Augmented Reality Defined with Opportunities

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

Several years ago, I started using an augmented reality (AR) app for my smartphone whenever I ventured into the mountains. It was quite useful; I could point my device at any mountain to see information overlaid on the image. When I moved my device around, the information changed to correspond with what I saw.

Google Glass was an early example of AR glasses. However, the Three Digital Accelerators(computing power, digital storage and bandwidth) I first identified in 1983 as the drivers of predictable exponential change were not advanced enough when this product emerged, and miniaturization of components had not reached the level needed to make the glasses look like regular glasses.

While few consumers tried them, Google Glass opened the eyes of entrepreneurs to see future possibilities. Surgeons used Google Glass to watch a patient’s vitals without taking their eyes off the surgical area, warehouse workers used them to locate products needing boxing, and universities used them to enhance student engagement in science lab classes.

The Future of AR

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

I envision that the earpiece of your AR glasses will act as a rheostat, allowing you to fade the information in or out. As a keynote speaker, wearing a pair of AR glasses that allow me to see the names of audience members would be helpful, and by adjusting the fade control, turning off the information as needed will be helpful. This does not exist – yet. One of the principles I teach is “If it can be done, it will be done, and if you don’t do it, someone else will.”

It’s clear that practical uses for AR are ripe with opportunity. After acquiring smart glasses lens manufacturer Akonia Holographics in August 2018, Apple has been working on AR products. This positions the company to positively disrupt the industry, along with Microsoft and Facebook, which are working on AR glasses of their own.

Outside the US, Chinese technology giant Huawei is creating its own version of smart glasses. Its latest device, the Mate 20 Pro smartphone, already utilizes augmented reality apps predominately, but the company suggest that AR glasses are definitely in the works.

The company will bring more AR experiences to the Mate 20 Pro so its customers can use AR more widely before releasing its smart glasses. By better perfecting the user experience, they are pre-solving predictable problems, following one of my core principles.

Outside of AR, Huawei is a serious player in consumer electronics. It recently displaced Apple as being the world’s second-largest smartphone maker, expanded its digital products and even ventured into the world of smart speakers.

In comparison with virtual reality (VR), AR is developing faster for several reasons.

1)   VR requires the user to be cut off from the real world in order to be fully immersed in a virtual world,while AR allows the user to see the real world simultaneously.

2)   VR requires time-intensive graphic programming in order to create a photo-realistic 3D world, limiting the ability to attract the talent needed to grow as fast as AR.

3)   VR headsets are cumbersome compared to AR glasses.

Augmented reality represents a new platform for launching game-changing products and services. If you want to profit from this fast-growing industry, focus on being anticipatory by identifying the Hard Trends that are shaping the future and their related opportunities to lead change.

If you would like to learn how to become more anticipatory in the new world of augmented reality, be sure to pick up my latest book The Anticipatory Organization today!

Virtual Reality and Subliminal Marketing

However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

Virtual reality (VR) has become a reality, as nearly every tech company has created a product that features it, and it is now seen by many as mainstream. Facebook-owned Oculus Rift, PlayStation VR, and the HTC Vive are just a few examples of household names that have launched us into the future of the immersive experience.

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. At the same time, there will be those who feel instantly compelled to compare the technology to such fads as the first 3D television.

However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

Applied to VR equipment and other, similar technology, subliminal advertising has the increasing capability of wielding a much deeper impact on the unknowing user. given the vast, immersive characteristics of the VR environment. Consider one concept we’ve seen, where music apps and a smartwatch claim to play subliminal messages at a frequency overlaying music that cannot be detected by the ear, but only by the subconscious brain. This seemingly harmless idea could be incredibly valuable to savvy advertising agencies, as well as to candidates running for office.

Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.

When we take a closer look at the advertising that surrounds us, it’s obvious that subliminal messages are real and powerful, as seen in one 2015 example created by a Brazilian advertising agency. The advertisers placed a billboard of people yawning at a busy metro station in Sao Paulo. This “contagious billboard” was fitted with a motion sensor that automatically detected when commuters were passing by and then displayed a video of somebody yawning.

The campaign aimed to convince passers-by that they were tired by using infectious yawning. The billboard followed the yawning video with this message: “Did you yawn, too? Time for coffee!” If it is possible to convince busy commuters to buy coffee by broadcasting a subliminal message, can you imagine the power potentially wielded within an immersive virtual reality experience that is completely free from distraction?

The gathering of data from our online purchases already allows subtle messaging for influential purposes, so the adverts that pop up and the messages we receive are certainly no accident or coincidence. Everywhere we turn, we are unwittingly subjected to product placements in video games and movies, but we congratulate ourselves on being able to see the messages and resist their pull. However, would we be as resistant to such messages if they appeared while we were completely immersed in virtual reality?

There is an enormous responsibility for any advertising agency considering bringing any form of advertising or marketing to virtual reality. If the consumer experience is in any way tainted by the out-of-date and detested marketing messages from our past, consumers will fail even to adopt the medium.

The main problem is that the current method of advertising is broken, and billions of dollars are wasted on ads that are either not seen or deemed irrelevant to a consumer’s lifestyle. This change in customer behavior is ushering in a new era of marketing called “targeted display advertising” (TDA) that uses consumers’ own data to deliver personalized ads that resonate with them.

Organizations finally have a handle on big data, and they will be able to leverage our mobile devices to learn what we’re interested in even before we clearly know ourselves, based solely on our browsing histories.

As we drift between devices and screens, we have surrounded ourselves with wave of white noise that has become a frustrating obstacle for any advertiser striving to stand out amongst all the distractions. However, a headset that removes any form of outside interruption by pumping sound into a consumer’s ears and preventing his or her eyes from wandering could make subliminal messaging hard to avoid.

