The Startup Growth is Closing

We want to thank all of the people who contributed to this blog and to all of our readers. We have decided to close our blog by December 2019. We are not getting enough traction for our blog.

We are moving onto another project and need to focus on our next product.

Again, we want to thank all of the contributors and readers. Please, back up all of your content that you posted on our site. We are no longer accepting any more content submissions. Once the site is closed in December, then we will no longer have access to any existing content on our site.

Thanks,

Ricky

How to Prospect Customers Using CRM Technology

The key to growing your business is in understanding your customer. Not only in the ways they connect but also how they choose to do business with you. Your business needs to forge lasting relationships with them if you want to stay at the top of their minds. The right customer relationship management system helps you get to the heart of your prospects’ data and uncover their reasons they engage with you. A viable customer relationship management system can help you identify, segment, and align your business to better intuitively meet every customer’s needs.

Who’s your prospect?

In a remote village just shy of Malta, a farmer ran a dairy business, and people traveled from far and wide to buy his cows’ milk. Eventually, the milk demand became so great that the man charged a higher price to afford more animals to increase production. The travelers stopped coming. When he lowered the price, the villagers came around again, and the farmer sold much milk.

The anecdote expresses the farmer had a product and a service that helped people. When they needed food to eat the dairyman had the solution. He understood what the villagers wanted and then he successfully scaled his service to meet it.

Step One: know your prospect

For your business to thrive, it’s important to understand the buyers it can best serve. If your buyers do not participate in your present messages and offers, it may be time to first, reframe the personae you ‘ve determined to be your true buyer in a way that better represents the clientele you want to help.

Your customers have a problem they believe you can solve.

A CRM like Hubspot can provide you the info about how your prospects interact with you through an API that you can implement as you build your business.

The reason that drives your customer’s choices

Boston Company Parlor Skis knew it had a problem many startups have: an existing customer base but no system to gather the information about their behavior. The business’s founders wanted to learn their customer’s individual motivators that made them purchase the kinds of skis they did.

The two-man entrepreneurial team ran their business out of renovated funeral home and began a tracking system to identify the skis people bought and if they’d requested customization.

By using a CRM like Hubspot, they determined their customers were outgrowing the town where the company was, but through isolating their fans’ interests, the company duo discovered the customer who bought their customizable skis were also relocating from the town. This location info gave the company founders something they desperately needed: how to sustain their business when they charted the right information. While they no longer wanted to waste time to try and manually figure it all out.

What their customers were buying, was where Parlor Skis already had data. How they engaged with their business was the crucially missing patterns they needed to understand. Their skis fans were still buying their product—they simply didn’t know Parlor Skis could ship their customizations anyplace.

Step Two: identify your prospects’ truest motivations

Parlor Skis’ solution to syncing their customization to better help their clients: identify your prospect’s strongest patterns by using a CRM like Hubspot that can reveal their truer underlying behaviors.

Your customer’s choices are actually patterns that reflect their wants and from a position of cognitive bias.

Prospects go about their days interacting with businesses and other people and that is before they’ve started their day. What they’ve eaten or not eaten for breakfast, their responsibilities they have to meet before, and how they’ll get back to do them all again the next day collectively have an influence on how they will interact with other stimuli throughout their day—and how they’ll engage with you.

Maybe they will tell you their exact needs but it is more likely they will give the briefest answer to a question or as an immediate choice they make.

It isn’t that they’re untruthful; they’re sharing based upon the experiences they may have had prior to connecting with you. This cognitive bias is something your business can become aware about and then take steps to better recognize by working with a CRM to help and hone in on your customer’s truer wants.

Step Three: segment prospects and group by their behaviors you learn

Segmentation

Parlor Skis applied CRM messaging and a set it and listen model that revealed patterns in their fans’ interactions that uncovered insights about their interests that proved invaluable. Another startup, like Parlor, used the strength of automation to solve a dilemma of individualized engagement that evolved between the unique needs of two different clients: parents and babysitters.

Child sitting company UrbanSitter needed a system that could help them communicate the process of connecting families to people who could sit for them both long term and for last-minute unexpected scheduling.

The brand used the automation savvy of email service MailChimp to shuttle two different messaging series to its customers. Through segmentation, UrbanSitter could onboard each prospect as they moved through the stages of their lifecycle.

By adding an email sequence, the Brand removed the guesswork similarly to Parlor Skies with one significant tweak: it combined email into its CRM to streamline its brand to customer network, then used A/B testing of headlines and in their marketed messaging to further observe its clienteles’ engagement. The result was UrbanSitter saw a 260% increase in their conversations.

Step Four: split test

Conversation

To achieve the boost in conversions, UrbanSitter had to dive deeply into its customers’ engagement. However, it had to deliver a unique conversation for each client. The babysitters needed a welcome that observed the sometimes delicate process of onboarding with a new family. While families needed assurance they’d have a go-to place and platform that understood the rigors of parenting 24/7. UrbanSitter created different email sequences and information silos it shuttled to each client.

Welcome emails personalized to each family saw a significant boost in client response. Conversations that the Brand had with babysitters experienced a dramatic shift from basic introductions to highly aspirational content about what to do next. Babysitters received details about screening and setting up the appropriate legal documentation (filing W2 forms, the correct forms of ID). The Company made certain families were sent reminders that it was available to reach whenever a need arose so it could fulfill expectations.

The split-testing of headlines and body in both the subject lines and conversation proved successful: UrbanSitter grew client memberships while increasing member retention. Today, it continues to spearhead its creative muse thorough giving timely and educational inspiration to two uniquely different types of customers.

To conclude

The growth of your business centers on the foundation of automation and integration in your messaging with your Brand’s core identity that is on par with the product or service you have.

CRM lets you get started from the customer base at the present.

First: determine your prospect.

When you already have a prospect, begin refining your messaging to bring them to your product or service.

Second: identify how they engage with you underneath the platitudes and input on your calls to action.

You will begin to see certain things they respond to and others less. The patterns they engage you with can result as their truer motivations. It’s also when you can deliver more personalized messaging to serve them greater, the more you use your CRM to observe.

Third: at this stage begin to segment as soon as possible. Size of your audience doesn’t matter. How they interact with you on a more transparent level, does.

The CRM you use will help you navigate where you are as you build your customer’ journeys.

Fourth: it’s time to split test where your messages speak to your customers and use the info gleaned from the engagement to improve your business’ efficiency and bottom line.

Hubspot can take you each of the steps or stages.

Use MailChimp or a similar email service to help you tune in to the customers who interact with you as you refine the steps to create customer loyalty.

Consider tapping into your analytics with a platform like Google to learn the touch points your customers are signaling most.

And remember, the goals of your business always centers on the customer, first.

Why Would ANYONE Want to Work for YOU?

Why would ANYONE want to work for you? And why would they want to do it remotely? Too often companies think attracting, hiring and retaining quality associates who can work on their own is like finding Bigfoot. They have heard tales of their existence but so far they have not actually discovered the real creature. The answer to this seemingly impossible dilemma is actually not that complicated. But it does involve you as the hiring manager to do a little homework and answer a few questions.

The first question is WHO are you looking for? Are you looking for employees with a vast array of experience in a particular field? Are you looking for recent college graduates who show an aptitude for your work but who can be trained in your particular methods? Are you looking for a specific age, gender or social background?  Working remotely is not for everyone. It requires skills that the typical office worker in the same field might not have or need. An office based programmer with 20 years of experience might be able to redesign your entire company employee payroll screen in a few hours. However, give that same programmer  a laptop and put them at their dining room table with no managers or co-workers and they might just as easily become a kindergartner on the first day of school.

Another question that many hiring managers fail to ask is WHY does someone want to work for the company?  And WHY do they want to do it remotely?  In your quest for the perfect remote employee you need to identify who that person is and what is important to them. Do they like the freedom to work odd hours? Do they enjoy being and working alone without managers breathing down their backs? Do they love the type of work your company would have them do?  Do they simply like the money ?

Not everyone is motivated by the same thing. It’s kind of like raising children. Your 7 year old son is not interested in or motivated by the same things as your 14 year old daughter. They value different things and you will probably speak to them and deal with them in slightly different ways. Here is where you as the hiring manager need to now transform into the marketing manager as well. There is a saying in advertising that people don’t buy features. They buy benefits.  They don’t buy anti-lock brakes. They buy keeping the car right side up and out of the snowdrift on the frigid winter night when the deer jumps into the road from the shadows and dad slams on the binders with the kids sleeping in the backseat.

