Positive Disruption using Hard Trends and Soft Trends

Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends.

If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft Trend, you can easily change it to your advantage. I’ve discussed the three digital accelerators responsible for today’s rate of exponential change, transforming every business process in a short amount of time. This is a Hard Trend, while a Soft Trend would be whether you will transform your business processes.

Knowing where to find certainty makes the future more visible. For example, let’s say you want to start a smart watch company. The smart watch business is already filled with competition; however, by using Hard Trends, you can stack the deck in your favor.

Using the certainty provided by demographics, you can create a successful watch business based on the demographic Hard Trend of aging baby boomers and their parents. Simply design a watch for people who are 70 and older — and keep in mind the fact that it will likely be their children who buy it in an effort to keep their parents healthy and safe.

You could design the watch with sensors to detect blood oxygen levels, blood pressure, pulse, temperature and much more. If the wearer falls, the accelerometer in the watch will activate an alarm and send a text message to his or her caregivers. The watch’s GPS and digital assistant will help a wearer with Alzheimer’s get home — and, more importantly, make it possible for caregivers to find him or her from anywhere.

By using the certainty of Hard Trends, you can see new opportunities to create winning products in industries that may already seem saturated.

Next, let’s look at an example of a technological Hard Trend using speed and bandwidth to grow sales. Domino’s Pizza is using a voice-activated personal assistant to increase the speed and efficiency of ordering pizzas. The app even has a “pizza tracker” that allows you to follow the process of your pizza, from creation to delivery. They’ve taken this technological Hard Trend a step further and have created a partnership with Ford Motor Company, making it possible for you to order your pizzas directly from your Ford! With these simple steps, Domino’s has gone from being just a food company to a technology company.

Today, it seems I hear more and more people complaining about government regulations. But what these individuals are missing is that these same governmental regulations are actually Hard Trends that offer visible opportunities. Take the case of the state of California’s requiring nonfiction reading for first through third graders, with a two-year window to comply. I recently met a savvy entrepreneur who capitalized on this new law. She contacted the largest school districts in the state to see if they were interested in getting help meeting this reading requirement. The districts were very interested, which made it easy for her to secure outside funding to develop and supply the online reading products schools need to comply with the new state law.

This entrepreneur took the Hard Trend of a seemingly impossible-to-navigate governmental regulation burdening teachers and administrators and created a new business opportunity out of it. In part thanks to having guaranteed sales by partnering with the large school districts, she cornered the market and successfully developed and supplied the online reading products by the required deadline.

Remember, strategy based on certainty has low risk and high reward. Base your strategies on certainty, on the known future ( the Hard Trends), as well as on the Soft Trends you can manipulate, and you will build something that will not only survive but even thrive in the years ahead.

Merely hoping that disruption is not on your horizon is not a strategy; it is avoidance. Paying attention to a certainty is a strategy. If you don’t make this perspective shift today, it will be far more difficult to lead from behind tomorrow. As dizzying as the pace of change has been these past few years, that pace will only increase.

It’s not uncommon to limit yourself by focusing on all the things you don’t know and all the things you can’t do.

Instead, create the habit of starting with a list of all the things you do know and all the things you can do! Every time you run into something you aren’t certain about, focus harder on the certainties involved.

Turn Disruption and Change Into Opportunity and Advantage with my latest book The Anticipatory Organization. 

The Dangers of Legacy Thinking

Every successful company and organization inevitably must confront a powerful question:

Is what got us to where we are helping us move forward or holding us back? Your company or organization may be thriving, but is this record of success sustainable and can you keep going?

Every successful company and organization inevitably must confront a powerful question:

Is what got us to where we are helping us move forward or holding us back? Your company or organization may be thriving, but is this record of success sustainable and can you keep going?

Maybe you’re noticing kinks in your armor or a drop-off in your sales. You’re thinking and acting as usual, but something is misfiring.

This is what I refer to as “legacy thinking.” If left unchecked, legacy thinking can pose enormous obstacles to your continued success—or worse.

Legacy Technology—Dangerous but Also Diverting      

Legacy thinking has a better-known cousin—legacy technology. The issue of legacy technology is old news—in more ways than one.

As you probably know, legacy technology refers to old forms of technology that are simply no longer optimal. This includes everything from software, operating systems or almost any technology once groundbreaking but now well past its prime.

The issues reach beyond outdated technology. Trying to get by with legacy technology can be very expensive, from the cost of operating the systems themselves to paying people to make certain nothing goes wrong, an inevitability. For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps.

A more serious example occurred last year when the British bank Tesco shut down online banking after 40,000 accounts were compromised.

Those major headaches do not mean legacy technology is a problem in and of itself—it can cause a dangerous comfort in legacy thinking.

Legacy Thinking Defined

Like legacy technology, legacy thinking refers to thinking, strategies and other actions that are outdated and no longer serve you to the extent that they once had. This can be problematic if legacy thinking accounted for much of the success you’ve been able to achieve.

Many organizations can point to business principles, strategies and other ways of thinking that underscored success. One example is agility—the ability to respond quickly to changing events and market conditions. Reacting as quickly as possible helped many organizations climb to the top of their industries. Being agile, both internally and externally, seemed like a bulletproof way to approach things.

However, we are now in a period of transformational change. Whether products, services or the marketplace, change is not slowing down, which means legacy technology is becoming outdated faster as well.            

The same is occurring with legacy thinking. As the rate of change increases, even the most agile of organizations will be hard-pressed to keep up—let alone leap ahead with new ideas and innovations—and agility will likely prove to be less effective.

Take that reasoning and apply it to other forms of thinking and strategies that may have served you well in the past. Are they moving you forward or holding you back? If they’re more a hindrance, that’s legacy thinking. 

Legacy Thinking—Changing Your Thinking Changes Your Results

The first thing to understand about legacy thinking is that it isn’t necessarily all bad. Overcoming legacy thinking doesn’t mandate erasing every strategy, idea or leadership concept you ever used in the past. Instead, identify those ideas and strategies that continue to serve you well while pinpointing others that may have worn out their value.

Agility in and of itself is not something to be completely discarded. There will always be fires and other immediate issues that warrant an agile response. However, it’s no longer the silver bullet it once was.

Consider other forms of legacy thinking. For instance, maybe you or some others in your organization are hesitant to embrace new technology critical to your future growth and success. I saw this firsthand when I worked with a major retail organization. Many key figures on the leadership team didn’t embrace the company’s commitment to technology and other elements of the future. Mobile apps, internet shopping and other innovations made the company’s future seem bleak.

To remedy the situation, management made lateral moves with some individuals so their attitude wouldn’t hinder the company’s vision, while others were tasked with identifying strategies, ideas and tools that would serve the company’s progress well. The result was twofold—not only did the company effectively separate elements of harmful legacy thinking from their workflow, but those once-hesitant executives saw firsthand how powerful those tools and ideas could be. They were walked into the future—and they liked what they saw.

The next time you’re considering the dangers of legacy technology, include the pitfalls of legacy thinking. Just as old software shut down an entire airline, legacy thinking can cripple your organization. Don’t forget that there’s always the opportunity for an upgrade in the way you think and act.

Careers That You Can Choose As a Writer

Writing is not an ordinary skill but it is a gift of God. It is not everybody’s cup of tea it takes some special talent to get something written. In the old times, it was merely considered as a hobby or time pass and people thought that it had no future. Things then turned around and people started to realize how content and writing could be important in a number of things and thus this became an important career in contemporary time. Here are a few careers that you can choose in recent times to make a good income.

  • Article Writing and Blogging

You can work as a write for a number of organizations that contemplates on creating content. These articles can be used for different websites, organizations, and such other things and for the same you could be paid a heavy amount and this could be one of the careers that you would really love to opt.

  • Professional Ghostwriting

This is the thing that is actually about writing the ideas of others. Professional ghostwriters are people who use their writing skills to depict the idea of others. This service is currently growing and we have seen writers being hired for this purpose. This career requires mothing but excellent and exceptional writing skills.

  • Social Media Manager

Social media is one of the most important and explicit forms of communication and marketing in the world currently. Social media marketing is one of the things that has been used in the business world today. Writers are people who can make the contemplations on creating content or coordinating with the customers and target market. Excellent communication and writing skills are something that is required and thus writers are the people that are considered to be amazing at this. These social media managers are then being paid high and the same has the opportunities in the field of digital marketing ahead.

