Pop Quiz, Monday with Salman Aslam

Salman Aslam

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Salman Aslam

What is your job role?
CEO at Omnicore

Tell us about your company?
Omnicore is a healthcare digital marketing agency. We were born out of search as we understood the importance of intent based inquiry and still to date, it is one of our sharpest skillsets. The proof is in the pudding as we rank #1 for Healthcare Digital Marketing Agency.

Over the years we’ve added more services to become the go-to agency for healthcare professionals for the digital marketing needs.

We are a full-service agency that responds to the challenges modern brands face with a data-driven and results-oriented approach to digital marketing.

What do you love most about your job?
Digital marketing is an exciting industry and every day we learn something new. To be able to learn and execute new strategies, along with the dynamic nature of the industry is something that I love the most.
Every day is a new challenge, and the most rewarding thing is that we stand by the work we do and the results we deliver for our clients.

What motivates you to get up every day and go to work?
Working in an exciting industry as digital marketing is something that drives me every day. I love what I do, and the ability to test and experiment makes it even more exciting.

Also, after having done this for a decade, we’ve built specific skillsets that allows us to make a difference in our client’s business and that is very rewarding.

How do your co-workers inspire you?
We are a remote agency, and that means we have people working with us from different parts of the world, each with their own unique stories and flavor which they add to the team and gives us the inspiration and motivation to keep doing what we do and get better every day.

How do you have fun at work (team building, pranks, etc..)?
We have weekly hangout sessions where all of us get on and have a fun time sharing interesting stories and whatever we’ve learnt that particular week.

What are some of the challenges of your job?
With a limited barrier to entry, it is hard to stand out and be different from anyone else in the market.

Being a remote agency has enabled us to grow faster whilst staying lean, but it has a few challenges of its own and finding good talent is one of them.

Another challenge is to keep investing in training as strategies get old, we need to stay on top of where the market is heading and how we can deliver success.

What are some lessons learned from a past project that you can share with us?
Learning when to quit is equally important as it is to stay persistent. Over the years we’ve worked on personal projects, and while some has been very successful, there have been times when the business just doesn’t take off.

Recently we called quits on a project we worked on for a year in a new space but decided it was time to wind it up in favor of another project that has given us positive returns from day one.

What advice would you give to someone who is starting out in your industry?
Every day you’ll learn something new, and that is the attitude you should keep. Experiment, fail, and then experiment some more and eventually you’ll develop skills that will be of value.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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