People don’t choose to work remotely. They choose to work at a job that let’s them wake up at 9 am to be “at the office” at 9:05. Or maybe they are buying into a position that pays enough money to allow them the freedom to tour with their band and pursue their life’s real passion. Or maybe they love this particular line of work but office politics is just not their thing. The position you are offering has a multitude of features that offer a multitude of benefits to a multitude of different people. Here is your opportunity to show the world just how working for your company can make the right candidate’s life amazing.

So now you’ve found the perfect fit. They’ve been an incredible hire. Life is prefect. Now comes the tricky part. How do you maintain this fabulous  relationship? Of course there are the obvious choices like more money or more vacation time. Those certainly don’t hurt and with some folks maybe that’s all it takes. But what about those who may not be motivated by society’s conventional wisdom? 

Let me ask you a question. Do you drive a rented car the same way you drive your own car? Probably not. Now I’m not saying you’re doing burnouts as you leave the lot. But I’ll bet you don’t handle that vehicle with the same love and respect you give to your own ride. The one you paid good money for. The one you OWN. The rental isn’t yours. At the end of the trip you’ll give it back and it becomes someone else’s responsibility.

You have no skin in that game. YOUR vehicle? That’s different. You’re responsible for that one. Yes, it’s very different when you own it. So why should it be any different with a job? When you find that perfect employee find a way to let them own that job.

I’m not saying you need to rush out and put their name on the building or redo your company letterhead. But find a way to tie their success to the success of the company or even the department they work in. It doesn’t need to be huge.  You just need to get them out of the rental and into their own ride.

A Beginners Guide to Blockchain: What You Need to Know

Unless you have been hanging out under a rock for the past few years, you have probably heard the term “blockchain technology” before when someone was discussing Bitcoin or cryptocurrencies in general. If you aren’t familiar with blockchain, this term may seem somewhat abstract, without much meaning at the surface level.

However, the fact is – blockchain technology is an essential component of cryptocurrencies. If it did not exist, then various digital currencies that are so well-known today would not exist, either.

If you are still new to cryptocurrencies, as well as blockchain technology, then the information found here can give you some background and help you learn something you may not have known in the past.

A Brief Overview of the History of Blockchain

To begin with, it’s a good idea to get to know more about blockchain technologies history. Before this was ever used for cryptocurrencies, this technology was used for computer science. Specifically, it was used in the areas of data structures and cryptography.

The hash tree was the extremely primitive form of blockchain, and it was also called the Merkle tree. Patented in 1979 by Ralph Merkle, this particular data structure functioned by handling and verifying data between two or more computer systems. In any peer-to-peer network of computers, the ability to validate data was crucial to ensure that nothing was changed or altered during the transfer process. It also helped in making sure that false data wasn’t sent. Put simply, blockchain technology was used for maintaining and proving the integrity of data that was being shared.

By 1991, this Merkle tree was used for the creation of “secured chain of blocks,” which was essentially a list of various data records, with each one linked to the last. The latest record in the chain contained the history of the whole chain, which is how blockchain was created.

Satoshi Nakamato conceptualized and then distributed blockchain, for the first time, in 2008. It contained a secure history of data exchanges, utilizing a peer-to-peer network that stamped and verified every exchange. It was able to be managed without the need for a central authority. This is what became the very foundation of Bitcoin, and as a result, the modern blockchain that is known today was created, along with the vast world of cryptocurrencies.

An Explanation of How Blockchain Works

Now that you know how it was created, you may wonder how it actually works. Some details to keep in mind include:

  • Blockchain is designed to maintain a record of all data changes, and this record is called a “ledge” with each data exchange being a “transaction.” When the verified transaction is added to the ledger, then it is a “block.”
  • Blockchain uses a distributed system for the verification of each transaction.
  • After being signed and verified, the new transaction is then added to the blockchain and at this point, it can’t be altered.

First, you must understand keys. When you have your set of cryptographic keys, then you receive a unique identity. You have a Public Key and a Private Key, and together these provide your digital signature. The public key is how other people identify you, and your private key allows you to digitally sign in an authorize actions for your digital identity.

During a transaction, the information of the receiver’s address (public key), as well as the digital signature of the sender, is recorded. It is added to the ledger of the blockchain relating what occurred along with a unique ID number and timestamp. When the transaction occurs, it is then sent to a peer-to-peer network of nodes that acknowledge the transaction has occurred and add it to the ledger.

The anonymity factor of cryptocurrencies is derived from the fact that your public key is a randomized sequence of letter and numbers. Also, public keys don’t reveal the actual identity of who is behind it.

Blockchain is something that is still growing and being developed today. As such, the opportunities and offers with this technology are also going to continue to grow, which means that there may be even more opportunity to use it in the future. If you are interested in using blockchain technology, then learning as much as you can about it initially is a good first step.

How bitcoin mining works

The popularity of bitcoin is growing day by day, but even today it is still difficult to understand some ideas about bitcoin. The prime purpose of bitcoin as envisaged by its elusive creator, Satoshi Nakamoto—is to provide a way to exchange tokens of value seamlessly without relying on centralized intermediaries like banks. Instead, all the needed record keeping is virtually decentralized into an always-expanding ledger ‘block chain ‘that stores the history of all transactions of  bitcoins in circulation.

But when there is no inter medial authority, then who decides whether or which transactions are valid and which ones are not and which ones should be added to block chain and which ones should not? And what ensures that the system is not cracked, for instance by using similar bitcoin twice? Our answer is mining. So, what is bitcoin mining really?

What is bitcoin mining?

By mining bitcoin, you can earn crypto currency without necessarily having to put down money for it. That means that you don’t have to mine bitcoin to have it, you can buy bitcoin using fiat currency and trade it later using other forms of crypto. You can also earn bitcoin by playing video games or publishing blogs for sites that pay with bitcoins.  There are so many ways that you could earn bitcoin without mining. However, if you can invest in the right equipment, then mining bitcoin should be your to-go method. Bitcoin mining is, therefore, the process of verifying, securing and storing bitcoin transactions. It’s pretty apparent that there is more to it than just that as bitcoin is entirely different from other currencies. Those who mine bitcoin are referred to as bitcoin miners— ‘people using computers to mine bitcoin.’

The mining computers (nodes) have to be quite powerful as bitcoin requires a lot of computer power to mine. They run a software that connects them to the bitcoin block chain that solves mathematical problems. Every time these mathematical problems are solved, a new transactional data is verified and stored on the bitcoin block chain. This is the crucial part that explains why bitcoin doesn’t need banks or credit card companies to verify its transactions because the bitcoin miners verify those transactions, Therefore, no third party not brokers to trust or rely on.

Bitcoin miners are rewarded with new bitcoin. It is the only way new bitcoins can be created. Remember that only a total of 21 million bitcoin can be mined and when all the 21 million have been mined, then no new bitcoin can be created. Currently, there are 17,225,338 mined bitcoins. The reward for mining a full block is about 12.50 worth of bitcoins.  To explain more about blocks and all the technology put in bitcoin mining, let’s look at how bitcoin mining works.

How bitcoin mining works

We already know that bitcoin uses ‘block chain’. Well, that’s where the term ‘block’ comes from. Bitcoin transactions happen simultaneously.  All transactions that happen at the same time are put in groups termed as ‘blocks. It is these blocks or groups of transactions that bitcoin miners must verify—they verify them in groups instead of individually. That is why miners have to have powerful computers, lots of electricity and a reliable internet connection to verify the blocks. Once a block has been verified, it is then added to the chain of blocks which have already been verified. And that is why the technology behind bitcoin is called BLOCK CHAIN.

What you need to mine bitcoins

We have already mentioned some of the necessary materials that you need in order to start mining such as internet, electricity, and nodes. One of the main things a miner should focus on is the mining hardware. Back in 2009 when bitcoin mining began, primary computers could easily do the mining using the central processing unit (CPU). Nowadays, miners are using powerful computers using graphics processing units (GPU) to solve mathematical problems.

The next essential step is joining a bitcoin mining pool. You can choose to do it as solo mining or join groups called mining pools where the miners combine power to mine bitcoins and then share the bitcoin reward. You will also need to download the mining software into your computer. The mining hardware is useless without the software. You will need the software every step of the way as it will also help you to join a mining pool.