These are only three examples of what are the career opportunities are if you have got amazing writing skills. These areas require nothing but some amazing writing skills. Thus, now unlike the old times, you are required to contemplate on working on your passion for writing. Your skills to write can make you able to earn money.

Use Anticipation to Turn Disruption Into Opportunity

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? Why did they become the disrupted and not the disruptor?

For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first? Why did they become the disrupted and not the disruptor?

At some point, Spectrum and many others established a cash cow — a product or service that generates the majority of your income and profits — and got comfortable building a successful business around it while protecting and defending it. The fact that most of us are all busy, focused, and needing to meet or exceed our quarterly numbers keeps us from looking far enough ahead in our industries to see disruption.

In order to thrive in this time of exponential change, it is imperative to actively scan far outside of your industry looking for new ways to disrupt yourself first. When you discover a new technology or disruptive technology-driven trend, it is important to separate what I call the Hard Trends that will happen from the Soft Trends that might happen.

Anticipating disruption before it happens defines whether you’ll be the disrupter or the disrupted, using predictable Hard Trends to create the new cash cows that will disrupt your competitors and grow your future.

Another reason so many companies fail to see disruption is that the strategy most often invoked is to protect and defend the status quo. The amount of time and money organizations spend protecting and defending their current cash cows is astounding, as in the past, this was a valid strategy producing good results. However, digital disruption is different, as it tends to be game-changing with a low cost of entry.

A key to success for an established company that’s facing early-stage disruption is to adopt a strategy of embrace and extend. Spectrum continues to spend millions on bringing in customers for cable, Internet, and phone packages, mostly campaigning on the grounds that you can’t watch sports without cable. Unfortunately, Spectrum and other cable providers saw Internet TV like YouTube or Sling as a Soft Trend, much like Blockbuster viewed Netflix, that could be protected and defended against. It was definitely a Hard Trend. YouTube and Sling have conquered broadcast sports and are quickly leaving Spectrum in the dust.

The assumption that disruption won’t happen to you and your business is dangerous. Today, there are many industries still ripe for disruption. Taking the time to look outside of your industry at the Hard Trends shaping the future will amaze you. Understanding that digital disruption will happen to you if it has not already happened is important.

Ask yourself if you are looking inside and outside of your business. What are your blind spots? What fundamental assumptions about the “way things will always be” do you operate on? And what are you doing to become your own disruptor?

What is a hotel? What is a taxi? What is a bookstore? Companies like Marriott and Barnes & Noble, and even government agencies like New York’s Taxi and Limousine Commission, thought they knew the answers to those questions, and Spectrum and other cable providers are currently thinking the same way.

What do you think you know about your industry?

The connectivity of the Internet has changed so many industries. The emergence of Netflix, Hulu, and even Spotify for music has not only revolutionized the entertainment media industry and consumers’ consumption of said media, but it has also closed up some of the loopholes that fostered piracy of content. They are problem solvers, and now they are solving the problem of customers having to pay exorbitant fees to companies like Spectrum and DirecTV to merely cling to one favorite sports channel.

If these cable providers offered a cost-effective alternative with a price and framework similar to YouTube TV’s, they would be using this current disruption to their advantage. But is it too late for them? Are the days of cable as we know it over? Better yet, will Spectrum shrink exponentially until it’s merely an Internet provider? If so, it’d be foolish to ignore the possibility that a more affordable means of accessing the Internet is on the horizon as well.

Letting your ideas about consumers calcify and ceasing adapting or anticipating is when you start inadvertently digging your own grave, no matter how outlandish the disruption may seem. Believing that your business is immune to changing circumstances is the common thread between all disrupted organizations. The fundamental assumptions of so many industries have turned out to be wrong.

You need to become your own disruptor, your own best competition. Don’t get comfortable. Disrupt yourself, or someone else will.

Which technology innovations could be a game-changer for your industry? Learn how to tell with my latest book The Anticipatory Organization.

Marketers Must Learn to Anticipate Content Trends

Every company, regardless of size, knows they must advertise if they are to grow. Yet with all the money that is being spent, it is increasingly difficult to get your message to the right audience. This is where it pays to be anticipatory. Using the systemic method outlined in my Anticipatory Organization Model, you can ready your organization for the disruptive transformations ahead.

Do you remember when MTV was the best way to get in front of the teen and young adult audience? Once mobile technology became popular, it didn’t take long for that age group to be on the move.

In no time, videos were streaming on iTunes. Though teens continued to watch, viewership dropped. Then came instant messaging, followed by social media. For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place.

That is until Snapchat and Instagram came along.

To add to the challenges of the last couple of decades, smart speakers are now in about one-quarter of U.S. homes, and podcasts are gaining popularity. In fact, about 50 percent of households now say they listen to podcasts, with a majority of them joining the trend in just the last three years.

According to whypodcasts.org, 38 percent of listeners are age 18-34, and 64 percent listen on their smartphones.

What’s Next in Target Marketing?

As technology-driven change changes direction, it is easier, and far more profitable, to change direction with it. “It’s easier to ride a horse in the direction it is going.” That’s what my grandfather told me as a little boy working with him on his farm in Texas.

Every company, regardless of size, knows they must advertise if they are to grow. Yet with all the money that is being spent, it is increasingly difficult to get your message to the right audience.

This is where it pays to be anticipatory. Using the systemic method outlined in my Anticipatory Organization Model, you can ready your organization for the disruptive transformations ahead.

Three Hard Trends and Two Tech Trends to Watch

In my work as a technology and business futurist, I have found the most effective way to approach becoming an AO is to focus on demographics, government regulations, and technology. In addition, it is always good to know which consumer technology trends will stick around. I call these Hard Trends (as opposed to Soft Trends, which may come and go).

  • Demographics drive opportunity. There are nearly 80 billion baby boomers in the United States. Not a single one is getting any younger—a definite Hard Trend.

  • Government regulation is a constant. As a general rule, will there be more or less government regulation in the future? Of course, there will be more, and that’s true regardless of the industry or organization. That’s also a Hard Trend.

  • Technology will continue to grow. From the ever-increasing functional capabilities of our smartphones to the growing use of 3D printing, technology is inevitably going to become more functional, more sophisticated, and more widespread. That’s another definite Hard Trend.

  • Multi-layered media is here to stay. According to research, our attention spans are shorter than ever, and consumers demand instant gratification and quick fixes—not a litany of product features and benefits.

Today, content channels such as social media, Apple Watch, and Google Home provide the perfect vehicles for interactivity at any time, in any place, and with any person.

  • Consumer attention is likely to stay at a premium. At least for the foreseeable future, multi-layered media is here to stay. Consumer attention remains at a premium.

Advertisers know the harsh reality: Running an ad on a major television network and supplementing it with web banner ads is no longer a guarantee of reaching the audience.

If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come. New devices are likely to be developed, and their connectivity doesn’t show signs of slowing any time soon.

Learn to be anticipatory—start with my book, the Anticipatory Organization, available on Amazon.com.

Beyond Bitcoin: The Future of Blockchain Technology

Unlike bitcoins, blockchain development has showed no signs of slowing down and represents a Hard Trend that will continue to grow. The rapidly evolving technology of blockchain holds enormous promise for game-changing disruption across any number of industries and fields.

Bitcoins were introduced in 2009 to great fanfare. Although there had been predecessors, Bitcoins were framed as the first form of cyber currency.

Shortly after Bitcoins were introduced, I labeled them a Soft Trend—one whose future was looking good, but not a future certainty. I also labeled cyber currency a Hard Trend that would continue to grow, predicting that there would be many more cyber currencies.

Since then, I’ve seen no need to change either designation, as there are now more than 100 different cyber currencies. At the same time, as Bitcoins struggled to gain widespread use, blockchain—the technology Bitcoin transactions are handled with—were growing.

Unlike bitcoins, blockchain development has showed no signs of slowing down and represents a Hard Trend that will continue to grow. The rapidly evolving technology of blockchain holds enormous promise for game-changing disruption across any number of industries and fields.

O’Reilly Media presciently noted in early 2015: “The blockchain is the new database—get ready to rewrite everything.”

Blockchain Explained—Security in Numbers

A blockchain is a system of decentralized transaction records. This means a transaction is created without any input from a controlling entity. A blockchain also employs cryptography to keep exchanges secure, incorporating a decentralized database, or “digital ledger,” of transactions that everyone on the network can see. This network is a chain of computers, needing exchange approval before it can be verified and recorded.

