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8 Steps to Successful Staff Surveys & Questionnaires

staff surveys
staff surveys

Many companies use surveys to measure employee motivation, performance, and morale. The most common challenges that organisations face is that surveys are too infrequent and don’t deliver the ongoing feedback required for organisational change.

In fact, 90% of organisations roll out traditional large-scale engagement surveys but just 19% use informal pulse surveys throughout the year.

Once-a-year engagement surveys are beneficial, but checking-in regularly with staff can address any issues before it’s too late. Because of its simple format, pulse surveys can be done quickly to provide invaluable feedback for management.

Recommended reading: Utlimate guide to pulse surveys by PeoplePulse

How to run a successful staff survey

  1. Identify what you need feedback on
  2. Choose questions you want to ask:
  3. Announce the survey to your company
  4. Launch and begin the survey
  5. Analyse survey responses
  6. Share survey results
  7. Take action based on staff feedback
  8. Review and repeat surveys regularly

1. Identify what you need feedback on

With the right strategy in place, surveys will increase employee engagement. The trick is asking the right questions. Ask about goals, culture and recognition

2. Choose questions you want to ask:

The quality of your employee satisfaction survey results depends on the questions you ask. I recommend using a variety of question styles to easily quantify your results, such as Likert scales, Closed-ended questions, etc

3. Announce the survey to your company

When you announce the survey, it should include a timeline. Explain why you are conducting the survey and how you will be sharing the results.

It is also wise to state if responses are anonymous and if the data are being collected by an outside company.

And make sure you highlight the benefits to each employee!

4. Start the survey

Once you have decided who to include in the survey, you can start to invite participants.

If you have decided to segment your survey respondents, be sure that the segment has the number of respondents you need .

5. Analyse survey responses

Data will start to come through in your reports as you receive it. Analyse these responses to identify the opportunities to improve staff engagement.

Calculate simple statistics (average, median, etc.) for all questions.

6. Share survey results

When sharing your survey results, it is a great idea to graph them for easy analysis.

Creating histograms for the questions may make it easier to interpret them.

7. Take action based on staff feedback

Discuss your survey results and prioritise action points from your feedback.

You can then plan what will be done, by whom and when it will be actioned.

Once complete, it is then time to review your action items.

8. Review and repeat surveys regularly

Repeating surveys regularly is a great way to see trends and how your action plan has impacted the company.

In future reporting, you can plot averages over time with past data.

This is a great way to illustrate improvements and growth to management, particularly for organisational goals that are hard to quantify such as company culture.

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Written by Blake Smith

Blake Smith is a digital marketing consultant specialising in growth hacking and SEO. He manages multi-channel strategies for clients, designing campaigns that focus on growth, lead generation, and engagement. Follow Blake on his personal digital marketing blog at blakesmithy.com or on his social accounts @blakesmithy.

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