Before becoming paranoid about what’s to come, it is important to understand how this technology can also be used for the greater good, too.

Virtual reality can make a positive difference in our lives by opening up fantastic opportunities for learning, rehabilitation, teaching and tourism. But I would like to see more conversations and debates about how subliminal marketing messages should be used in that environment, to help solve any problems before they occur.

What are your thoughts on the immersive experience virtual reality delivers to audiences, and about the benefits and downsides of its being leveraged to deliver subliminal messaging?

To better determine and understand the Hard Trend opportunities the immersive experience virtual reality delivers to audiences, get my latest book The Anticipatory Organization.

Global IPTV Market: Growth, Trends, Key Players, Competitive Strategies and Forecasts to 2024

Internet protocol television (IPTV) utilized internet connected devices apart from IP networks and are using content delivery option through internet connected devices or television. Increasing change in the viewing preference of the customers is further encouraging operators to offer premium content to customers is further driving the growth of IPTV market across the globe. The IPTV market on the basis of model is categorized into on-demand and live. Among these two segments, on-demand model is anticipated to witness the fastest growth during the forecast period since on-demand model has significantly upgraded the way video content is broadcasted and viewed. The convenience provided to the consumers for viewing videos as per there suitability and watching those videos from any wireless devices as well is the major factor contributing towards the growth of on-demand model, thereby bolstering the growth of IPTV market globally.

Explore Full report Description At: https://www.vynzresearch.com/ict-media/internet-protocol-television-market

Improvement in internet structure, addition of high-definition channels, hybrid services and bundle offers from the telecommunications domain are the key factors that are driving the growth of IPTV market across the globe. Improvement in the internet structure such as faster and more economical broadband services have now made the internet protocol televison much easily accessible to the target customers. Furthermore, high definition channels and offers from the service providers also play a major role in attracting the target customers resulting in exponential growth of IPTV market globally.

Geographically, IPTV market in North America is anticipated to witness the significant growth during the forecast period since the IPTV market in this region has reached to its maturity point as there are immense subscribers and services. Moreover, it has been observed that the operators have now started to offer subscriptions at lower prices to retain the market in this region at an extensive rate.

Get Detailed ToC and Sample Report At: https://www.vynzresearch.com/ict-media/internet-protocol-television-market/request-sample

Moreover, Asia-Pacific is the largest market and expected to witness the considerable growth during the forecast period due to extensive acceptance of the IPTV due to the improved broadband services, increasing adoption of mobile devices from a large number of customers and increasing penetration of internet-based services. For instance, in India government has initiated a digital India plan that is further strengthening the growth of IPTV market in this region at an extensive rate.

Some of the prominent players in the IPTV market include AT&T Inc., Deutsche Telecom, Sky plc., Cisco Systems Inc., Huawei Technologies Co. Ltd., Sterlitetech Technologies Ltd., Tripleplay Broadband Pvt Ltd., and Ericsson AB.

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VynZ Research
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Video Streaming Market Research Report by Technology, Application & Geography – Analysis & Forecast to 2024

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Video streaming is a form of media streaming that enables continuous delivery of data with the help of internet to the user using mobile devices. This service enables users to view online videos without the need to download it on a mobile device or computer. The video streaming market size is growing significantly due to the ability of customization of content available to users, increasing scalability in business operations along with convenience with its use. This service allows the customers to pay for the content they watch in an effective manner and relinquish payment for the programs they do not require. On the basis of platform types video streaming market is segmented into smartphones and tablets, smart TV, laptops and desktops and gaming consoles. Smartphones and tablets are observing increased momentum and market growth in the video streaming market across the globe. The development of mobile applications has enhanced the business opportunities of small business enterprises along with generating large market base for a particular content. Video streaming in mobile devices offers flexibility, convenience and easy handling to the users.

Explore Full Report Description At: https://www.vynzresearch.com/ict-media/video-streaming-market

The global video streaming market has also been segmented by type into video-on-demand streaming and live linear streaming. Among these two segments, live linear streaming is anticipated to witness faster growth during the forecast period due to its ability to provide ease of viewing and time shifting ability to the users. In live linear streaming the content of a particular video comes to the user on a direct basis as compared to on-demand streaming. Moreover, the users no longer are required to develop a playlist and the viewers can play videos as and when displayed in accordance to their choice.

Geographically, North America is the largest video streaming market as the region is observing rampant adoption for streaming services by households in the U.S. that has significantly contributed towards revenue growth of service providers such as Netflix. The adoption of mobile devices by citizens of the U.S. is thus enhancing the continuous display of information, entertainment and media. For instance, it has been estimated that approximately 80% of the adults in this region view news on mobile devices that provides latest news feed on a continuous basis.

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Key players in the video streaming market are investing in improving the quality of videos and developing latest technologies which are strengthening their position in the market. However, it has been observed that local players are depending upon new technology to develop cost efficiencies in their business operations, thus increasing the rivalry in the market to some extent. Microsoft Corporation, Akamai Technologies, Amazon Web Services, Ustream, Cisco Systems, Adobe Systems Incorporated, Netflix, Inc., Inc., Apple, Inc., Google Inc., and Hulu are the key players operating in video streaming market across the globe. 

About VynZ Research : 

VynZ Research is a global market intelligence company providing research reports, industry intelligence and business advisory services to companies and institutions across the globe. We have a recognized trajectory record and our research database is used by many renowned companies and institutions in the world to strategize and revolutionize business opportunities. The company focuses on providing valuable insights on various technology verticals such as chemical and materials, automotive and transportation, energy and power, consumer goods, healthcare, ICT and other emerging technologies.

Contact

Kundan Kumar

Manager: Client Care

VynZ Research

Toll-Free:+919960288381

Website:https://www.vynzresearch.com

Email: support@vynzresearch.com

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