The Game-Changing Opportunity in Financial Transactions

Roughly $20 billion in gross domestic product is currently held in blockchain form, according to a study by the World Economic Forum’s Global Agenda Council. However, projections show blockchain use will increase significantly in the next decade as banks, insurers and technology firms embrace the technology to boost transaction speed and security, and trim expenses. This is already taking place, for example, with Swiss banking giant UBS and banks such as HSBC, Santander and BBVA, which launched corporate venture funds to make equity investments in financial technology companies.

More Than Just Money

The future of blockchain is exciting. Outside of its use solely in financial transaction applications, it can transform several other industries. Other examples include:

  •      Data Storage—Current storage services using cloud technology are centralized around a single provider. A blockchain lets users store data and information via a decentralized platform, improving security and lessening reliance on any one provider.
  •      Voting—A blockchain voting network is inherently more reliable than paper or electronic ballots, since changing one vote would require changing multiple votes simultaneously. A blockchain voting network has already been used—Denmark’s Liberal Alliance employed a blockchain for internal voting back in 2014.
  •      Military Use—The U.S. Department of Defense and NATO are actively investigating the use of blockchain. Among other applications, they’re interested in messaging platforms capable of transferring information by way of a secure decentralized protocol.
  •      The War on Terrorism—In May 2015, the Isle of Man implemented the first government-run blockchain project, leveraging it to create a registry of digital-currency companies operating on the island. The system also counters money laundering, helping prevent terrorist financing since the flow of money can be traced specifically to the source of the transaction.
  •      “Smart” Contracts—The idea behind a smart contract is that it self-manages the fulfillment of the agreement and is verified programmatically via the blockchain instead of a third party. Two or more parties agree on terms, program those terms into the blockchain, and allow for payments and other transactions once those terms are fulfilled and validated by the blockchain.
  •      Regulation—Because a blockchain cannot be changed without a majority of participants agreeing to do so, the underlying technology might be used in place of a variety of regulations, such as those mandated by Know Your Customer (KYC).
  •      Identity Management—Labeled the first comprehensive blockchain-based identity service, Onename allows users to create tamper-proof digital identities for themselves called Passcards that replace conventional usernames and passwords.
  •      The Music Industry—In October 2015, Ujo Music unveiled a working example of how blockchain-based technology would allow consumers to purchase registered works directly. We can also pre-solve the problem of legalities, where artists publish policies on how their music may be used to avoid legal action against misuse.

More Reasons for Excitement

Blockchain use is largely restricted to private forms of transactions, but when looked at in an anticipatory way of thinking, blockchain could be used for anything that requires proof of identification, the exchange of goods or verification of contract terms.

One executive involved in the development of blockchain summarized its potential in a framework we can all appreciate: “‘Check it on the blockchain’ will be the phrase of the twenty-first century. It will be as commonplace as people saying ‘Google that.’”

When it comes to blockchain, get ready to rewrite everything.

The Risks of Sticking with Legacy Technology

Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry.

Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry.

Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold on to legacy technology—tools that are long outdated: comfort.

In a world of exponential change, legacy technology is trouble. Continuing to use outdated technology of all sorts is costly beyond the financial spectrum.

Legacy Technology Defined

A definition of legacy technology describes the term as “an old method, technology, computer system or application program, of, relating to, or being a previous or outdated computer system.”

This particular definition frames legacy technology in a negative light. There’s no getting around the fact that legacy technology is pervasive.  

In more recent news, several organizations have experienced setbacks from legacy technology:

  • Last year, Data Breaches compromised 15.1M patient records with 503 incidents.
  • In late 2016, British bank Tesco shut down online banking in early November after 40,000 accounts were compromised, half by hackers for fraudulent purposes. Andrew Tschonev, technical specialist at security firm Darktrace, stated: “With attackers targeting everyone and anyone, today’s businesses cannot safely assume that it won’t happen to them.”
  • In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. The same issue grounded 451 Delta Air Lines flights weeks later.
  • In November 2015, Orly Airport in Paris was forced to ground planes for several hours when the airport’s weather data management system crashed. The system was Windows 3.1.

Bad PR? Yes, but Much More Than That

Reputations are important, and high-profile incidents like these don’t create great headlines. But the reasons to move on from legacy technology stretch further:

Data breaches. As Tesco discovered, legacy technology is open to cyber crime. Vendor support is often nonexistent, which limits valuable upgrades. Furthering security risks, advantages of improvements in security measures are not easily accessible for old systems.

Expensive functionality. Revamping outdated technology can be an expensive proposition, but running outdated technology increases operating costs also. Old hardware versions lack modern power-saving technology and the systems’ maintenance is expensive.

Compliance penalties. Depending on your industry, legacy technology may not be in compliance. In the medical industry, outdated software will fail to meet compliance standards, such as the Health Insurance Portability and Accountability Act (HIPAA), resulting in severe financial penalties.

Customer loss. No matter the industry, offering outdated solutions and ideas derived from equally outdated technology will prompt customers to look elsewhere for better answers.

Unreliability. Many organizations hold on to legacy systems in the belief that the systems still work. If that’s not the case, consider what happens when something goes wrong, as seen in the detrimental examples above.

Perception issues. Leaders need to be aware of the message they’re sending to their employees. Consider how a younger employee who’s comfortable with technology might react to coping with the limitations of legacy technology. Aside from lost productivity, they may consider a new employer more willing to invest in current infrastructures.

“No” Can Be More Costly Than “Yes”

Replacing legacy technology is not entirely devoid of downsides, the most obvious being cost. Other deterrents include legacy replacement projects failing or the time and cost involved in system testing and end-user retraining.

But the question remains: Are you and your organization comfortable with the old, or are you identifying the Hard Trends that are shaping the future and embracing the new? Are you anticipating the need to invest and upgrade before tragedy occurs? There’s not one organization in the examples provided that doesn’t wish to go back and pre-solve the problems of outdated systems.

Before making any decisions, assess both Hard Trends and Soft Trends that affect your organization and industry. Consider the positive and negative impacts that replacing legacy systems may carry both internally and externally. Be certain that every element for the new system serves a well-defined business goal, now and in the future.

As I emphasize in my Anticipatory Organization Learning System, saying yes can be expensive, but saying no could be catastrophic.

Augmented Reality Defined with Opportunities

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

Several years ago, I started using an augmented reality (AR) app for my smartphone whenever I ventured into the mountains. It was quite useful; I could point my device at any mountain to see information overlaid on the image. When I moved my device around, the information changed to correspond with what I saw.

Google Glass was an early example of AR glasses. However, the Three Digital Accelerators(computing power, digital storage and bandwidth) I first identified in 1983 as the drivers of predictable exponential change were not advanced enough when this product emerged, and miniaturization of components had not reached the level needed to make the glasses look like regular glasses.

While few consumers tried them, Google Glass opened the eyes of entrepreneurs to see future possibilities. Surgeons used Google Glass to watch a patient’s vitals without taking their eyes off the surgical area, warehouse workers used them to locate products needing boxing, and universities used them to enhance student engagement in science lab classes.

The Future of AR

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

I envision that the earpiece of your AR glasses will act as a rheostat, allowing you to fade the information in or out. As a keynote speaker, wearing a pair of AR glasses that allow me to see the names of audience members would be helpful, and by adjusting the fade control, turning off the information as needed will be helpful. This does not exist – yet. One of the principles I teach is “If it can be done, it will be done, and if you don’t do it, someone else will.”

It’s clear that practical uses for AR are ripe with opportunity. After acquiring smart glasses lens manufacturer Akonia Holographics in August 2018, Apple has been working on AR products. This positions the company to positively disrupt the industry, along with Microsoft and Facebook, which are working on AR glasses of their own.

Outside the US, Chinese technology giant Huawei is creating its own version of smart glasses. Its latest device, the Mate 20 Pro smartphone, already utilizes augmented reality apps predominately, but the company suggest that AR glasses are definitely in the works.

The company will bring more AR experiences to the Mate 20 Pro so its customers can use AR more widely before releasing its smart glasses. By better perfecting the user experience, they are pre-solving predictable problems, following one of my core principles.

Outside of AR, Huawei is a serious player in consumer electronics. It recently displaced Apple as being the world’s second-largest smartphone maker, expanded its digital products and even ventured into the world of smart speakers.

