Pop Quiz, Monday with Micah Hollingworth

Micah Hollingworth

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Micah Hollingworth

What is your job role?
CEO and Co-Founder

Tell us about your company?
Broadw.ai merges bleeding edge AI technology with the Broadway sales and marketing experience to recreate the customer conversation from the box office window; moving that conversation to the web through show branded digital platforms, like Facebook Messenger or on your own website. In collaboration with Satisfi Labs, Broadw.ai’s platform allows you to interact and retain your customers with real-time dialogue – from more information about the show, theater access information, or which ticket purchase option suits them best. For more information, visit our website Broadw.ai.

What do you love most about your job?
I love creative problem solving and collaboration.

What motivates you to get up every day and go to work?
My background is in commercial theatre which is a very collaborative business. I love working in team settings to create positive outcomes.

How do your co-workers inspire you?
I work with a bunch of smart people. Much smarter than me. They teach me something new every day.

How do you have fun at work (team building, pranks, etc..)?
I look to insert humor throughout the day to lighten the load. I especially enjoy poking fun at myself. At 47 I am now officially the old man in the room (most of the time).

What are some of the challenges of your job?
The job is never “finished” or “done.” There are new updates and improvements needed and/or requested on a daily basis. Also, once launched, our technology needs to be closely monitored to ensure all is working as intended and providing the very best experience for our clients and their customers.

What are some lessons learned from a past project that you can share with us?
User behavior is always interesting. You can plan and create a detailed, thoughtful approach to solve almost any problem, but consumers will often utilize our technology in interesting and new ways.

What advice would you give to someone who is starting out in your industry?
It takes time. Thinking through the opportunity and building a business plan, talking through and testing your idea with mentors, raising capital, building a team, executing the vision and then working tirelessly to improve it.

It all takes time. Be committed and find ways to enjoy the journey.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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