Pop Quiz, Monday with Ande Lyons

Ande Lyons

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Ande Lyons

What is your job role?
Founder, Startup Mentor

Tell us about your company?
With four startups and an MBA to my credit, I know from personal experience what it’s like to lay awake at night, wondering where the next sale is coming from, how to find investors, and what resources to trust or use.

My deep toolkit of hard-earned business skills along with an abundance of enthusiasm and energy can help build momentum and maximize success for your startup.

Using my special style of business coaching, I share tips, tools, and resources to help you launch, brand and build a profitable and sustainable business…. without spending a lot of money or wasting a lot of time.

What do you love most about your job?
Serving Startup Founders – helping them manage the high levels of uncertainty and find solutions to what feels like insurmountable problems.

What motivates you to get up every day and go to work?
I love the possibilities!

How do your co-workers inspire you?
My clients inspire me with their courage, tenacity, resilience, and persistence in creating a sustainable, profitable business.

How do you have fun at work (team building, pranks, etc..)?
I connect with folks online using a playful, uplifting, inspirational style through conversations and supportive memes.

What are some of the challenges of your job?
As a solopreneur, it’s up to me to create each and every day – to stay focused on my business model and add value to startup founders’ lives, everywhere I glow.

What are some lessons learned from a past project that you can share with us?
How do I keep fear from becoming a chokehold on my business? It’s perfectly normal for your brain to want to focus on what’s not working, what could go wrong, and point to evidence of those failed attempts for validation.

This is when you must rein in your brain and turn it into a high precision tool to help you see solutions.

If you keep seeking the problems, you’ll keep finding them.

However, if you practice asking what, why, where and who questions, you’ll find solutions.

Please don’t ask how you’ll die in the depths of that dip. How is not where your focus needs to be… asking how creates more fear and leaves you stuck in paralysis analysis.

Instead… ask what do my customers desire? What will delight them?

Or if your business needs more capital, ask where can I find the best aligned investors?

Or if you need to hire a specific role within the company, ask what are the best reasons to come work at my business and who has the exceptional qualities and experience to fit the role best?

These questions bring solutions because they reframe the problem, so instead of seeing an obstacle, you see an opportunity.

They open your mind to creative problem-solving ideas. They free you up to see the possibilities again, and allow the feelings of renewal and hope to return.

What advice would you give to someone who is starting in your industry?
Sure… it’s been done before… but not by you and not for us. ~ Seth Godin

Before you choose a name for the business…

Before logos and graphics…

Before you build a website or design the details of your product and service offerings…

You need to develop a clear and compelling Brand Promise.

This strategy is the foundation of every successful business.

Your “brand promise” needs to convey a compelling benefit and be authentic and credible. The promise must be kept – every time.

A strong brand promise is one that connects your purpose, people, competitive positioning, and your sales and marketing strategy – with your customer’s experience.

The strongest possible brand promise connects with customers on a direct emotional basis to create customer value and sustainable brand differentiation.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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