In comparison with virtual reality (VR), AR is developing faster for several reasons.

1)   VR requires the user to be cut off from the real world in order to be fully immersed in a virtual world,while AR allows the user to see the real world simultaneously.

2)   VR requires time-intensive graphic programming in order to create a photo-realistic 3D world, limiting the ability to attract the talent needed to grow as fast as AR.

3)   VR headsets are cumbersome compared to AR glasses.

Augmented reality represents a new platform for launching game-changing products and services. If you want to profit from this fast-growing industry, focus on being anticipatory by identifying the Hard Trends that are shaping the future and their related opportunities to lead change.

If you would like to learn how to become more anticipatory in the new world of augmented reality, be sure to pick up my latest book The Anticipatory Organization today!

Don’t Miss AR’s Amazing Opportunities

Augmented reality (AR) is a new industry growing at an exponential rate, loaded with opportunities for job creation. It offers a playground for entrepreneurs who want to use the certainty of Hard Trends to their advantage.

Augmented reality (AR) is a new industry growing at an exponential rate, loaded with opportunities for job creation. It offers a playground for entrepreneurs who want to use the certainty of Hard Trends to their advantage.

What’s most exciting about AR is that it is much easier to develop than virtual reality (VR), which requires a lot of programming and photo-realistic graphics in order to create a fully immersive virtual world.

AR takes less time and money to develop. Data is overlaid onto a live view of something, and users can multitask, allowing them to work while simultaneously accessing important information.

Both AR and VR have a bright future, but AR represents a much more dynamic world of opportunity. For example, I use an AR app that allows me to hold my smartphone up to any mountain, and the app will tell me the height of the mountain, the length of the trails, and other useful data that can help me determine where I might want to hike, climb or bike on vacation.

AR can also engage tourists who are in a new city for the first time. When you’re on a street in New York, you can tell an app what type of shoes you’re looking for, and all you have to do is hold your smartphone up and pan around to see if any nearby stores have what you want.

Soon we’ll be wearing AR glasses that are connected via Bluetooth to an AR app that will allow keynote speakers like myself to see the people we’re talking to, but also see their names, and by moving our fingers along the earpiece of the glasses, we’ll switch from no data to full data.

The Augmented Reality Job Market

We are in the beginning stages of a burgeoning AR market. I would highly recommend entering the world of AR professionally sooner than later. The wide-scale application of AR is only limited by our imaginations, and early developers in the field have barely scratched the surface of what is possible.

Given the wide range of industries that will benefit from AR, I predict that in the next few years we will see a multitude of usages, especially when AR glasses hit the market. Likewise, the glasses themselves will be more aesthetically pleasing thanks to the growth of miniaturization. Prescription AR glasses will be made available for those who need them, changing the usage dynamic from smartphone apps to wearables.

If you are considering a career in AR, it’s important to think about the ideal industry that would benefit from it, such as sales, service, maintenance and repair, factories, retail stores, and real estate offices. There’s a market for it in the trades as well, as AR glasses can be used to help people train quickly to become tradespeople to keep up with growing demand.

Within five years, we will see high-fashion AR glasses worn by many people. Data will be more frequently overlaid on our surrounding environment, and video media will be included. It is already possible to 3-D print a 4K camera that is the size of a fly’s eye, and with advances in solar charging, getting energy from ambient light will help us avoid the concern of charging AR glasses.

The Positives and the Negatives

With every new industry there are positives and negatives. In augmented reality, the greatest positive is quite clear: increasing humankind’s ability to make better decisions faster.

However, there is always a downside that we must look to solve before it occurs. The most obvious risk is that you might be paying more attention to the data than to the visual reality and walk into danger. When it comes to using digital technology, there is always a time to unplug. The concept of misinformation also exists, where the data overlaying your environment could be hacked and also put you in danger. Always remember to anticipate risks and think critically.

The future is bright for augmented reality for entrepreneurs and consumers. Ultimately, the industry will develop practical uses much faster than in the world of virtual reality. Virtual reality business applications will find many great niche markets, but augmented reality can be used by anyone anywhere due to the user’s ability to multitask.

The best thing about augmented reality is that you can use it while still interacting with the real world, which is very powerful. It does not encourage us to close ourselves off from our physical existence; it allows us to see insightful information in real time. It will give us a new way to discover the hidden facts that bring the things in our world to life.

We’re only at the base of the mountain of change, and the time to start your climb upward is now!

Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. If you don’t already have a copy of my latest bestselling book The Anticipatory Organization, click here to get your copy now!

3D Animation Market 2019 In-Depth Analysis and Future Forecast 2019-2024

On the basis of technology, the 3D animation market is categorized into 3D modeling, motion graphics, 3d rendering, visual effects, and others. Of all, the visual effects techniques are expected to grow at the fastest rate during the forecast period, owing to its increasing applications in the gaming and film-making industries. It is applied on a computer program that generates a 3D representation of 2D graphics and helps in developing 2D images in a 3D framework. 3D animation develops improved quality of visual effects which no other medium of communication can offer. 3D animation provides the animators a platform to create graphics that are highly impactful and develops precise display of product or services. It is also considered to be most desirable medium of communication over computer animation as it helps in displaying key features of the product or service.

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The increasing adoption of motion capturing and 3D video games is driving the demand for global 3D animation market. 3D animation involves the ability to display movement. It also reveals the functions of an object and not solely the spatial moments of an object. The motion capture feature of animation was first adopted n films and television but the use of tool was resistant in that area. For instance, the movie “Avatar” was a blockbuster hit as it displayed the use of motion capturing technique and audience appreciated the change in that animated movie. With the changing perception of audience towards animated movies the animators are continuously evolving their technology in order to meet the evolving demands of their audiences. The audience demand realism in the animated movies which is offered by the use of 3D animation in the present scenario. Additionally, the filmmakers are innovating new methods to upgrade and improvise the quality of the movie displayed and provide the audience with best realistic experience possible.

North America is the largest market for 3D animation since the region is constantly developing its computer animation technology and increasingly using this technology in media and entertainment industry. The region is using 3D animation technology to conceptualize a product or service of any business organization that is still in the developmental stage. Asia-Pacific is expected to witness fastest growth in this market. The use of 3D animation in this region is attracting the viewers for a particular product or service and also helps in showcasing the overall standard and vision of business organization in the region.

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Some of the key players operating in the global 3D animation market include Autodesk Inc., Autodessys, Adobe Systems Inc., Corel Corporation, Maxon Computer, Newtek Inc., Nvidia Corporation, Pixologic Inc., Sidefx Software, The Foundry Visionmongers Ltd., Trimble Navigation Ltd., and Toon Boom Animation Inc.

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Hi Fi System Market Set To Rise in the Period from 2019 – 2024 | Business Growth, Opportunity, Revenue and Forecast

The global high-fidelity (Hi-Fi) systems market is anticipated to exhibit significant growth during the forecast period due to the increasing demand for quality music among the audiophiles. Hi-Fi system comprises of speaker enclosures with large woofers along with acoustic suspension sealed enclosures which provide a deep bass from big sized boxes. The increasing demand for wireless audio devices is expected to drive the growth of the Hi-Fi system market. The wireless systems comprise of several audio products such as soundbars, speakers, network media players and headphones. The Hi-Fi system helps in generating minimum noise and distortion and involves an accurate frequency response. These systems system is observing increasing demand from home applications, commercial and in other applications such as automotive, military and security.

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The Hi-Fi system market is gaining popularity in the automotive industry with the emerging trends that automotive manufacturers provide wireless Hi-Fi speaker systems to the cars. The automotive industry provides luxury and comfort to the consumers with the help of fully integrated wireless hi-fi speakers in the cars. In today’s world all the luxurious automotive comprises of fully integrated wireless systems and all other manufacturers provide such facility in their top-end models. The growing demand for luxury automotive in the developing countries in car and bus is expected to further enhance the demand for the hi-fi systems globally.

Geographically, Asia-Pacific is the largest market for Hi-Fi systems and is also anticipated to witness the highest growth among all other regions including Europe and North America. The region has the highest population in the world and with rapid technological advancements the region is observing an increase in purchasing power of the people. The people of this region are increasingly demanding wireless and portable devices that help in making their day to day lives convenient.

