Pop Quiz, Monday with Andrew Wynd

Andrew Wynd

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Andrew Wynd

What is your job role?
Managing Director and Practice Principal Physiotherapist

Tell us about your company?
Balwyn Sports and Physiotherapy Centre is a multi-disciplinary sports medicine centre in the Eastern Suburbs of Melbourne. The company was started 9 years ago to meet the needs of the community who seemed to be struggling to access local, high-quality care and were travelling into the busy city centre to find it. We decided to take it to them…..

What do you love most about your job?
I still love treating patients. It is the easiest and most enjoyable part of my job. Many people believe you cannot be a successful business owner AND a successful therapist. I am making it my mission to prove them wrong.

What motivates you to get up every day and go to work?
Helping people has always been at the forefront of what I do. It is why I became a Physiotherapist in the first place and now why I attempt to inspire my team of health professionals to strive for better, innovative ways of helping people.

How do your co-workers inspire you?
There is nothing more satisfying than seeing one of my team take one of my concepts in patient management, run with it, explore other avenues and tailor it to improve it further or enhance the client outcome. This inspires me to continue to think differently and challenge current concepts in sports medicine.

How do you have fun at work (team building, pranks, etc..)?
We have a strong culture of teamwork, and we shut the clinic down for 1 hour over lunch and again for 30 mins at afternoon tea time. This ensures most of the team meet in the staff room, and the end result is hilarious conversations. We have done all sorts of fun things together like stand-up paddle boarding and once we rode Segways around the Yarra Valley wineries.

What are some of the challenges of your job?
Healthcare is an industry steeped in tradition and is heavily regulated (which is a good thing, to protect to the public). Being innovative and utilising other proven business concepts becomes very difficult.
The other huge challenge is having to change hats so rapidly. One minute I am treating patients, the next being an HR expert on a staff challenge, then marketing, then repairing a broken bed that won’t go up or down. This is not unique but a common challenge to each and every SME/business owner. Sure you can outsource many of these things, but there comes the point where the profit margin is squeezed so tight there is nothing left over for the owner.

What are some lessons learned from a past project that you can share with us?
We moved the practice to a larger, custom-built facility in the middle of last year. This was a huge project and I underestimated how challenging it was to ensure the business continued to operate normally whilst being heavily involved in the planning/construction of the new facility. It took its toll physically and mentally. More advanced preparation would have been helpful and empowering the staff more to help would have made a huge difference.

What advice would you give to someone who is starting out in your industry?
Be prepared to work hard. Very hard. Healthcare is a wonderfully rewarding industry to be in, but it has its challenges. Scale, margins, industry traditions all work against you. Decide early what sort of healthcare business do you want? High quality or mediocre? If it is the former, be prepared to work longer and harder to ensure this standard is reached and maintained.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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