Pop Quiz, Monday with Paige Arnof-Fenn

Paige Arnof-Fenn

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Paige Arnof-Fenn

What is your job role?
Founder & CEO of global branding and marketing firm I am the chief cook and bottle washer

Tell us about your company?
Mavens & Moguls is a virtual marketing department for organizations looking for top talent to help them with their communications, branding, online and research challenges on an outsourced basis. We can do anything an advertising agency, PR firm or market research shop does to help solve your communications issues. We have resources in major metro areas around the country and globally as well. Our clients range from Fortune 500 companies to venture-backed startups to nonprofit organizations who need creative solutions to their marketing problems.

What do you love most about your job?
I love the variety of clients we work with and helping them solve their toughest marketing challenges. I love working with, and for people, I respect and have fun with every day and solving problems in creative ways.

What motivates you to get up every day and go to work?
As an entrepreneur, I have a great boss 😉 I love what I do and only take on work I am genuinely excited by. I am very fortunate that there is a market that values my experience so I am highly motivated to start every day and find the problems I can help solve, it is a lot of fun. Most of my work comes by referral and word of mouth so I can spend the majority of my day doing what I love to do.

How do your co-workers inspire you?
I have assembled a team of world-class marketers who have built excellent reputations over their careers and when you get a group of talented people together that is when, and the magic occurs. I am inspired by their creativity and passion for helping solve our clients’ toughest marketing challenges while having fun doing it.

How do you have fun at work (team building, pranks, etc..)?
The team is both witty and, so we laugh a lot and do not take ourselves too seriously. A good sense of humor goes a long way. We have a no jerks policy, so everyone is pretty low maintenance and the kind which makes for a great work environment.

What are some of the challenges of your job?
As for most entrepreneurs, there are never enough hours in the day. I have more ideas than there is time, so I am continually reminding myself to focus and prioritize. It is hard to turn it off so in a way I am always on thinking of ways to improve, build the business, do more. I also try to remind myself that it is essential to relax and recharge so I can be at my peak performance level.

What are some lessons learned from a past project that you can share with us?
Give yourself permission to say no. Whether it means sleeping in (no to an alarm clock), getting a massage, taking a walk, or just turning off my phone and computer (no I will respond later on my own schedule), simple acts of letting myself relax and enjoy the moment are the very best gifts I can give myself.

I always chat with journalists when I can be helpful even when the media opportunity will not include a mention because it helps build the relationship as a trusted source and when they do have a piece that is a direct fit they tend to go back to their best sources who have been reliable and quotable in the past. It is never bad to have friends in the media in my experience. Karma works!

What advice would you give to someone who is starting in your industry?
Branding is very important to growing your business because if you do not brand yourself, then the market will brand you instead. The single most important ingredient for creating a great brand is authenticity and ˙here are a few tips from my experience to help establish an authentic brand without spending a lot of money:

Be original. What makes you unique or special?

Be creative. How do you want people to think & feel after interacting with you vs. your competition?

Be honest. Let your brand be known for speaking the truth, and you become the trusted advocate and go-to source.

Be relevant. Brands aren’t created in a vacuum.

Be consistent. Develop a cohesive message, and live it every day.

Be passionate. Everyone loves to work with people who are passionate about what they do; it makes life much more fun and interesting.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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