Last but not least is a bitcoin wallet. Well, after all the hard work of getting a hardware, downloading a software, joining a mining pool and eventually mining your bitcoins, you will need a storage to store your rewarded bitcoin—a bitcoin wallet as bitcoins cannot be stored in bank accounts.

Pop Quiz, Monday with Vanessa Babuin – Perera

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Babuin – Perera

What is your job role?
Managing Director of Sonsee Woman

Tell us about your company?
Sonsee Woman is an eCommerce boutique focused on plus size woman’s clothing, hosiery, and intimates. All our garments are made in Italy to the highest standards possible.

What do you love most about your job?
I love that I get to connect with so many incredible women and their stories on a day to day basis. I get to work with them to help provide solutions to problems they may have and ensure they live comfortably.

What motivates you to get up every day and go to work?
Having my own business is incredible. It presents new challenges every day and keeps me engaged, excited and ready to take on anything that may come up!

How do your co-workers inspire you?
Working with a variety of people from employees to agencies allows for better solutions to be formed and ensuring all decisions are in the best interests of the business. My co-workers all have the same vision, and we work incredibly well together to ensure the success of the brand.

How do you have fun at work (team building, pranks, etc..)?
Fun at work? Of course! Every day is exciting, and the conversations I have with other staff create an entertaining environment for all. While we don’t do any particular exercises, we often catch up with one another out of the office.

What are some of the challenges of your job?
Being a business owner can be very stressful at times! You have staff that is relying on you to ensure that it continues to grow. I make many of the large decisions myself and this can at times bean added stress, especially if I make the wrong one.

What are some lessons learned from a past project that you can share with us?
While we primarily sell our garments in ‘plus sizes’ we decided to try a small run of a smaller size to test the market. We found very quickly that the market was not within our database. This meant that we have to develop a new approach to selling smaller sizes. In future, we will ensure we look closely at the data to ensure what will be successful.

What advice would you give to someone who is starting in your industry?
For anyone looking to start in the beauty/fashion industry I would recommend that you make sure you have a strong USP. People want to see something new, something that solves a problem and something they can be engaged with.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://sonseewoman.com
https://www.instagram.com/sonsee_woman/
https://www.facebook.com/sonseewoman

Pop Quiz, Monday with Sarah Cross

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sarah Cross

What is your job role?
Creator and Owner for the Creative Product Institute. I’m a Product Growth Strategist for creative females who have product-driven businesses they want to scale to million dollar enterprises.

Tell us about your company?
It’s an Institute 12mth program that educates, supports and mentors Creative Product driven business owners who are 2-3yrs into their business and helps them build Million dollar businesses.

What do you love most about your job?
Working with talented, creative designers and artists. I love their energy, positivity, and zest for life and business.

What motivates you to get up every day and go to work?
I love being surrounded by creative entrepreneurs. I love working with creatives who design, create and sell amazing homeware and lifestyle products.

How do your co-workers inspire you?
I employ a team of virtual experts who help me to scale my business some based in the USA, and Australia. They are the best of the best freelancers.

How do you have fun at work (team building, pranks, etc..)?
I have a studio within a warehouse full of other creative business owners, so there is excellent energy at work. Friday night drinks are always fun.

What are some of the challenges of your job?
I need more hours in the day. Wearing too many hats and juggling parenting and business owner responsibilities can be tricky.

What are some lessons learned from a past project that you can share with us?
Trust your gut instincts and make sure you do your due diligence before making big decisions. Build a tribe of strong business connections – they are ones you want to lean on when you need support in your business.

What advice would you give to someone who is starting in your industry?
Do your research. Start small so you can test and measure than scale. Engage an expert mentor in your industry even if you think you can’t afford too it will save you money, time and make you more money if you go it alone.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.sarahjcross.com
www.instagram.com/sarahjcross_official
www.facebook.com/sarahjcrosscoach

Pop Quiz, Monday with Kim Perell

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Kim Perell

What is your job role?
CEO

Tell us about your company?
Amobee is an advertising technology company fueling the next generation of advertising. We work with brands, agencies, and broadcasters. Our technology unifies advertising across TV, digital and social, which is a first in the advertising industry. This streamlined approach allows advertisers to maximize their impact.

Great people make great companies, and our team is what makes Amobee successful. Together, we’ve cultivated an award-winning culture and have been able to serve as a great partner to our clients.

What do you love most about your job?
It’s a historic time in tech and advertising as we are in the midst of a transformation.

As CEO, the work that I do on a daily basis is very rewarding because of the world-class team that I have the pleasure of working with. My passion is people, and I strive to create an environment where everyone feels empowered to do their best work.

What motivates you to get up every day and go to work?
I love my job, and I love working in digital advertising. It’s dynamic and competitive, and the future is yet to be determined, which is what creates so much opportunity.

Working in a creative and dynamic environment inspires and motivates me always to keep learning and striving for results. It’s very rewarding working in an industry that is growing so quickly and requires constant innovation to be successful. The only real constant is change – and I think that is true for many of the industries we see today. Disruption is the standard. The question is will you be disrupted, or will you be the disruptor? When I first started, social media and programmatic advertising didn’t exist, and as a company, we’ve continued to innovate and acquired leading technologies, and now we are poised to take on the next frontier – TV.

My passion for the work that we are doing is what motivates me. It is a passion that gives me the energy and determination to stay committed – even when it’s at its most challenging.

Passion is not only what you love, but it’s about what you would willingly suffer for. The word passion comes from Latin root pati, meaning suffering or enduring. What do you love so much you would suffer and sacrifice for? I love what I do every day, that is why I take calls at 6 am to talk to the UK and at midnight to talk to Singapore and spend much of my time on a plane. My passion for what I do is what makes me successful. What are you willing to sacrifice to achieve?

How do your co-workers inspire you?
The passion and drive of my team inspire me. Everyone goes above and beyond, and there is an atmosphere of collaboration. The caring and friendships are real. The team is committed to one another and the clients. I also appreciate how different everyone is, and how each person brings individual strengths, talents, and passions.

How do you have fun at work (team building, pranks, etc..)?
The culture we cultivate at Amobee is one of both hard work and fun. It’s important to have a balance, and I’m really proud of my company’s work ethic and drive for success and ability to celebrate successes–as a team. As a company, we set quarterly goals and celebrate when we achieve them. These goals are intended to empower employees to support the overall growth and direction of the company and understand if they are successful.

Our team is also passionate about giving back to our local communities, and we host volunteer events across the globe every year. Volunteering is a great way to have team-bonding while helping amazing causes and making a difference.

What are some of the challenges of your job?
The adtech industry is very fast paced and dynamic–change is the only real constant. As an angel investor, I’ve seen the ways that changing market conditions can impact a company firsthand–and it can be challenging. It’s very competitive and dynamic.

The greatest challenges are ultimately your greatest opportunities. We’ve continued to capitalize on the opportunities before us and invest in technology and people, and we’ve made multiple strategic acquisitions. As consumers move seamlessly across screens and devices, advertising is converging. Advertisers are looking to work with fewer partners to create a more efficient and seamless experience, and Amobee’s comprehensive technology stack empowers advertisers with an end-to-end campaign and portfolio management across TV, digital and social.

What are some lessons learned from a past project that you can share with us?
I’ve done numerous acquisitions throughout my career, and I’ve learned many lessons on successful integrations. The main component I focus on is finding companies with complementary capabilities, whether that is in technology, markets served, or domain expertise. This ensures you are able to realize the greatest commercial value and the whole is greater than the sum of the parts. The other critical component is focusing on the people and ensuring both companies have complementary cultures. “Culture clash” is cited by executives the number one reason for an M&A deal failing to achieve promised value, and in my experience, I have seen this is the case as well. We make unifying culture and values and people a top priority and component of every acquisition and integration.

What advice would you give to someone who is starting out in your industry?
Over the course of my career as an entrepreneur, tech CEO, and angel investor in over 70 startups with 15 successful exits, I’ve found the skill needed to be successful in execution. It’s what I attribute my own success too, and I believe execution is a skill that can be learned. Success isn’t dependent on having a great idea, and ideas are a dime a dozen. It isn’t about intelligence or education either or even about hard work. You can be really busy and hard-working, but it doesn’t mean you are working on the right things. We all know smart, educated people and hard-working people who are not very successful.

