Internet protocol television (IPTV) utilized internet connected devices apart from IP networks and are using content delivery option through internet connected devices or television. Increasing change in the viewing preference of the customers is further encouraging operators to offer premium content to customers is further driving the growth of IPTV market across the globe. The IPTV market on the basis of model is categorized into on-demand and live. Among these two segments, on-demand model is anticipated to witness the fastest growth during the forecast period since on-demand model has significantly upgraded the way video content is broadcasted and viewed. The convenience provided to the consumers for viewing videos as per there suitability and watching those videos from any wireless devices as well is the major factor contributing towards the growth of on-demand model, thereby bolstering the growth of IPTV market globally.
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Improvement in internet structure, addition of high-definition channels, hybrid services and bundle offers from the telecommunications domain are the key factors that are driving the growth of IPTV market across the globe. Improvement in the internet structure such as faster and more economical broadband services have now made the internet protocol televison much easily accessible to the target customers. Furthermore, high definition channels and offers from the service providers also play a major role in attracting the target customers resulting in exponential growth of IPTV market globally.
Geographically, IPTV market in North America is anticipated to witness the significant growth during the forecast period since the IPTV market in this region has reached to its maturity point as there are immense subscribers and services. Moreover, it has been observed that the operators have now started to offer subscriptions at lower prices to retain the market in this region at an extensive rate.
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Moreover, Asia-Pacific is the largest market and expected to witness the considerable growth during the forecast period due to extensive acceptance of the IPTV due to the improved broadband services, increasing adoption of mobile devices from a large number of customers and increasing penetration of internet-based services. For instance, in India government has initiated a digital India plan that is further strengthening the growth of IPTV market in this region at an extensive rate.
Some of the prominent players in the IPTV market include AT&T Inc., Deutsche Telecom, Sky plc., Cisco Systems Inc., Huawei Technologies Co. Ltd., Sterlitetech Technologies Ltd., Tripleplay Broadband Pvt Ltd., and Ericsson AB.