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Pop Quiz, Monday with Dana Humphrey

Dana Humphrey

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Dana Humphrey

What is your job role?
Owner

Tell us about your company?
Whitegate PR is the top consumer products and services PR firm working in the pet sector, the baby boomer market, with e-commerce sites, jewelry, fashion, finance, non-profits, authors and books, and children’s products. We work to bring your organization’s market share to the next level, via tuned in online marketing and public relations, cost-effectively.

Whitegate PR specializes in delivering multi-faceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet –and exceed – client’s goals.

What do you love most about your job?
I get to travel and be around passionate pet product entrepreneurs.

What motivates you to get up every day and go to work?
I love helping people and animals!

How do your co-workers inspire you?
Rebecca is a mom, and she is vegan, she is always in the best mood and takes everything calmly in stride.

How do you have fun at work (team building, pranks, etc..)?
We go to lunches and respect each other’s schedules and lifestyles. We take time to walk, be in nature and breathe.

What are some of the challenges of your job?
The nature of PR is, and the media does whatever they want, and we need to respond so that it can be challenging.

What advice would you give to someone who is starting in your industry?
Starting a consulting or service related business and accepting new clients can be like dating, you don’t say YES to everyone who asks for your number. Saying NO is very important as an entrepreneur.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Connect Socially:

Facebook: https://www.facebook.com/DanaHumphreyThePetLady/

Twitter: @petladyworld

www.thepetlady.org
www.whitegatepr.com

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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