The difference between success and failure is execution. Execution is the ability to do and get results, to keep moving forward to achieve your vision and goals despite the obstacles that lay ahead. Execution is the difference between success and failure. I believe so strongly in the power of execution. I wrote a book, The Execution Factor, The One Skill That Drives Success that teaches the skill of execution broken down into five traits: Vision, Passion, Action, Resilience, and Relationships. In order to be successful and master execution, they must have these five traits. The traits are interdependent, not independent, and in the balance as you need them all to be successful.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.kimperell.com/
www.amobee.com
https://www.linkedin.com/in/kimperell/
https://www.instagram.com/kimperell/
https://twitter.com/KimPerell

Pop Quiz, Monday with Tamara Alaveras

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Tamara Alaveras

What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing

Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.

What do you love most about your job?
How could I narrow it down to just one thing? I love everything about it. I am obsessed with it all. I love working with my team and delivering campaigns and strategies that get our clients results. Work-wise; it doesn’t get better than that.

What motivates you to get up every day and go to work?
I’m motivated every day by being able to see the impact of our work. Seeing the problems our clients have been solved by our marketing solutions is such a driving factor to keep going. It’s an addictive feeling.

How do your co-workers inspire you?
My team is amazing. I’m continually inspired by their passion and dedication to their work. Every day their ideas and drive motivate and impress me.

How do you have fun at work (team building, pranks, etc..)?
We laugh, and we dance – a lot. And sometimes there are afternoon snacks involved.

Plus, we’re a fast travelling team so we can’t afford to dwell on the small things, we just keep moving. We don’t bog ourselves down in any negativity and embrace all the positivity.

What are some of the challenges of your job?
The biggest challenge for me is keeping the team happy and engaged. They’re the lifeblood of the agency and their enjoyment in their roles is imperative to our agency.

What are some lessons learned from a past project that you can share with us?
I’ve learnt a lot from all of our past projects: each campaign we work on, each client, each problem and each solution has given us valuable lessons.

A big one for me, in particular, would be that I’ve learnt how to manage client expectations and just to keep moving forward no matter what.

What advice would you give to someone who is starting in your industry?
You need to be resilient. You need to be prepared for the unexpected and be able to go with the flow. You can’t afford to let things get under your skin too easily. Always be moving forward and just get on with it.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://3phasemarketing.com.au/

https://www.instagram.com/3phasemarketing/?hl=en

https://au.linkedin.com/company/3-phase-marketing

Pop Quiz, Monday with Emily Hamilton

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Emily Hamilton

What is your job role?
Co-Founder of Supernova

Tell us about your company?
I guess the best way to explain our company is to think of us as the ‘Shark Tank’ of the e-commerce world. Through Supernova and the power of the internet, we have created a formula, which allows us to fast-forward the brand building process. We’re now approaching our third year of business, with four global brands under our belt: Coco & Eve, Sky & Sand, Body Boss, and Skinny Mint, with more in the pipeline for 2019.

What do you love most about your job?
I love the challenge to build products and brands that have never been seen before. To bring something new and exciting to consumers in this extremely competitive market space.

What motivates you to get up every day and go to work?
I am so passionate about our existing brands, and the products and brands in the works, so motivation is something that comes naturally. Don’t get me wrong there are the odd days where I’d love to stay at home on the couch, but even then I find myself reaching for my laptop!

How do you have fun at work (team building, pranks, etc..)?
Culture is something that is really important to us. Since day dot we’ve wanted to create a company where our staff would love coming to work. We are invested in our team, and try to go out of our way to make sure they’re relaxed, laughing and enjoying life! We promote living a healthy lifestyle, so a gym membership is included in our employment contracts. Getting a change of scenery is vital, so, going out for lunch, walks, or afternoon drinks are always plotted into our calendar! At Supernova, we all have the travel bug. We encourage our staff to take up international job transfers within the company, so they can get their travel fix while working with Supernova.

What are some of the challenges of your job?
The main and most important challenge we have to tackle is compliance. We are currently shipping to over 70 countries across the globe, and it’s crucial that our products adhere to each and every compliance law. The rules and regulations are constantly changing, so this is something that we are cross-checking on a daily basis.

What are some lessons learned from a past project that you can share with us?
Don’t underestimate the power of social media. We’re all aware that it allows us to market directly to a global audience and reach new customers, but think of it as your most essential market research tool. Thought of a new product concept? Why not put it out to your social media ‘panel’ and see what they think! Social media is such an affordable and excessive way to interact with consumers, so think big when it comes to your social media strategy.

What advice would you give to someone who is starting out in your industry?
Go work at a company that is doing great things in your industry. Find a job, boss or mentor you can learn from. After learning and achieving something in the industry then you can start to plan where you can personally make an impact, how to build something new and innovative.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.supernova.xyz

How to get out of meetings that suck

Internal communications for an organization is vital for collaboration. A company in which their employees are working at the same beat are more likely to have better delivery times for their projects. Meetings are a good thing for an organization especially when department heads need to coordinate the work activities of their staff with others in the organization.

With all of the coordination benefits of meetings, there is a downside when you start to associate work productivity by having more meetings. Just like anything else, too much of one thing can erode the benefits. For example, we can make a similar case for something as simple as coffee. If you have one cup of coffee in the morning, then it will rev your body up. If you have 8 cups of coffee, then you would be jittery and shakey. The idea is that you do not want to overdo too much of one thing that it starts to harm you.

There are some tactics that you can use to free up your calendar and get out of those unnecessary meetings which are bringing your productivity down.

  1. Identify which meetings do not add value
    The first step in getting rid of unnecessary meetings is to identify which meetings do not add value to your work. You need to set up a system for yourself to evaluate each meeting. You need to determine if the meeting is a waste of time, or value-added. If the meeting is value-added, then you show up at the meeting. If the meeting is a waste of time, then you notify the meeting organizer that you would not be able to add any value to the meeting, and there is no point for you to be there. Every organization has its internal politics, and please make sure to use your best judgment in communicating to the right authorities without burning any working relationships.
  2. Set up a meeting policy
    Set up a meeting policy for yourself and communicate your plan to your team members. Let them know that you are willing to go to meetings that you can provide knowledge and advice relating to your domain of work. You want people to see that you are a good worker and you want to maximize your time for efficiency. Most managers and co-workers can respect a person who wants to be productive for their organization.
  3. Use your calendar to schedule work time
    Your calendar is a powerful tool that you need to leverage to let people know your daily schedule. Most calendars such as Outlook are internally sharable within the organization. You can book time on your calendar which is dedicated to working and allow some time throughout the day for meetings. This is an excellent way to manage your time efficiently.
  4. Encourage a culture of productivity
    You want to be part of a group who supports productivity. You want to encourage awareness within the department and externally about the value of time. Time is money, and you want to make the most of company resources.

These four strategies should provide a useful framework for you to use to help you identify and get out of meetings that do not add value to your day. Remember that your time is valuable. Please, make the most out of it.

When life gives you lemons, make lemonade

Nothing in this world is given to you freely. You have to work hard to earn your success. Sometimes, you may feel that the world is against you. When things get tough, then you need to persevere. We all have been through times when things do not go our way. Whether going through tough times is related to work, family, or life; you can make it through this ordeal. Here are some tips that we provide you to help you through the tough times. These tips may not work for everyone, but it had helped us when we went through some hard times.

  1. Keep on being positive and do not let depression creep in
    The statement may sound simple, but you need to keep a positive attitude. There may be times when you feel depressed because you think that there is no light at the end of the tunnel. Somehow you need to put a smile on your face maybe not for yourself but the around you. People may get their strength from your resiliency to negativity. Sometimes, the only way out of a bad situation is to think positive.
  2. Be thankful with what you have
    You may watch the news and see senseless violence, starvation, political instability around the globe. Some people are going through some serious issues because of things that they can not control in their environment. No matter how bad things can get, you need to think about what you have in your life. This could be your health, family, friends, or your basic life needs being met. You need to find the one thing that you are thankful for even if things are falling apart. Be grateful and humble with the things that you have in life.
  3. Think about what you can manage
    You are a single part of a larger, complex set of activities that make up your environment. You can only control the components, the tasks, and decisions that are within your purvue. You can not think about the things that you can not control. Instead, narrow your vision and focus on what you can control in your life.
  4. Love yourself
    Take a look in the mirror. The person looking back at you is your reflection. You need to find peace with your observation and love yourself. You need to love yourself first before you can love others.
  5. Ask for help
    There is no shame to ask for help from others. There may be things that are just out of your control. If there are people, who can help you make things easier for you then ask for their assistance. The people who love you and value you as a person would have no problem lending a hand.
  6. Make it a life lesson
    We all learn valuable lessons from past experiences. Especially, when those experiences challenge you. The hard times that you go through now can provide valuable learning experiences for you in the future. Try to find those lessons to help make you wiser and more prepared for any difficult situations that may arise in the future.