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North America is the second largest market in the Hi-Fi system market, globally. The region is witnessing significant growth due to sustainable growth in the market and also because of the presence of large number of manufacturers in the region which aims at delivering luxury and comfort to their users that furthers helps in enhancing their value. The region is observing increasing demand for luxury automotive that comes with wireless systems and helps the consumers in maximizing their satisfaction.

Some of the major players operating in the Hi-Fi system market include Onkyo Corporation, Bowers & Wilkins Group Ltd., Yamaha Corporation, Bose Corporation, Panasonic Corporation, Harman International Inc., LG Electronics Corporation, DEI Holdings, Inc., Koninklijke Philips N.V., Samsung Electronics Co., Ltd., Sony Corporation and Tannoy Ltd.

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Clickstream Analytics Market analysis report- with Leading players Adobe Systems, AT Internet, Google, IBM Corporation, Microsoft Corporation, Oracle

The global clickstream analytics market is growing at a significant rate, due to the increasing transition from conventional techniques to advanced e-commerce and analytics techniques, and massive adoption of e-commerce across several industry verticals. The development of multichannel marketing platform helps in integrating traditional and emerging challenges of the organization. With the adoption of clickstream analytics, the organizations would be able to simplify the creation and execution of cross-channel campaigns by enabling the marketers to create a single platform that can be used across several other channels.

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E-commerce based analysis is adopting clickstream data to determine the effectiveness of the site as a channel to market. It helps in storing information related to which product customers basically purchase, add to cart, and spend time on. It also traces the products that the customer purchases whether or not he belongs to a loyalty program and the preferred method of payment used by the customer. The clickstream analytics helps the business organizations in gathering an extremely large volume of data using big data analytics and related tools such as Hadoop that helps in interpreting the data and generate reports for specific areas of interest.

The primary factor driving the growth of the clickstream analytics market include the rapid adoption of mobile technology that helps in providing multiple digital touch points to the user. The clickstream analytics market is growing at a rapid pace owing to the increasing transformation from traditional techniques to digital techniques and a huge increase in the volume of clickstream collected data. The e-commerce analysis can utilize a high level of information with the help of clickstream such as tracking visitor’s responses to their particular pages and their content. While performing high-level clickstream analysis the business organizations can see the probable reactions of their customers regarding their products. The taste and preferences of the customers and can be predicted that helps in enhancing business functioning and devising business strategies that is further helpful in aiding further site development process.

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Geographically, North America is the largest clickstream analytics market. The demand for this technology is high in this region due to rapid technological developments and early adoption of web analytics solutions. Asia-Pacific is expected to be the fastest growing region for clickstream analytics market, due to the growing e-commerce industries, technological advancements and opportunities across various industries in the countries such as India, China and Japan.

Some of the key players operating in the clickstream analytics market include Adobe Systems Incorporated, AT Internet, Alphabet, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Connexity, Inc., Hewlett Packard Enterprise Company, Jumpshot, Inc., Splunk, Inc., Talend S.A., Verto Analytics, Inc., Webtrends and Vlocity, Inc.

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Point of Sale (POS) System market will grow 19% CAGR by 2023

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment.

It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed, but is increasingly being dispensed with or sent electronically.

The POS System industry is relatively concentrated, the top 12 manufactures accounting 84.47% global market share in 2017. The global market scale of POS System is about 62 million units in 2017.

It is expected to reach 179 million units by 2023, with the CAGR of 19%.

In the world wide, major manufactures mainly are Ingenico, Verifone, PAX, Newland Payment, LIANDI, Xin Guo Du, New POS Technology, Bitel, CyberNet, Castles Technology, SZZT and.

Asia-Pacific is the largest consumer of POS System and is expected to retain the higher growth rate during the next five years due to strong growth in electronic payment industry. China has witnessed a major chunk of the production and consumption of POS System in the Asia Pacific region.

In 2017. China produced about 28.5 million POS Systems, accounting 45.8% of global market share.In recent years, the demand for electronic payment has been growing and the demand of faster speed of payment has been growing as well. This trend has made the demand of Mobile POS Systems become larger and this trend can be anticipated to fuel the market growth during the forecast period.This industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of POS System starch will increase.We tend to believe this industry now is close to mature, and the demand increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing.

Similarly, there will be fluctuation in gross margin.

Report:https://www.reportocean.com/industry-verticals/sample-request.php?report_id=1435According to this study, over the next five years the Point of Sale(POS) System market will register a 15.7% CAGR in terms of revenue, the global market size will reach USD 15300 million by 2024, from USD 6410 million in 2019. In particular, this report presents the global revenue market share of key companies in Point of Sale(POS) System business.This report presents a comprehensive overview, market shares and growth opportunities of Point of Sale(POS) System market by product type, application, key companies and key regions.This study considers the Point of Sale(POS) System value generated from the sales of the following segments-Segmentation by product type- breakdown data from 2014 to 2019; and forecast to 2024 Fixed POS SystemWireless POS System

Segmentation by application- breakdown data from 2014 to 2019;and forecast to 2024RetailRestaurantHospitalityOther IndustryThis report also splits the market by regionAmericas (United States, Canada, Mexico, Brazil)APAC (China, Japan, Korea, Southeast Asia, India, Australia)Europe (Germany, France, UK, Italy, Russia, Spain)Middle East & Africa (Egypt, South Africa, Israel, Turkey)GCC CountriesThe report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.

Key manufacturers covered in this report-IngenicoVerifoneNewland PaymentPAXLIANDIXin Guo DuCentermBitelNew POS TechCastles TechSZZTCyberNetIn addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.Research objectivesTo study and analyze the global Point of Sale(POS) System market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.To understand the structure of Point of Sale(POS) System market by identifying its various subsegments.Focuses on the key global Point of Sale(POS) System players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.To analyze the Point of Sale(POS) System with respect to individual growth trends, future prospects, and their contribution to the total market.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).To project the size of Point of Sale(POS) System submarkets, with respect to key regions (along with their respective key countries).To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.To strategically profile the key players and comprehensively analyze their growth strategies.

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Using Mobile Apps to Transform Business Processes

Although mobile applications are commonplace today, most consumers think “personal use” when they think of apps. We all understand that there is an app for our favorite social media site or a card game app we can kill time with while waiting, but in what other ways can apps be leveraged, and who can benefit from them?

As our need for just-in-time information flourishes, our reliance on traditional technological processes has decreased significantly. The shift from personal computers to mobile devices has picked up now more than ever. It is difficult to determine whether stationary computers will vanish into obscurity; however, there is no doubt that mobile devices are here to stay. Our reliance on these ingenious pieces of technology is overwhelming. Tremendous time and energy are saved through the use of a mobile device, as we can access information anywhere with ease.

The expansion of new types of tasks that are carried out using mobile devices has arrived. Smartphones can solve nearly every need of their users, from providing detailed directions anywhere around the globe to enabling access to the cloud at all times. We take these benefits for granted as the opportunities provided by our devices become more and more integrated into our everyday lives.

The information that we seek is not freely floating on our devices. Mobile applications are the key to the success of these devices, as they provide a gateway to our needs as consumers. Whether it’s the weather forecast, the highest-rated local coffee shop, a traffic report, or a stock market update, it’s an app that provides the answer.

At just over one hundred billion, the number of app downloads around the world to date is astonishing. And this number is expected to grow even further in the coming years.

Although mobile applications are commonplace today, most consumers think “personal use” when they think of apps. We all understand that there is an app for our favorite social media site or a card game app we can kill time with while waiting, but in what other ways can apps be leveraged, and who can benefit from them?

The answer is businesses.

I have seen businesses of nearly every size begin to see the potential behind creating an app for customers. Retailers can now move even further online to adjust their business model to the changing times. Transportation services have created apps that convenience users by helping them navigate routes and times, all while providing pricing. Some financial institutions allow their customers to scan and digitally deposit checks from their smartphones. These applications are beneficial; however, they are far from the only practical mobile business apps.

Mobile applications for business processes are now more prominent when it comes to how businesses run from day to day. Applications created specifically for the operational side of an organization have gained traction. The benefits of employing an app for use on a mobile device to transform a business process begin with the very reason we use apps in the first place: convenience.

For example, instead of handwriting notes on data or inventory while out of the office, an application that allows data to be entered on the spot by typing or talking removes an otherwise lengthy process. That saved time can then be better spent visiting clients and prospective customers, providing convenience in an otherwise tedious operation.

