Pop Quiz, Monday with Keli Hammond

Keli Hammond

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Keli Hammond

What is your job role?
I am the founder and CEO of B Classic, a marketing, branding, and communications agency. In addition to running the agency as the lead brand strategist, I’m also a business coach and soon-to-be-author.

Tell us about your company?
B Classic is just as much a business consultancy as it is a full-service advertising, social media, and web marketing agency. It’s an independent, boutique firm that works with clients all over the world. We pride ourselves on producing the work of a big agency without the headache or high costs. Simply put, our goal is to help brands create better content, tell better stories, and build more memorable experiences.

What do you love most about your job?
I love that I get to work with so many passionate people that are serious, focused, and open to learning and growing their businesses while growing their mindsets. In my world, every day is different, which keeps my days exciting.

What motivates you to get up every day and go to work?
For one, work doesn’t feel like work. Not when you love it like this. It feels so good to enjoy everything about what you do (good and not-so-good). I pride myself in being a problem-solver. So many of my clients come to me because they’re frustrated or overwhelmed. I love being able to use my knowledge and expertise help shift things for the better for them. I love it when they come to me after-the-fact and are gleaming from ear to ear because things changed for the better. Seeing other people happy makes me happy.

How do your co-workers inspire you?
My agency is small, so there aren’t many of us, but they inspire me most through their creativity and originality. They are all geniuses in their own right—all passionate about helping people and making an impact.

How do you have fun at work (team building, pranks, etc..)?
We’re very serious about delivering high-quality work and getting good results for our clients; but that being said, we don’t take ourselves too seriously. We laugh all day every day. We share meme’s, laugh at online videos, and tell personal stories. We don’t have set “team-building” events because we don’t need to. The energy is genuine and always positive.

What are some of the challenges of your job?
The unpredictability of entrepreneurship is probably my biggest challenge. There’s a lot of uncertainty that comes when you decide to take the leap to live life on your terms. Whenever my nerves creep in, I use it as a time to do more planning for my business. I try always to be thinking ahead and anticipating my next move.

What are some lessons learned from a past project that you can share with us?
The biggest lesson I’ve learned is that everyone won’t be open to change (even if they say they are). I believe that in anything, change leads to growth, evolution, and more success. Someone may come to you and say they’re ready to make some improvements (and thus that’s the reason they’re reaching out to you), but if it requires too much change, they may get scared because it’s unfamiliar and changes their routine. I had to learn that it’s okay. Help who you can help, and don’t get hung up on those that aren’t willing to embrace new ways of thinking.

What advice would you give to someone who is starting out in your industry?

  1. Failure is not fatal. Everything you do is not going to work but don’t let a setback take you off course. Everybody has them. If you need a minute to regroup, that’s fine—take that minute. But as soon as the minute has passed, you’ve gotta get back on that horse and keep pushing forward. Focus on being consistent, and you’ll start to realize that you needed that hurdle to get you to think differently and grow in other areas. Failure has led to some of my biggest personal wins.
  2. Ignore what everyone else is doing; focus on yourself. Someone else’s success does not matter, nor will it define your success. As long as you continue to believe in yourself and push yourself to be the best version of you, things will happen for the better.
  3. Find a mentor; someone that’s more seasoned than you and knows different things than you. They’re ideas and insight will help you think differently and give you someone to bounce ideas off of.
  4. Networking and building relationships open up so many doors. Don’t be afraid of it. Start talking about to people and attending events in your area (even if they’re not networking events, they can still be a place where you meet new people that you may be able to work within the future).
  5. Use social media to your advantage. Being social on social media helps people connect with you and is a great way to build awareness of your brand organically.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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