Pop Quiz, Monday with Mike Koehler

Mike Koehler

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Mike Koehler

What is your job role?
Founder, head strategist, business development lead

Tell us about your company?
Smirk New Media is a digital marketing agency in Oklahoma City providing strategies, content and advertising campaigns for businesses in our region. We also have put together innovative digital reputation management for corporate clients.

What do you love most about your job?
Providing services to help other businesses be successful and building a great corporate culture and team, making Smirk a unique voice in our community.

What motivates you to get up every day and go to work?
A family who loves me and the pursuit of great mental health and contentment.

How do your co-workers inspire you?
They work so hard and find amazing new ways to create content which wows our clients and their customers.

How do you have fun at work (team building, pranks, etc..)?
We are so laid-back it’s crazy – lots of happy hours, brainstorming sessions and local watering holes — retreats, games and gift giving.

What are some of the challenges of your job?
Competitive space and clients who don’t fully understand our services.

What are some lessons learned from a past project that you can share with us?
We have learned that the more you discover and understand the communication style of your team and your clients, the better and more smoothly everyone will work on shared goals and create clear content.

What advice would you give to someone who is starting in your industry?
Don’t take shortcuts – you may be able to post content on social media in a few minutes, but not having a strategy and a content voice will hurt in the long run.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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