How entrepreneurs can stay motivated

Life is filled with a lot of ups and downs. If you can avoid the roller-coaster of emotion with entrepreneurship, then you are not pushing your self to your fullest potential. You must challenge yourself to reach your business goals. There are many roadblocks that you will endure on your way to success. Sometimes these roadblocks can ruin your motivation, mood, and even make you depressed. We are going to discuss some of the steps that you can take to help you stay motivated when you are running your business.

  1. Remember why you started in the first place
    Why did you want to start a business? Did you want to start a business to become financially independent? Did you want to open up opportunities for your self which were not previously available to you? Whatever your reason was for starting your company, you need to remember what inspired you on your entrepreneurial journey.
  2. Set up mini goals
    If you have a business goal that looks daunting, then that goal may be too big to tackle at once. You may want to segment that goal into small obtainable chunks. This way you can have steady progress in building your business and create a momentum of success to continue to inspire you to achieve your goals.
  3. Have a support system
    You want to build a network of family, friends, and peers who will support you on your entrepreneurial journey. You need to have people who will pick you up when you are down. You will find that these people will be the most important people in your life. Do you have someone who you can count on to help you through your struggles as an entrepreneur? If you do then keep them close and continue to build a strong relationship with them.
  4. Take a break
    An excellent cure to help you stay motivated may be to walk away from your work. Sometimes you may find yourself too involved in the details of your work that you may forget about the picture. You may see that taking some time off from your business may help you gain a big-picture perspective to stay motivated in accomplishing your goals.
  5. Think about how success would impact your life
    Close your eyes. Think about how your life will change if your business is thriving. What would you be able to do differently that you could not do now? What are the opportunities that a successful business would create for you and your family? These life-changing goals will help motivate you to continue with your dreams of success.
  6. Make your work fun
    Tedious work that is monotonous in a stressful environment can impact your health. You need to find a way to make your job more fun and create an environment that fosters creativity. Corporate culture is vital to the growth of an organization. People are the foundation of your business. Having a corporate culture which celebrates work achievements and has fun while being successful will lead to a productive enterprise.
  7. Have a mentor
    Find a good mentor to help you stay motivated. You want to find a mentor who has experience in your industry and has already accomplished the work that you would like to achieve with your business. A mentor can be a critical part of getting the knowledge that you need from an experienced business person.
  8. Celebrate your success
    You want to celebrate your victories by spoiling yourself a bit. Take your team out to a restaurant. Have some fun. Enjoy the moments that make you closer to achieving success with the people who help you get there.
  9. Have a plan
    You always want to have a short-term and a long-term plan for your business. If you are doing a lot of work which does not have any real impact on your business, then you are wasting resources. When you waste money, resources then you feel that your work is not aligned to being successful. This can impact your motivation negatively. This is why having a plan on what you need to do and how to get there can alleviate any anxiety that you may have.

Pop Quiz, Monday with Ruth Plater

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Yes. It’s Ruth Plater

What is your job role?
CEO

Tell us about your company?
Radial Path is a close-knit team of industry experts and specialists in the fast-moving global tech and telco industries. We apply new sales and marketing methodologies to emerging business models and dare our clients to go beyond the traditional press release and trade show. We create engaging, positive and continuing journeys for our clients’ customers and partner ecosystems for infinite results.

This includes startups and scaleups in new tech (IoT, AI, Blockchain), telcos launching new business models, DX and CX solutions providers, and community-led projects and non-for-profits in the digital infrastructure space.

What do you love most about your job?
Working with smart people in our core team and the partners we consult with. Marketing is vast and complex these days, and we’re continually learning from each other, from the results we get for our clients and testing the boundaries of our own creativity to deliver strong messages that stand out. It’s a lot of fun, and it’s challenging, which I love.

What motivates you to get up every day and go to work?
Building our business and working with really cool new tech companies, or companies trying something new. It’s amazing when the team works hard together, with our clients, and we see the fruits of those efforts and the client is happy.

How do your co-workers inspire you?
Their ideas. Always. They each have their own areas of expertise, and they’re constantly thinking of ways we can improve and grow the different elements of our business. I’m a firm believer of constantly changing and perfecting…it inspires me massively when my co-workers take pride in their bit of the business and find new ways to improve our service for clients and how we operate.

How do you have fun at work (team building, pranks, etc..)?
Team nights bowling has been a winner. It gets competitive though! We also have team lunches out sometimes and meetings offsite in coworking spaces…some of the team live in these buildings. We also have three office dogs that the team love to play with when they’re having a break.

What are some of the challenges of your job?
Being reactive. It’s critically important that we are when we’re working with startups and launching new products, but it’s definitely challenging to shift gears with a team to quickly respond to new opportunities that emerge, or change tactics when the client’s strategy changes. We have a very efficient business model to make sure we can meet these sorts of challenges. We’ve spent two years building processes, project management templates with solid workflows, as well as a flexible points pricing model that is built to cope with this sort of strain when it occurs.

What are some lessons learned from a past project that you can share with us?
I’ve learned many things from past projects. In particular, learning that you have to be very strict with managing client expectations and relationships. When you’re starting out it can be difficult to say no to some things and have confidence in doing so. Everyone wants to please in the beginning – and in a way, this is necessary for the when you start out. But I’ve learned that as we grow, we’re now able to manage client expectations a lot better. We provide them with more information, more tools, and updates, and we tell them when we believe they’re heading in the wrong direction. We can also now be clear on what we’re good at and our core capabilities. If your clients’ core values aren’t very aligned with your own, or there’s a misunderstanding of what you’re there to help with, you’ll likely have a lot of stress with that project, perhaps you’ll make less of a return owing to changes and alterations in what you’re delivering and, even after all that effort, the client may not be happy because from the start you’ve not been aligned in your goals. This is a tricky thing to get right, but it comes with the growing pains of starting up.

What advice would you give to someone who is starting out in your industry?
Jump in. Don’t be afraid to try things, but keep an eye on building solid foundations. The first few years will be challenging but as you build from the ground up and you onboard the right team, things will become easier to manage, and you won’t be juggling as much on your own.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

radialpath.com
twitter.com/radialpath
https://www.linkedin.com/company/radial-path/

Pop Quiz, Monday with Andrew Wynd

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Andrew Wynd

What is your job role?
Managing Director and Practice Principal Physiotherapist

Tell us about your company?
Balwyn Sports and Physiotherapy Centre is a multi-disciplinary sports medicine centre in the Eastern Suburbs of Melbourne. The company was started 9 years ago to meet the needs of the community who seemed to be struggling to access local, high-quality care and were travelling into the busy city centre to find it. We decided to take it to them…..

What do you love most about your job?
I still love treating patients. It is the easiest and most enjoyable part of my job. Many people believe you cannot be a successful business owner AND a successful therapist. I am making it my mission to prove them wrong.

What motivates you to get up every day and go to work?
Helping people has always been at the forefront of what I do. It is why I became a Physiotherapist in the first place and now why I attempt to inspire my team of health professionals to strive for better, innovative ways of helping people.

How do your co-workers inspire you?
There is nothing more satisfying than seeing one of my team take one of my concepts in patient management, run with it, explore other avenues and tailor it to improve it further or enhance the client outcome. This inspires me to continue to think differently and challenge current concepts in sports medicine.

How do you have fun at work (team building, pranks, etc..)?
We have a strong culture of teamwork, and we shut the clinic down for 1 hour over lunch and again for 30 mins at afternoon tea time. This ensures most of the team meet in the staff room, and the end result is hilarious conversations. We have done all sorts of fun things together like stand-up paddle boarding and once we rode Segways around the Yarra Valley wineries.

What are some of the challenges of your job?
Healthcare is an industry steeped in tradition and is heavily regulated (which is a good thing, to protect to the public). Being innovative and utilising other proven business concepts becomes very difficult.
The other huge challenge is having to change hats so rapidly. One minute I am treating patients, the next being an HR expert on a staff challenge, then marketing, then repairing a broken bed that won’t go up or down. This is not unique but a common challenge to each and every SME/business owner. Sure you can outsource many of these things, but there comes the point where the profit margin is squeezed so tight there is nothing left over for the owner.

