Video streaming is a form of media streaming that enables continuous delivery of data with the help of internet to the user using mobile devices. This service enables users to view online videos without the need to download it on a mobile device or computer. The video streaming market size is growing significantly due to the ability of customization of content available to users, increasing scalability in business operations along with convenience with its use. This service allows the customers to pay for the content they watch in an effective manner and relinquish payment for the programs they do not require. On the basis of platform types video streaming market is segmented into smartphones and tablets, smart TV, laptops and desktops and gaming consoles. Smartphones and tablets are observing increased momentum and market growth in the video streaming market across the globe. The development of mobile applications has enhanced the business opportunities of small business enterprises along with generating large market base for a particular content. Video streaming in mobile devices offers flexibility, convenience and easy handling to the users.
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The global video streaming market has also been segmented by type into video-on-demand streaming and live linear streaming. Among these two segments, live linear streaming is anticipated to witness faster growth during the forecast period due to its ability to provide ease of viewing and time shifting ability to the users. In live linear streaming the content of a particular video comes to the user on a direct basis as compared to on-demand streaming. Moreover, the users no longer are required to develop a playlist and the viewers can play videos as and when displayed in accordance to their choice.
Geographically, North America is the largest video streaming market as the region is observing rampant adoption for streaming services by households in the U.S. that has significantly contributed towards revenue growth of service providers such as Netflix. The adoption of mobile devices by citizens of the U.S. is thus enhancing the continuous display of information, entertainment and media. For instance, it has been estimated that approximately 80% of the adults in this region view news on mobile devices that provides latest news feed on a continuous basis.
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Key players in the video streaming market are investing in improving the quality of videos and developing latest technologies which are strengthening their position in the market. However, it has been observed that local players are depending upon new technology to develop cost efficiencies in their business operations, thus increasing the rivalry in the market to some extent. Microsoft Corporation, Akamai Technologies, Amazon Web Services, Ustream, Cisco Systems, Adobe Systems Incorporated, Netflix, Inc., Inc., Apple, Inc., Google Inc., and Hulu are the key players operating in video streaming market across the globe.
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