Global app analytics market is expected to witness a CAGR of 23.7% during the forecast period (2018 – 2024). The growth of this market is attributed towards increasing demand for web applications and mobile applications, escalating execution of digital transformation plans and extensive utilization of smartphones for development of advertisement. Moreover, increasing investment accredited towards analytics technology is another factor pertaining towards the growth of app analytics market across the globe.
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The increasing demand for web application and mobile application along with escalating execution of digital transformation strategies is expected to drive the growth of the app analytics market. The providers of app analytics provide software of app analytics that helps the users in managing the financial investment options, financial products and transaction details. Moreover, app analytics software helps the business organization in detecting the fraudulent dealings along with assisting the banks in categorizing segments of business.
Geographically, North America has accounted for largest share in app analytics market. The growth the market in this region is attributed towards flourishing and well-recognized economies of the U.S. and Canada that enables this region in continuously innovating technology and investing more towards the research and developmental activities.
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The North American market is also driven by the extensive and early utilization of various evolving technologies such as big data, mobility, Internet of Things (IoT) and DevOps that are enabling the manufacturers and business organizations to effectively integrate app analytics services and solutions into their business operations.
The market structure for global app analytics market is consolidated structure and the key players in the app analytics market include IBM, Swrve, TUNE, Localytics, AppDynamics, AppsFlyer, Heap, Appsee, Amplitude, Mixpanel, MOENGAGE, Kochava, Taplytics, App Annie, Apptentive, and CleverTap.
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