Another example of a mobile app for a business’s internal use is one that facilitates mobile sales. For deals that close quickly or unexpectedly, organizations can have contracts signed electronically, no matter where a meeting may have taken them. Presentations and data can be displayed at a moment’s notice if needed, as well. Data on previous deals made with a customer can be easily accessed while heading to meet with him or her.

Mobile apps can streamline processes, including supply chain, purchasing, distribution, or maintenance processes, so that a business can run as productively as possible. With information available on demand via mobile device from one accessible location, organizations tend to increase productivity and identify areas that need further improvement, which can reduce cost inefficiencies while increasing revenue.

Communication and collaboration are improved through mobile apps for business processes, as employees begin to more clearly understand roles and discuss the discrepancies highlighted by the application. Employees instantaneously become more productive, as time is saved through the assistance that mobile applications provide.

Business applications can be purchased and modified by organizations, or designed from scratch to fit the unique needs of a business. By creating a mobile app tailored to its business, an organization gains a competitive edge from having something unique in its industry. There are dozens of businesses that specialize in creating mobile apps to fit the unique needs of their customers.

The ways in which mobile applications can be used is seemingly endless, and right now, mobile apps for business processes represent a growing Hard Trend that every organization should address, as such apps can streamline internal processes. If productivity and effectiveness are your long-term goals, ask yourself how you can use mobility to improve every business process.

Innovation leads to disruption, not being disrupted. Learn more with my bestselling book The Anticipatory Organization. I have a special offer for you.

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Intelligent Network Market 2019 Industry Development Challenges, Key Features, Opportunities, Size, Segments, Share and Global Industry Growth by Forecast to 2024

Global intelligent network market is anticipated to grow at a significant rate during the forecast period (2018 – 2024). An intelligent network is a network that delivers precise technical competencies and this system is associated with telecoms network as technological advancements are expanding the proficiencies of his segment beyond facilitation of phone calls. Furthermore, increase in data volume and evolving patterns of data traffic is expected to further drive the growth of intelligent network market across the globe.

Intelligent network market in Asia-Pacific is expected to Witness Fastest Growth during the Forecast 2024The introduction of latest technologies that includes 5G, cloud and IoT is rapidly increasing the complexity of networks, which is driving the growth of intelligent network market across the globe. With the advent of latest technologies, the IT experts are progressively updating their techniques and adopting these technological developments in order to aid newly developed tools such as intelligent network. According to a recent report published by Ericsson, it has been indicated that the developing technologies such as IoT and 5G are making the daily operations of business organizations more complex and difficult.

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Geographically, Asia-Pacific is expected to witness fastest growth during the forecast period. The growth of intelligent network market in this region is attributed towards increasing number of service providers of cloud and telecom operators that are expansively depending upon artificial intelligence assisted solutions. Moreover, North America is estimated to generate largest revenue in 2017 and is expected to grow at significant rate during the forecast period. The network intelligent solution in this region is observing rampant growth due to latest technologies such as virtualization of network, deep learning and analytics.

The intelligent network market is fragmented with the presence of key players such as Cisco, Tech Mahindra, Huawei, Netcracker, Ericsson, Aruba, Netrolix, Nokia, Sandvine, and Ennetix. However, these players are looking for mergers and acquisitions as a strategy to increase their market share.

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GDPR Service Market- Popular Trends & Technological Advancements to Watch Out for Near Future 2024

Global GDPR service market is predicted to grow significantly the forecast period (2018 – 2024) due to the increasing adoption of GDPR compliances that helps in enhancing security services of the business organizations ensuring encrypted, secure and improved data to its users.  Among all these segments, data management solution generates larger revenue in comparison to that accumulated by API management solution, globally. Data management solutions are extensively crucial for complying with GDPR systems as it enables the user’s in storing, deleting, accessing, monitoring and encrypting private data. 

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The major factor that is driving the growth of the GDPR service market include rapid increase in large amount of data, increasing need for privacy and data security protection and excessive demand towards data handling and transparency. Moreover, increasing adoption of Privacy by Design (PbD) for enhancement of data safety and privacy among the various business organizations is another factor pertaining towards the growth of the market. PbD is an approach and belief of enabling privacy into various technologies of an enterprise.

Geographically, Europe contribute largest revenue to the global market and is also predicted to grow at the highest CAGR during the forecast period. The growth of GDPR service market in this region is attributed towards increasing acceptance of this service among the nations in the European Union. Moreover, it has been observed that GDPR signifies glorifying business prospects for the organizations existing in this region that helps them in gaining competitive advantage. Furthermore, the influence of European Union in large scale business enterprises is further expected to stimulate rigorous proceedings of data security across the globe. These factors are thereby exaggerating the growth of the market in this region. 

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The key players providing GDPR services are Absolute Software, Actiance, Hitachi Systems Security, MetricStream, Micro Focus, AWS, Capgemini, IBM, Nymity, Informatica, Microsoft, Oracle, Mimecast, Snow Software, OneTrust, Proofpoint, Protegrity, Swascan, Talend, Trustwave, TrustArc, Symantec, and Veritas.

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Global Automated Guided Vehicles Market Insight Report 2018- Daifuku, Kuka, KION Group, Hyster-Yale Materials Handling

Automated guided vehicle (AGV) is an automated transport system for safe transport of all material and products without any human restriction to adopt the increasing essential of automation in material handling. Enhanced safety standards at workplaces and mounting requirement for automation in material handling throughout industries are some of the factors driving the growth of the global automated guided vehicle market. Different types of AGV contributed to the automated guided vehicle market size. The market has witnessed high demand for tow vehicle in the coming years as it can shift heavy loads with various trailers and without any manual interface.

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On the basis of navigation technology the market is subdivided into vision guidance, laser guidance, optical tape guidance, magnetic guidance, inductive guidance and others. Of all the navigation technologies, the vision guidance technology is expected to grow at the fastest rate in the market due to its ability to decrease downtime, lessen infrastructure cost and mounting manufacture and implementation of vision-guided vehicles and mobile robots. In addition, laser guidance accounted the largest share in the market due to accurate navigation and utmost flexible system for vehicle movement.

Enhanced safety standards at workplaces, mounting requirement for automation in material handling throughout industries, free from human error, and mounting production owing to enhanced supply chain processes and are the primary growth drivers for automated guided vehicle market. In addition, evolving e-commerce industry is also driving the growth of the market. For instance, mounting attractiveness of online shopping is the significant feature advancing the progress of the e-commerce industry.

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Geographically, Europe is the largest automated guided vehicle market due to competitive verge by easing the effectual management of overall warehousing operations. High labor cost, speedy acceptance of automation, mounting need and benefits offered by AGV and mounting need for material handling equipment are also up surging growth of the European automated guided vehicle market.

In addition, Asia-Pacific is observed to witness fastest growth in the market due to rapidly budding e-commerce industry, In addition, several strategic installations of AVGs in India and China, need to ensure safety at workplace, mounting investment in automation sector and growing manufacturing sector are also some of the factors driving ample opportunities for the Asia-Pacific automated guided vehicle market.

Key players in the automated guided vehicle market are catering the demand by investing on technologically advanced AGVs across the globe. In January 2018, KION Group signed a strategic partnership with EP Equipment, a Chinese manufacturer, for entry-level, light-duty warehouse equipment. Daifuku, Kuka, KION Group, Hyster-Yale Materials Handling, JBT Corporation, Seegrid Corporation, SSI Schafer, Toyota Industries, EK Automation and Kollmorgen are the key players offering automated guided vehicle.

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Automotive Fuel Cell Market Research – Industry Analysis | Growth | Size | Share | Trends | Forecast To 2024

Automotive fuel cell is a fuel cell used in electric vehicle in combination of battery or instead of a battery. The global automotive fuel cell market is growing at a significant rate, due to decreased oil dependency and reduced amount of greenhouse gas. Different electrolyte type contributed to the automotive fuel cell market size. The market has witnessed high demand for Proton Exchange Membrane Fuel Cell (PEMFC) in the coming years due to small size, high-power density, high efficiency, light weight, and appropriate operating temperature.

On the basis of power output, the market is subdivided into200 kW power output and 100–200 kW power output. Among the all power output, the 100–200 kW power output segment accounted the largest share in the automotive fuel cell market due to elevated need of passenger vehicle, improved performance and upsurge driving range. In addition, >200 kW power output segment is expected to grow at the fastest rate in the market due to bulk implementation of fuel cell commercial vehicles.

