The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
What is your job role?
Chief Marketing Officer (CMO)
Tell us about your company?
CIENCE is an award-winning B2B lead generation agency. We deliver clients targeted opportunities through managed, cost-effective sales specialization so that they can grow their own businesses.
Our human-powered, machine-driven People-as-a-Service model has worked for hundreds of clients in over 125 different industries since our start in 2015.
What do you love most about your job?
The diversity of approaches that we can take to running Outbound campaigns on behalf of a wide customer base.
What motivates you to get up every day and go to work?
The ability to open sales conversations for our clients, helping them to grow. It’s exciting to be able to learn, to experiment, and ultimately produce results (drive ROI) for clients.
How do your co-workers inspire you?
I work alongside a very talented executive team. Each day I’m inspired by their thoughtful approach to problem-solving. Our company has grown dramatically over the past few years, from Startup to 300+ employees (and adding significant headcount each new month!). There are a host of managers with real talent and drive to succeed that also inspires me– especially as many have grown into their roles (and leadership) from within our company.
How do you have fun at work (team building, pranks, etc..)?
Lots of focus on what we call, CIENCE Family (it’s even the name of our Instagram account). Our workforce is global — we have offices on four continents — and celebrating the diversity of our people is a key to our culture. We also have ‘Fun’ as one of our core values. Life is short– we are a passionate bunch that works hard, while not taking ourselves too seriously.
What are some of the challenges of your job?
Growth has been at the top of this list. Not sure who the quote, “What got you here won’t get you there!” is attributed to– but it’s been very true as we’ve scaled the company. We’ve had to abandon certain processes that were incompatible with the demands of each new phase of our business. Personally, even being able to focus on core activities is a constant challenge.
What are some lessons learned from a past project that you can share with us?
One of the biggest lessons on working successfully with clients is accounting for primacy and recency bias. Put into plain English– “How do we start?” and “What have you done for me lately?” The ability to get out fast with outbound campaigns, build confidence in our approach + team, and show results early is critical. Then the ability to bring fresh thinking to any campaign that’s been running for a while (perhaps even experiencing diminishing returns) is important, too.
What advice would you give to someone who is starting out in your industry?
Learn the craft by doing. Outbound is full of demanding, human-based challenges. Rejection is part of the daily routine. So is monotony. Honing one’s capabilities in real-world situations is the only path forward. You can’t become a great SDR simply by reading a book.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: