking brand that holds great events for women to come together and grow from one another. Guest speakers with plenty of wisdom share their life skills and experiences with our eager audiences while at the same time we allow for plenty of mingling so relationships can be formed on the day. Our brand has become an incubator for startups – since we have started 10 businesses have been formed from people that met for the first time at our events.
We are focused on growing the brand to allow more to access it Australia-Wide and increase the knowledge bases of all women in business in the process.

What do you love most about your job?
Seeing the impact, our events can have on people. Whether it be new friends, business partners, new motivations or even the wellness benefits we have seen with just people being happier after they come along – this is what truly fulfils me as a person. The success and money come second to the primary objective which was always just to allow a space for people to come and have a great day while learning a lot at the same time.

What motivates you to get up every day and go to work?
Knowing that there are still people out there, we have not had an impact on. We want our brand to connect with all women in Business to let them achieve their desires. The more we grow, the more people we can get in front of with our important messages.
A large component of our raffles also goes to charities, so we are always inspired to hand over those cheques after successful days out!

How do your co-workers inspire you?
Our team is single focused, they want the same things and have bought in totally to the mantra of ‘connect, collaborate and create.’ Watching them on event day, skip meals and exert themselves entirely just to make sure people have the best time is beyond inspiring.

How do you have fun at work (team building, pranks, etc..)?
We are lucky enough that we get to meet amazing people, our team really loves meeting the famous guest speakers and picking their brain before events. We get plenty of fun along the way at days like the food taste testing and dessert bar selection days – not something we complain about!

What are some of the challenges of your job?
Making sure that everyone has an amazing day. As a brand we have focused on keeping our events smaller and more intimate, this makes sure that everyone who comes along we can guarantee they have a good experience. Unfortunately, though some people miss out and although the temptation is there always to sell more tickets, we believe in what we stand for which is giving a great experience. More events in more areas will help us work through this allowing more people to access Minding Her Business.

What are some lessons learned from a past project that you can share with us?
It is so important to stay motivated on the main things, and it is really easy to get sidetracked with the 1000s of opportunities that present themselves to us. Our focus now is on scaling the parts of the business we know and love. If we pursued all the opportunities, we would stop our growth and not be masters of our craft so knowing this from experience I have kept the accelerator on the things we do the best.

What advice would you give to someone who is starting out in your industry?
The events business is a hard but rewarding game. You will need to have thick skin, unlike some industries you cannot patent or protect events and your intellectual property as easy. We have faced challenges from sources nearby who have tried just simply to replicate what it is we do. Instead of worrying about it, we have just worried about ourselves and making our events better for those who come to it.
Be tough and trust your own process and the right results will come to the good people out there who build things from scratch with authenticity.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

@minding.her.business for Instagram
www.mindingherbusiness.com.au for tickets

Pop Quiz, Monday with Dana Humphrey

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Dana Humphrey

What is your job role?
Owner

Tell us about your company?
Whitegate PR is the top consumer products and services PR firm working in the pet sector, the baby boomer market, with e-commerce sites, jewelry, fashion, finance, non-profits, authors and books, and children’s products. We work to bring your organization’s market share to the next level, via tuned in online marketing and public relations, cost-effectively.

Whitegate PR specializes in delivering multi-faceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet –and exceed – client’s goals.

What do you love most about your job?
I get to travel and be around passionate pet product entrepreneurs.

What motivates you to get up every day and go to work?
I love helping people and animals!

How do your co-workers inspire you?
Rebecca is a mom, and she is vegan, she is always in the best mood and takes everything calmly in stride.

How do you have fun at work (team building, pranks, etc..)?
We go to lunches and respect each other’s schedules and lifestyles. We take time to walk, be in nature and breathe.

What are some of the challenges of your job?
The nature of PR is, and the media does whatever they want, and we need to respond so that it can be challenging.

What advice would you give to someone who is starting in your industry?
Starting a consulting or service related business and accepting new clients can be like dating, you don’t say YES to everyone who asks for your number. Saying NO is very important as an entrepreneur.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Connect Socially:

Facebook: https://www.facebook.com/DanaHumphreyThePetLady/

Twitter: @petladyworld

www.thepetlady.org
www.whitegatepr.com

Pop Quiz, Monday with Adelheid Waumboldt

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Adelheid Waumboldt AKA Heidi Waumboldt AKA The Boss. smile

Tell us about your business and what you do?