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On the basis of vehicle type, the market is subdivided into trucks, passenger car (PC), buses and light commercial vehicle (LCV). Among the all vehicle types, the passenger cars accounted the largest share and is expected to grow at the fastest rate in the automotive fuel cell market due easiness of application of fuel cell technology, cost efficacy, augmented driving range, high demand for passenger cars, strict emission norms and elevated emphasis of OEMs to employ fuel cell technology in passenger cars.

Decreased oil dependency, improved fuel productivity, upsurge driving range, escalating need for fuel cell vehicles in the automotive and transportation sectors and speedy refuelling of fuel cell are the primary growth drivers for automotive fuel cell market. In addition, increase in the requirement of efficient vehicle with zero carbon emission, a reduced amount of greenhouse gas; strict emission norms and mounting alarm about environmental pollution are also driving the growth of the market. For instance, according to World Health Organization (WHO), globally exposure of ambient air pollution leads to 4.2 million deaths every year. In addition, 91% of the world’s population lives in place where air quality exceeds WHO guidelines limits.

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Geographically, Asia-Pacific is the largest automotive fuel cell market due to greater production and commercialization of fuel cell vehicle. Green technologies, mounting hydrogen infrastructure and high recognition of electric vehicle are also up surging growth of the Asia-Pacific automotive fuel cell market.

Key players in the automotive fuel cell market are catering the demand by investing on technologically advanced automotive fuel cell across the globe. In August 2018, Ballard Power Systems signed an agreement to divest its subsidiary, Protonex, to retain assets related to fuel cell propulsion systems for commercial unmanned vehicles. Toshiba, ITM Power, Nedstack, Ballard Power Systems, Ceres Power, Hydrogenics, Plug Power and Delphi are the key players offering automotive fuel cell.

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Global Smart Parking Systems Market Revenue, Opportunity, Forecast and Value Chain 2018 – 2024 with Major Key Players Valeo S.A., Kapsch Trafficcom AG, Siemens AG, TKH Group–Park Assist,

The smart parking system is an intelligent parking system which uses a sensing device to define the vacancy at the parking space. It helps driver for safe parking and notified to the driver correctly about the availability of parking slot owing to the appropriate management of the vehicle. The global smart parking systems market is growing at a significant rate, due to a mounting number of vehicles, and escalating requirement for IoT based technology. Different system type contributed to the smart parking systems market size. The market has witnessed high demand for smart park assist systems due to expanding invention and automation in vehicles, strict emission regulation, and environmental concerns, and mounting concern over parking damages and accidents instigated by human error during parking.

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Augmented parking concerns, a mounting number of vehicles, a mounting number of accidents triggered by vehicles reversing out of parking spaces, strict emission regulation, and environmental concerns, and escalating requirement for IoT based technology are the primary growth drivers for smart parking systems market. Government initiatives and schemes of developing smart cities, mounting consumer need for innovative vehicle and passenger safety systems in passenger cars, and progressions in independent cars and smart park technology are also facilitating the growth for the smart parking systems market.

Geographically, Europe is the largest smart parking systems market due to upsurge use of camera and ultrasonic sensor. In addition, Asia-Oceania is observed to witness the fastest growth in the market due to mounting consumer awareness about smart parking. In addition, augmented parking concerns, and a mounting number of vehicles are also up surging growth of the Asia-Pacific smart parking systems market.

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Key players in the smart parking systems market are catering the demand by collaborating with small players and investing in technologically advanced products across the globe. In June 2017, Valeo S.A. and Cisco Corporation collaborated to develop innovations in smart mobility service. Robert Bosch GmbH, Aisin Seiki Co., Ltd, Cubic Corporation, Continental AG, Amano Corporation, Valeo S.A., Kapsch Trafficcom AG, Siemens AG, TKH Group–Park Assist, Delphi Automotive PLC, Xerox Corporation, and Nedap Identification Systems are the key players offering smart parking systems.

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The Industry 4.0 Advantage

This visceral image of “industry” being gritty and exclusively blue-collar is true to some degree, but when “4.0” is added to it, it takes on a whole new meaning, and blue-collar workers end up believing the narrative that robots and artificial intelligence (A.I.) will delete their jobs.

Though common, this fear is unwarranted. Despite the now-proven Hard Trend that A.I., advanced automation and robotics, 3D printing, and other industrial Internet of Things (IoT) advancements often replace mundane tasks in manufacturing, Industry 4.0 transformations allow us to work alongside machines in new, highly productive ways.

Industry 1.0 to 4.0

Manufacturing in every industry has evolved as four distinct industrial revolutions since the 1800s. The first industrial revolution took place between the late 1700s and early 1800s. Manufacturing evolved to optimized labor performed by the use of water- and steam-powered engines with human beings working alongside them.

The second industrial revolution began in the early part of the 20th century, introducing steel and use of electricity in factories. These developments enabled manufacturers to mobilize factory machinery and allowed for capitalizing on manpower in mass production concepts like the assembly line.

A third industrial revolution began in the late 1950s, which brought with it automation technology, computers, and robotics, increasing efficiency and repositioning the human workforce. Near the end of this period, manufacturers began experiencing a shift from legacy technology to an increase in attention to digital technology and automation software.

The current industrial revolution is Industry 4.0, which increases interconnectivity and networked intelligence through the Internet of Things (IoT) and other cyber-physical systems. Industry 4.0 is far more interlinked than revolutions before, allowing for improved company communication and collaboration.

The general definition of Industry 4.0 is the rise of digital industrial technology. To better understand, let’s take a look at nine building blocks of Industry 4.0.

Big Data and Analytics

Industry 4.0 allows for streamlining, collecting and comprehending data from many different sources, including networked sensors, production equipment, and customer-management systems, improving real-time decision making.

Autonomous Robots

The ability for robots to interact with one another while accomplishing rhetorical tasks increases productivity and opens new job opportunities for employees willing to learn new things. These future autonomous robots will cost less while having greater range of capabilities.

Advanced Simulation

Advanced simulations will be used more extensively in plant operations to leverage real-time data, mirroring the physical world in a virtual model. This includes machines, products, and humans and allows operators to test and optimize the machine settings in the virtual world first, accelerating a predict-and-prevent operational strategy for downtime issues.

Horizontal and Vertical System Integration

Universal data-integration networks in Industry 4.0 increase connectivity among departments, suppliers, and partners. This resolves lack of communication or miscommunication within a project crossing departmental boundaries.

Industrial Internet of Things (IIoT)

Decentralizing analytics and decision making while enabling real-time feedback is key in today’s age. IIoT means connected sensors, machines communicating with each other, and more devices having embedded computing enabling Edge Computing, where networked sensors get new data instantly and automated decisions happen faster.

Agile and Anticipatory Cybersecurity

Secure means of communication and identity management is quite important to cybersecurity in Industry 4.0, as increased interconnectivity brings the risk of security issues. Manufacturing companies must pre-solve problems in cybersecurity and implement anticipatory systems by adding a predict-and-prevent layer to A.I.

Advanced Hybrid Cloud and Virtualization

As data increases, local storage will not suffice, which brings us to Cloud Services and Virtualization. Elements of high-speed data analytics coupled with A.I. and machine learning enable real-time knowledge sharing. Advanced Cloud Services also enable anticipatory predict-and-prevent strategies.

Additive Manufacturing (3D Printing)

Advanced additive-manufacturing methods will be integrated into mass production systems, providing a new level of speed and customization along with the ability to solve complex manufacturing problems while also functioning as a standalone system for custom manufacturing.

Augmented Reality

According to my Hard Trend Methodology, this relatively new technology will gain more traction as augmented reality (A.R.) apps for business and industry are developed. For example, in Industry 4.0, AR can help quickly find parts in a warehouse by looking around from one location.

The adaptation of any of the new technologies in Industry 4.0 will face an uphill battle, as blue-collar manufacturing industries are not often open-minded about embracing new technology often seen as a job eliminator. Embracing the ever-changing spectrum of Industry 4.0 technologies allows acceleration of innovation, pre-solving seemingly impossible problems, and developing and implementing digital manufacturing solutions.
Leaders should help their managers and employees anticipate disruption and change to get excited about learning new skills that will keep them employed and ensure development in their careers. Start with my latest book The Anticipatory OrganizationI have a special offer for you!