What are some lessons learned from a past project that you can share with us?
We moved the practice to a larger, custom-built facility in the middle of last year. This was a huge project and I underestimated how challenging it was to ensure the business continued to operate normally whilst being heavily involved in the planning/construction of the new facility. It took its toll physically and mentally. More advanced preparation would have been helpful and empowering the staff more to help would have made a huge difference.

What advice would you give to someone who is starting out in your industry?
Be prepared to work hard. Very hard. Healthcare is a wonderfully rewarding industry to be in, but it has its challenges. Scale, margins, industry traditions all work against you. Decide early what sort of healthcare business do you want? High quality or mediocre? If it is the former, be prepared to work longer and harder to ensure this standard is reached and maintained.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.balwynsportsphysio.com.au
https://www.facebook.com/balwynsportsphysio/

Pop Quiz, Monday with Joe Zhou

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joe Zhou

What is your job role?
Founder/CEO

Tell us about your company?
We are a start-up in the pharmaceutical delivery space. Our app myMedKit deliver prescriptions to your door on-demand. We believe in everyone should be able to access medicine at home with a touch of a button when they are sick.

What do you love most about your job?
Creating a healthier world is my passion. Doing something, I am passionate about is very important.

What motivates you to get up every day and go to work?
Working towards a common goal in order to achieve our long term dream.

How do your co-workers inspire you?
They are very dedicated and talented in different fields. For a start-up, it is important for everyone to wear different hats and develop different skill sets. The cross learning and sharing of expertise have been very beneficial.

How do you have fun at work (team building, pranks, etc..)?
Done a prank once on one of the co-founders. He is always late in the morning, so we had two of our intern students contact him to say they are locked outside because no one was here. When he rushed in, he realises it was a prank, and everyone is here already. Needless to say, not very impressed.

What are some of the challenges of your job?
Recruitment and finding the right person that believes in our vision.

What are some lessons learned from a past project that you can share with us?
Always release a minimal viable product first and not try to make everything perfect at launch.

What advice would you give to someone who is starting out in your industry?
Having a long term vision is important but enjoying the process to achieve that is the key.

Be prepared for dedication and sacrifice, especially when no one understands what you are trying to do. You have to convince yourself what you are doing is solving a problem for the world.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.mymedkit.com.au
https://www.facebook.com/myMedKit/

Pop Quiz, Monday with Sonia Majkic

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sonia Majkic

What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing

Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.

What do you love most about your job?
I love the creativity. I love generating ideas and watching them come to life and take form through collaborating with the team. I love watching the agency create amazing things for our clients; it’s very energising. It’s also hard to beat the feeling of influencing our client’s success. Watching our clients reach their goals and knowing we had a hand in that, that’s a great feeling.

What motivates you to get up every day and go to work?
the team. I can’t wait to see what they come up with every day and seeing them smash goals is truly special to me.

How do your co-workers inspire you?
My co-workers inspire me with their curiosity and intelligence. They’re constantly pulling rabbits out of hats, and it’s impressive to watch. They have so much drive and passion, they genuinely want to succeed for our clients and have such unique skills, they are all such assets and are constantly amazing me.

How do you have fun at work (team building, pranks, etc..)?
We don’t take ourselves too seriously. We find and create humour every single day and keep it light-hearted.

We also make sure to take time to occasionally put our tools down and do something as a team. In the past, this has included day trips to wineries, tree surfing, gym sessions, and team lunches. We also celebrate every birthday and achievement in the office, so there’s a lot of cake always going around.

What are some of the challenges of your job?
There are so many challenges when running a business! One is definitely staying at the forefront of all technology. The digital space is constantly changing and innovating, and it’s a challenge keeping up. We know we have to – and we do, we pride ourselves on that – but that’s not saying it’s easy.

Another challenge is attracting the best talent in the industry. We have such a great company culture here so when we find someone they are absorbed right into the company and gel with the team – keeping people around isn’t hard but making sure we get the absolute right people for roles is a feat.

Lastly, the biggest challenge in our day-to-day is ensuring we meet our client’s expectations. That’s just non-negotiable for us here at 3PM.

What are some lessons learned from a past project that you can share with us?
As an agency, we have learnt collectively that we need to establish objectives and KPIs with our clients before we start diving into marketing strategies and campaigns. Often what we may view as success may be interpreted completely differently to our clients, so clear communication before implementation has become key.

What advice would you give to someone who is starting out in your industry?
My advice would be to remain open-minded and flexible. In the online space, things are rapidly fluctuating and changing, so you need to stay agile and adaptable – otherwise, you won’t stay afloat.

When you’re first starting out, it’s important to look to collaborate with people and other businesses that share the same values as you. Network and learn from people around you, especially from those who are more experienced and successful within your field.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://3phasemarketing.com.au/

https://www.instagram.com/3phasemarketing/

https://www.facebook.com/3PhaseMarketing/

Pop Quiz, Monday with Fab Giovanetti

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Fab Giovanetti

What is your job role?
Founder and CEO

Tell us about your company?
I run multiple projects, all aimed at helping people make a bigger impact in health & wellness. I run the Health Bloggers Community, Whole Influence (network of startups and content marketing agency) and co-run the Register of Health & Wellness Influencers. Yes, I do like to keep busy!

What do you love most about your job?
I love the fact that no two days are the same – cheesy, but true. I love to challenge myself and be creative at my own terms. I also love being able to create incredible products and see how they grow organically through time.

What motivates you to get up everyday and go to work?
The people I am helping. They can be very vocal, but they are the best bunch I know. Seriously, I could not ask for a better bunch of communities to surround myself with.

How do your co-workers inspire you?
My team is small but mighty, but we are incredibly motivated. We all work really hard, and we complement one another really well. We are like a small, tight and supportive family. We all have side passions and projects, which keeps us motivated at work!

How do you have fun at work (team building, pranks, etc..)?
Loads of team building activities and events, we get a lot of invites, and we make sure we take up fun activities and do them as a team – we also all love food so we talk about food – a lot.

What are some of the challenges of your job?
Switching off and boundaries for sure. It’s hard to say no sometimes, especially when working with a whole host of different clients on different projects. Still, it is great fun!

What are some lessons learned from a past project that you can share with us?
Get laser-focused clear about what you love to do, and not just what you are good at doing. You may be good at a lot of things, but you should mainly do and focus on what you love doing, or you’ll take up things you’ll regret saying yes to!

What advice would you give to some one who is starting out in your industry?
Competition is fiercer, and your story is your greatest asset. Go and get them, tiger!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
website: https://magazine.healthbloggerscommunity.com
www.facebook.com/hbloggerscom
www.twitter.com/fabgiovanetti
www.instagram.com/fabgiovanetti

Pop Quiz, Monday with Katie Stevens

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Katie Stevens

What is your job role?
Founder – Minding Her Business
Venture Capital (3 Businesses)

Tell us about your company?
Minding Her Business is a women’s networking brand that holds great events for women to come together and grow from one another. Guest speakers with plenty of wisdom share their life skills and experiences with our eager audiences while at the same time we allow for plenty of mingling so relationships can be formed on the day. Our brand has become an incubator for startups – since we have started 10 businesses have been formed from people that met for the first time at our events.
We are focused on growing the brand to allow more to access it Australia-Wide and increase the knowledge bases of all women in business in the process.

What do you love most about your job?
Seeing the impact, our events can have on people. Whether it be new friends, business partners, new motivations or even the wellness benefits we have seen with just people being happier after they come along – this is what truly fulfils me as a person. The success and money come second to the primary objective which was always just to allow a space for people to come and have a great day while learning a lot at the same time.

What motivates you to get up every day and go to work?
Knowing that there are still people out there, we have not had an impact on. We want our brand to connect with all women in Business to let them achieve their desires. The more we grow, the more people we can get in front of with our important messages.
A large component of our raffles also goes to charities, so we are always inspired to hand over those cheques after successful days out!

How do your co-workers inspire you?
Our team is single focused, they want the same things and have bought in totally to the mantra of ‘connect, collaborate and create.’ Watching them on event day, skip meals and exert themselves entirely just to make sure people have the best time is beyond inspiring.