I am the Founder of the ISET Agency which provides business development services to companies, entities, entrepreneurs, personalities, and collections. We have a solution for any funded problem and a very broad clientele that spans through innumerable sectors. Some of the most well developed entities call us to assist in their various activities, particularly when they find themselves with a task that is pushing their own team to the rails in terms of not having enough hands or lacking in a piece of the puzzle. We are well-connected, uncomfortably honest, masters of strategy and development.

Why did you want to become an entrepreneur?

In the fifth grade I begged my mother to buy wholesale packages of candy that I began secretly selling for $1 a piece on the school bus. I made hundreds of dollars in the first week and my mother started getting a lot of calls from other parents as well as the principle of my school with very basic “cease and desist” pleas. In the meantime my mother had placed me with a talent agency which allowed me to feature in commercials and print as well as a few films. I actually was on the cover of Fortune magazine in 1991 at 6 years old. There is an inherent part of me that is constantly innovating, churning over new ideas, and creating revenue streams where they otherwise don’t exist. Certainly this is largely in part to my mother, who brought me up to understand the value of a dollar. My mother worked very hard when I was growing up — she was a great businesswoman — but she also always worked for other people. I think, at the end of the day, we are all the slightly improved versions of our parents. My son is 5 years old and tells me every morning that he is a rocket scientist while gluing pipe-cleaners and copper jewelry wire together. “Entrepreneur” is in my blood, and “businesswoman” was the tutelage of my youth.

What are the challenging aspects of running a business?

Whether we like it or not, all challenges one faces in their business or personal life are products of one’s own decisions. I think perhaps we each face different challenges in our work environments. These days, we are luckily only seeing challenges that come with fast growth of an entity, which is the necessity to hire people at an advanced rate. Finding multi-disciplined talent can be difficult but we are lucky that we maintain a strong core with some of the best young innovators. My assistant, Daria Popova, whose background is in working with the CEO of the Russian Investment Agency, is a force to reckon with. Shawyon Fazal is my go-to when I need to magic an exceptional prospectus, sponsorship, or sales deck into reality. My partner, Rachel Dares, of Rachel Dares PR — is a negotiator who leaves me often in the stance of applause.

What do you love most about your job?

I love the thrill of the business world. I love closing deals. I love delivering the products and services that I promise to our clients and seeing their pleasure in working with us. I love hearing new clients on the phone tell us how “their friend so-and-so from (insert huge company here) has recommended our services.” I have worked for many other people throughout the years, all over the world, in many industries, and I am exceptionally proud to take all of that knowledge and pour it into the ISET Agency.

How do you have fun at work (team building, pranks, etc..)?

To be very honest, food is important to me. I am a woman who likes to eat and to eat well. At least once a week, Rachel Dares, and I bring our staff out to lunch at a very nice restaurant in DTLA. We eat lobsters, steak…whatever we feel like. When you treat your employees well, and with respect, they work harder and deliver better products. When you fuel your body with delicious nourishment, you have balanced emotions and a clear thought process. We work hard, and we play hard. Balance is the secret to success.

What would one piece of advice that you give to a new business owner?

I advise new business owners to take risks and never to be afraid to do something “differently.” Innovation is important for new businesses wielding their own path. I would say the number two, but equally important advise is, “don’t be greedy — don’t put all your eggs in one basket.” Keep your options open, don’t sign any “exclusive” deals off the bat, and understand your worth.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.isetagency.com/

Pop Quiz, Monday with Neil Elliot

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Neil Elliot

What is your job role?
Founder of http://www.SirGordonBennett.com

Tell us about your company?
We are a content driven, specially curated online store. That purveys goods that look beautiful, are made well, work as intended and all made in Great Britain.

What do you love most about your job?
The great unknown. I left a 20-year advertising career to start a business in a sector I pretty much know nothing about, retail. Every day is an adventure of learning. I have never felt comfortable with being comfortable.

What motivates you to get up every day and go to work?
Helping smaller, great British brands are found by a wider public. And helping new audiences discover brands they may not know but make products that are very special.

How do your co-workers inspire you?
We are a two-person outfit at present, but I am inspired by the brands we work with. Be them brands who have been around for decades and how they still create beautiful products without kowtowing to the bad habits of the modern world. Or modern brands that believe that craftsmanship and making things the correct way is the way forward. Our throwaway society is wrong in so many ways, and the brands we work with don’t deny they are selling products, but they make them properly, to work better and last longer. So, are better for the world we live in. They inspire me that there is a better way to consume.