Global Drone Logistics and Transportation Market Dynamics, Company Shares, Key Developments, Innovations and Forecast By 2024

Drones are used to transfer an extensive range of products, such as small packages, medical supplies and food, and others, due to speedy delivery and its benefits over on road deliveries. It is increasingly used for border surveillance. Moreover, military forces are also exploiting the usage of drones to resupply soldiers with equipment, spares, food, and ammunition on the battlefield. Need for quicker delivery of goods, and usage of drones for cargo transport in military operations are the factors driving the growth of the global drone logistics and transportation. Different solutions such as shipping solution, traffic management, software, and warehousing & distribution contributed to the drone logistics and transportation market size. The market has witnessed a high demand for shipping solution segment over the last few years due to mounting investment in the R&D of drones for package delivery.

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Need for quicker delivery of goods, the mounting requirement for sophisticated industry-specific analytical solutions, reduction of strict restrictions on the usage of drones for commercial reasons, and escalating investments in the drone delivery market are the primary growth drivers for drone logistics and transportation market. Opportunities for vendors at different levels of the value chain, usage of drones for cargo delivery in military operations, and drone delivery services in geologically challenging areas are also facilitating the growth for the drone logistics and transportation market.

Geographically, Asia-Pacific accounted the largest share in the market, due to mounting defense expenditure and reduction of strict restrictions on the usage of drones for commercial reasons. North America is observed to witness the fastest growth in the market, due to mounting acceptance of drones for package delivery by companies such as Amazon and Google. In addition, the upsurge in military budgets and high need for UAVs from the commercial and military sectors of countries are also facilitating the growth of the North American market.

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Key players in the drone logistics and transportation market are catering to the demand of these devices by investing in technologically advanced products in their product portfolio across the globe. In November 2016, Flirtey and Domino’s Pizza Enterprises Ltd began independent distribution of pizzas from Domino’s stores to exclusive customer homes. Pinc Solutions, Dronescan, Matternet, Cana Advisors, Flirtey, Infinium Robotics, Zipline, Drone Delivery Canada, Hardis Group, Flytrex, Skycart, and Skysense are the key players offering drone logistics and transportation.

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AI in Transportation Market Value Chain and Stakeholder Analysis 2024 : Key Players Magna, Robert Bosch GmbH, Continental AG, Valeo SA, Alphabet Inc,, NVIDIA, Microsoft

Artificial intelligence is a computer operated task which involves human intelligence such as decision making. The global artificial intelligence in transportation market is growing at a significant rate due to mounting government regulation for vehicle safety and security and mounting implementation of enhanced driver assistance systems. Different process contributed to the artificial intelligence in transportation market size. The market has witnessed high demand for data mining in the coming years due to the mounting requirement for prognostic maintenance in transportation industry.  

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The stringent government regulation for vehicle safety and security, mounting implementation of enhanced driver assistance systems and increasing emphasis towards decreasing the transportation costs are the primary growth drivers for artificial intelligence in transportation market. Advancement of autonomous vehicle by the implementation of safety features such as adaptive cruise control (ACC), advanced driver assistance system (ADAS), collision warning, and lane-keep assist is also facilitating the growth for the artificial intelligence in transportation market. For instance, several companies are capitalizing in the improvement of self-driving trucks.

Geographically, North America is the largest artificial intelligence in transportation market due to the high level of funding from the government. In addition, the region is home to leading technology companies, shortage of truck drivers and stringent government regulations for road safety are also facilitating the growth of the North American market.

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In Addition, Asia-Pacific is observed to witness the fastest growth in the market due to a steadily growing population. In addition, robust economic growth, the shift of unorganized third-party logistics sector to organized sector and growing logistics and supply chain sector are also up surging growth of the Asia-Pacific artificial intelligence in transportation market.

Key players in the artificial intelligence in transportation market are catering to the demand by collaborating, and acquiring with small players and investing on technologically advanced EVs across the globe. In February 2018, NVIDIA partnered with Continental, to create AI self-driving vehicle systems constructed on the NVIDIA DRIVE platform and have planned the market introduction of the vehicle in 2021. Volvo Group, Scania Group, Man SE, Daimler AG, PACCAR Inc., Magna, Robert Bosch GmbH, Continental AG, Valeo SA, Alphabet Inc,, NVIDIA, Microsoft Corporation, ZF Friedrichshafen AG and Intel Corporation are the key players offering artificial intelligence in transportation.

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Electric Commercial Vehicle Market – Key Market Players and their Core Competencies in Each Type and Application

An electric vehicle has the capability to considerably diminish greenhouse gas releases and pollution. A commercial vehicle is designed, maintained or used for the transportation of property or person. The various types of commercial vehicles are buses, trucks, vans and pick-up trucks. The global electric commercial vehicle market is growing at a significant rate, due to mounting alarm about environmental pollution and government assistance for electric commercial vehicles. The market has witnessed a high demand for the electric bus due to speedy economic growth and promising government guidelines to limit emission.

Acceptance of electrification, decreasing battery price, speedy acceptance of electric vehicle such as buses and van, government assistance for electric vehicles and requirement for fuel effectual vehicles are the primary growth drivers for electric commercial vehicle market.

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In addition, increase in the requirement of the efficient vehicle with zero carbon emission, government strategies and instructions to control air pollution and mounting alarm about environmental pollution are also driving the growth of the electric commercial vehicle market. For instance, according to the World Health Organization (WHO), globally, exposure to ambient air pollution leads to 4.2 million deaths every year. In addition, 91% of the world’s population lives in the place where air quality exceeds WHO guidelines limit.

Geographically, Asia-Pacific is the largest electric commercial vehicle market and is observed to witness the fastest growth in the market due to government strategies to limit urban pollution. Implementation of additional electric buses, expansion in charging infrastructure, mounting investment in the development of electric vehicle and assignation of OEMs to progress electric vehicle are also up surging growth of the Asia-Pacific electric commercial vehicle market.

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Key players in the electric commercial vehicle industry are catering to the demand by collaborating with small players and investing on technologically advanced EVs across the globe. In July 2018, Daimler introduced Mercedes-Benz eCitaro, with new technological innovations in the public transport network. In addition, in May 2017, BYD introduced class 8 battery-electric refuse truck in the North American market. Tesla, Daimler, Panasonic, Nissan, Proterra, ABB, BYD, LG Chem, Delphi, Samsung SDI, and Continental are the key players offering electric commercial vehicle.

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3D Printing Market Analysis, Forecast of Business Revenue, Size, Leading Competitors and Growth Trends 2024

3D printing is a manufacturing process that helps in building multiple layers for a three-dimensional object from a digital specimen. A few years ago, the cost of using 3D printing technology was very high and it was used by large corporations and organizations, however with the advent of desktop-based 3D printers the technology is becoming more accessible in small and medium enterprises and home users as well. Currently, 3D printers are increasingly used to manufacture customized prototypes during testing phases. The 3D printing technology helps the business organizations in creating prototype at lower costs, reduced time and do not require specific labor skill for developing a product thereby enhancing the growth of the 3D printing market across the globe.

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Increasing investments undertaken by government authorities towards 3D printing projects, increasing trend of developing customized products for the customers and reduced manufacturing cost are the key factors driving the growth of the 3D printing market. The potential of 3D printing technology to enhance the manufacturing and supply chain management process of the business organization is the key factor driving the growth of the 3D printing market. 3D printing technology helps in providing ease to manufacturing process of the organizations and provides several benefits to the traditional production techniques.

Geographically, North America is the largest 3D printing market in since the region is constantly revamping their technology and increasingly using 3D printing technology in healthcare and aerospace and defense domain. Furthermore, increasing demand for customized products by the customers and need for reducing operational costs by several business organizations is driving the demand for 3D printing in this region.

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Moreover, 3D printing market in Asia-Pacific is expected to witness the fastest growth due to the availability of informed consumers and the increasing demand for customized products from the end-users. 3D printing technology is enabling business enterprises in this region for improving product evolution, customer relationships and business growth by delivering products in a timely and speedy manner.  Additionally, this technology is helping the suppliers in reducing the cost and time of their manufacturing and logistics process.  Moreover, the adoption of 3D printing by healthcare domain is enhancing the growth of 3D printing market in this region.

Some of the major players in the 3D printing market include Materialise NV, Stratasys Ltd., 3D Systems Corporation, Envisiontec GmbH, The Exone Company, Sciaky Inc., Voxeljet AG, SLM Solutions Group AG., Proto Labs, Arcam Group and Mcor Technologies Ltd.

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