Pop Quiz, Monday with Vanessa Babuin – Perera

Vanessa Babuin - Perera

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Vanessa Babuin – Perera

What is your job role?
Managing Director of Sonsee Woman

Tell us about your company?
Sonsee Woman is an eCommerce boutique focused on plus size woman’s clothing, hosiery, and intimates. All our garments are made in Italy to the highest standards possible.

What do you love most about your job?
I love that I get to connect with so many incredible women and their stories on a day to day basis. I get to work with them to help provide solutions to problems they may have and ensure they live comfortably.

What motivates you to get up every day and go to work?
Having my own business is incredible. It presents new challenges every day and keeps me engaged, excited and ready to take on anything that may come up!

How do your co-workers inspire you?
Working with a variety of people from employees to agencies allows for better solutions to be formed and ensuring all decisions are in the best interests of the business. My co-workers all have the same vision, and we work incredibly well together to ensure the success of the brand.

How do you have fun at work (team building, pranks, etc..)?
Fun at work? Of course! Every day is exciting, and the conversations I have with other staff create an entertaining environment for all. While we don’t do any particular exercises, we often catch up with one another out of the office.

What are some of the challenges of your job?
Being a business owner can be very stressful at times! You have staff that is relying on you to ensure that it continues to grow. I make many of the large decisions myself and this can at times bean added stress, especially if I make the wrong one.

What are some lessons learned from a past project that you can share with us?
While we primarily sell our garments in ‘plus sizes’ we decided to try a small run of a smaller size to test the market. We found very quickly that the market was not within our database. This meant that we have to develop a new approach to selling smaller sizes. In future, we will ensure we look closely at the data to ensure what will be successful.

What advice would you give to someone who is starting in your industry?
For anyone looking to start in the beauty/fashion industry I would recommend that you make sure you have a strong USP. People want to see something new, something that solves a problem and something they can be engaged with.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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