Taste modulators are to alter the taste and maintain the decrease of calories in the drink and food to encounter the consumer demand for healthy products. It is consumed in products such as beer, sports drinks, energy drinks and whiskey. Augmented consumer need for decreased calorie products and widespread research on positive allosteric modulators are the major factors driving the growth of the taste modulators market. Different types supported the taste modulators market size. The market has witnessed high command for sweet modulators in the coming years due to the mounting alertness about several diseases such as obesity and diabetes.
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Augmented consumer need for decreased calorie products with natural flavor of sugar, mounting research and development activities for natural products to form taste modulating solutions and mounting alertness amongst consumers regarding the harmful-effects of unnecessary salt intake are the primary growth drivers for taste modulators market. The sweet modulators offer a sugary taste with no calories to food products. It is consumed by manufacturers to reestablish the sweet taste.
Widespread research on positive allosteric modulators (PAM) and mounting number of people suffering from diabetes and obesity are also facilitating the growth for the taste modulators market. For instance, according to World Health Organization (WHO), globally the number of people with diabetes has risen from 108 million in 1980 to 422 million in 2014. In addition, according to International Diabetes Federation (IDF) in 2017, globally approximately 425 million adults were suffering from diabetes and are expected to reach 629 million in 2045.
Strict regulations and international norms for sweet and salt decreasing ingredients and uncertainty about the health effects of sugar substitutes are the major challenges for the growth of taste modulators market.
Globally, the manufacturing companies trying to enter the taste modulators market are required to maintain stringent regulatory standards. This offers an edge to the established players in the industry competition. Moreover, the high level of capital requirement also poses a major barrier for the entry of new players.
Geographically, North America is the largest taste modulators market as in the region the consumer preference for healthy products are augmented. Mounting number of people suffering from diabetes and obesity, and upsurge in the acceptance of low-fat & low-calorie content foods have boosted the demand for taste modulators market in the North American region. For instance, according to Centers for Disease Control and Prevention (CDC), in 2015 approximately 23.1 million people in the U.S. had diabetes.
Key players in the taste modulators market are catering the demand by investing on new product launches in their product portfolio across the globe. In July 2018, DSM introduced AVANSYA Reb M, a new generation sweetner, allowing advanced sugar reduction in a variety of food and beverages.
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In addition, in July 2018, Sensient Technologies acquired Vancouver meet customer need for pure ingredients in nutraceutical, food and beverage, and personal care products. DSM, Givaudan, Kerry, The Flavor Factory, Firmenich, Symrise, Ingredion, International Flavors & Fragrances, Flavorchem Corporation, Sensient Technologies, Carmi Flavor & Fragrance and Senomyx are the key players offering taste modulators.