How do you have fun at work (team building, pranks, etc..)?
Team building and culture is an important part of any company. My partner is my brother-in-law, who I have known for a very long time. So we spend a lot of time in the pub, discussing beer generally, very British I know.

What are some of the challenges of your job?
Building a business is full of challenges. To lay them out here would take too long. But I find that finance is the biggest challenge. We are a self-funded business at present and running lean whilst still creating traction is key to our success in the long run. As previously stated I pretty much know nothing about the retail business, so it is a steep learning curve. But challenges in business are what drives a business person, solving problems are part and parcel of the job. The main challenge at present is driving enough qualified and quality traffic to the site to hit our sales targets. So building a robust A/B testing system is key and using the learnings to grow the business, which isn’t the easiest for me. My analytical skills are more creative than numerical as I was previously Executive Creative Director of an international Ad agency.

What are some lessons learned from a past project that you can share with us?
I have learned so much. It’s a cliche, but things do take twice the money and take the twice the time. This is so true. The human mind has a great ability to overestimate short term actions. Hiring professionals who know what they are doing will save you time and pain. I have fallen into the trap of thinking ‘I can do that,’ and essentially it was just a waste of time and money. There are specialised experts for a reason. If it is financially viable, always use them. As a business owner, you are the guiding light and vision, and you don’t have to be the person in the trenches of every job. If you do, I guarantee you will fail and fail exhausted.

What advice would you give to someone who is starting in your industry?
Know more than I did. Retail is tough. The margins are tight. The competition is fierce. Don’t get sucked into price wars, a race to the bottom only ends in everyone losing. Add value to your customers, try and make them brand advocates or raging fans. De-couple as much of the business you can. Unless you come from a fulfilment background, we guarantee you won’t enjoy the pain that delivery and returns can be. Find yourself a trusted fulfilment distributor they will make your life so much more enjoyable. Keep re-evaluating your model, and retail also moves fast.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.sirgordonbennett.com/
https://www.instagram.com/sirgordonbennett/
https://www.facebook.com/SirGordonBennett/
https://twitter.com/SirGBennett

Pop Quiz, Monday with Victoria Dupuy

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Victoria Dupuy

What is your job role?
Founder/Executive Director

Tell us about your company?
In 2013 my life took an unexpectedly tragic turn when my husband Dean died suddenly of a heart attack at the age of 46. Dean led a very active lifestyle and certainly did not fit the profile of someone who was at risk for a heart attack. He had been for his annual exam months prior and passed all the standard tests. Upon Dean’s death, I immersed myself in learning all I could about heart disease, early detection and who really is at risk.

As I shared my story with friends, family and the community, I quickly realized that I was not alone. Many, many other people shared an experience like mine. The common thread though was that none of us were aware of a simple test that could have saved our loved one’s lives…the coronary artery calcium scan. It is because of this lack of available information on this life-saving test that I decided to create my non-profit No More Broken Hearts.

The mission of No More Broken Hearts is to provide education and awareness that a Coronary Artery Calcium Scan can save your life by identifying heart disease (plaque)at its earliest stages. Coronary Artery disease is the #1 killer of men and woman, and yet it is largely preventable and can be reversible, and until you have a heart scan, you may never know that you have it–until it’s too late. I do truly believe the every heart matters, and when a heart breaks its not just the one heart that breaks, it is all the hearts that are left behind that are broken. This test has been around for over 20 years, and the fact that most of us don’t even know it exists is not right. There have been thousands of studies and clinical trials that continue to show the validity of this scan are identifying disease early. The Coronary Artery Calcium Scan is not another risk predictor for heart attacked it is actually identifying the disease, similar to a Mammogram.

In the four years since establishing No More Broken Hearts, I been interviewed by local and national radio programs and publications, have been a guest speaker for numerous local and national organizations. I have also become involved in several medical organizations and initiatives that are trying to make policy changes in how we treat heart disease. But my most exciting accomplishment is my involvement in the development and upcoming launch of the mobile coronary artery calcium scan bus and In A Heartbeat Study.

What do you love most about your job?
I would definitely say the people that I had had the honor to connected with and more importantly the people that had had a heart scan and discovered disease before it was too late. By sharing the importance of why every man and woman over the age of 45 need to have coronary artery calcium scan. I truly believe that knowledge is power and by sharing this information I feel that I am making a difference in helping people become their own healthcare advocate.

What motivates you to get up every day and go to work?
That even if one more person learns about the CAC scan and even better if they get the test, I am making a difference and potentially helping to save a life. After Dean died, I learned to really appreciate that I get to get out of bed every day and experience a new day in this life. I have wonderful support in our community, and every day I never know who I am going to meet and whose life I may make a difference in by sharing about No More Broken Hearts and the importance of CAC scans.

How do your co-workers inspire you?
I have the greatest team of intelligent, caring, compassionate individuals who have been in my life for years. They all have their own unique strengths which when pulled together creates the dream team. What inspires me is their willingness to be invaluable resources to our organization. We are all volunteers, working hard to make a difference.

How do you have fun at work (team building, pranks, etc..)?
We are a small nonprofit making a big difference – Our motto is “Go Big or Go Home.” We get together bi-monthly for our board meetings, and we always share a meal (I cook for the team) and always toast our accomplishments and express gratitude. We are all very heart-centered and have great respect for one another. Our annual events always include dancing, live music and lots of love because we believe life needs to be celebrated.

What are some of the challenges of your job?
Working as part of a small team can be a challenge. We want to do big things, but at this point, we are a grassroots organization (with only 5 board members). We hope that 2019 is a transformative year for NMBH and look forward to bringing on new team members and resources.

What are some lessons learned from a past project that you can share with us?
There will be hiccups. We were all set to roll out our In A Heartbeat Study and my team, and I worked non-stop for weeks lining up 100 participants only to have a set back which required us to reschedule our scanning dates. It was disappointing, but I was reminded that many organizations have rollouts that do not go as planned and rescheduling launches happen all the time.

What advice would you give to someone who is starting out in your industry?
I think starting any business or non-profit you can’t do it alone. You have to build your contacts and network. I have been very blessed at the many contacts I have made and have been referred to as No More Broken Hearts. I also think anyone interested in creating a non-profit needs to keep in mind that it takes time to grow and to push forward even when you feel like giving up. It will happen if passion and determination are there. And build your dream of individuals that that share the vision and passion as well.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.nomorebrokenhearts.info
Instagram: www.instagram.com/nomorebrokenhearts.offical
Facebook: www.facebook.com/nomorebrokenhearts2014

Pop Quiz, Monday with Eddie Lees

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Eddie Lees

What is your job role?
Founder, CEO, Now Sorted

Tell us about your company?
Now Sorted first launched in 2006. We are a super-secure online vault app with strong differentiation from competitive services. Now Sorted is proudly Australian-designed and -owned, and data is stored locally.

The primary benefit of the service is that it enables users to record and store important family data and documents for immediate access whenever ‘the unexpected’ happens.

Now Sorted is more than mere ‘storage’ thanks to its one-click production of Crucial Facts Report & Directory, which ties all stored information and uploads together in one easy-to-read overview as a shareable PDF.

What do you love most about your job?
I love the challenges, coming in from every direction, every day. It’s impossible to have a boring moment.

What motivates you to get up every day and go to work?
Every single person has behavioural traits that need constant deciphering if they are to be reached, entertained, and persuaded – there’s so much to learn and so much to teach.

How do your co-workers inspire you?
My co-workers are the living evidence that no single person ‘knows it all’ – it’s only when multiple skills and talents are combined that true, collective genius emerges.

Co-workers do not need to be co-employees: they can be anyone with whom one has a formal or informal relationship.

How do you have fun at work (team building, pranks, etc..)?
Nobody is allowed to take themselves too seriously! Self-deprecation is rewarded with humour, self-esteem, and loud thanks.

What are some of the challenges of your job?
It’s a challenge to constantly produce a ‘creative spark,’ our muse that underpins all our creative writing, video production and top-flight presenting. At the other end, the quotidian demands of a small business such as paying bills, reconciling accounts and tidying up. These contrasting realities book-end almost every day, but without them, a business could not exist … so, on with the motley!

What are some lessons learned from a past project that you can share with us?
A sale is not an isolated event. It is the positive outcome of a well-defined process.

The process can be broken down into simple steps. Each step must have its own specific objective – and lead automatically to the next step. Every step needs to lead to a greater understanding of targeted customers.

If we don’t thoroughly understand and satisfy them, there is no possibility of a sale.

What advice would you give to someone who is starting out in your industry?
Unless you are selling dollar bills for 50 cents, you are going to need to be tough.

Toughness with one’s self is the biggest priority. For example, a disciplined approach to every task; a recognition that it’s important to work with people smarter than one’s self; it’s important to learn from defeat; it’s essential to face the world with a big smile and to be resilient in the face of negatives.

It is vital to recognise that while getting to ‘Yes’ is delightful, the pathway is littered with ‘No’ along the way.

Business owners need more than an excellent plan – they need very thick skin. And they must be generous of themselves, and towards others, staff, co-workers, and of course, customers – the best business formula, in my opinion, is ‘Two for you, one for me.’

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.nowsorted.com
Social Links (if applicable): https://www.facebook.com/eddie.lees

Pop Quiz, Monday with Mel Tempest

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Mel Tempest

What is your job role?
Health club owner and Fitness Business Influencer, Podcaster And Contrarian

Tell us about your company?
I own a large independent fitness club of 1600sqmtrs. I also host The Gym Owners’ Business Podcast, speak globally, and encourage people to live outside the square and challenge the status quo.

What do you love most about your job?
Out of everything I do, most of all I love teaching in my club and making people think big, which inspires them to develop new opportunities for themselves.

What motivates you to get up every day and go to work?
Life! I am motivated just by being alive and having the great privilege of leading and inspiring others. I was diagnosed with a brain tumor in 2013, which certainly gives you different perspective on life.

How do your co-workers inspire you?
Many of them are mums and dads – taking on and jumping the hurdles of everyday life to be the best role models to their children they can be, and others who look up to them for inspiration and guidance. Any individual who can do all this and run a home is inspirational to me.

How do you have fun at work (team building, pranks, etc..)?
We do a lot of teaching of classes together. We have great educational sessions, and we love to head out a few times of the year to expos and drinks! Every day in the gym is a fun day!

What are some of the challenges of your job?
In my club trying to keep the consumer happy without devaluing your service is an ongoing challenge. Within the fitness business industry, I’m trying to stomp out tall poppy syndrome.

What are some lessons learned from a past project that you can share with us?
All projects come with lessons learned. Stick to what you’re good at, be aware of and acknowledge your limitations, and delegate. Delegation is an important aspect of leadership, so never be afraid to ask for help.

What advice would you give to someone who is starting out in your industry?
Find a niche, learn it back to front, and stay true to ‘you.’ Be a leader, not a follower, and always challenge the status quo. One life, one chance!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.meltempest.net
Social Links (if applicable): https://www.facebook.com/fitnessbusinessinfluencer/

Pop Quiz, Monday with Craig Cecilio

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Craig Cecilio

What is your job role?
CEO/Founder

Tell us about your company?
Our mission at DiversyFund is simple– we help everyday investors build wealth like the 1%.

Through our online platform, we are democratizing alternative asset investing by breaking down traditional barriers to entry, such as eliminating broker fees and high minimum investments. We open up access to multi-million dollar commercial real estate investments to everyone and provide them with the opportunity to diversify their portfolio beyond stocks and bonds.

Unlike other platforms that function as a broker, matching investors with third-party projects, DiversyFund offers real estate investments where we are the developer and sponsor, professionally managing every investment on our platform. So with DiversyFund, you get an investment partner with skin in the game so that you can say goodbye to brokers and middleman fees.

What do you love most about your job?
Knowing that I am creating something that hasn’t been done before. We are taking a step in a space that is brand new. We are trailblazers, which is exciting on all levels.

What motivates you to get up every day and go to work?
Am I allowed to say the same answer as the previous question? Ha.
Every day brings something new. As a CEO I am involved in all aspects of the company and seeing how each department plays a role in our success motivates me even more.

How do your co-workers inspire you?
One of the most inspirational things about a startup company is going to work each day with a team you enjoy spending time with. That is one of the things we’ve been focusing on – building the right team and one that inspires one another. You always get fresh ideas, and as a startup, we promote the culture of failure, fast learning, open lines of communication and transparency upstream and downstream. So overall we’ve been able to create that culture here, which really inspires me to give it my 110 percent.

How do you have fun at work (team building, pranks, etc..)?
We host celebrations for our team members, and we have things around the office that are fun. Our sales team has built huge lego walls around their area. The football is always being thrown around, and sometimes the clown mask and blow horn make an appearance.

What are some of the challenges of your job?
Deciphering what things to try for the first time and where to spend money are probably the two most common challenges. Resources are limited in the beginning until you’re really able to get some traction on things.

What are some lessons learned from a past project that you can share with us?
I’ve learned that one of the first things you should do is create a culture and an internal system for transparency, upstream and downstream. This is crucial to a successful business.

This also helps set expectations for all departments and team members and allows them to understand their role at the company better.

