The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
What is your job role?
CEO of a professional consulting company and COO of a private equity firm focused on middle market organizations.
Tell us about your company?
We work with middle market organizations that struggle with revenue and transform them into global brands by operationalizing the business, placing the right people in the right seat and then producing metrics to help guide the success of the organization and meet its corporate strategy.
What do you love most about your job?
Two things are meeting with different business owners and learning about their business and industry. Being in the trenches to help them turnaround the issues and watch success occur.
What motivates you to get up every day and go to work?
I love meeting new people and resurrecting their business. Nothing excites me more know that when someone stares me in the face with the look of doom and how quickly it all changes but making simple modifications to help them reach their desired dreams.
How do your co-workers inspire you?
They are excited about being on the job and learning new things to help advance their future employment goals. Most exciting is that they love having me as a player-coach where I am in the field illustrating side by side how to help them as they help the customer.
How do you have fun at work (team building, pranks, etc..)?
We do have to formalize practices, but we allow people to have fun, illustrate their true colors and empower them to make decisions to help the organization grow.
What are some of the challenges of your job?
The only true challenge is a customer that does not like change. I remember a time when a client told me they have a model and it works, but the firm was off earnings by 42%. Some are unwilling to change, and that is sad because the business owner need not be the smartest person in the room.
What are some lessons learned from a past project that you can share with us?
Being patient, learning to listen more and allowing the client to feel that they are in control. Some are so adverse to change that I have learned that giving them back the control is not such a bad thing. Some turnaround specialists enjoy saying “look what I did” or “look how I transformed the organization.” I have learned to take a back seat and provide all the accolades to the client and simply being the little voice in their head.
What advice would you give to someone who is starting in your industry?
The truest test in this industry is learning one thing – “you are in the marketing business.” It is impossible to grow a business and sustain customers without a brand, trust, relationship, and value. Marketing, therefore, must be consistent and relentless.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: