Pop Quiz, Monday with Eddie Lees

Eddie Lees

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Eddie Lees

What is your job role?
Founder, CEO, Now Sorted

Tell us about your company?
Now Sorted first launched in 2006. We are a super-secure online vault app with strong differentiation from competitive services. Now Sorted is proudly Australian-designed and -owned, and data is stored locally.

The primary benefit of the service is that it enables users to record and store important family data and documents for immediate access whenever ‘the unexpected’ happens.

Now Sorted is more than mere ‘storage’ thanks to its one-click production of Crucial Facts Report & Directory, which ties all stored information and uploads together in one easy-to-read overview as a shareable PDF.

What do you love most about your job?
I love the challenges, coming in from every direction, every day. It’s impossible to have a boring moment.

What motivates you to get up every day and go to work?
Every single person has behavioural traits that need constant deciphering if they are to be reached, entertained, and persuaded – there’s so much to learn and so much to teach.

How do your co-workers inspire you?
My co-workers are the living evidence that no single person ‘knows it all’ – it’s only when multiple skills and talents are combined that true, collective genius emerges.

Co-workers do not need to be co-employees: they can be anyone with whom one has a formal or informal relationship.

How do you have fun at work (team building, pranks, etc..)?
Nobody is allowed to take themselves too seriously! Self-deprecation is rewarded with humour, self-esteem, and loud thanks.

What are some of the challenges of your job?
It’s a challenge to constantly produce a ‘creative spark,’ our muse that underpins all our creative writing, video production and top-flight presenting. At the other end, the quotidian demands of a small business such as paying bills, reconciling accounts and tidying up. These contrasting realities book-end almost every day, but without them, a business could not exist … so, on with the motley!

What are some lessons learned from a past project that you can share with us?
A sale is not an isolated event. It is the positive outcome of a well-defined process.

The process can be broken down into simple steps. Each step must have its own specific objective – and lead automatically to the next step. Every step needs to lead to a greater understanding of targeted customers.

If we don’t thoroughly understand and satisfy them, there is no possibility of a sale.

What advice would you give to someone who is starting out in your industry?
Unless you are selling dollar bills for 50 cents, you are going to need to be tough.

Toughness with one’s self is the biggest priority. For example, a disciplined approach to every task; a recognition that it’s important to work with people smarter than one’s self; it’s important to learn from defeat; it’s essential to face the world with a big smile and to be resilient in the face of negatives.

It is vital to recognise that while getting to ‘Yes’ is delightful, the pathway is littered with ‘No’ along the way.

Business owners need more than an excellent plan – they need very thick skin. And they must be generous of themselves, and towards others, staff, co-workers, and of course, customers – the best business formula, in my opinion, is ‘Two for you, one for me.’

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.nowsorted.com
Social Links (if applicable): https://www.facebook.com/eddie.lees

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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