This is not something that you should wait on. It should happen early on and right away as it sets the tone for the future.

What advice would you give to someone who is starting out in your industry?
I would have to say, never give up learning and show your team that learning can happen from failures. I learn every day from my team and people I network with or have relationships with. It’s refreshing to be in a room with people who are smarter than you even though some old-school business folks wouldn’t agree. If you put forth that culture, then your team will grow and thrive with the company.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.diversyfund.com
@diversyfund – IG/TW
@Craig_Cecilio – IG
@CraigCecilio – TW

Pop Quiz, Monday with Chang Hun Lee

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Chang Hun Lee

What is your job role?
A returning student at Gies College of Business and CEO & Co-Founder of OSD (USA) Inc.

Tell us about your company?
OSD (USA) Inc. develops both hardware and software to help people enjoy healthier lifestyles anytime, anywhere. We Developed FIRST pocket-size device that uses Bioelectrical Impedance Analysis (BIA) along with IR and PPG sensors to measure and analyze eight different life-long data with 95% accuracy, and it can be monitored through the IOS or Android mobile application, which provide easy to understand the result, analysis, and recommendation, anytime, anywhere.

Our device can measure Body Fat%, Skeletal Muscle Mass, Basal Metabolic Rate (BMR), BMI, Body Water, Heart Rate, Body Temperature, Stress index, Calories intake, and Daily Activity.

What do you love most about your job?
I love how I was able to bring my childhood experience into a real-life solution that can help people all over the world. I also love how I can be motivation to fellow students who are deciding between what parents and society want them to do and what they really want to do.

What motivates you to get up every day and go to work?
My dream, employees, parents, friends and fellow students who support my journey motivates me to get up every day and go to work.

How do your co-workers inspire you?
My co-workers inspire me my standing next to me no matter what decision I make or what outcome we confront.

How do you have fun at work (team building, pranks, etc..)?
Every 3 month we have a sports tournament for a small price and weekly get together for team spirit.

What are some of the challenges of your job?
One of the challenges of my job is communication. We currently have employees in Korea who are Korean and employees in the USA who are American. Current challenge we are facing is communication between the Korea entity and the USA entity. As we get invested, I am willing to provide language education for each entity to smooth our communication between two parties.

What are some lessons learned from a past project that you can share with us?
We started in Korea; therefore, our business model was based on the Korean market. However, when we decided to target the USA market, we fail to adjust our business model based on the USA market. So, in the beginning, we faced various difficulties regarding traction, networking, etc. It is crucial as a CEO to understand that every country has its own culture with different market and change business model based on the analysis of the market.

What advice would you give to someone who is starting out in your industry?
I will advise them to review the law of the country that you are willing to start the company because some country’s law prohibits several services that are legal in another country.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

http://us.onesoftdigm.com
Instagram: youngentrepreneur_douglass
Linkedin: https://www.linkedin.com/in/douglee93/

Pop Quiz, Monday with Jason Cooney

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jason Cooney

What is your job role?
Director – Tenders and Bids

Tell us about your company?
The Tender Team provides bid and tender training and solutions to companies looking to secure private and government contracts.

What do you love most about your job?
The challenge of winning contracts for small to medium businesses especially when they have not been successful in the past. I also enjoy being involved in must-win tenders for larger corporations.

What motivates you to get up every day and go to work?
Winning. Winning contracts for our clients. I also enjoy the varied nature of industries whom we assist.

How do your co-workers inspire you?
They inspire me by working hard whilst maintaining a smile on their faces. I think many skills can be learned. It all comes down to hard work, and being a team player.

How do you have fun at work (team building, pranks, etc..)?
We go for walks. I know it sounds boring, but it’s great as its exercise and an excellent time to chat about things outside of work.

What are some of the challenges of your job?
Gaining the trust of the clients to the point where we can provide constructive feedback that is taken on board and acted on. Another challenge is getting through the sheet volume of writing efficiently.

What are some lessons learned from a past project that you can share with us?
We recently worked on a proposal for a large family-owned business. The tender response was progressing well. However, the CEO become involved in the last few hours and made changes to the detriment of the bid. The changes were fundamentally flawed, and we expressed this, however, he stuck to his guns. The tender was not successful, and in the feedback, there was a direct reference to the CEO’s changes. The lesson learnt is sometimes, if you know you are correct, you have to put your foot down regardless of whom you are in disagreement with.

