Pop Quiz, Monday with Tamara Alaveras
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
What is your job role?
Co-Founder and Managing Director of 3 Phase Marketing
Tell us about your company?
3 Phase Marketing is a data-driven digital marketing agency that was created with the goal of helping companies discover their competitive advantage. Today, 3PM is a Google Partner, Facebook Certified and has a diverse range of clients, including well-known brands such as Mercedes-Benz, Land Rover, Toyota, Audi dealerships and OBrien Real Estate. We deliver strategic integrated marketing solutions with our services that include in-house creative, website development, SEM, programmatic, paid social, social media content management, media buying, account management, and data analysis.
What do you love most about your job?
How could I narrow it down to just one thing? I love everything about it. I am obsessed with it all. I love working with my team and delivering campaigns and strategies that get our clients results. Work-wise; it doesn’t get better than that.
What motivates you to get up every day and go to work?
I’m motivated every day by being able to see the impact of our work. Seeing the problems our clients have been solved by our marketing solutions is such a driving factor to keep going. It’s an addictive feeling.
How do your co-workers inspire you?
My team is amazing. I’m continually inspired by their passion and dedication to their work. Every day their ideas and drive motivate and impress me.
How do you have fun at work (team building, pranks, etc..)?
We laugh, and we dance – a lot. And sometimes there are afternoon snacks involved.
Plus, we’re a fast travelling team so we can’t afford to dwell on the small things, we just keep moving. We don’t bog ourselves down in any negativity and embrace all the positivity.
What are some of the challenges of your job?
The biggest challenge for me is keeping the team happy and engaged. They’re the lifeblood of the agency and their enjoyment in their roles is imperative to our agency.
What are some lessons learned from a past project that you can share with us?
I’ve learnt a lot from all of our past projects: each campaign we work on, each client, each problem and each solution has given us valuable lessons.
A big one for me, in particular, would be that I’ve learnt how to manage client expectations and just to keep moving forward no matter what.
What advice would you give to someone who is starting in your industry?
You need to be resilient. You need to be prepared for the unexpected and be able to go with the flow. You can’t afford to let things get under your skin too easily. Always be moving forward and just get on with it.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: