Pop Quiz, Monday with Sarah Cross

Sarah Cross

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sarah Cross

What is your job role?
Creator and Owner for the Creative Product Institute. I’m a Product Growth Strategist for creative females who have product-driven businesses they want to scale to million dollar enterprises.

Tell us about your company?
It’s an Institute 12mth program that educates, supports and mentors Creative Product driven business owners who are 2-3yrs into their business and helps them build Million dollar businesses.

What do you love most about your job?
Working with talented, creative designers and artists. I love their energy, positivity, and zest for life and business.

What motivates you to get up every day and go to work?
I love being surrounded by creative entrepreneurs. I love working with creatives who design, create and sell amazing homeware and lifestyle products.

How do your co-workers inspire you?
I employ a team of virtual experts who help me to scale my business some based in the USA, and Australia. They are the best of the best freelancers.

How do you have fun at work (team building, pranks, etc..)?
I have a studio within a warehouse full of other creative business owners, so there is excellent energy at work. Friday night drinks are always fun.

What are some of the challenges of your job?
I need more hours in the day. Wearing too many hats and juggling parenting and business owner responsibilities can be tricky.

What are some lessons learned from a past project that you can share with us?
Trust your gut instincts and make sure you do your due diligence before making big decisions. Build a tribe of strong business connections – they are ones you want to lean on when you need support in your business.

What advice would you give to someone who is starting in your industry?
Do your research. Start small so you can test and measure than scale. Engage an expert mentor in your industry even if you think you can’t afford too it will save you money, time and make you more money if you go it alone.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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