What advice would you give to someone who is starting in your industry?
Focus on quality. If you do a good job, you will be successful and gain the respect of the right people. It’s a small industry, so this will be critical to your success.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.thetenderteam.com.au

www.tsaksconsulting.com (our UK website)

Pop Quiz, Monday with Becks Beere

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Becks Beere

What is your job role?
Founder & Managing Director

Tell us about your company?
Avec UK is a dynamic design and product development company that works in partnership with large retail chains in the UK, USA & AU.

What do you love most about your job?
The people! Creating a team of A-Players… and developing their skills and tapping into their personal passions… create the most rewarding journey and the most incredible team culture.

What motivates you to get up every day and go to work?
We are very good at what we do… and we don’t rest on past glories… so every day we challenge our way of thinking and working and ask – CAN THIS BE BETTER? Our product, packaging, branding, processes, and culture is ever evolving as we keep pushing ourselves not to get comfortable

How do your co-workers inspire you?
Their passion and enthusiasm for bringing their best to work, means we all thrive from each other’s energy and love for what we do. It is an inspiring team to work with – as each person has their own speciality, and differences are celebrated.

How do you have fun at work (team building, pranks, etc..)?
I will admit it – I am a big fan of singing… so there tend to be some ad hoc moments of madness… and whilst eyes may roll – it keeps the tempo upbeat, and no one takes ourselves too seriously.

What are some of the challenges of your job?
Delivering news to customers that may impact on sale dates and project deliveries is always tough. Those conversations can be challenging… and we tend to talk through how we can best propose improvements. Keeping motivated when things go wrong (which they do!) is always going to be a challenge. Luckily there is not a blame culture, and we focus on the learns… which keeps the impact a positive

What are some lessons learned from a past project that you can share with us?
We have learnt that transparency throughout the project with all parties (end to end) – internally and externally – means that decisions can be made that are more inclusive. Previously there has been a sense that the decision making had to be made internally – but by proactively involving customers in the progress and any potential pitfalls, our mantra of “partnership by design” is easier to deliver

What advice would you give to someone who is starting out in your industry?
LOVE what you do! It is so hard. It is easier to overcome the hurdles if you have a passion and love for what you do. You will be less dissuaded and likely to abandon your goals.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Becks Beere
www.linkedin.com/in/becksbeere
Avec UK
www.avecuk.com
www.linkedin.com/company/avecuk

Pop Quiz, Monday with Drew Stevens

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Drew Stevens

What is your job role?
CEO of a professional consulting company and COO of a private equity firm focused on middle market organizations.

Tell us about your company?
We work with middle market organizations that struggle with revenue and transform them into global brands by operationalizing the business, placing the right people in the right seat and then producing metrics to help guide the success of the organization and meet its corporate strategy.

What do you love most about your job?
Two things are meeting with different business owners and learning about their business and industry. Being in the trenches to help them turnaround the issues and watch success occur.

What motivates you to get up every day and go to work?
I love meeting new people and resurrecting their business. Nothing excites me more know that when someone stares me in the face with the look of doom and how quickly it all changes but making simple modifications to help them reach their desired dreams.

How do your co-workers inspire you?
They are excited about being on the job and learning new things to help advance their future employment goals. Most exciting is that they love having me as a player-coach where I am in the field illustrating side by side how to help them as they help the customer.

How do you have fun at work (team building, pranks, etc..)?
We do have to formalize practices, but we allow people to have fun, illustrate their true colors and empower them to make decisions to help the organization grow.

What are some of the challenges of your job?
The only true challenge is a customer that does not like change. I remember a time when a client told me they have a model and it works, but the firm was off earnings by 42%. Some are unwilling to change, and that is sad because the business owner need not be the smartest person in the room.

What are some lessons learned from a past project that you can share with us?
Being patient, learning to listen more and allowing the client to feel that they are in control. Some are so adverse to change that I have learned that giving them back the control is not such a bad thing. Some turnaround specialists enjoy saying “look what I did” or “look how I transformed the organization.” I have learned to take a back seat and provide all the accolades to the client and simply being the little voice in their head.

What advice would you give to someone who is starting in your industry?
The truest test in this industry is learning one thing – “you are in the marketing business.” It is impossible to grow a business and sustain customers without a brand, trust, relationship, and value. Marketing, therefore, must be consistent and relentless.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.drew-stevens.com

Pop Quiz, Monday with Anuj Saxena

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Anuj Saxena

What is your job role?
Working as Director, Taking care of Business Development & Growth

Tell us about your company?
AdHut Media is a Digital Marketing & Infographic Design Agency based in Delhi & Mumbai.