How do you have fun at work (team building, pranks, etc..)?
We are lucky enough that we get to meet amazing people, our team really loves meeting the famous guest speakers and picking their brain before events. We get plenty of fun along the way at days like the food taste testing and dessert bar selection days – not something we complain about!

What are some of the challenges of your job?
Making sure that everyone has an amazing day. As a brand we have focused on keeping our events smaller and more intimate, this makes sure that everyone who comes along we can guarantee they have a good experience. Unfortunately, though some people miss out and although the temptation is there always to sell more tickets, we believe in what we stand for which is giving a great experience. More events in more areas will help us work through this allowing more people to access Minding Her Business.

What are some lessons learned from a past project that you can share with us?
It is so important to stay motivated on the main things, and it is really easy to get sidetracked with the 1000s of opportunities that present themselves to us. Our focus now is on scaling the parts of the business we know and love. If we pursued all the opportunities, we would stop our growth and not be masters of our craft so knowing this from experience I have kept the accelerator on the things we do the best.

What advice would you give to someone who is starting out in your industry?
The events business is a hard but rewarding game. You will need to have thick skin, unlike some industries you cannot patent or protect events and your intellectual property as easy. We have faced challenges from sources nearby who have tried just simply to replicate what it is we do. Instead of worrying about it, we have just worried about ourselves and making our events better for those who come to it.
Be tough and trust your own process and the right results will come to the good people out there who build things from scratch with authenticity.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

@minding.her.business for Instagram
www.mindingherbusiness.com.au for tickets

Pop Quiz, Monday with Dana Humphrey

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Dana Humphrey

What is your job role?
Owner

Tell us about your company?
Whitegate PR is the top consumer products and services PR firm working in the pet sector, the baby boomer market, with e-commerce sites, jewelry, fashion, finance, non-profits, authors and books, and children’s products. We work to bring your organization’s market share to the next level, via tuned in online marketing and public relations, cost-effectively.

Whitegate PR specializes in delivering multi-faceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet –and exceed – client’s goals.

What do you love most about your job?
I get to travel and be around passionate pet product entrepreneurs.

What motivates you to get up every day and go to work?
I love helping people and animals!

How do your co-workers inspire you?
Rebecca is a mom, and she is vegan, she is always in the best mood and takes everything calmly in stride.

How do you have fun at work (team building, pranks, etc..)?
We go to lunches and respect each other’s schedules and lifestyles. We take time to walk, be in nature and breathe.

What are some of the challenges of your job?
The nature of PR is, and the media does whatever they want, and we need to respond so that it can be challenging.

What advice would you give to someone who is starting in your industry?
Starting a consulting or service related business and accepting new clients can be like dating, you don’t say YES to everyone who asks for your number. Saying NO is very important as an entrepreneur.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Connect Socially:

Facebook: https://www.facebook.com/DanaHumphreyThePetLady/

Twitter: @petladyworld

www.thepetlady.org
www.whitegatepr.com

Pop Quiz, Monday with Adelheid Waumboldt

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Adelheid Waumboldt AKA Heidi Waumboldt AKA The Boss. smile

Tell us about your business and what you do?

I am the Founder of the ISET Agency which provides business development services to companies, entities, entrepreneurs, personalities, and collections. We have a solution for any funded problem and a very broad clientele that spans through innumerable sectors. Some of the most well developed entities call us to assist in their various activities, particularly when they find themselves with a task that is pushing their own team to the rails in terms of not having enough hands or lacking in a piece of the puzzle. We are well-connected, uncomfortably honest, masters of strategy and development.

Why did you want to become an entrepreneur?

In the fifth grade I begged my mother to buy wholesale packages of candy that I began secretly selling for $1 a piece on the school bus. I made hundreds of dollars in the first week and my mother started getting a lot of calls from other parents as well as the principle of my school with very basic “cease and desist” pleas. In the meantime my mother had placed me with a talent agency which allowed me to feature in commercials and print as well as a few films. I actually was on the cover of Fortune magazine in 1991 at 6 years old. There is an inherent part of me that is constantly innovating, churning over new ideas, and creating revenue streams where they otherwise don’t exist. Certainly this is largely in part to my mother, who brought me up to understand the value of a dollar. My mother worked very hard when I was growing up — she was a great businesswoman — but she also always worked for other people. I think, at the end of the day, we are all the slightly improved versions of our parents. My son is 5 years old and tells me every morning that he is a rocket scientist while gluing pipe-cleaners and copper jewelry wire together. “Entrepreneur” is in my blood, and “businesswoman” was the tutelage of my youth.

What are the challenging aspects of running a business?

Whether we like it or not, all challenges one faces in their business or personal life are products of one’s own decisions. I think perhaps we each face different challenges in our work environments. These days, we are luckily only seeing challenges that come with fast growth of an entity, which is the necessity to hire people at an advanced rate. Finding multi-disciplined talent can be difficult but we are lucky that we maintain a strong core with some of the best young innovators. My assistant, Daria Popova, whose background is in working with the CEO of the Russian Investment Agency, is a force to reckon with. Shawyon Fazal is my go-to when I need to magic an exceptional prospectus, sponsorship, or sales deck into reality. My partner, Rachel Dares, of Rachel Dares PR — is a negotiator who leaves me often in the stance of applause.

What do you love most about your job?

I love the thrill of the business world. I love closing deals. I love delivering the products and services that I promise to our clients and seeing their pleasure in working with us. I love hearing new clients on the phone tell us how “their friend so-and-so from (insert huge company here) has recommended our services.” I have worked for many other people throughout the years, all over the world, in many industries, and I am exceptionally proud to take all of that knowledge and pour it into the ISET Agency.

How do you have fun at work (team building, pranks, etc..)?

To be very honest, food is important to me. I am a woman who likes to eat and to eat well. At least once a week, Rachel Dares, and I bring our staff out to lunch at a very nice restaurant in DTLA. We eat lobsters, steak…whatever we feel like. When you treat your employees well, and with respect, they work harder and deliver better products. When you fuel your body with delicious nourishment, you have balanced emotions and a clear thought process. We work hard, and we play hard. Balance is the secret to success.

What would one piece of advice that you give to a new business owner?

I advise new business owners to take risks and never to be afraid to do something “differently.” Innovation is important for new businesses wielding their own path. I would say the number two, but equally important advise is, “don’t be greedy — don’t put all your eggs in one basket.” Keep your options open, don’t sign any “exclusive” deals off the bat, and understand your worth.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://www.isetagency.com/

Pop Quiz, Monday with Neil Elliot

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Neil Elliot

What is your job role?
Founder of www.SirGordonBennett.com

Tell us about your company?
We are a content driven, specially curated online store. That purveys goods that look beautiful, are made well, work as intended and all made in Great Britain.

What do you love most about your job?
The great unknown. I left a 20-year advertising career to start a business in a sector I pretty much know nothing about, retail. Every day is an adventure of learning. I have never felt comfortable with being comfortable.

What motivates you to get up every day and go to work?
Helping smaller, great British brands are found by a wider public. And helping new audiences discover brands they may not know but make products that are very special.

How do your co-workers inspire you?
We are a two-person outfit at present, but I am inspired by the brands we work with. Be them brands who have been around for decades and how they still create beautiful products without kowtowing to the bad habits of the modern world. Or modern brands that believe that craftsmanship and making things the correct way is the way forward. Our throwaway society is wrong in so many ways, and the brands we work with don’t deny they are selling products, but they make them properly, to work better and last longer. So, are better for the world we live in. They inspire me that there is a better way to consume.

How do you have fun at work (team building, pranks, etc..)?
Team building and culture is an important part of any company. My partner is my brother-in-law, who I have known for a very long time. So we spend a lot of time in the pub, discussing beer generally, very British I know.

What are some of the challenges of your job?
Building a business is full of challenges. To lay them out here would take too long. But I find that finance is the biggest challenge. We are a self-funded business at present and running lean whilst still creating traction is key to our success in the long run. As previously stated I pretty much know nothing about the retail business, so it is a steep learning curve. But challenges in business are what drives a business person, solving problems are part and parcel of the job. The main challenge at present is driving enough qualified and quality traffic to the site to hit our sales targets. So building a robust A/B testing system is key and using the learnings to grow the business, which isn’t the easiest for me. My analytical skills are more creative than numerical as I was previously Executive Creative Director of an international Ad agency.

