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Pop Quiz, Monday with Rob Brown

Rob Brown

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Rob Brown

What is your job role?
Co-Founder & Managing Director

Tell us about your company?
Kerb is an Australian-founded, global parking app, now live in 15 countries. There are two sides to the Kerb business: a peer-to-peer model (“Airbnb for Parking”), whereby people rent and lease private parking spaces from each other; and a car park-management model, whereby any organisation with a car park that is not being used 24/7 can list as many surplus spaces as they want on Kerb. It’s a self-service platform and is free to use. Kerb takes a small commission on each booking, to cover its costs.

What do you love most about your job?
Being in charge of our own destiny. Kerb has the opportunity to completely change the conventional view around parking (What constitutes a ‘parking space’? Does parking need to be such a negative experience?, etc)

What motivates you to get up everyday and go to work?
An extremely long ‘To-Do’ list… We’re rolling out Kerb in 18 languages, and have business opportunities coming in from all over the world. But it’s a great feeling to be working for such an exciting company.

How do your co-workers inspire you?
We’ve got a truly international team of great people, across eight countries. Their belief in Kerb – and the global vision we have – is inspiring

How do you have fun at work (team building, pranks, etc..)?
Kerb’s brand personality is ‘cheeky’ and slightly ‘anti-establishment’, and our senior management team embody that spirit. We share our lives and days on Kerb’s Slack channel, and have stand-up meetings in Slack most mornings, where people share funny photos from their lives. And we have a lot of fun coming up with crazy marketing campaigns around the world.

What are some of the challenges of your job?
Only having 24 hours in a day! And building a complex tech platform in 18 languages is also a challenge. Languages are really hard to do well. If I didn’t speak and write a couple of languages myself, and if I hadn’t spent the past 25 years doing business all over the world, there’s no way I’d be able to attempt what we’re attempting.

What are some lessons learned from a past project that you can share with us?
Never miss an opportunity to get your name out there, because you never know what will come of it. Two examples: a Kerb flyer in a letter box in Edinburgh led to an appearance on BBC World’s ‘Talking Business’ show (which has an audience of tens of millions around the world). And Kerb entering a ‘smart automotive technologies’ pitch-off has led to what could well become an in-car integration with a global automotive manufacturer.

What advice would you give to some one who is starting out in your industry?
Understand the economics of how car parks work; then the opportunities for disruptive apps like Kerb should quickly become apparent.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.kerb.works

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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