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Pop Quiz, Monday with Jennifer Frye

Jennifer Frye
Photo credit: Jennifer Frye

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jennifer Frye

What is your job role?
Founder & Marketing Coach

Tell us about your company?
Clever Me is the place where solopreneurs and small business owners get direct support with business ideation, content development and implementation of marketing strategies.

What do you love most about your job?
I love helping everyday individuals who are passionate about their work – the products and services they create, provide or sell to their clients or customers. However, they discovered somewhere along the process of establishing and launching their businesses that finding customers and getting them always to come back is a challenge.

As a marketing coach, I work with solopreneurs and small business owners to shift their mindset about what is preventing them from executing their best marketing strategy by providing personalized tools and resources to build, implement and execute a marketing plan for success.

What motivates you to get up every day and go to work?
My motivation is that I get another opportunity to make an impact within my community through my business via coaching and providing quality content and products that help individuals achieve their goals.

How do your co-workers inspire you?
My co-workers are my business partners. My partners inspire me through their actions – in their personal and professional lives. They are spouses, parents, caregivers, community servants and overall, passionate, hard-working individuals that show up and get it done despite adversity and challenges.

How do you have fun at work (team building, pranks, etc..)?
We work remotely. However, when we are in the same place, we’ll make plans to meet up for lunch or dinner someplace new and exciting in the area. We love amazing food.

What are some of the challenges of your job?
It varies. But, one of my challenges is finding the balance in my responsibilities as a business owner and a first-time mom. As a mom, my day-to-day tasks are constantly changing in that the biggest challenge in my role right now is prioritizing my coaching schedule among clients and content projects that will take more time to complete.

What are some lessons learned from a past project that you can share with us?
I have learned a few things over time from past projects:

  1. Always establish healthy boundaries. It is okay to pass on a potential client or project that ultimately is not a good fit for your business.
  2. The vetting process is critical in business. Before hiring staff bringing on a partner or outside party to collaborate and operate in your business, make sure that they are who they say they are and most importantly can execute the work.
  3. Delegate, delegate, delegate. Two heads are better than one. Never be afraid to ask for help and provide tasks (even if you know how to do it) to others.

What advice would you give to someone who is starting in your industry?
You need practical experience to be successful. This industry is very saturated, like many others. However, having experience is critical to be a coach and to create quality content that appeals to the solopreneur and small business owner. Work for a small business, start-up or corporate environment first before starting your own marketing coaching business and do the necessary work at those places that you seek to do one day in your business.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
For more information about Clever Me, visit www.clever-me.co and follow us on Facebook, Twitter, and Instagram at [@]CleverMeCo.

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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