What are some lessons learned from a past project that you can share with us?
I have learned so much. It’s a cliche, but things do take twice the money and take the twice the time. This is so true. The human mind has a great ability to overestimate short term actions. Hiring professionals who know what they are doing will save you time and pain. I have fallen into the trap of thinking ‘I can do that,’ and essentially it was just a waste of time and money. There are specialised experts for a reason. If it is financially viable, always use them. As a business owner, you are the guiding light and vision, and you don’t have to be the person in the trenches of every job. If you do, I guarantee you will fail and fail exhausted.

What advice would you give to someone who is starting in your industry?
Know more than I did. Retail is tough. The margins are tight. The competition is fierce. Don’t get sucked into price wars, a race to the bottom only ends in everyone losing. Add value to your customers, try and make them brand advocates or raging fans. De-couple as much of the business you can. Unless you come from a fulfilment background, we guarantee you won’t enjoy the pain that delivery and returns can be. Find yourself a trusted fulfilment distributor they will make your life so much more enjoyable. Keep re-evaluating your model, and retail also moves fast.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.sirgordonbennett.com/
https://www.instagram.com/sirgordonbennett/
https://www.facebook.com/SirGordonBennett/
https://twitter.com/SirGBennett

Pop Quiz, Monday with Victoria Dupuy

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Victoria Dupuy

What is your job role?
Founder/Executive Director

Tell us about your company?
In 2013 my life took an unexpectedly tragic turn when my husband Dean died suddenly of a heart attack at the age of 46. Dean led a very active lifestyle and certainly did not fit the profile of someone who was at risk for a heart attack. He had been for his annual exam months prior and passed all the standard tests. Upon Dean’s death, I immersed myself in learning all I could about heart disease, early detection and who really is at risk.

As I shared my story with friends, family and the community, I quickly realized that I was not alone. Many, many other people shared an experience like mine. The common thread though was that none of us were aware of a simple test that could have saved our loved one’s lives…the coronary artery calcium scan. It is because of this lack of available information on this life-saving test that I decided to create my non-profit No More Broken Hearts.

The mission of No More Broken Hearts is to provide education and awareness that a Coronary Artery Calcium Scan can save your life by identifying heart disease (plaque)at its earliest stages. Coronary Artery disease is the #1 killer of men and woman, and yet it is largely preventable and can be reversible, and until you have a heart scan, you may never know that you have it–until it’s too late. I do truly believe the every heart matters, and when a heart breaks its not just the one heart that breaks, it is all the hearts that are left behind that are broken. This test has been around for over 20 years, and the fact that most of us don’t even know it exists is not right. There have been thousands of studies and clinical trials that continue to show the validity of this scan are identifying disease early. The Coronary Artery Calcium Scan is not another risk predictor for heart attacked it is actually identifying the disease, similar to a Mammogram.

In the four years since establishing No More Broken Hearts, I been interviewed by local and national radio programs and publications, have been a guest speaker for numerous local and national organizations. I have also become involved in several medical organizations and initiatives that are trying to make policy changes in how we treat heart disease. But my most exciting accomplishment is my involvement in the development and upcoming launch of the mobile coronary artery calcium scan bus and In A Heartbeat Study.

What do you love most about your job?
I would definitely say the people that I had had the honor to connected with and more importantly the people that had had a heart scan and discovered disease before it was too late. By sharing the importance of why every man and woman over the age of 45 need to have coronary artery calcium scan. I truly believe that knowledge is power and by sharing this information I feel that I am making a difference in helping people become their own healthcare advocate.

What motivates you to get up every day and go to work?
That even if one more person learns about the CAC scan and even better if they get the test, I am making a difference and potentially helping to save a life. After Dean died, I learned to really appreciate that I get to get out of bed every day and experience a new day in this life. I have wonderful support in our community, and every day I never know who I am going to meet and whose life I may make a difference in by sharing about No More Broken Hearts and the importance of CAC scans.

How do your co-workers inspire you?
I have the greatest team of intelligent, caring, compassionate individuals who have been in my life for years. They all have their own unique strengths which when pulled together creates the dream team. What inspires me is their willingness to be invaluable resources to our organization. We are all volunteers, working hard to make a difference.

How do you have fun at work (team building, pranks, etc..)?
We are a small nonprofit making a big difference – Our motto is “Go Big or Go Home.” We get together bi-monthly for our board meetings, and we always share a meal (I cook for the team) and always toast our accomplishments and express gratitude. We are all very heart-centered and have great respect for one another. Our annual events always include dancing, live music and lots of love because we believe life needs to be celebrated.

What are some of the challenges of your job?
Working as part of a small team can be a challenge. We want to do big things, but at this point, we are a grassroots organization (with only 5 board members). We hope that 2019 is a transformative year for NMBH and look forward to bringing on new team members and resources.

What are some lessons learned from a past project that you can share with us?
There will be hiccups. We were all set to roll out our In A Heartbeat Study and my team, and I worked non-stop for weeks lining up 100 participants only to have a set back which required us to reschedule our scanning dates. It was disappointing, but I was reminded that many organizations have rollouts that do not go as planned and rescheduling launches happen all the time.

What advice would you give to someone who is starting out in your industry?
I think starting any business or non-profit you can’t do it alone. You have to build your contacts and network. I have been very blessed at the many contacts I have made and have been referred to as No More Broken Hearts. I also think anyone interested in creating a non-profit needs to keep in mind that it takes time to grow and to push forward even when you feel like giving up. It will happen if passion and determination are there. And build your dream of individuals that that share the vision and passion as well.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.nomorebrokenhearts.info
Instagram: www.instagram.com/nomorebrokenhearts.offical
Facebook: www.facebook.com/nomorebrokenhearts2014

Pop Quiz, Monday with Eddie Lees

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Eddie Lees

What is your job role?
Founder, CEO, Now Sorted

Tell us about your company?
Now Sorted first launched in 2006. We are a super-secure online vault app with strong differentiation from competitive services. Now Sorted is proudly Australian-designed and -owned, and data is stored locally.

The primary benefit of the service is that it enables users to record and store important family data and documents for immediate access whenever ‘the unexpected’ happens.

Now Sorted is more than mere ‘storage’ thanks to its one-click production of Crucial Facts Report & Directory, which ties all stored information and uploads together in one easy-to-read overview as a shareable PDF.

What do you love most about your job?
I love the challenges, coming in from every direction, every day. It’s impossible to have a boring moment.

What motivates you to get up every day and go to work?
Every single person has behavioural traits that need constant deciphering if they are to be reached, entertained, and persuaded – there’s so much to learn and so much to teach.

How do your co-workers inspire you?
My co-workers are the living evidence that no single person ‘knows it all’ – it’s only when multiple skills and talents are combined that true, collective genius emerges.

Co-workers do not need to be co-employees: they can be anyone with whom one has a formal or informal relationship.

How do you have fun at work (team building, pranks, etc..)?
Nobody is allowed to take themselves too seriously! Self-deprecation is rewarded with humour, self-esteem, and loud thanks.

What are some of the challenges of your job?
It’s a challenge to constantly produce a ‘creative spark,’ our muse that underpins all our creative writing, video production and top-flight presenting. At the other end, the quotidian demands of a small business such as paying bills, reconciling accounts and tidying up. These contrasting realities book-end almost every day, but without them, a business could not exist … so, on with the motley!

What are some lessons learned from a past project that you can share with us?
A sale is not an isolated event. It is the positive outcome of a well-defined process.

The process can be broken down into simple steps. Each step must have its own specific objective – and lead automatically to the next step. Every step needs to lead to a greater understanding of targeted customers.

If we don’t thoroughly understand and satisfy them, there is no possibility of a sale.

What advice would you give to someone who is starting out in your industry?
Unless you are selling dollar bills for 50 cents, you are going to need to be tough.

Toughness with one’s self is the biggest priority. For example, a disciplined approach to every task; a recognition that it’s important to work with people smarter than one’s self; it’s important to learn from defeat; it’s essential to face the world with a big smile and to be resilient in the face of negatives.

It is vital to recognise that while getting to ‘Yes’ is delightful, the pathway is littered with ‘No’ along the way.

Business owners need more than an excellent plan – they need very thick skin. And they must be generous of themselves, and towards others, staff, co-workers, and of course, customers – the best business formula, in my opinion, is ‘Two for you, one for me.’

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.nowsorted.com
Social Links (if applicable): https://www.facebook.com/eddie.lees