Pop Quiz, Monday with Kasey Grim

Kasey Grim

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Kasey Grim

What is your job role?
Owner + Photographer

Tell us about your company?
Fractured Frame Photography is all about small businesses. I specialize in helping entrepreneurs take control of their personal brand and step up as the face of their business through personal branding photography.

A blend of commercial, lifestyle, and portrait photography, my personal branding photo shoots are all about capturing my clients’ personality and celebrating their stories through beautiful imagery.

What do you love most about your job?
I love getting to work with passionate entrepreneurs. My favorite part is seeing someone’s eyes light up when they talk about what they love. It’s the moment I aim to capture in every portrait.

I design a custom photo shoot for each client based on the stories they want to share with their audience. I love working with my clients to uncover these stories and plan out their photo shoot to really capture each narrative. The creative process is so much fun, and every client story is unique.

What motivates you to get up every day and go to work?
Every day is something new!

I came from a cubical engineering job. Owning my own business is a whole different world. It’s a learning experience, and I’m so excited to learn more each day.

I like getting to customize and add my own creativity to everything – not just the photo shoots and portraits but also my marketing, advertising, and the whole process.

How do your co-workers inspire you?
I am inspired every day by my clients. They’re tackling huge obstacles and changing the world one customer at a time.

It’s fun to watch them grow from being camera-shy and hiding behind the scenes to owning their presence and being the face of their company.

I get excited at every photo to reveal when they hold their new images and can’t believe they look this good.

How do you have fun at work (team building, pranks, etc..)?
I have fun with my clients! We laugh and play and dance and make the most of every photo shoot. My goal is to get them feeling good and feeling comfortable so they can be themselves in front of my camera.

What are some of the challenges of your job?
Figuring out the logistics for each photo shoot is a fun challenge. Each photo shoot is completely different, but they usually involve multiple locations, outfit changes, props, and storylines.

I make it as easy as possible for my clients by scheduling the day in advance and making each transition as seamless as I can. This means a lot of prep plan and planning on my part.

I’ve got my process down though, so once we get into a rhythm, it all flows nicely, and we have an easy photo shoot day.

What are some lessons learned from a past project that you can share with us?
Be flexible and plan for the unexpected. All sorts of things can and will happen on photo shoot day, and as the photographer, I’ve got to be ready to deal with them.

Many of my shoots are outdoors, so unpredictable weather is always fun. At one photo shoot up in the mountains we went from a beautiful sunny day to a ridiculous amount of wind and then rain.

After an all-out sprint to our cars, my client and I decided to move the shoot to a drier backup location. Thankfully, we had discussed multiple location options ahead of time and just happened to have one available. Now I always have either a backup location or a client that is prepared to shoot in the rain if nature sees fit.

I also carry a lovely bag of supplies with me for minor emergencies: hair ties and bobby pins, lint rollers, first aid kit, snacks and water, sewing kit, extra batteries and memory, and of course – an umbrella.

What advice would you give to someone who is starting out in your industry?
I would recommend that new photographers get out there and shoot as much as they can. You need the camera settings and equipment part of the photo shoot to be muscle memory. That part should be easy. Then you can focus your attention on your clients.

The real skill is making your clients feel comfortable and look their best. You have to connect with them and engage them and make the camera less scary. It takes practice.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:



Author: Ricky Singh, MBA

Editor of The Startup Growth.

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