Some of our core members have been part of well-known media groups like Publicis, Star India (its Digital Division) & Dentsu India.

We are expert team of Search Marketing Professionals, Social Media Marketers, Content Strategists, Creative Designers, Infographic Designers, Business Analysts, Web Designers, etc.

What do you love most about your job?
Leadership Skills Implementation, Understanding Market trends & requirements of clients, Targeting Potential Customers.

What motivates you to get up every day and go to work?
To Build and Bring Growth to my Agency.

How do your co-workers inspire you?
By creating value for Clients in terms of ROI and Growth

How do you have fun at work (team building, pranks, etc..)?
Jokes Sharing, Playing with Kids sometimes, Party with Food & Drinks!

What are some of the challenges of your job?
Cost negotiation with Prospects and Payment Settlement with existing clients

What are some lessons learned from a past project that you can share with us?
Marketing and Advertising should be goal oriented and ROI based. It helps agency to analyse their efforts, possibilities, and scope for enhancing performance.

What advice would you give to someone who is starting out in your industry?
Focus on Client’s Requirement, Learn New Trends & Updates, Implement the strategy accordingly, Focus on Analytics

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
www.AdHutMedia.com

Pop Quiz, Monday with Tony Laudato

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Tony Laudato

What is your job role?
President and Founder

Tell us about your company?
TDJ Systems was founded in 2016 with its flagship product TDJ Golf; the industry’s first golf mobile app that brings together on-course play and fantasy sports. This blending of reality and digital sports is ushering golf into the eSports arena.

Golfers can now partner with their favorite pros each week and compete against friends at their local golf course, or with other players across the country in virtual pro-am tournaments.

TDJ is a family company. My co-founder, Dante Reynolds is also my son. We are both lifetime golfers with a distinct vision and raw passion for the sport. We want the app to fuse together the experiences of pros and amateurs alike, connecting golfers to each other to increase engagement – resulting in golfers playing more rounds and following the professional tours more closely. We firmly believe that this unique and innovative approach is great for the golfer, beneficial for golf courses and an important step for the golf business.

What do you love most about your job?
I have always loved building products from the ground up. At TDJ, we are breaking new ground every day since we are creating a brand-new category in the golf industry. As with all start-ups there are ups and downs, but working directly with our users to deliver them a personalized sports experience is priceless.

What motivates you to get up everyday and go to work?
The thrill of a start-up! Each day brings new and different challenges. My abilities are tested each and every day, and I am guaranteed to learn something new. I know that only my best effort will do to help make us successful. This applies to the specific projects I am working through, but also about how I work with the others on the team to drive them towards excellence. It truly is a team effort, and I am very thankful for the team we have and the effort and individual skills they bring to the table.

How do your co-workers inspire you?
I am in constant awe of our team. Their continual ability to learn and adapt is truly inspiring. Delivering a new product category to the market has it challenges, but the team’s constant attention to detail improves our product and our marketing approach with every interaction we have with our clients. They all think in different ways allowing us to approach opportunities and challenges in the best way possible.

How do you have fun at work (team building, pranks, etc..)?
Being a golf-tech company, we spend a lot of time on the golf course! We also have a lot of fun with our social media presence. There are so many unique people out in the world playing golf. We love to highlight the talented, and at times the ridiculous. If you can’t have fun golfing, you should not be playing.

What are some of the challenges of your job?
Being the Founder, you are pulled in multiple directions. Finding the right balance of current issues and forward-looking strategy is a constant battle. I dedicate time every day for work on each of these. It’s easy to get consumed with one or the other on any given day. Without this balance, and especially under stress, it’s natural for people to revert to what they now best, slowing the progress of the company down.

What are some lessons learned from a past project that you can share with us?
Know when it is time to cut bait and move on. Since there is a lot of investment of either time or money into decisions we make, there is a natural tendency to give them the benefit of doubt when deep down we know the right answer is to change course and move on. These are hard decisions, but the ones that need to be made for the continual development of the company.

What advice would you give to some one who is starting out in your industry?
Build a balanced team that you trust. If the team all approaches issues in the same manner, you’re destined for problems. A “whole-brain” is needed to successfully run a company and having the right talent is essential. One thing that will also become apparent is to understand the difference of things you and tour team “think” versus what you “know”. Truly knowing something is a very high bar to clear. Challenge all of your own assumptions to anticipate and prepare for the problems that will inevitably arise.

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www.tdjgolf.com