Global web content management market is predicted to grow at 14.7% CAGR during the forecast period with the market size reaching USD 13.0 billion by 2024. The major factor fuelling the growth of the market include increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions.
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Geographically, North America is the largest web content management market, due to the developed information and communication technology industry, presence of large number of web content provider and competition among them, high reliance on digital marketing solutions. Moreover, the internet penetration rate and number of smart phone users is very high in the region which provides companies to exploit business opportunities through online customer engagement.
Asia-Pacific web content management market is anticipated to grow at the fastest CAGR during the forecast period. The large consumer base, increasing internet penetration, increasing number of smart phone users are the key factors leading to the fastest growth of the market in the region. Also, developing IT industry in the emerging economies such as India, and Philippines is creating the suitable business environment for the content management service providers.
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Market players in the web content management industry are focusing on digital marketing solutions, strengthening B2C relationship, and use of artificial intelligence and automation for catering to the demand of consumers. Oracle Corporation, Microsoft Corporation, Opentext Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.
Global Web Content Management Market Coverage
Type Insight and Forecast 2014-2024
- Web Experience Management
- Digital Marketing Content Management
- Content Analytics
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Mobile and Social Media Content Management
- Implementation, Training & Support
Organization Size Insight and Forecast 2014-2024
- Small and Medium Enterprises
- Large Enterprises
Deployment Type Insight and Forecast 2014-2024
Industry Insight and Forecast 2014-2024
- Retail & Consumer Goods
- Telecom & IT
- Media & Entertainment
- Travel & Hospitality
Web content management Market by Region
- Rest of Europe
- Rest of Asia-Pacific
- Rest of Latin America
Middle East & Africa (MEA)
- Saudi Arabia
- Rest of MEA